场观6万起步，这份微X视频号直播攻略请收好
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/XncuxdEeNsH9bdvmzT50TbRP7JxIOSHsNWibehcAEQIZNcB5WtLFswpSbiadVqmMd6Ribyq53AUdw2Lqh67rR2IcQ/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><span style="color: black;">5</span><span style="color: black;">月</span><span style="color: black;">8</span><span style="color: black;">日，<span style="color: black;">咱们</span>的一场<span style="color: black;">微X</span>视频号直播，</span><span style="color: black;">2</span><span style="color: black;">小时场观超</span><span style="color: black;">6</span><span style="color: black;">万人。”上海甯福一汽</span><span style="color: black;">-</span><span style="color: black;"><span style="color: black;">公众</span>店总经理陈以芳如是说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上海甯福一汽-<span style="color: black;">公众</span>店自2023年3月建店<span style="color: black;">败兴</span>，<span style="color: black;">经过</span>加强对<span style="color: black;">微X</span>视频号的运营，从0到13万粉丝增长，直播场观6万起步，创下单月最高成交30台的记录，门店不仅打造了创新的直播内容，更打造出高人气账号，带动门店从流量到销量的双增长。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/XncuxdEeNsGaqyWaPXwJyAxoIT3qadia3wZsxyB7gbpQhBMELCL2OUrMMiaZnGepLgmMG20t7GlY6k6XRY1aibwHQ/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">视频号直播场观6万起步是怎么做到的？</span></strong></span></strong></span></strong></span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车经销商<span style="color: black;">拥有</span>得天独厚的直播<span style="color: black;">优良</span>，4S店<span style="color: black;">持有</span>真实的购车消费场景，另一方面<span style="color: black;">经过</span>主播专业的购车<span style="color: black;">举荐</span>及<span style="color: black;">制品</span>讲解，既能加强对门店的传播，<span style="color: black;">创立</span>客户信任，又能<span style="color: black;">经过</span>线上引流形成对线下订单的转化。尽管汽车直播处在流量的风口浪尖，<span style="color: black;">都数</span>门店<span style="color: black;">皆想</span>做好但却无奈不得其法，<span style="color: black;">那样</span>，<span style="color: black;">怎样</span>做到场观6万起步？上海甯福一汽-<span style="color: black;">公众</span>店给出了一套参考答案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXM7amKcTjfTHLicCBu51VO9wicmr5ic7rib4bEdUuFxLcqLBeKcIYT9XlcQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年9月，该店在视频号发布的一汽-<span style="color: black;">公众</span>“双揽”SUV短视频观看量达到150万，线索量超过100</span><span style="color: black;">条。</span><span style="color: black;">门店<span style="color: black;">发掘</span>，<span style="color: black;">精细</span>做揽巡和揽境的车型内容能<span style="color: black;">诱发</span>粉丝的<span style="color: black;">剧烈</span>关注，从标题的立意到内容制作，账号全方位以“双揽”车型展开营销，成倍放大明星车型效应。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">显现</span>爆款内容后，门店逐步确立了加强对<span style="color: black;">微X</span>视频号直播运营的决心。</span><span style="color: black;">“短视频＋直播”运营看起来是个简单易操作的工作，但真正想“做好做精”实则<span style="color: black;">很难</span>。经过半年来的直播运营，上海甯福一汽-<span style="color: black;">公众</span>店有一套独特的视频号运营<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pX6fB4jZpDKMKsQcOzw3ibYEv2ZHweMhH2JiaBmKCficAMAiaiaAgUVaoytTg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一场成功的汽车直播离不开三个关键<span style="color: black;">原因</span>，一是<span style="color: black;">知道</span>每场直播定位，深入对<span style="color: black;">目的</span>客户调研。