怎么快速写出合格的直播话术？般若火哥分享
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">最终</span>有人把怎么快速写话术一次性讲清楚了！！</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/nXXS2hriby7uKxwqQH1sF32rULia6odjhVUV8kf0k04SyNbiauB2oLH3L9zHUpmMPXZqFgY2QvFLibPK93KIRuVKhw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">写话术是一件让人非常头疼的事情，<span style="color: black;">然则</span><span style="color: black;">把握</span>了正确的<span style="color: black;">办法</span>，就<span style="color: black;">能够</span><span style="color: black;">容易</span>地写出优秀的话术。下面<span style="color: black;">便是</span><span style="color: black;">有些</span>写话术的秘诀，让你快速<span style="color: black;">作为</span>话术<span style="color: black;">能手</span>！</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>扒话术</span></span><span style="color: black;"><span style="color: black;">扒话术<span style="color: black;">指的是</span>将优秀的同行直播间<span style="color: black;">或</span>成熟的对标账号的直播间的话术录屏下来，<span style="color: black;">而后</span><span style="color: black;">经过</span>飞书妙计将视频转成文字。<span style="color: black;">这般</span>做的好处是可以快速地<span style="color: black;">认识</span>同行的话术，从而为自己写话术<span style="color: black;">供给</span>参考。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span>做的好处显而易见，但有一个小细节<span style="color: black;">必须</span><span style="color: black;">重视</span>：在录屏的过程中，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>录制的画面清晰、音质清晰，以便后期转化文字时能够准确地提取信息。<span style="color: black;">另外</span>，<span style="color: black;">针对</span><span style="color: black;">区别</span>的行业和<span style="color: black;">制品</span>，<span style="color: black;">必须</span>针对性地<span style="color: black;">选取</span>优秀的同行直播间或对标账号进行录屏，以达到更好的参考效果。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/nXXS2hriby7uKxwqQH1sF32rULia6odjhVAxLDDNDBjjnRMdp2UDgrFJaZk1N1olhnY16yaibAA08iarliaKd8Qok1A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>话术拆解</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>录下来的长篇幅话术，<span style="color: black;">咱们</span><span style="color: black;">必须</span>进行拆解，将其分成<span style="color: black;">区别</span>的类型话术，例如拉新话术、<span style="color: black;">制品</span>介绍话术、场景应用话术、转款话术等等。拆解后<span style="color: black;">能够</span>更加清晰地<span style="color: black;">认识</span><span style="color: black;">区别</span>类型的话术的特点和结构，为后续的改写打下<span style="color: black;">基本</span>。</span></span><span style="color: black;"><span style="color: black;">拆解话术的过程<span style="color: black;">必须</span>细心和耐心，<span style="color: black;">同期</span><span style="color: black;">必须</span>具备<span style="color: black;">必定</span>的分析和理解能力。在拆解过程中，<span style="color: black;">能够</span>将<span style="color: black;">区别</span>类型的话术分别整理成文档或笔记，以便后续的改写和整理。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7uKxwqQH1sF32rULia6odjhVGyZcEKzKebNRkB456ia7NuLmhmr7edDFLutD0AKoJZcadicVhwh7nZDg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">五步<span style="color: black;">营销</span><span style="color: black;">基本</span>法则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;">提出问题：</span><span style="color: black;">结合消费场景提出消费者痛点以及需求点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">处理</span>：放大问题，把容易忽略的<span style="color: black;">地区</span><span style="color: black;">尽可能</span>放大，在结合<span style="color: black;">制品</span>介入</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;">引入<span style="color: black;">制品</span>：以<span style="color: black;">处理</span>问题为出发点，引入<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;">给出证据：这是主播非常容易<span style="color: black;">忽略</span>一点，提出了<span style="color: black;">制品</span>的卖点和<span style="color: black;">优良</span>，接下来要给出非常落地<span style="color: black;">仔细</span>的证据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span><span style="color: black;">压单！</span></p><span style="color: black;"><span style="color: black;">3、</span>改写糅合</span><span style="color: black;"><span style="color: black;">想要把别人的话变成自己的话，就<span style="color: black;">必须</span><span style="color: black;">按照</span>自己卖的<span style="color: black;">制品</span>，基于现有的模板，重新去改写卖点、痛点、场景、价格、福利、优惠等等话术。<span style="color: black;">倘若</span>同行卖的<span style="color: black;">制品</span>跟你<span style="color: black;">同样</span>，那改起来是不是就简单<span style="color: black;">非常多</span>？当然了，改写时<span style="color: black;">必须</span><span style="color: black;">重视</span>语言的风格和节奏，以及用词的准确性和通俗易懂性。