5ep9lzv 发表于 2024-7-20 20:25:18

新人主播把握这 5 点，让你的直播不恐惧

<img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/AdAe2eJGiavGPOibiaKjga9kzl0xTmnKTYVVZZAqhFrtmkbqfpoibuMktS3e4utusxDFPFjXTrVHV21Hg6icIVoKgqg/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">致力于免费分享与学习</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/AdAe2eJGiavGPOibiaKjga9kzl0xTmnKTYVVZZAqhFrtmkbqfpoibuMktS3e4utusxDFPFjXTrVHV21Hg6icIVoKgqg/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/AdAe2eJGiavF0EktMo3AxGicyrAqOzbL573icYlVEjIBGubknL4BB6yYbGQz7WwNEaCGNvEYxLicW8H7axDJrkbeRA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">许多新主播在直播初期可能会有<span style="color: black;">这般</span>的感受：害怕向粉丝展示才艺，担心自己在<span style="color: black;">扮演</span>时手忙脚乱会被粉丝嫌弃，害怕失去为数不多的粉丝，但<span style="color: black;">倘若</span>你想要摆脱这种<span style="color: black;">心理</span>，却又不<span style="color: black;">晓得</span>从哪里<span style="color: black;">起始</span>，</span><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span></span></span><span style="color: black;">这篇<span style="color: black;">文案</span><span style="color: black;">必定</span>要认真看</span><span style="color: black;">！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播时的选歌</span></strong></p><span style="color: black;"><span style="color: black;">在直播中，无论是<span style="color: black;">选取</span>唱歌还是背景音乐，最好</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">有些</span><span style="color: black;">容易</span>、欢快的歌曲</span></span><span style="color: black;"><span style="color: black;">。要知道，观众看直播是为了消遣和娱乐，<span style="color: black;">因此</span>不要在直播间气氛热烈时<span style="color: black;">忽然</span>播放<span style="color: black;">哀痛</span>的歌曲。当然，在适当的场合，<span style="color: black;">亦</span><span style="color: black;">能够</span>播放<span style="color: black;">有些</span>怀旧伤感的歌曲，但<span style="color: black;">必定</span>要<span style="color: black;">重视</span>场合。</span></span><span style="color: black;"><span style="color: black;">当新主播缺乏聊天技巧时，<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>比较嗨的歌曲和有节奏感的歌曲，来弥补直播间的氛围。</span></span><span style="color: black;"><span style="color: black;">在主播<span style="color: black;">扮演</span>唱歌才艺时，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">选取</span>能够<span style="color: black;">明显</span>自己风格和声音的歌曲，并<span style="color: black;">按照</span>自己的嗓音<span style="color: black;">选取</span><span style="color: black;">区别</span>风格的歌曲，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">能够</span>最大限度地发挥自己的<span style="color: black;">优良</span>。</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span>粉丝的属性</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>主播，<span style="color: black;">首要</span>要<span style="color: black;">认识</span>粉丝的属性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">粉丝基本<span style="color: black;">能够</span>分为三类：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">白嫖型</span></span><span style="color: black;"><span style="color: black;">：只观看，不消费；只吃瓜，爱跑场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">公众</span>型</span></span><span style="color: black;"><span style="color: black;">：因<span style="color: black;">兴趣</span>、眼光一致，而聚集在同<span style="color: black;">始终</span>播间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">土豪型</span></span><span style="color: black;"><span style="color: black;">：这类是直播打赏的<span style="color: black;">重点</span>群体。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>这些粉丝的属性，<span style="color: black;">能够</span>在自己的直播间提出<span style="color: black;">有些</span>能够打探出属性的问题，在确认好粉丝的属性之后，再做相应准备。</span></span></p><strong style="color: blue;"><span style="color: black;">互动、聊天的技巧</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与粉丝互动时，要展现出自己的积极形象和亲和力，<span style="color: black;">能够</span>从以下三个方面入手学习：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">v</span><span style="color: black;"><span style="color: black;">保持微笑，展现出阳光、积极的状态。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">v</span><span style="color: black;"><span style="color: black;">小动作不要<span style="color: black;">太多</span>，眼睛不要东张西望。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">v</span><span style="color: black;"><span style="color: black;">时不时看向摄像头，眼神要专注。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">掌控</span>展示才艺的节奏</span></span><span style="color: black;"><span style="color: black;">直播时，要<span style="color: black;">重视</span><span style="color: black;">掌控</span>聊天的时长。<span style="color: black;">倘若</span>聊天频道上的<span style="color: black;">都数</span>粉丝<span style="color: black;">期盼</span>你唱歌或展示其他才艺，要把握好进入才艺<span style="color: black;">扮演</span>的节奏。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span></p><span style="color: black;"><span style="color: black;">时刻关注聊天频道和送礼物的动态</span></span><span style="color: black;"><span style="color: black;">在才艺展示结束后，要<span style="color: black;">重视</span>与粉丝的互动。