</span><span style="color: black;"><span style="color: black;">经过</span>前期对账号运营的总结，<span style="color: black;">做为</span>一汽-<span style="color: black;">公众</span>旗下的明星SUV，揽巡和揽境关注度极高，每场以“特价车”“限时优惠”为主题进行直播，在直播中加强对“双揽”车型进行讲解，并在直播时放出一款特价车，<span style="color: black;">经过</span>明星车型和特价车以此<span style="color: black;">诱发</span>粉丝们的关注。当确定每场直播定位后，门店采用社群推广方式，利用车友<span style="color: black;">微X</span>群、员工亲朋好友群进行直播宣传。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXT1cIhqevHyvAPdToAWSIGH5By2GR8ibaxUIQUSftIQEH1fwgNP0g3YA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是组建专业的团队并加强培训，打造适合门店的专业主播。</span><span style="color: black;"><span style="color: black;">日前</span>，上海甯福一汽-<span style="color: black;">公众</span>店单独成立了视频号工作组，4人团队<span style="color: black;">包括</span>2名主播、1名运营助理及1名负责人。视频号工作<span style="color: black;">构成</span>员均以自店培养为主，<span style="color: black;">营销</span>顾问变身现任主播，市场经理转岗直播运营，从前期摸索到<span style="color: black;">自己</span>学习，再到<span style="color: black;">定时</span>参与厂商培训，在实践中<span style="color: black;">持续</span>地总结，从脚本执行、粉丝互动、到营销话术技巧，再到主播语速节奏，视频号工作组在成立不到一年的时间里飞速成长。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXSn6BNo3HngY7WUGJjB9f15cYc4Z2BfAxdnKoNmQb8YeR6ddib1ibfbgQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是配置高质量的直播设备和场地。</span><span style="color: black;">门店在二层打造了专属直播间，<span style="color: black;">按照</span>主播和直播间的<span style="color: black;">揭发</span>度来决定<span style="color: black;">每日</span>两场的直播时长。当直播进行时，直播助理扮演互动角色，直播结束后DCC顾问马上投入对线索的筛选跟进，并将高意向客户流转至<span style="color: black;">营销</span>顾问进行邀约。从硬件<span style="color: black;">设备</span>到直播前期预热、中期DCC顾问线索筛选、再到后期<span style="color: black;">营销</span>顾问的邀约<span style="color: black;">协同</span>，进一步实现从直播获客到订单转化的闭环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XncuxdEeNsGaqyWaPXwJyAxoIT3qadia3B3dR7XMdFiajo4EGW1LVVSxKVJB3sOJbjFX4fibSpf3FNxR3JjvgxSnA/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">四大引流方式值得关注</span></strong></span></strong></span></strong></span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现如今，90后、00后等新势力崛起，<span style="color: black;">青年</span>一代消费者<span style="color: black;">逐步</span><span style="color: black;">作为</span>汽车市场中的购车主力军，用户购车习惯及需求已<span style="color: black;">出现</span>改变。<span style="color: black;">因此呢</span>，针对<span style="color: black;">青年</span>消费群体购车需求，并结合当下<span style="color: black;">青年</span>人的消费特点，以“内容为王”的直播是关键，<span style="color: black;">大众</span>会为好内容多做停留。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">平常</span>直播中有四大引流方式值</span><span style="color: black;">得关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，把控直播节奏，玩法多样化；一是提前规划直播主题，内容不被评论区带偏节奏；二是穿插多样直播玩法，将“宠粉”进行到底，进一步满足粉丝在评论区<span style="color: black;">说到</span>的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，<span style="color: black;">表现</span><span style="color: black;">制品</span>2~3个核心亮点，在直播有限时间内，不讲段子，<span style="color: black;">重点</span>提炼<span style="color: black;">制品</span>2~3个核心亮点，并用通俗易懂的话术及比喻方式打动用户，凸显主播的专业性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pX3YCSfnbGNC64r1iaaF58NXSwRiaGbP6JfgZWRchnPJ1fNpzy9iajiaTgqQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上海甯福一汽-<span style="color: black;">公众</span>视频号部分团队成员</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，场景化营销，<span style="color: black;">诱发</span>共鸣。