高成交直播讲品塑品话术规律
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMp4owLFFabvVZcw8ic07nM8KibqQj6Uh2D06TicL6QSZMHd6ibdcqEFujfLA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本周<span style="color: black;">文案</span>将分享高成交直播讲品塑品话术<span style="color: black;">规律</span>。核心是<span style="color: black;">经过</span>话术来<span style="color: black;">增多</span><span style="color: black;">制品</span>的价值感和<span style="color: black;">得到</span>感。<span style="color: black;">首要</span>要做的<span style="color: black;">便是</span><span style="color: black;">制品</span>卖点拆分。</p>
<img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">制品</span>卖点文案公式参考</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①先梳理出<span style="color: black;">制品</span>卖点的三大核心要素，分别是<strong style="color: blue;"><span style="color: black;">制品</span>特点</strong>，对应的是<span style="color: black;">制品</span>核心卖点，<span style="color: black;">能够</span>是<span style="color: black;">制品</span>的功能特征、工艺，<span style="color: black;">必须</span>将3-4个优秀的核心卖点<span style="color: black;">陈列</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span><span style="color: black;">营销</span>的过程中，切记<span style="color: black;">不可</span>将<span style="color: black;">制品</span>吹成神品，会让消费者抓不住重点，<span style="color: black;">同期</span><span style="color: black;">亦</span>会让用户记不住，<span style="color: black;">因此</span><span style="color: black;">制品</span>特点是来<span style="color: black;">处理</span>用户<span style="color: black;">为何</span>要买这个<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②其次是<strong style="color: blue;">用户体验，</strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对应<span style="color: black;">处理</span>的是凭什么这么说？</p><span style="color: black;">咱们</span><span style="color: black;">必须</span>为<span style="color: black;">制品</span>卖点寻找支撑点，要让用户<span style="color: black;">晓得</span>并不是空口白话，而是有佐证、有依据的，<span style="color: black;">能够</span>直接理解为让<strong style="color: blue;">核心卖点变得可视化。</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③最后是<strong style="color: blue;"><span style="color: black;">处理</span>问题</strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，对应的是：这些和用户有什么关系？</p><span style="color: black;">咱们</span>要深度挖掘用户的核心利益点，<span style="color: black;">每一个</span>点能<span style="color: black;">帮忙</span>用户创造<span style="color: black;">怎么样</span>的价值，带来<span style="color: black;">怎么样</span>的切身利益，<span style="color: black;">处理</span>了什么样的<span style="color: black;">实质</span>需求，<span style="color: black;">或</span>满足什么样的精神享受，这三个点加起来其实<span style="color: black;">便是</span>卖点文案；
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上核心点<span style="color: black;">次序</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">制品</span>及主播<span style="color: black;">自己</span>的话术习惯进行优化<span style="color: black;">调节</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">2、</span>直播<span style="color: black;">制品</span>话术<span style="color: black;">诠释</span>-两问四点三<span style="color: black;">明显</span></span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>拆解框架:<strong style="color: blue;">两问四点三突出</strong>，话术思路以放大<span style="color: black;">制品</span>的核心卖点以及核心用户会购买的<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*两问-你是用户，<span style="color: black;">为何</span>不买？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">按照</span>以上问题来思考<span style="color: black;">制品</span><span style="color: black;">是不是</span>能<span style="color: black;">处理</span>用户<span style="color: black;">为何</span>不买的顾虑点。<span style="color: black;">倘若</span><span style="color: black;">能够</span>，就打反向话术，放大用户的顾虑点并<span style="color: black;">处理</span>它；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>负向问题<span style="color: black;">处理</span>不了，在话术中不<span style="color: black;">必须</span>提及，直接放大用户会购买的点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*四点-定话术走向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">痒点<span style="color: black;">为何</span><span style="color: black;">必须</span>/痛点<span style="color: black;">为何</span>要买/卖点<span style="color: black;">为何</span>要买/爆点<span style="color: black;">为何</span>要在今天买？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术核心围绕着这四点<span style="color: black;">处理</span>四个问题，就能<span style="color: black;">处理</span>用户<span style="color: black;">为何</span><span style="color: black;">必须</span>这个<span style="color: black;">制品</span>的重点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*三<span style="color: black;">明显</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">明显</span>货源<span style="color: black;">优良</span>，货从哪来/<span style="color: black;">为何</span>便宜？其次<span style="color: black;">明显</span>独特卖点/<span style="color: black;">明显</span><span style="color: black;">运用</span>场景，在什么样的场景下会用到它，<span style="color: black;">或</span>用完后会有<span style="color: black;">怎么样</span>的美好场景？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">两问四点三<span style="color: black;">明显</span>公式<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>快速找到<strong style="color: blue;">产品话术的核心，放大思路</strong>。