新手主播怎么样做好一场直播及十大注意事项 般若火哥分享
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手主播<span style="color: black;">怎样</span>做好一场直播带货？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7vSjAyg9A9qAXtu1KKd6agZmiaYribQrKD0oNcDvwRANWibiauawiafTUQ2bc0SLNArjGPXeWCPPEouRMQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">一，准备工作：</span><span style="color: black;">直播定位，<span style="color: black;">熟练</span>直播规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二，选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，选品结合主播特点：</span><span style="color: black;">刚<span style="color: black;">起始</span>直播的时候，<span style="color: black;">选取</span>适合自己的<span style="color: black;">制品</span>。到了后期直播间越来越成熟，就<span style="color: black;">能够</span><span style="color: black;">选取</span>多品类。<span style="color: black;">例如</span>一<span style="color: black;">起始</span>是知识主播，直播间<span style="color: black;">便是</span>书籍和课程，带到直播间成熟之后就<span style="color: black;">能够</span>推<span style="color: black;">举荐</span><span style="color: black;">有些</span>美妆<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，选品质量要把关：</span><span style="color: black;"><span style="color: black;">怎样</span>做好品控？</span><span style="color: black;"><span style="color: black;">能够</span>选<span style="color: black;">有些</span>知名品牌，经过市场验证，<span style="color: black;">无</span>爆雷过，公信力大。</span><span style="color: black;">口碑好。自己要亲自测试，亲自体验过的<span style="color: black;">制品</span>。<span style="color: black;">由于</span>消费者对假冒伪劣<span style="color: black;">制品</span>容忍度很低质量，<span style="color: black;">倘若</span><span style="color: black;">显现</span>一次问题，会很影响主播的信誉和粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，引流款，爆款和利润款相结合：</span><span style="color: black;">引流款<span style="color: black;">通常</span>是低价商品，性价比高的<span style="color: black;">制品</span>，用户决策成本低，用来做限时限量秒杀，有利于<span style="color: black;">提高</span>直播间气氛，营造氛围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爆款<span style="color: black;">亦</span><span style="color: black;">作为</span>走量款，为了本直播充业绩<span style="color: black;">亦</span>是主打款，<span style="color: black;">必定</span>是现<span style="color: black;">周期</span>用户最<span style="color: black;">爱好</span>，性价比最高的商品，<span style="color: black;">亦</span>是在直播间讲述的频次高和讲解时间最长的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利润款<span style="color: black;">便是</span>为了满足小众群体，需求量不多，客单价比爆款要高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7vSjAyg9A9qAXtu1KKd6agZELk6KMM7OiaAtuny8jQU1piblL5YmUvJKrX8TZFWvEGiaBVpv9LSeVTRw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三，准备直播道具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四，直播场地<span style="color: black;">部署</span>：</span><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">选取</span>整洁明亮，背景简单的场地。最好以浅色，纯色背景墙为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五，测试设备和网络。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，测试账号能否正常看到直播画面。</span><span style="color: black;">2，测试网速<span style="color: black;">是不是</span>达标，画面<span style="color: black;">有没有</span>卡顿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，测试<span style="color: black;">必须</span>用到的功能<span style="color: black;">是不是</span>正常<span style="color: black;">运用</span></span><span style="color: black;"> 。</span><span style="color: black;">4，测试说话音量，背景音乐试放正常。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5，弹幕能否正常展示和回复</span><span style="color: black;">。</span><span style="color: black;">6，商品能否正常上下架和改价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">六，宣传预热。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开播前进行宣传预热是非常重要的，<span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈提前宣传直播时间，<span style="color: black;">制品</span>，优惠活动，吸引观众的关注和参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7vSjAyg9A9qAXtu1KKd6agZzS2UARAx6yoH5hrZx2zKKYIdFzlHVhJ1gP3nptuwiazI6FhTLsyb2NQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新人直播不可不知的10大<span style="color: black;">重视</span>事项：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>新人主播，初次踏入直播<span style="color: black;">行业</span>，有<span style="color: black;">非常多</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的事项。以下是我为你整理的十个关键点：</span></p><span style="color: black;"><span style="color: black;">1. 不要过于追求时长：</span></span><span style="color: black;"><span style="color: black;">做为</span>新主播，<span style="color: black;">无</span>太多的内容可讲，<span style="color: black;">亦</span>缺乏<span style="color: black;">基本</span>粉丝，不要<span style="color: black;">茫然</span>地拉长直播时间。</span><span style="color: black;">首要任务是过好风控、打好标签，完成好本场直播的数据，拿到扶持流量后就<span style="color: black;">能够</span>下播了。</span><span style="color: black;">2. 固定开播时间：</span><span style="color: black;">一旦确定好账号的开播流量时间节点，就不要频繁更改。