</span></span><span style="color: black;"><span style="color: black;">改写糅合是写话术中最为关键的一步，<span style="color: black;">必须</span>具备<span style="color: black;">必定</span>的语言功底和创意能力。在改写过程中，<span style="color: black;">必须</span><span style="color: black;">重视</span>语言的风格和节奏，尽可能<span style="color: black;">运用</span>通俗易懂的语言表达，<span style="color: black;">同期</span>要避免<span style="color: black;">运用</span>过于专业或难以理解的术语。<span style="color: black;">另外</span>，还<span style="color: black;">必须</span><span style="color: black;">重视</span>用词的准确性和简洁性，尽可能做到言简意赅。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/nXXS2hriby7uKxwqQH1sF32rULia6odjhVMgtOUViaKrCtoMGtGntILPqoMJ4SU2Vd6Nf4rEQqQc9Bps4Nib44MSew/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">调节</span>优化</span></span><span style="color: black;"><span style="color: black;">改写完之后，<span style="color: black;">必须</span>熟读几遍，<span style="color: black;">而后</span><span style="color: black;">按照</span>自己平时说话的语速、语调、风格、节奏去<span style="color: black;">调节</span>一下，更换一下人<span style="color: black;">叫作</span>，加<span style="color: black;">有些</span>过渡词，<span style="color: black;">是不是</span><span style="color: black;">必须</span>加口头禅等等。以此来创建自己的话术体系，将其完全的风格化。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">调节</span>优化是一个<span style="color: black;">持续</span>试错和改进的过程，<span style="color: black;">必须</span>具备<span style="color: black;">必定</span>的自我反思和<span style="color: black;">评定</span>能力。在<span style="color: black;">调节</span>过程中，<span style="color: black;">必须</span><span style="color: black;">重视</span>语言表达的流畅性和自然性，尽可能避免过于生硬或机械的表达方式。<span style="color: black;">另外</span>，还<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">调节</span>话术的结构和<span style="color: black;">规律</span>关系，<span style="color: black;">保证</span><span style="color: black;">全部</span>话术体系的连贯性和完整性。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">憋单话术<span style="color: black;">举荐</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开场：</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01 互动率</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播在直播间卖货，用<span style="color: black;">那些</span>话术能<span style="color: black;">加强</span>互动率？基于对不少直播间的观察</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各位宝宝们，今天开场给<span style="color: black;">大众</span>炸一单，出厂价</span><span style="color: black;">589的<span style="color: black;">制品</span>今天给你9.9炸一单</span></span><span style="color: black;">“<span style="color: black;">倘若</span>你们觉得主播的这个价格给力的话，请把</span><strong style="color: blue;"><span style="color: black;">‘给力’</span></strong><span style="color: black;"><span style="color: black;">两个字打在<span style="color: black;">咱们</span>的公屏上面</span><span style="color: black;">”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“宝宝们，<span style="color: black;">倘若</span>你们</span><span style="color: black;">想要</span><span style="color: black;">这款<span style="color: black;">制品</span>，把</span><strong style="color: blue;"><span style="color: black;">‘</span></strong><strong style="color: blue;"><span style="color: black;">新粉</span></strong><strong style="color: blue;"><span style="color: black;">’</span></strong><span style="color: black;">两个字打在公屏上面，</span><span style="color: black;">没加入粉丝团</span><span style="color: black;">的宝宝们</span><span style="color: black;"><span style="color: black;">无</span>参与资格</span><span style="color: black;">”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“宝宝们，你们想不想要这款<span style="color: black;">制品</span>，想要这款<span style="color: black;">制品</span>的话，把</span><strong style="color: blue;"><span style="color: black;">‘想要’</span></strong><span style="color: black;"><span style="color: black;">两个字打在公屏上面啊，<span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">起始</span>计算有几个宝宝们想要，<span style="color: black;">咱们</span>就给到<span style="color: black;">大众</span>几个<span style="color: black;">制品</span>名额</span><span style="color: black;">”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02 停留率</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“来，宝宝们，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>要<span style="color: black;">起始</span>做</span><span style="color: black;">炸单活动</span><span style="color: black;"><span style="color: black;">了，从</span><span style="color: black;">10倒数到1（<span style="color: black;">或</span>在公屏上打666），<span style="color: black;">咱们</span><span style="color: black;">此刻</span>要<span style="color: black;">起始</span></span></span><span style="color: black;">9</span><span style="color: black;">米抽</span><span style="color: black;">上衣</span><span style="color: black;">”。