服装人看过来！服装直播带货有哪些技巧和话术？要做什么准备？
<span style="color: black;">点击蓝字</span><span style="color: black;">关注<span style="color: black;">咱们</span></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>越来越多的商家<span style="color: black;">选取</span>在各大平台上直播，<span style="color: black;">经过</span><span style="color: black;">制品</span>讲解与互动快速将<span style="color: black;">制品</span>卖出去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，直播<span style="color: black;">已然</span>变成常态化尤其是实体店铺，直播卖货都已成<span style="color: black;">爱宠</span>，<span style="color: black;">亦</span>有<span style="color: black;">更加多</span>的人想借助直播来<span style="color: black;">提高</span>业绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">针对</span>实体服装店，要做一场成功的直播，<strong style="color: blue;"><span style="color: black;">必须</span>提前做好<span style="color: black;">那些</span>准备和布局？怎么去<span style="color: black;">选取</span>主播？对<span style="color: black;">营销</span>额影响最大的<span style="color: black;">原因</span>是什么？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong></span></p><span style="color: black;"><strong style="color: blue;">直播带货的准备</strong></span><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">主播的<span style="color: black;">选取</span> </span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">服装主播<span style="color: black;">通常</span><span style="color: black;">意见</span>从有从<span style="color: black;">7、</span>八年<span style="color: black;">营销</span>经验和实力的导购中挑选。并且<span style="color: black;">必须</span>满足以下<span style="color: black;">要求</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)<span style="color: black;">首要</span>，这位主播<span style="color: black;">必定</span>要<strong style="color: blue;"><span style="color: black;">善于</span>表达，表达清晰有<span style="color: black;">规律</span></strong>，这是最<span style="color: black;">基本</span>的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)能完美地展现出衣服的美感，<span style="color: black;">因此呢</span>对主播的身材、姿态、表情<span style="color: black;">需求</span><span style="color: black;">亦</span>比较高；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)要<strong style="color: blue;">懂得买衣服的技巧，懂得直播间顾客心理，</strong>随时灵活改变讲话内容；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4)能<span style="color: black;">容易</span>带动直播间氛围，有<span style="color: black;">必定</span>的<strong style="color: blue;">随机应变能力</strong>，对直播间留言的回复有<span style="color: black;">必定</span>的技巧；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">意见</span>，整场直播最少安排三个人，两个负责场内（镜头内），一个负责场外（镜头外），场内主播兼模特，场外主播兼主持人。</span></p><span style="color: black;"><strong style="color: blue;"> 场地的<span style="color: black;">部署</span> </strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>的服装直播间搭建，大概<span style="color: black;">必须</span>以下物品来<span style="color: black;">部署</span>空间：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)<strong style="color: blue;">衣架</strong>：<span style="color: black;">必须</span>物品，<span style="color: black;">意见</span>挂满当天直播间<span style="color: black;">营销</span><span style="color: black;">必须</span>用到的服装。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)<strong style="color: blue;">假人模特</strong>：<span style="color: black;">做为</span>服装展示，1-2个<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)<strong style="color: blue;">地毯</strong>：这是最容易被忽略的<span style="color: black;">部署</span>道具，<span style="color: black;">然则</span>它的<span style="color: black;">功效</span>却非常大。<span style="color: black;">运用</span><span style="color: black;">有些</span>北欧风、绒布地毯<span style="color: black;">能够</span><span style="color: black;">增多</span>直播间的高级感，<span style="color: black;">提高</span>格调。