厦门班—互动咨询《短视频、直播技巧与引流变现实战训练营》
<img src="https://mmbiz.qpic.cn/mmbiz_gif/YJnkkriaCf5fzHfQQd70KbHXFuJaQ2ic4IBefphHGVlepEw1WPXKjJOe34kKY1dZiabRe4J5tmeUiaJIMziaZWMmyFQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">献礼新<span style="color: black;">媒介</span>从业人员精品必修课</span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">短视频、直播技巧与引流</span></strong></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">变</span></strong></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">现</span></strong></strong></span></strong></span></p><span style="color: black;">实战训练营</span>
</strong><strong style="color: blue;">人才招募令</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">厦门站</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">202</span></strong><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">年</span></strong><strong style="color: blue;"><span style="color: black;">9</span></strong><strong style="color: blue;"><span style="color: black;">月</span></strong><strong style="color: blue;"><span style="color: black;">23-24</span></strong><strong style="color: blue;"><span style="color: black;">日</span></strong></p><strong style="color: blue;">01</strong><span style="color: black;"><strong style="color: blue;">课程背景</strong></span><span style="color: black;">短视频平台的崛起无疑让<span style="color: black;">咱们</span>看到新的流量红利：可行的道路是<span style="color: black;">经过</span>生产<span style="color: black;">优秀</span>内容，打造<span style="color: black;">自己</span>IP后，利用品牌效应实现<span style="color: black;">连续</span>的低成本、高转化的获客路径。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本课程是以短视频&直播为核心的线上引流培训，<span style="color: black;">经过</span>带领<span style="color: black;">营销</span><span style="color: black;">认识</span>视频平台业态、设计IP形象、实操短视频&直播内容，<span style="color: black;">帮忙</span><span style="color: black;">营销</span>形成线上内容运营的<span style="color: black;">基本</span>框架思维及引流路径。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/YJnkkriaCf5fzHfQQd70KbHXFuJaQ2ic4IsiaUFoGd9W8Htzze6yrpeYCJFqAbpEFiaZ9D8fhhwKictVoP41eR1a44Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">02</strong><span style="color: black;"><strong style="color: blue;">课程<span style="color: black;">特殊</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、连续2天面授培训，手把手<span style="color: black;">教育</span><span style="color: black;">营销</span>们<span style="color: black;">怎样</span><span style="color: black;">经过</span>设计直播场景、拟定直播主题、撰写合规话术、直播<span style="color: black;">专题</span>埋点、直播<span style="color: black;">制品</span><span style="color: black;">选取</span>、直播引流转化等全流程构建自己引流直播间；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">这次</span>课程侧重实操演练，直接将直播间搬到课程现场，邀请<span style="color: black;">营销</span>现场体验短视频、直播全流程，导师把脉内容创作痛点。</span></p><strong style="color: blue;">03</strong><span style="color: black;"><strong style="color: blue;">课程收益</strong></span><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">实战性</span></strong><span style="color: black;">——实战实用，即学即用，<span style="color: black;">运用</span><span style="color: black;">海量</span>的财经自<span style="color: black;">媒介</span>实战案例进行情景化演练。</span></p>
</span><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">互动性</span></strong><span style="color: black;">——以互联网思维、新<span style="color: black;">媒介</span>营销思维为<span style="color: black;">重点</span>引导模式，让学员们用新<span style="color: black;">媒介</span>的思路设计出更具吸引力的营销<span style="color: black;">方法</span>。</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">落地性</span></strong><span style="color: black;">——摒弃理论<span style="color: black;">教育</span>，注重内化、吸收，将80%的训练重点放在<span style="color: black;">怎样</span>设计出行之有效的财经营销<span style="color: black;">方法</span>。</span></p><strong style="color: blue;">04</strong><span style="color: black;"><strong style="color: blue;">课程大纲</strong></span><span style="color: black;"><strong style="color: blue;">导言</strong></span><strong style="color: blue;">内容平台之财经内容生态全景扫描篇</strong><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">内容篇：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 内容平台财经创作强需求、稳增长；作品质量更<span style="color: black;">优秀</span>、更专业；内容消费多元化、实用化；</span></p>
</span><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户篇：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">财经兴趣用户总量及关注兴趣方向；<span style="color: black;">区别</span>区域的财经用户偏好；用户热门搜索词条；</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">财经创作者篇：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 财经达人数量及趋势；<span style="color: black;">区别</span>财经细分赛道创作达人分布；头部创作者与新兴力量碰撞。</span></p><span style="color: black;"><strong style="color: blue;">壹</strong></span><strong style="color: blue;">企业短视频运营实战篇</strong><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">主播<span style="color: black;">必须</span>四项能力拆解</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.1懂客户懂<span style="color: black;">制品</span>的王者<span style="color: black;">营销</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）客户痛点需求挖掘（交易型、<span style="color: black;">制品</span>型、套牢型、小白型）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）针对痛点下的<span style="color: black;">制品</span>卖点（话术模版矩阵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）主播或品牌价值塑造（用<span style="color: black;">机构</span>品牌为主播背书；用<span style="color: black;">科研</span>所、资管<span style="color: black;">机构</span>、国际业务<span style="color: black;">分部</span>为<span style="color: black;">制品</span>价值和主播背书）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）促单成交</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.2善于表现<span