视频号总用户运用时长同比增长超80%！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5月游学&私享会</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">排期</span></strong></span><strong style="color: blue;"><span style="color: black;">⬇️</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">前往10家品牌游学私域运营，欢迎<span style="color: black;">一块</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/bDNNJavLKNG4ha9xyWoK0UuL4efiaL50LpjAZ8MTvQNBuvBiaXyicmPfXQWFHZrFl0ibJsibOsysuau8q2QZ7FzVsog/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/bDNNJavLKNHHFv3azddLzoDMH5nb8h8WD6mk4X8x6zmgvQAN45aiayEuXdRyVibsQCriacffaaEjgbUgacjicCUxVw/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">今天（5月14日），腾讯<span style="color: black;">颁布</span>了2024年一季度财报。</span><span style="color: black;">最新财报<span style="color: black;">表示</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">腾讯当季实现营业收入1595.01亿元，同比增长6%，</span></strong></span><span style="color: black;">毛利838.7亿元，同比增长23%，净利润（Non-IFRS）502.65亿元，同比增长54%。</span><span style="color: black;"><span style="color: black;">另一</span>，</span><span style="color: black;"><span style="color: black;">微X</span>及WeChat合并月活跃账户数13.59亿，<span style="color: black;">小程序总用户<span style="color: black;">运用</span>时长同比增长超20%</span>。</span><span style="color: black;">在这份最新财报中，还重点提及了视频号和搜一搜的优秀表现，接下来和<span style="color: black;">咱们</span><span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>财报亮点。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/bDNNJavLKNH2wtLqSUT1hjmFmGW5mLBDJsPB4I81ZdMwCe5N3YianXTqX0ibx7AkPDbrvujEuUJKM12O6rWb805g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">视频号带来的收入增长<span style="color: black;">显著</span></span></strong></span><span style="color: black;">最新财报<span style="color: black;">表示</span>，<span style="color: black;"><span style="color: black;">做为</span>腾讯内容生态的重要<span style="color: black;">构成</span>部分，</span>视频号总用户<span style="color: black;">运用</span>时长同比增长超80%。</span><span style="color: black;">这一增长<span style="color: black;">重点</span>得益于，腾讯<span style="color: black;">经过</span>拓展商品品类和激励<span style="color: black;">更加多</span>内容创作者参与直播带货，加强了视频号直播带货生态。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>时长的增长<span style="color: black;">亦</span><span style="color: black;">显著</span>拉动了收入的增长，尤其是视频号<span style="color: black;">宣传</span>收入和技术服务费推动了毛利的增长。</span></strong></span><span style="color: black;">财报<span style="color: black;">说到</span>，视频号商家技术服务费<span style="color: black;">做为</span>高质量的收入<span style="color: black;">源自</span>之一，推动了毛利和经营盈利增幅超过收入增幅。金融科技及企业服务业务的分部毛利增长乃<span style="color: black;">因为</span>高毛利率的理财服务及视频号商家技术服务费的贡献增长。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另外</span>，网络<span style="color: black;">宣传</span>业务的分部毛利增长<span style="color: black;">重点</span><span style="color: black;">因为</span><span style="color: black;">微X</span>视频号<span style="color: black;">宣传</span>等收入的增长。</span></strong></span><span style="color: black;">马化腾在财报中<span style="color: black;">暗示</span>：“二零二四年<span style="color: black;">第1</span>季......</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">连续</span>培育高质量的收入<span style="color: black;">源自</span>，<span style="color: black;">包含</span><span style="color: black;">微X</span>视频号及搜一搜<span style="color: black;">宣传</span></strong></span><span style="color: black;">、小游戏平台服务费及视频号商家技术服务费，推动了<span style="color: black;">咱们</span>的毛利和经营盈利增幅超过收入增幅......”