【拼多多直播】拼多多直播间怎么样操作干货分享
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CwibBLUvjE5BLficxrUkFyz5800zJsfgLIgknTiaz0zb3Wclb1ib1Qia6Pqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多达人招募</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CfdgkFaPZH252IyLa7Aun0tCGkunUia15yhonHIDQIMia9iamINSZJTBfg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量来了，你抓了吗？，拼多多千万级流量市场，直播裂变玩法，私域流量导入，还不<span style="color: black;">晓得</span>怎么操作快来加入<span style="color: black;">咱们</span>把，巨石<span style="color: black;">做为</span>拼多多首批直播<span style="color: black;">公司</span>，坐拥官方流量+专业红人运营团队，<span style="color: black;">0<span style="color: black;">花费</span>，纯佣合作</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，抓住机会你就赢了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">前言</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文我会分享两个部分：拼多多直播实操经验+直播的新玩法分享（末尾有福利！） 不管你们有<span style="color: black;">无</span>开启直播之路，我都<span style="color: black;">期盼</span>今天的<span style="color: black;">文案</span>能切实给到你们<span style="color: black;">有些</span>灵感！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第1部分【拼多多直播实操经验】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先交待这边的店铺背景：一个10W+销量的麻辣店铺，鸭爪是拼多多上的<span style="color: black;">第1</span>名，<span style="color: black;">实质</span>开播在半个月<span style="color: black;">上下</span>。直播后的效果：推广费直降了50%，店铺的转化率有<span style="color: black;">显著</span><span style="color: black;">加强</span>，虽然部分<span style="color: black;">制品</span>有涨价或断货的<span style="color: black;">状况</span>，但正因开了直播，店铺整体的GMV并<span style="color: black;">无</span>下降，反而<span style="color: black;">始终</span>在<span style="color: black;">安稳</span>的<span style="color: black;">提升</span>！</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CUHnibtmYbsnTXuib8ibanzic5faKdRvEsanuhKOwK9UKaRrglU3QNhXiaPQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>直播前<span style="color: black;">基本</span>准备：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、准备2部手机和一部直播架，手机的像素要挑选好<span style="color: black;">有些</span>，效果<span style="color: black;">保准</span><span style="color: black;">优秀</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">保证</span>网络的通畅以及充足的电量，避免在直播时断电停止。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、直播环境要干净整洁，灯光不要太刺眼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、主播的衣着、<span style="color: black;">打扮</span>及谈吐方面均<span style="color: black;">重视</span>一下，整体表现出美美的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、准备好自己家的<span style="color: black;">制品</span>，<span style="color: black;">熟练</span>每一个链接所对应的<span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">每一个</span>链接都设置优惠券。直播间和店铺的优惠券<span style="color: black;">不可</span><span style="color: black;">同期</span><span style="color: black;">运用</span>，<span style="color: black;">然则</span>在直播间发券能激起现场购买欲望、<span style="color: black;">加强</span>店铺转化，<span style="color: black;">因此</span>直播间的优惠券<span style="color: black;">必定</span>要放！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>直播经验分享：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">必定</span>要开口说！在直播间开口说话<span style="color: black;">便是</span>成功的<span style="color: black;">第1</span>步，其实粉丝们不<span style="color: black;">必定</span><span style="color: black;">需求</span>你要多专业，只要保持一颗真诚的心，愿意主动和<span style="color: black;">她们</span>聊。像除了基本的试吃或试穿，还要多和<span style="color: black;">她们</span>唠嗑，<span style="color: black;">针对</span>疑问可现场做出解答和实物演示，基本上你做到有问必答了，这点真诚用心<span style="color: black;">亦</span>就<span style="color: black;">能够</span>透过屏幕被粉丝感受到的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.吸粉方式介绍：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.发红包。