例如，感谢刷礼物的粉丝，欢迎新进入的粉丝，表达<span style="color: black;">期盼</span>得到关注，适当<span style="color: black;">回复</span>粉丝的问题等。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特殊<span style="color: black;">状况</span>的应对</p><span style="color: black;"><span style="color: black;">当粉丝反应较为冷淡时</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">丰富自己的面部表情和手部动作。如果在<span style="color: black;">扮演</span>过程中<span style="color: black;">发掘</span>粉丝的热情不如预期，要在<span style="color: black;">扮演</span>结束后再调动直播间的气氛。</span></span><span style="color: black;"><span style="color: black;">当公屏上<span style="color: black;">无</span>粉丝留言时，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>安排场控刷<span style="color: black;">有些</span>小礼物，<span style="color: black;">或</span>宣传自己的粉丝群，<span style="color: black;">亦</span><span style="color: black;">能够</span>讲一下歌曲名<span style="color: black;">叫作</span>，<span style="color: black;">尽可能</span>避免公屏空白。</span></span><span style="color: black;"><span style="color: black;">当直播效果<span style="color: black;">不良</span>时，</span></span><span style="color: black;"><span style="color: black;">如音乐伴奏音量过大、音质有杂音等，<span style="color: black;">即时</span>向</span></span><span style="color: black;">运营</span><span style="color: black;"><span style="color: black;">管理反馈，并向粉丝道歉并立即<span style="color: black;">处理</span>。</span></span><strong style="color: blue;"><span style="color: black;">直播时<span style="color: black;">不应</span>做的事</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><span style="color: black;"><span style="color: black;">在直播过程中，</span></span><span style="color: black;"><span style="color: black;">不要有任何让粉丝感到低俗或<span style="color: black;">不雅观</span>的<span style="color: black;">行径</span>。</span></span><span style="color: black;"><span style="color: black;">与粉丝聊天和互动时，不要<span style="color: black;">运用</span>低俗攻击性词汇，<span style="color: black;">亦</span>不要辱骂其他主播或公会，更不要过分表达对所在直播平台的不满。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p><span style="color: black;"><span style="color: black;">不要直接<span style="color: black;">需求</span>粉丝花钱刷礼物或加入粉丝团，<span style="color: black;">扮演</span>时<span style="color: black;">亦</span>不要明码标价，更不要嫌弃粉丝送的礼物少。</span></span><span style="color: black;"><span style="color: black;">粉丝是自由的，要尊重<span style="color: black;">她们</span>的<span style="color: black;">选取</span>。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>有粉丝<span style="color: black;">暗示</span>要离开，主播<span style="color: black;">能够</span>用其他方式挽留，如</span><span style="color: black;">“</span><span style="color: black;">我<span style="color: black;">期盼</span><span style="color: black;">大众</span>能陪我聊聊天，交交<span style="color: black;">伴侣</span>，刷不刷礼物都无<span style="color: black;">所说</span></span><span style="color: black;">”</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">在直播中还要<span style="color: black;">重视</span>避免三个雷区：</span></span><span style="color: black;">①　</span><span style="color: black;"><span style="color: black;"><span style="color: black;">扮演</span><span style="color: black;">忽然</span>中断。</span></span><span style="color: black;">②　</span><span style="color: black;"><span style="color: black;">直播时心不在焉，内容不专业。</span></span><span style="color: black;">③　</span><span style="color: black;"><span style="color: black;"><span style="color: black;">忽略</span>送礼物或<span style="color: black;">发帖</span>字的粉丝。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/AdAe2eJGiavF0EktMo3AxGicyrAqOzbL57mHEfq6puUHUQpC4ofEwBzBgf80Cj5AsKSb1icEJibVwOpfzB0vnpIXzg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">我自主创作了一整套直播培训体系的 PPT 教案和书籍，<span style="color: black;">倘若</span>你是直播行业的运营管理人员，或是感兴趣、想要深入学习的主播<span style="color: black;">伴侣</span>，都<span style="color: black;">能够</span>与我联系，进一步探讨交流。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/icfxib22tvYgYqib8ibtszX8Ow5G45dCYpm8bn9LY1YdUlicOlmtPZkSOicEiaxBdUZgzIvKkzv5UyTLQzfGqJctib8dXA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/AdAe2eJGiavG0gNIZUWbpS7ITG1oSb3YC4nH5Gia3yU6dBI9OibeN2vh6ERcMBLF5bWOGRq5XMtHTrKZ5rcrjSSiaw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icfxib22tvYgavFW5ePyIov5p54WKPCjLFhfwTFdJSyeFDAemlDg8PErNBicygkVmIqoBtKIzru6N29Llx2X4ia95w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/AdAe2eJGiavGPOibiaKjga9kzl0xTmnKTYVRwmFgCGUvpslqRYnXy6gImp4vHfTntQ90myrT9ee7uT0gkWRNhucVQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




星☆雨 发表于 2024-9-10 02:51:15

同意、说得对、没错、我也是这么想的等。

wrjc1hod 发表于 2024-10-16 17:56:54

你的话深深触动了我，仿佛说出了我心里的声音。

7wu1wm0 发表于 2024-11-2 19:37:53

“BS”（鄙视的缩写）‌

b1gc8v 发表于 前天 08:05

你的话语真是温暖如春，让我心生感激。
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