</span><span style="color: black;">当然，AI在<span style="color: black;">宣传</span>技术平台中<span style="color: black;">亦</span>帮了很大忙。如财报<span style="color: black;">说到</span>，“</span><span style="color: black;"><span style="color: black;">咱们</span>升级了<span style="color: black;">宣传</span>技术平台，<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主更有效地进行<span style="color: black;">宣传</span>投放，并向所有<span style="color: black;">宣传</span>主推出了生成式 AI 驱动的<span style="color: black;">宣传</span>素材创意工具。”</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搜一搜<span style="color: black;">起始</span>贡献<span style="color: black;">更加多</span><span style="color: black;">宣传</span>收入</span></strong></span><span style="color: black;">搜一搜在<span style="color: black;">这次</span>财报中被多次提及。尤其是搜一搜在<span style="color: black;">宣传</span>收入方面的贡献，就被马化腾<span style="color: black;">叫作</span>为是高质量收入<span style="color: black;">源自</span>之一。</span><span style="color: black;">财报原文<span style="color: black;">这般</span>提及搜一搜的<span style="color: black;">宣传</span>表现：</span><span style="color: black;">- “</span><span style="color: black;"><strong style="color: blue;">网络<span style="color: black;">宣传</span>业务二零二四年<span style="color: black;">第1</span>季的收入同比增长26%至人民币265亿元，受<span style="color: black;">微X</span>视频号、小程序、公众号</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">及搜</span></strong></span><span style="color: black;"><strong style="color: blue;">一搜的增长拉动</strong></span><span style="color: black;">，受益于用户参与度的<span style="color: black;">提高</span>以及<span style="color: black;">咱们</span><span style="color: black;">持续</span>升级的AI驱动的<span style="color: black;">宣传</span>技术平台。除汽车行业外的所有<span style="color: black;">重点</span>行业的<span style="color: black;">宣传</span>开支均有所增长，其中游戏、互联网服务及消费品行业的<span style="color: black;">宣传</span>开支<span style="color: black;">明显</span>增长。”</span><span style="color: black;">- “二零二四年<span style="color: black;">第1</span>季的毛利同比增长23%至人民币839亿元，毛利率由去年同期的45%<span style="color: black;">提高</span>至53%。</span><span style="color: black;"><strong style="color: blue;">毛利增长乃<span style="color: black;">因为</span>高毛利率收入<span style="color: black;">源自</span>的快速增长，<span style="color: black;">包含</span><span style="color: black;">微X</span>视频号及搜一搜<span style="color: black;">宣传</span>收入、</strong></span><span style="color: black;">小游戏平台服务费、理财服务收入及视频号商家技术服务费。<span style="color: black;">咱们</span>的长视频及云业务的成本效益<span style="color: black;">提高</span><span style="color: black;">也</span>对毛利增长有所贡献。”</span><span style="color: black;">- “网络<span style="color: black;">宣传</span>业务二零二四年<span style="color: black;">第1</span>季的毛利同比增长66%至人民币145亿元，毛利率由去年同期的42%<span style="color: black;">提高</span>至55%。</span><span style="color: black;"><strong style="color: blue;">分部毛利增长<span style="color: black;">重点</span><span style="color: black;">因为</span><span style="color: black;">咱们</span>的<span style="color: black;">微X</span>视频号及搜一搜<span style="color: black;">宣传</span>收入的增长。</strong></span><span style="color: black;"><span style="color: black;">”</span></span><span style="color: black;">综上，搜一搜拉动了<span style="color: black;">第1</span>季度<span style="color: black;">宣传</span>业务的增长，以及毛利的增长。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">To B 业务表现稳健</span></strong></span><span style="color: black;">腾讯To B 业务，尤其是<span style="color: black;">金融科技及企业服务业务，在2024年<span style="color: black;">第1</span>季度表现稳健。