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4)<strong style="color: blue;">圆形或方形展示台</strong>：这类展示台<span style="color: black;">常常</span>在长裙、婚纱类服装直播中经常用到，加上展示地台辅助就<span style="color: black;">能够</span>很好的展现<span style="color: black;">制品</span>的<span style="color: black;">优良</span>。</span></p><span style="color: black;"><strong style="color: blue;"> 脚本的制作 </strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">晓得</span><span style="color: black;">大众</span><span style="color: black;">是不是</span>关注过淘宝“带货女王”薇娅的直播间，虽然薇娅直播间的商品类目众多，但在介绍同一类商品时，薇娅<span style="color: black;">亦</span><span style="color: black;">通常</span>最少给出观众两个以上的选项，吃辣的不吃辣的、<span style="color: black;">爱好</span>贴身的还是宽松的，哪怕只是抱着进来<span style="color: black;">瞧瞧</span>的<span style="color: black;">心理</span>，<span style="color: black;">亦</span>总能在直播间找到适合自己的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一点非常值得<span style="color: black;">咱们</span>服饰类品牌商家借鉴，在为直播选品备品时<span style="color: black;">必须</span><span style="color: black;">重视</span>丰富性和多样性，在脚本安排上<span style="color: black;">亦</span><span style="color: black;">能够</span>有意将有相近性或有差异性的商品，放在相邻的位置对比介绍.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>：<span style="color: black;">举荐</span>一款毛衣<span style="color: black;">能够</span>随之安排介绍另一款毛衣，两者间<span style="color: black;">能够</span><strong style="color: blue;"><span style="color: black;">持有</span>价格、剪裁、材质等多种差异性，以辐射<span style="color: black;">更加多</span>观众需求。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong></span></p><span style="color: black;"><strong style="color: blue;">直播话术</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">服装直播常用话术公式01</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">卖点+人群+折扣+逼单</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/PKJHKtmzKn9KOuU80KMibFZZ1dAXmKcMaRwaGwqfHPVR0jIRofXR59qXMicc2YJ9VULlfuwWn2xMPTVSF5plq4kg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">服装直播间常用话术公式02</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">细节描述+整体展示+穿搭场景+逼单话术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/PKJHKtmzKn9KOuU80KMibFZZ1dAXmKcMa7adWmGy9Xq47MkrZ52UdicSTcichgFVX0knX526D9LFQ3Rb8sxxgTghA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong></span></p><span style="color: black;"><strong style="color: blue;">直播技巧</strong></span><span style="color: black;"><strong style="color: blue;"> 先<span style="color: black;">累积</span>粉丝再直播 </strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">朋友</span>说：“直播卖衣服太难了，我做了一个多星期，结果一件都没卖出去。”<span style="color: black;">实质</span>上，她<span style="color: black;">便是</span>缺少了一个<span style="color: black;">累积</span>粉丝的过程。<span style="color: black;">本来</span>线下的老顾客<span style="color: black;">无</span>引到线上，<span style="color: black;">亦</span><span style="color: black;">无</span>在社群发布引流<span style="color: black;">宣传</span>，一上来直播间里一点人气都<span style="color: black;">无</span>，就直接硬卖，自然不会有人来买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实际上，<span style="color: black;">咱们</span><span style="color: black;">初期</span><span style="color: black;">能够</span>先发布<span style="color: black;">有些</span>穿搭教程、都市情景剧、单品种草等短视频，<span style="color: black;">累积</span>一批粉丝。刚<span style="color: black;">起始</span>直播，<span style="color: black;">能够</span>先互动增粉，暂不卖货，或<span style="color: black;">做为</span>限量福利，先少量售卖几件，把人气<span style="color: black;">累积</span>到<span style="color: black;">必定</span>程度，再来卖货就会事半功倍了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 按需选品 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播时卖不出货，还有一个重要<span style="color: black;">原由</span><span style="color: black;">便是</span><strong style="color: blue;">品类没选对</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>要<strong style="color: blue;"><span style="color: black;">按照</span>时间以及粉丝<span style="color: black;">爱好</span>来选品</strong>，并<span style="color: