热专题 | 直播的鲜嫩“港”觉——香港电台RTHK专访热度
<img src="https://mmbiz.qpic.cn/mmbiz_gif/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1aEBaZrlRASibaX6iboV1PL4wcV6m7JCpyibnISDq0RTmcVWkc1B73hx7Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">香港，一座高度繁荣的国际大都市，<span style="color: black;">全世界</span>第三大金融中心，有“东方之珠”、“美食天堂”和“购物天堂”等美誉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，香港应该是<span style="color: black;">非常多</span>人心之向往的城市，然而<span style="color: black;">针对</span>香港人<span style="color: black;">来讲</span>，大陆<span style="color: black;">非常多</span>事物<span style="color: black;">一样</span>充满着<span style="color: black;">鲜嫩</span>感和<span style="color: black;">奥秘</span>感。<span style="color: black;">例如</span>：直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了探寻大陆直播行业的奥秘，<strong style="color: blue;">香港电台RTHK</strong>来到了国内直播行业TOP<span style="color: black;">公司</span>——<strong style="color: blue;">热度传媒</strong>，进行了深度<span style="color: black;">认识</span>和<span style="color: black;">拜访</span>，并回传了精彩的视频<span style="color: black;">报告</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能手机和移动网络的发展改变了人们的生活，大街上、<span style="color: black;">轻轨</span>里，任何地点、任何时间，人们都<span style="color: black;">能够</span><span style="color: black;">经过</span>小小的屏幕享受无限的精彩。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1g8a2gXJrKOXRZfo88y5N2JSkSGpMCmFicWibqAhOzXEzPTABOucMr6Xw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1NPg5PqcZ2zAnXDRIGick0rUDxgLTdN4qYhO71iaic4KndWa9e1M1KGedw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播和网红是这些“精彩”中不可或缺的一部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>网红，<span style="color: black;">便是</span>网络红人，<span style="color: black;">她们</span>凭借自己的颜值、才艺<span style="color: black;">或</span>某种技能在直播平台上被<span style="color: black;">非常多</span>粉丝认识、<span style="color: black;">认识</span>、支持、追随。网红主播<span style="color: black;">经过</span>与粉丝的互动<span style="color: black;">持续</span><span style="color: black;">累积</span>人气，<span style="color: black;">经过</span>粉丝的“打赏”<span style="color: black;">得到</span>收入。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1J91ZQBf8ibEacU0AnnfNaM7z6oEg8zTTPwNKTL5puL5icMFuDsibIlOlA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1dXSJYniabqtUJg1oYmpfdQNUwNxeHpWFtiapLsXKLeM4n4jqlh16QKRw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，网红主播<span style="color: black;">已然</span><span style="color: black;">作为</span>一种职业，<span style="color: black;">亦</span><span style="color: black;">显现</span>了<span style="color: black;">非常多</span>专业<span style="color: black;">公司</span>专门去培养网红主播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">热度传媒</strong><span style="color: black;">便是</span><span style="color: black;">这般</span>一家专业于网红孵化包装、网红经纪运作的<span style="color: black;">公司</span>，成立<span style="color: black;">迄今</span>，<span style="color: black;">已然</span>在行业内占据领先地位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RTHK的记者唐若韫还来到热度直播间，体验了一把直播。记者小姐姐的颜值<span style="color: black;">亦</span>是很能打的，<span style="color: black;">倘若</span>真的<span style="color: black;">作为</span>主播的话，估计会吸引一大票粉丝哦~</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1BrlD6gRMFslMRAS0p2KEgdy4yADicfWbWvyVVbKrqUZ91j5P3XsBwDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">香港电台RTHK的记者为了更加<span style="color: black;">认识</span>网红主播，采访了热度传媒艺人王丽拉。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1sAyBic6ibkibxiaMicXZPiaatRnTl8o6l5d4zJmia1DnvGuicqibUbbsypo9ribg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1WDCAGFJ1Yia34N6UHfiaq4672ZzyfUgf3bL7szBu8CMLClmicKqM9F4Vg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在被问到<span style="color: black;">选取</span><span style="color: black;">作为</span>一名主播的<span style="color: black;">原由</span>时，丽拉<span style="color: black;">这般</span>回答：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">倘若</span>你是在某间大<span style="color: black;">机构</span>打工，<span style="color: black;">或</span>是出去外面唱歌，你面对的<span style="color: black;">亦</span>只是你所在的那个城市的人群，可能更少<span style="color: black;">有些</span>。<span style="color: black;">然则</span>利用网络的话，会让<span style="color: black;">更加多</span><span style="color: black;">乃至</span>是全世界都能<span style="color: black;">晓得</span>你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>做自己<span style="color: black;">爱好</span>的事情，<span style="color: black;">同期</span>还能支撑自己的生活，我觉得很值得。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像丽拉<span style="color: black;">这般</span>的主播在直播的时候，都会有<strong style="color: blue;">专业的运营人员</strong>把控直播细节，改进不足，纠正缺点，<span style="color: black;">帮忙</span>主播更好的进行直播。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1zUVhS3HTu0KdI9oibObS3QGBkPunib2YRoZENIrm0yL3br0aUeYYwpDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记者还采访了热度传媒CEO邓双成。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1v47TZc0MtqFRiaqK3E0G6MiakeM0CQCJt14Tfhym1bCuxTic2WbUEyCqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邓总向记者介绍到：“基本上，<span style="color: black;">咱们</span>各类业务，<span style="color: black;">重点</span>的收入本质<span style="color: black;">源自</span>，都是基于粉丝的打赏，以及粉丝的商品购买的变现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有的网红，他的粉丝一年大概能贡献的收入，有7、8个亿<span style="color: black;">上下</span>，<span style="color: black;">这般</span>的一个规模。”</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1jfVj6su8icogXr2ibNADHjoiaSKIa5gotLyzSsj2ic7EO5WO5GHPXfrwXg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邓总<span style="color: black;">暗示</span>：“<span style="color: black;">由于</span>互联网和传统<span style="color: black;">媒介</span>相比，最大的特点<span style="color: black;">便是</span>它的数据可<span style="color: black;">跟踪</span>、可记录，那就<span style="color: black;">寓意</span>着<span style="color: black;">咱们</span><span style="color: black;">能够</span>有这个<span style="color: black;">基本</span>，去找规律，找到用户的<span style="color: black;">行径</span>轨迹。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我觉得<span style="color: black;">将来</span>，文娱行业数据的发展，会是一个<span style="color: black;">特别有</span>价值的东西。”</p>点击边框调出视频工具条<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢香港电台RTHK来访热度，并对热度所进行的精彩<span style="color: black;">报告</span>！诚邀RTHK继续关注直播行业和热度传媒的<span style="color: black;">更加多</span>发展~</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf11xSSnQnt1NukCXPKppvyTa6lRjPl8q9lQgT2XESJyZ59T4eCS2tCqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>有你，热度<span style="color: black;">连续</span>升温</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ey1MFVeYkCYpsEf7Jy0JO7ussJTbxYf1nlMVVEJlMMRj1ba6Qro3VHbqnjJpJXqohtGhCjCxJW0O5WTD9hMzGw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">热度传媒</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>号 : Redu-2015888</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外链</span><span style="color: black;">博客</span>：@热度传媒</span></p>
楼主发的这篇帖子，我觉得非常有道理。 “板凳”（第三个回帖的人） 百度seo优化论坛 http://www.fok120.com/
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