每次直播对<span style="color: black;">制品</span>功能不做<span style="color: black;">太多</span>赘述，利用<span style="color: black;">制品</span>核心卖点进行现场演绎，让在线用户更易理解并沉浸其中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四，做好竞品分析，对比出<span style="color: black;">制品</span>差异、市场细分、价格<span style="color: black;">优良</span>，以更好<span style="color: black;">帮忙</span>粉丝排除心中顾虑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXGqguqGc3ZTaMKKM44JvyukyxmA6EMMzFwZOpn2mzR14tlYgwvVE4Xg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播场景下，从暖场到评论引导互动，拉近与在线粉丝之间关系是不可或缺的一环。<span style="color: black;">另外</span>，<span style="color: black;">经过</span>留资插件收集意向用户信息、留资话术设定<span style="color: black;">更加是</span>吸引在线粉丝多做停留的关键</span><span style="color: black;">。与此<span style="color: black;">同期</span>，直播场景内时而邀约总经理、<span style="color: black;">营销</span>总监、售后总监出场互动，既在直播中讲解车辆特点，又会相应给到购车优惠福利，充分发挥出“宠粉”效应。综合来看，“讲好故事+宠粉模式”是4S店拉近与粉丝距离的一种方式，<span style="color: black;">亦</span>是门店直播运营的重点方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XncuxdEeNsGaqyWaPXwJyAxoIT3qadia3ibnVXeBmGFucDeujcfAFPxuYCh1FiaiavtXUxbfb5N0M8rKrmic4IuXy6Q/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“粉丝量+订单转化量”双增长<span style="color: black;">目的</span></span></strong></span></strong></span></strong></span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年下旬<span style="color: black;">起始</span>，一汽-<span style="color: black;">公众</span>品牌<span style="color: black;">起始</span>大力布局门店视频号的直播建设，<span style="color: black;">日前</span>已有100余家经销商以“视频号留资组件”为链路，在视频号平台加码“短直”运营的投入。据“易车志”观察，<span style="color: black;">都数</span>汽车经销商直播中，主播都会<span style="color: black;">经过</span>口播内容<span style="color: black;">连续</span>引导用户关注门店账号、获取<span style="color: black;">制品</span>报价等，一方面能有效引导粉丝进行<span style="color: black;">制品</span>咨询或是留资，另一方面能收集的高意向潜客成交转化率更高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXJia07PfNYg64PuDCXwrfOjgV0oH3yEOY8E0ZgTV3vpPVxh4iakDsfI8Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号运营的成功来自于门店日复一日的<span style="color: black;">保持</span>。</span><span style="color: black;">过年<span style="color: black;">时期</span>，上海甯福一汽-<span style="color: black;">公众</span>店以“春节不打烊”为主题连续直播，单场场观突破12万人。</span><span style="color: black;">春节长假是流量高峰期，粉丝们看直播的时间<span style="color: black;">亦</span>较为充裕，此时是门店进行“直播带货+涨粉”的最佳<span style="color: black;">机会</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pX6bP5eiatJyiccqTtJG0Rs2sKyysib7DxxaQHe4icso4LZSUfLt2w9W1brg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合门店“<span style="color: black;">平常</span>运营+直播复盘”总结，<span style="color: black;">她们</span>的直播运营做法引人深思。<span style="color: black;">首要</span>，<span style="color: black;">平常</span><span style="color: black;">连续</span>发布常规短视频，利用高质量短视频内容<span style="color: black;">连续</span>为直播间引流；其次，面对车市旺季和618、双11、双12大促等营销节点发布活动预告短视频，利用直播预热视频和直播预告，<span style="color: black;">经过</span>社交链路进行直播引流，进一步扩大引流范围；最后，<span style="color: black;">每日</span>固定两场直播，单场直播时长约2小时，稳定开播时长，固定开播时间，有效<span style="color: black;">加强</span>账号的直播权重，为门店账号带来<span style="color: black;">更加多</span><span style="color: black;">举荐</span>的自然流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXXFr9NBhm0SSiaiciaGOYD0sHibLAO814I4VKiay2SkUUOWiaUoqziaicIlnaVw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，视频号属于成长型平台，用户是高黏性的<span