style="color: black;">拥有</span><span style="color: black;">特殊</span>的魅力大师</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）个人形象力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）镜头表现力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）面肢展现力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）语言表达力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）声音掌控力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">【场景演练：主播的呈现技巧及镜头感训练，直播话术现场试讲】</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.3<span style="color: black;">认识</span>数据精确优化的承流专家</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1） 停留</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）评论</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）关注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">揭发</span>点击</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）点击成交</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.4、感知流量调节奏的场控王者</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）拒绝内容以我为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）拒绝讲解无差异</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）拒绝流量无策略</span></p>
</span><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业主播<span style="color: black;">优秀</span>开场话术解析（附带话术模版）</span></strong></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">从</strong><strong style="color: blue;">0到1，策划一条爆款短视频的七部曲</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.1选人-屡试不爽的选人法则</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.2内容制胜——短视频文案的超出与秒杀</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）爆款文案<span style="color: black;">必须</span>万能公式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）选题篇：5大搜集选题<span style="color: black;">办法</span>，让你<span style="color: black;">持有</span><span style="color: black;">连续</span>生产<span style="color: black;">优秀</span>内容的能力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）标题篇：爆款文案五大标题法，让观众忍不住看下去</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）结构篇：爆款文案的5大结构模版，让观众欲罢<span style="color: black;">不可</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）结尾篇：让观众一键三连的5种结尾模版</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（6）<span style="color: black;">怎样</span>快速模仿——拆解爆款</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.3视频成片：拍摄</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）拍摄<span style="color: black;">器具</span>的<span style="color: black;">选取</span>和应用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）提词器和拍摄<span style="color: black;">方向</span>是做视频的基本功</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">这般</span>不知光影让拍摄效果事半功倍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）画质和音质的重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.4视频成片：剪辑</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）剪辑软件决定了视频质量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）新手<span style="color: black;">平常</span>的剪辑错误</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）让视频变得简练-剪辑视频的首要原则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）剪辑<span style="color: black;">必要</span>要懂的导演思维</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）TMDj剪辑法及实操运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.5主页装修：账号简介、视频封面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.6运营必做——发布前/发布后</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.7数据分析——<span style="color: black;">必要</span>要<span style="color: black;">晓得</span>的<span style="color: black;">哪些</span>事</span></strong></p><strong style="color: blue;">04</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">实战演练：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">带领培训听众完成一条短视频成片的定稿、拍摄、剪辑</span></strong></p><span style="color: black;"><strong style="color: blue;">贰</strong></span><strong style="color: blue;">企业直播技巧篇</strong><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">主播<span style="color: black;">必须</span>四项能力拆解</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.1懂客户懂<span style="color: black;">制品</span>的王者<span style="color: black;">营销</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）客户痛点需求挖掘（交易型、<span style="color: black;">制品</span>型、套牢型、小白型）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）针对痛点下的<span style="color: black;">制品</span>卖点（话术模版矩阵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）主播或品牌价值塑造（用<span style="color: black;">机构</span>品牌为主播背书；用<span style="color: black;">科研</span>所、资管<span style="color: black;">机构</span>、国际业务<span style="color: black;">分部</span>为<span style="color: black;">制品</span>价值和主播背书）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）促单成交</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.2善于表现<span style="color: black;">拥有</span><span style="color: black;">特殊</span>的魅力大师</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）个人形象力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）镜头表现力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）面肢展现力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）语言表达力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）声音掌控力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">【场景演练：主播的呈现技巧及镜头感训练，直播话术现场试讲】</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.3<span style="color: black;">认识</span>数据精确优化的承流专家</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1） 停留</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）评论</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）关注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">揭发</span>点击</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）点击成交</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1.4感知流量调节奏的场控王者</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）拒绝内容以我为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）拒绝讲解无差异</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）拒绝流量无策略</span></p>