</span><span style="color: black;">让直播推流算法适应你的时间，<span style="color: black;">选取</span>一个适合自己的时间段并固定下来。</span><span style="color: black;">但请避开<span style="color: black;">夜晚</span>7点至11点的高峰期，<span style="color: black;">由于</span>大主播、老主播<span style="color: black;">亦</span>大多在这个时间开播，付费流量的竞争非常激烈。</span><span style="color: black;">3. 不要多开直播：</span><span style="color: black;">在起号<span style="color: black;">周期</span>，<span style="color: black;">因为</span>级别、场观和能力尚不支持，一天一场直播为宜。</span><span style="color: black;">直播其实是一项高强度的工作，<span style="color: black;">倘若</span>你开两小时直播而感觉不到疲惫，那可能是你的投入度还<span style="color: black;">不足</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/nXXS2hriby7vSjAyg9A9qAXtu1KKd6agZ2VibQYLFsnEoW1aXsdpa1fdsANTGfrIDPwGY25mUrqJI2fyYDcRUfZQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">4. 保持连续直播：</span></span><span style="color: black;">在起号<span style="color: black;">周期</span>，务必<span style="color: black;">保准</span>不间断地直播。</span><span style="color: black;"><span style="color: black;">由于</span>流量的递增是7天一个周期，断播可能<span style="color: black;">引起</span>流量断崖式下滑。</span><span style="color: black;">一旦账号<span style="color: black;">起步</span>成功，<span style="color: black;">一月</span>内<span style="color: black;">能够</span><span style="color: black;">休憩</span>2-3场，但不要连续停播。</span><span style="color: black;"><span style="color: black;">5. 避免分享直播间：</span></span><span style="color: black;">在起号<span style="color: black;">周期</span>，<span style="color: black;">因为</span>级别和场观较低，要<span style="color: black;">尽可能</span><span style="color: black;">加强</span>直播<span style="color: black;">举荐</span>的占比，使其达到85%，并<span style="color: black;">经过</span>直播广场获取<span style="color: black;">更加多</span></span><span style="color: black;">自然流量</span><span style="color: black;">。分享其他流量端口会影响直播<span style="color: black;">举荐</span>的拉高。<span style="color: black;">因此</span>，不要分享自己的直播间。</span><span style="color: black;">6. 慎用福袋和红包：</span><span style="color: black;">福袋和红包是用来<span style="color: black;">提高</span>直播间留存和转化的工具，但过分依赖这些道具拉流量可能会<span style="color: black;">引起</span>福袋红包粉的<span style="color: black;">显现</span>。</span><span style="color: black;"><span style="color: black;">同期</span>，这<span style="color: black;">亦</span>可能<span style="color: black;">增多</span>其他流量进入端口的比例，<span style="color: black;">由于</span>这些人大<span style="color: black;">大都是</span><span style="color: black;">经过</span>分享进入直播间的。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">7. 不做无效数据：</span><span style="color: black;">在开播前，制定<span style="color: black;">知道</span>的直播计划是非常重要的。</span><span style="color: black;">这<span style="color: black;">必须</span>围绕变现目的制定话术，并<span style="color: black;">按照</span>受众人群制定多个<span style="color: black;">专题</span>进行延展。</span><span style="color: black;">避免机械地重复欢迎和感谢等话语，这会让游客觉得直播间过于乏味，难以达到留人的目的。</span><span style="color: black;"><span style="color: black;">8. <span style="color: black;">不外</span>度投流：</span></span><span style="color: black;">在起号<span style="color: black;">周期</span>，<span style="color: black;">倘若</span>不具备足够的直播能力，不要<span style="color: black;">茫然</span>投流。</span><span style="color: black;">投流带来的极速流<span style="color: black;">倘若</span>能力<span style="color: black;">没法</span>匹配，可能<span style="color: black;">没法</span>留住观众。</span><span style="color: black;">投流和其他<span style="color: black;">外边</span>道具都只是锦上添花的辅助工具，过度依赖它们可能会适得其反。</span><span style="color: black;">9. 避免与游客一对一闲聊：</span><span style="color: black;">在直播间里，不要只是和某个人进行一对一的闲聊。</span><span style="color: black;"><span style="color: black;">这般</span>的互动虽然会有互动，但<span style="color: black;">亦</span>会影响其他游客进入直播间的可能性。</span><span style="color: black;"><span style="color: black;">倘若</span>看到一对一聊天的场景<span style="color: black;">非常多</span>，新进来的游客<span style="color: black;">亦</span>有可能<span style="color: black;">选取</span>离开去其他直播间<span style="color: black;">瞧瞧</span>。</span><span style="color: black;">10. 保持最佳状态：</span><span style="color: black;">主播的状态直接影响到直播间的进入率。</span><span style="color: black;">进入率低的话很难<span style="color: black;">加强</span>停留率，从而转化率<span style="color: black;">亦</span>会大大降低。</span><span style="color: black;"><span style="color: black;">无</span>转化率又会<span style="color: black;">引起</span><span style="color: black;">没法</span>突破流量层级，使在线人数难以<span style="color: black;">提高</span>。</span><span style="color: black;"><span style="color: black;">因此呢</span>，保持最佳状态至关重要。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7vSjAyg9A9qAXtu1KKd6agZ4ArVPKOtbMGtqNG3KxkCYgoI85r9Qhibsy46dFdn0foFmDFkkpqWJ0Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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