style="color: black;">微X</span>视频号<span style="color: black;">运用</span>者，<span style="color: black;">况且</span>有<span style="color: black;">必定</span>的平台购物经验，平台不仅融合了公域和私域流量，还为汽车经销商新车营销打开了新的增长空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“易车志”<span style="color: black;">认识</span>到，鉴于对视频号运营的收获，上海甯福一汽-<span style="color: black;">公众</span>店今年将继续加大力度投入对视频号的运营，一是准备孵化门店的第二个</span><span style="color: black;">新账号，挖掘<span style="color: black;">更加多</span>创意内容，做好短视频运营。</span><span style="color: black;">二是<span style="color: black;">保持</span><span style="color: black;">平常</span>直播，并进行数据复盘。上海甯福一汽-<span style="color: black;">公众</span>总经理陈以芳<span style="color: black;">暗示</span>，日后，门店<span style="color: black;">不仅</span>直播新车<span style="color: black;">营销</span>类内容，还将全方位<span style="color: black;">触及</span>到售后服务类、新源能源车功能<span style="color: black;">运用</span>类的百科内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXITTxGwMCD5E2exJusLaLW2w6mMW7zukGHibfb7nBoUKtCS0m3Nn873g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">微X</span>视频号<span style="color: black;">转化<span style="color: black;">成交</span></span>的客户</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她<span style="color: black;">同期</span>谈到了今年对视频号运营的两个期待，一是<span style="color: black;">期盼</span>在多方位的KPI激励下，视频号的粉丝量增长到20万，二是<span style="color: black;">期盼</span>门店孵化的新账号继续成长起来，<span style="color: black;">从而</span>实现从流量到全年订单转化量达400台的<span style="color: black;">目的</span>。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsGtgFicuTTukRWTwGlmqo7pXazbNWpNU5Y0Y7sesCxUwycpEQDE2aaZkyfE6bApNGhfk0rBu3RL8Kg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">微X</span>视频号转化成交的客户</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">越来越多的汽车经销商加码布局<span style="color: black;">微X</span>视频号平台，<span style="color: black;">经过</span>线上引流获客、<span style="color: black;">即时</span>跟进、邀约到店，<span style="color: black;">最后</span>实现线索转化，一方面打开了新的营销链路与消费者<span style="color: black;">创立</span>起新的互动，另一方面有效<span style="color: black;">帮忙</span>汽车经销商提质增效，<span style="color: black;">一起</span>应对当前汽车行业的挑战。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XncuxdEeNsGCpKRFG4eyOtqib0XxGzPMfzfkzJR4eFtNL0oPricicZjJ2Eic6wAI0P122rnxjNsC9wPCOS8icCr7h3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XncuxdEeNsHfJiaUR0WqicQu6Qj79Zwy1euVoy3SmLGN4HZHG1sawicdQ50JicUW82tP1trbOQvsAHkgpfyNZo1vZg/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/XncuxdEeNsHreHDxsEe2tUs4k6sxwCnvvk2quxicZIfNTebYdLoq6e5GBmPCOkdXpVW69nichqSw24pib3AzMuEZg/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsH4I7ialpcsGXGml9Ac7IL1rV95UgUAHonInRibP9PJ1Cj63poZs07Rh2R8mHtjSJkovicDNNhWib6cVw/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XncuxdEeNsFKYdia6LgE1afR1eedpLAM3sCwKJolkVf6vuUITQeiaCtcXlwk1ibPLCZjib6jDgICibfMPIaxebFIEGg/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/XncuxdEeNsEmqaIRHrjvIs0CUWIuz98cEPlpUyZKGic2VZG2PpiaribTDwXg91nSB2ENicCJvZ9df2yVt3ZPC3aiaxg/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/XncuxdEeNsFrfmr1cYcqBudEcaUd7ANhdGUN6eBeaMf7LcGJeTha3nC8OFXp3UwfIZ5PibJViadDmv6mEDLXzfFA/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></a></p>
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