</span><span style="color: black;"><span style="color: black;">在线</span><span style="color: black;">50人炸<span style="color: black;">第1</span>单，在线100人炸第二单，以此类推</span></span><span style="color: black;">在直播间的宝宝们千万不要离开，今天的福利是你想<span style="color: black;">亦</span>想不到的！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">留住人是直播间保持销量的关键点。</span><span style="color: black;">能<span style="color: black;">不可</span>留住人就要看直播间能否满足粉丝对你的期待值，并且<span style="color: black;">根据</span>承诺兑现给<span style="color: black;">她们</span>。</span><span style="color: black;">1、“欢迎刚来的宝宝，点击关注主播，等一下关注达到100个人以后我就发红包，<span style="color: black;">或</span>是右下角点赞到１万的时候我发红包。”</span><span style="color: black;">整场直播过程中，<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span>用户的关注引导。引导的时候，<span style="color: black;">能够</span>把关注用户的福利说一次，<span style="color: black;">保准</span><span style="color: black;">每一个</span>粉丝不漏掉。</span><span style="color: black;">2、“欢迎ＸＸＸ（ID名）来到直播间！”</span><span style="color: black;"><span style="color: black;">直播间里除了老粉，还会有新粉进入。当你的直播间有新粉来的时候，<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span><span style="color: black;">她们</span>，<span style="color: black;">能够</span>在直播间直接喊出新粉的昵<span style="color: black;">叫作</span>，让</span><span style="color: black;">TA感觉得自己被<span style="color: black;">注重</span>。</span></span><span style="color: black;">3、“宝宝们，8点半<span style="color: black;">咱们</span>有发红包活动，９点半<span style="color: black;">咱们</span>有个10元秒杀活动哦！”</span><span style="color: black;">说出直播福利放送的时间点，把粉丝留在直播间。</span><span style="color: black;">4、“不会搭配的/皮肤黑的姐妹/偏胖的宝宝宝们，<span style="color: black;">能够</span>穿下面这套衣服！”</span><span style="color: black;">介绍<span style="color: black;">制品</span>的时候，戳出用户的痛点，描述出<span style="color: black;">制品</span><span style="color: black;">运用</span>的场景感，让用户感受到<span style="color: black;">制品</span>价值。</span><span style="color: black;">5、“非常感谢所有还停留在我直播间的粉丝们，我<span style="color: black;">每日</span>的直播时间是XX点~XX点，风雨不改，没点关注的记得点关注，点了关注记得<span style="color: black;">每日</span>准时来哦。”</span><span style="color: black;">固定<span style="color: black;">每日</span>开播时间，提醒用户准时观看直播。</span><span style="color: black;">6、“感谢XX的关注哦，是我的美貌还是我卖货的技巧，忍不住让你出手的吧，肯定是，不接受任何反驳。”</span><span style="color: black;"><span style="color: black;">经过</span>自己的人格魅力，以及感谢关注留住粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7uKxwqQH1sF32rULia6odjhVnVziaRH60fic5s8MWdcDfsUicfTZ4quAeAYRcJYL0k7CnccPudZfBmJDw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">5、</span>背话术</span><span style="color: black;"><span style="color: black;">将你的话术背得滚瓜烂熟，<span style="color: black;">而后</span>再试播，<span style="color: black;">按照</span><span style="color: black;">实质</span>直播的<span style="color: black;">状况</span>再<span style="color: black;">调节</span>优化，话术就<span style="color: black;">这般</span>轻轻地被你拿捏住。当你<span style="color: black;">把握</span>了这些技巧之后，写话术就变得轻而易举了。</span></span><span style="color: black;">背话术是<span style="color: black;">保证</span>直播效果的重要<span style="color: black;">过程</span>之一。<span style="color: black;">仅有</span>将话术背得滚瓜烂熟，<span style="color: black;">才可</span>更好地与观众互动和掌控<span style="color: black;">全部</span>直播过程。在背话过程中，<span style="color: black;">必须</span>注意语调和语速的把握，尽可能做到自然流畅地表达出来。<span style="color: black;">另外</span>，还<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">区别</span>类型的话术之间的切换和衔接方式，<span style="color: black;">保证</span><span style="color: black;">全部</span>直播过程的连贯性和流畅性</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7uKxwqQH1sF32rULia6odjhVNgnmJrfOwkTaYNRKOA6yEWQZSPIaXBXlFaVeYdJEmkm6XZZ8JXsL7Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/nXXS2hriby7uKxwqQH1sF32rULia6odjhVV27DU8geXyUTqoAIwLtHrsKzUNlRB6CZlWbTRMNKpmjuVamAXHWSDg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
i免费外链发布平台 http://www.fok120.com/ 楼主继续加油啊！外链论坛加油！ 你的见解独到，让我受益匪浅，期待更多交流。 谢谢、感谢、感恩、辛苦了、有你真好等。
页:
[1]