black;">熟练</span>直播中的商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如:冬季可售卖羽绒服，针对学生粉丝可售卖时尚低价的服饰，针对家庭主妇粉丝可售卖面料柔软舒适、易打理、耐脏的服饰等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让用户跟货品匹配，<span style="color: black;">才可</span>更利于进行<span style="color: black;">营销</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 提前预告 </span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想直播间有人气，提前预告必不可少，<span style="color: black;">仅有</span>预告做得到位，<span style="color: black;">才可</span>吸引到足够的粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播前，<span style="color: black;">咱们</span>要<span style="color: black;">尽可能</span><strong style="color: blue;"><span style="color: black;">选取</span>好看、实惠的商品来做短视频预告</strong>，并在短视频和直播的封面上展示最诱人的商品，<strong style="color: blue;">标题和文字描述</strong>要着重<span style="color: black;">表现</span>直播时间、福利等信息，做到最大程度的引流吸粉。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 限时限量抢购 </span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>限时限量抢购营造紧张感，<span style="color: black;">意见</span><span style="color: black;">大众</span>不必一次性上架所有商品，可限时限量抢购，营造紧张感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 细致讲解，<span style="color: black;">供给</span>尺码参考 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，在直播带货时，还有一点<span style="color: black;">亦</span>非常重要，<span style="color: black;">便是</span>主播在讲解时<span style="color: black;">必须</span>时刻充<strong style="color: blue;">满激情，适当加快节奏，并<span style="color: black;">经过</span>试穿、介绍材质、讲述搭配技巧、<span style="color: black;">举荐</span>尺码</strong>等方式，<span style="color: black;">帮忙</span>粉丝进一步<span style="color: black;">认识</span>商品，当解答了粉丝所有疑惑后，当然会<span style="color: black;">更易</span>促成购买。卖几个波次，等售罄后再补货，还<span style="color: black;">能够</span><span style="color: black;">经过</span><strong style="color: blue;">闪电购、秒杀</strong>等<span style="color: black;">供给</span>超值福利，逼迫顾客下单</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4</strong></span></p><span style="color: black;"><strong style="color: blue;">营销<span style="color: black;">营销</span>额的技巧</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>不经常做主播的伙伴们<span style="color: black;">来讲</span>，<span style="color: black;">必定</span>还要<span style="color: black;">重视</span>以下几点，并且力争做到充分准备和<span style="color: black;">协同</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)一线<span style="color: black;">营销</span>人员和导购伙伴的积极参与和分享；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)相比其他几项，主播的<span style="color: black;">选取</span>最重要，主播要有导购经验，有充分的商品知识，更要有自己的审美感以及很好的衣感；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)脚本很重要，想要做一场成功的直播，后台差不多<span style="color: black;">必须</span>五个人<span style="color: black;">协同</span>，分工非常明晰，<span style="color: black;">能够</span>全员出主意，商量确定脚本，找出<span style="color: black;">制品</span>的亮点。全员默契<span style="color: black;">协同</span>，少了其中任何一个环节，都<span style="color: black;">没</span>法做出好的业绩。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC4bPsKsflkyUIGQBtwbrVON6aKpFXZCqiaJxibicEDVk4vC5BLSRDlk2ksibJPZxwdAWC17hqrUP1qptQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">END</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC4bPsKsflkyUIGQBtwbrVON6aKpFXZCqiaJxibicEDVk4vC5BLSRDlk2ksibJPZxwdAWC17hqrUP1qptQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AdFAP6iaO5qTAQmfTnG6ibHqn4H9uLYu47q8CtwGHft1iaWHlxicTzaH56om3r5guZ4YibSlxMSwUibhYHMDiavQ1wyaw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AdFAP6iaO5qTAQmfTnG6ibHqn4H9uLYu47xN9owNgicpK0icJ141FiasSRXgic4d8UWqRWtborL5ryySRh6HWdQAHSLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AdFAP6iaO5qTAQmfTnG6ibHqn4H9uLYu475fU3iaZzGgcOuEmVq87icwzlS3e1rMURzskekhyhNPia3fea4dQ9ib46rA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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