红包金额不<span style="color: black;">必须</span>太大，但<span style="color: black;">必须</span>多次，前期直播间人不多，<span style="color: black;">咱们</span><span style="color: black;">能够</span>设置时间为3分钟，人比较多后，红包开抢设置为5至10分钟，<span style="color: black;">这般</span>关注店铺的人数会多<span style="color: black;">有些</span>。<span style="color: black;">此刻</span>平台有给予扶持，吸收一个粉丝的<span style="color: black;">花费</span>在0.3元<span style="color: black;">上下</span>，相对<span style="color: black;">来讲</span>非常红利，日后竞争多了价格肯定会越来越贵，<span style="color: black;">因此</span><span style="color: black;">日前</span>直播机会应好好把握和利用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.发放粉丝券。每次整点去发放想要推广的<span style="color: black;">制品</span>粉丝券，吸引粉丝们下单，一来<span style="color: black;">能够</span>活跃直播间，二来对主播产生粘性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span>抽奖。店铺直播间人数多时，<span style="color: black;">能够</span>推粉丝免单或<span style="color: black;">制品</span>超优惠送等抽奖活动，<span style="color: black;">这般</span>互动性会很强<span style="color: black;">能够</span>将<span style="color: black;">全部</span>直播推向高潮。<span style="color: black;">通常</span>中奖后的粉丝<span style="color: black;">她们</span>在直播间会变的很积极，说<span style="color: black;">制品</span>的好<span style="color: black;">或</span>帮回复其他粉丝的问题，<span style="color: black;">没</span>形中<span style="color: black;">成为了</span><span style="color: black;">咱们</span>非常好的助攻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>这个<span style="color: black;">按照</span>自己店铺<span style="color: black;">实质</span><span style="color: black;">状况</span>来做，不要<span style="color: black;">茫然</span>抽奖<span style="color: black;">或</span>抽免单，前期做好<span style="color: black;">按时</span>发红包来活跃气氛，多引导<span style="color: black;">哪些</span>蹭奖品的粉丝去分享直播间。其次不要被粉丝牵住带偏，<span style="color: black;">由于</span>有些粉丝会主动要你发起抽奖<span style="color: black;">或</span>直接抽他想要的东西，粉丝群中布局几个“自己人”就尤为重要了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">怎样</span>让粉丝停留的时间更长？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.主播可<span style="color: black;">显示</span>出达到多少人数就<span style="color: black;">起始</span>抽奖。<span style="color: black;">另一</span>还<span style="color: black;">能够</span><span style="color: black;">按照</span>直播间在线人数，设置<span style="color: black;">有些</span>秒杀活动，可拿<span style="color: black;">必须</span>做推广的<span style="color: black;">制品</span>来尝试，<span style="color: black;">按时</span>秒杀，对粉丝是一波冲击。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.直播间每5分钟<span style="color: black;">能够</span>弹一次优惠券！！！这个动作<span style="color: black;">大众</span><span style="color: black;">必定</span>要<span style="color: black;">保持</span>，<span style="color: black;">尤其</span>是发红包<span style="color: black;">或</span>是抽奖时。<span style="color: black;">由于</span>直播间人多，领取优惠券的人自然<span style="color: black;">亦</span>多，即使<span style="color: black;">她们</span>不买<span style="color: black;">制品</span>，那粉丝浏览过<span style="color: black;">或</span><span style="color: black;">保藏</span>过的这些数据，都会<span style="color: black;">增多</span>店铺的权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.直播要<span style="color: black;">连续</span><span style="color: black;">保持</span>，<span style="color: black;">定时</span>且准时开播，<span style="color: black;">创立</span>粉丝<span style="color: black;">长时间</span>信任感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">制品</span>讲解的要点。在直播间讲解<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>时，<span style="color: black;">必定</span>要按<span style="color: black;">次序</span>来讲解，最好把链接的<span style="color: black;">次序</span>固定下来。开播前要对比线下的价格同<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>价值，要<span style="color: black;">明显</span>能让粉丝们记住<span style="color: black;">咱们</span><span style="color: black;">制品</span>或店铺的亮点<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要关注你在直播间内卖了多少<span style="color: black;">制品</span>，更应关注的是你要<span style="color: black;">怎么样</span>去更好的<span style="color: black;">守护</span>和激活店铺中这些粉丝，想办法让粉丝<span style="color: black;">连续</span>在店铺购买<span style="color: black;">制品</span>，从而来<span style="color: black;">加强</span>店铺的整体GMV。