</span><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业主播<span style="color: black;">优秀</span>开场话术解析（附带话术模版）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 直抛福利</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2 简塑价值</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3 穿插互动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.4 8分钟拉长停留的开场：<span style="color: black;">摆列</span>组合</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业主播<span style="color: black;">优秀</span>转场话术解析（附带话术模版）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.1直播间<span style="color: black;">平常</span>的三种变现<span style="color: black;">制品</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）福利款 —— 短课程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）销量款 —— 爆品课/投顾<span style="color: black;">制品</span>/新客理财</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）利润款 —— 基金/资管<span style="color: black;">营销</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.2转款承接技巧玩法</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）福袋——福利款福袋留人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）直播展示——塑造福袋价值</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）引导评论——表现出转款品热度，<span style="color: black;">诱发</span>从众心理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.3什么时候<span style="color: black;">必须</span>转换话术场景</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）出去的人大于进来的人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）福袋及引导评论或引导关注的效果较差</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）原定话术时间结束</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.4在线人数的<span style="color: black;">区别</span>话术方向</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）在线人数高以<span style="color: black;">制品</span>促单为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）在线人数低以福利引流拉时长为主</span></p><strong style="color: blue;">04</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业主播<span style="color: black;">优秀</span>价值塑造话术解析（附带话术模版）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">围绕</span></strong><strong style="color: blue;"><span style="color: black;">企业</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>的话术维度，以财商课程为例</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1 制作过程（课程投顾的编写<span style="color: black;">规律</span>、制作时长等）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 <span style="color: black;">制品</span>细节（适用的客户人群画像、<span style="color: black;">处理</span>的用户痛点等）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 竞品对比</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4 信任背书（券商牌照、销量、好评、投顾资格）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.5 价值升华（进行价格包装<span style="color: black;">表现</span>价值）</span></p><strong style="color: blue;">05</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业直播引流私域后的起承转合</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.1 私域运营团队的必要配置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.2 30日激活法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业</span><span style="color: black;"><span style="color: black;">目的</span>客户的标签打法及后续3、7、15、30日的促活成单话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.3 <span style="color: black;">怎样</span>在私域实现直播推流进一步打造</span><span style="color: black;">企业</span><span style="color: black;">投顾IP形象</span></p><strong style="color: blue;">06</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">合规制胜</strong><strong style="color: blue;">—— 企业直播的合规协调</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.1 监管<span style="color: black;">针对</span></span><span style="color: black;">金融企业</span><span style="color: black;">在线数字化运营的核心管控<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.2 直播间风格的确定与后续运营规划的基本框架<span style="color: black;">知道</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.3 直播间<span style="color: black;">危害</span>提示及执业资格编号露出等合规<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.4 <span style="color: black;">也</span>庄<span style="color: black;">也</span>谐 —— <span style="color: black;">怎样</span>在合规系统<span style="color: black;">需求</span>下<span style="color: black;">提高</span>直播可看性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.5 头部</span><span style="color: black;">企业</span><span style="color: black;">直播合规介入与沟通全流程</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">课程复盘</strong><strong style="color: blue;">&课程答疑</strong></span></strong></span><strong style="color: blue;">END</strong><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YJnkkriaCf5dq5yM4HIDpKPdiacv9z33fRfnWicicicd3083Pu676pbOnLSlC0Zpxk4cO6xOQkV7T4LY0Zv503mNGyg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 源于专业 </span></p>
</strong><strong style="color: blue;"><span style="color: black;">一切从互动<span style="color: black;">起始</span></span></strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/YJnkkriaCf5fzHfQQd70KbHXFuJaQ2ic4Iiceaqz2W80iapEBTByoRE5fR8hLBqJAudMX60b2ibvt3AfEBTSufAxH1w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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