</span></span><span style="color: black;"><span style="color: black;">第1</span>季的收入同比增长7%至人民币523亿元，</span><span style="color: black;">毛利同比增长42%至人民币239亿元，毛利率由去年同期的34%<span style="color: black;">提高</span>至46%。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">虽然金融科技服务受到了<span style="color: black;">必定</span>冲击，但理财服务增长强劲。</span></strong></span><span style="color: black;">“金融科技服务收入以个位数百分比同比增长，<span style="color: black;">重点</span><span style="color: black;">因为</span>线下消费支出增长放缓及提现收入减少，而理财服务收入增长强劲。”</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另一</span>，企业服务业务<span style="color: black;">亦</span>在快速增长，且毛利及毛利率有了<span style="color: black;">提高</span>，<span style="color: black;">背面</span>则受益于视频号商家技术服务费增长、企业<span style="color: black;">微X</span><span style="color: black;">商场</span>化<span style="color: black;">增多</span>等<span style="color: black;">原因</span>。</span></strong></span><span style="color: black;">“企业服务业务收入实现十几个点的同比增长率，受益于云服务收入及视频号商家技术服务费增长。”</span><span style="color: black;">“分部毛利增长乃<span style="color: black;">因为</span>高毛利率的理财服务及视频号商家技术服务费的贡献增长，企业<span style="color: black;">微X</span>与其他企业服务业务的<span style="color: black;">商场</span>化<span style="color: black;">增多</span>，以及云业务的成本效益<span style="color: black;">加强</span>。”</span><span style="color: black;">最后，你从财报中还看到了<span style="color: black;">那些</span>亮点信息，欢迎评论区<span style="color: black;">一块</span>交流。</span><span style="color: black;"><strong style="color: blue;">PS：</strong></span><a style="color: black;"><span style="color: black;">5月，见实将前往10家品牌游学以及开展主题私享会</span></a><span style="color: black;">，</span><span style="color: black;">欢迎和同行、<span style="color: black;">能手</span>们<span style="color: black;">一块</span>面对面切磋，<span style="color: black;">一块</span>讨论“茶叶私域和鞋服私域的碰撞”。</span><span style="color: black;">以及<span style="color: black;">一块</span>走进依文集团、交个<span style="color: black;">伴侣</span>、八马茶业、红豆集团、首旅如家、舒客、百草味、贝恩施、欧诗漫珍珠等品牌。</span><span style="color: black;">欢迎</span><span style="color: black;">扫码添加见实小BOSS，购买会员或<span style="color: black;">认识</span>细节：</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/bDNNJavLKNGpH6khuQLG7NbmYz3HeQGOCQTl6rzeTUetMvpty9JtUgwy3fGEUBdDw5aToJMOeHaicHbrcKdhboA/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">↘私域服务对接</span></strong></p><a style="color: black;"><span style="color: black;">1.私域讲师团</span></a><span style="color: black;"> <span style="color: black;"><a style="color: black;">2.私域换量联盟</a></span><span style="color: black;">3<a style="color: black;">.私域服务商黄页</a></span><span style="color: black;"><a style="color: black;">4.</a><a style="color: black;">超全942篇私域案例大汇总</a></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">↘<span style="color: black;">举荐</span>阅读</span></strong><strong style="color: blue;"><span style="color: black;">：</span></strong></span><a style="color: black;">大封号后，私域运营还能怎么做？</a><a style="color: black;">拼命投流拼命爽：疯狂引流私域的茶叶到</a>底怎么挣钱？<a style="color: black;"><span style="color: black;">此刻</span>，视频号<span style="color: black;">需求</span>你3分钟内就回复客户</a><a style="color: black;">工具召集令：<span style="color: black;">此刻</span>有<span style="color: black;">那些</span>安全、好用的工具<span style="color: black;">举荐</span>？</a><a style="color: black;">小心，又一波封号潮正在进行</a><a style="color: black;">接下来，每周直播聊私域实战，就从这4大热<span style="color: black;">专题</span><span style="color: black;">起始</span></a>
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对于这个问题，我有不同的看法...
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