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第2部分【直播的新玩法分享】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，新玩法<span style="color: black;">便是</span>县长直播带货了！先给<span style="color: black;">大众</span>看一组数据，直观感受一下县长直播的威力：</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3Cy06N511dLb4ia9V77zLCg7K2pwynyWnEibeKpIgUvNZgAhOnTlgugJlQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CFgclV5dXGtlByB5AIVF3kydAIRfcLe3Yxo75j4WSqbiaa7gJLAjibxpg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是拼多多2月份和3月份县长直播带货的数据，最少的是16万+，最高的是983万+。单县长直播这块<span style="color: black;">地区</span>，拼多多给予流量扶持<span style="color: black;">便是</span>千万级别的！<span style="color: black;">因此</span>其实直播这块拼多多官方给的流量扶持可谓真的非常非常大！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期有<span style="color: black;">伴侣</span><span style="color: black;">亦</span>在策划这个县长直播，他那边政府口头是同意了，剩下的<span style="color: black;">便是</span><span style="color: black;">有些</span>书面的流程要走。下图是他提交的申请文书样式，<span style="color: black;">倘若</span>有资源的亲，不妨<span style="color: black;">亦</span>往这方面大胆尝试！</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CqI29BActodVL3jSWicN0yUibHop7wYQo7xqJzu8YGeahPgfQNrc5O9Gg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【福利时间】:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">县长直播资源提报：直接对接给小二，会对资质反向审核，仅限<span style="color: black;">果蔬</span>类目！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必须</span>报名链接的商家<span style="color: black;">伴侣</span>请私聊我领取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后附上今早收到的<span style="color: black;">新闻</span>图，直播1小时售空25吨级别，是不是<span style="color: black;">特别有</span>打鸡血的感觉？</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3C0JFeuUrYPY7a1iahq8w2nevtG0XBKE68jibRZKHc1ReBQFuAvM2qYSaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>的直播将会有各式各样的可能空间，<span style="color: black;">没</span>论是大咖跨界参与或是找到权威性<span style="color: black;">公司</span>合作，这些都会是直播潜在的可能，<span style="color: black;">况且</span>爆发空间肯定是远超于你的想像！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">不消</span><span style="color: black;">可疑</span>，拼多多今年肯定是主打直播！换句话说，拼多多主推的新流量都会在直播这块！大伙<span style="color: black;">奋斗</span>往这块尽情发力<span style="color: black;">便是</span>了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多首批MCN<span style="color: black;">公司</span>正式开放入驻啦！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抢占首批入驻名额，先入场者，总是有<span style="color: black;">优良</span>的，有<span style="color: black;">必须</span>的请速度联系我，<span style="color: black;">能够</span><span style="color: black;">指点</span>开通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>有商家<span style="color: black;">伴侣</span>们对拼多多直播感兴趣的话，<span style="color: black;">咱们</span>可<span style="color: black;">以避免</span>费<span style="color: black;">指点</span>开通拼多多直播，免费加入拼多多直播商家交流群！以及想系统学习拼多多直播运营<span style="color: black;">关联</span>的<span style="color: black;">有些</span>知识，<span style="color: black;">能够</span>加入<span style="color: black;">咱们</span>拼多多学习会员，老师全程多方位<span style="color: black;">指点</span>学习HSCMCS2</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3C3wYf1ERFXwtvlicGkILibj1iaVN6znL5T9OTTIxED4ibrbvrA8gyBfPH9g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3CH3G0gVGuml4bibHtM5anfqKcEqfMtVrOaou5iaicVSC5Hn7k5xL6D8azQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuUicg1NSrfHG26HAvEPZNM3ChmaW1A7dEpx7MtQiaT68MASRo69E0Z5nMfNBHpWtbbxNVicrAuuXNz2g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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