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpjtKTkYF9fELibuhibsvC8qtn9Q36GZAkFQB8rNtO240Mgy2moWBB0xaw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来的话术思路则是以"我是客户<span style="color: black;">为何</span>会买"来完成话术<span style="color: black;">规律</span>。而正向及负向直接决定了后续的话术走向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*【假设你是用户，<span style="color: black;">为何</span>会买？】</strong>此时则<span style="color: black;">必须</span>放正向，放大美好、放大收获、放大价值的话术；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*【假设你是用户，<span style="color: black;">为何</span>不买？】</strong>假设问题能<span style="color: black;">处理</span>，<span style="color: black;">能够</span>从负向放大下手，放大焦虑、放大<span style="color: black;">害处</span>、放大恐惧、放大用户的顾虑点，并<span style="color: black;">处理</span>它，或告诉用户不这么做会产生的<span style="color: black;">害处</span>；</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpldWPQl36eqLlib3tP50ibLSoB9R8c8bxHXWhpE2tuR8oHiaBhzNfeRD9Q/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次<span style="color: black;">便是</span><span style="color: black;">经过</span>塑品话术来塑造<span style="color: black;">制品</span>的价值感。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">3、</span>塑品话术核心公式拆解【1+3+3+1】</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">重点商品+<span style="color: black;">制品</span>核心卖点+价值感支撑+必买理由。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到最大、最<span style="color: black;">可靠</span>、最能拿出手，与同行有差异，且好展示的<span style="color: black;">制品</span>卖点会为<span style="color: black;">制品</span>的价值感和必买感增值不少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家小伙伴会说，大概<span style="color: black;">晓得</span><span style="color: black;">制品</span>话术应该怎么去搭建话术框架，大概怎么写，可是还是没思路。接下来<span style="color: black;">便是</span>带领<span style="color: black;">大众</span>来去拆解咱们直播间素品话术的内容。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">制品</span>价值感<span style="color: black;">提高</span>话术-痛点放大</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">痛点放大，<span style="color: black;">能够</span>有以下<span style="color: black;">过程</span>,分别是</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拉动用户共鸣、放大痛点场景、狠戳用户痛点、展示<span style="color: black;">制品</span>效果。而话术的重点在于框定<span style="color: black;">精细</span>人群的大范围性痛点。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">*举例:</strong>卖服饰的商家<span style="color: black;">倘若</span>想锁定<span style="color: black;">精细</span>人群是大码<span style="color: black;">女子</span>，有显瘦需求的<span style="color: black;">女子</span>，那放大的痛点是:<strong style="color: blue;">..."</strong>直播间有<span style="color: black;">无</span>和我<span style="color: black;">同样</span>梨形身材的姐妹？"</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">#话术思路参考:奶粉</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">核心卖点是核心<span style="color: black;">成份</span>，<span style="color: black;">经过</span>人群痛点、场景放大、狠戳用户痛点、效果见证，拿出核心<span style="color: black;">成份</span>的专利<span style="color: black;">成份</span>来告诉消费者这个东西好在哪里，后将痛点放大。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpuTUqhibyezLJ64uM3a3vYytTZSvvVY2yE2V3zHOGNOY6cK0mibYSaVVQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">制品</span>价值感<span style="color: black;">提高</span>话术-价值对比</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价值对比核心在于:用户可感知到的价值。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpODly5CdYqL0iaeKCL9URaNIhmyTLib8tJiaOJibO70d5YZZiaoSJzWLGIfw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">6、</span>价值对比话术举例：婴幼儿手口湿巾</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">①差异化对比-卖点差异化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加大加厚的尺寸，一张抵三张，厚实不漏脏一张就<span style="color: black;">能够</span>搞定<span style="color: black;">各样</span>宝宝的清洁<span style="color: black;">必须</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">②一致化对比-买点价格都一致</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">孩儿</span>的东西咱们<span style="color: black;">不可</span>马虎!要选就要选点好的!<span style="color: black;">咱们</span>家湿巾就连里面的水都比咱们平时喝水纯净度还要更高!给宝宝擦嘴擦手擦屁屁都<span style="color: black;">能够</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③<span style="color: black;">类似</span>化对比-<span style="color: black;">制品</span><span style="color: black;">没</span><span style="color: black;">显著</span><span style="color: black;">优良</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宝妈们，咱们不说别的，咱们买个普通的湿巾是不是都要15、16一包了!我这个可是婴幼儿级别的啊。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">7、</span><span style="color: black;">制品</span>价值感<span style="color: black;">提高</span>话术-场景带入</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场景代入的核心<span style="color: black;">便是</span>从“我<span style="color: black;">必须</span>它”变成“我什么时候<span style="color: black;">必须</span>它”，<span style="color: black;">或</span>它能给我带来什么。把<span style="color: black;">制品</span>升级到情感。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">8、</span>场景话术举例:3c类电饭煲</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想让话术听起来更值钱，<span style="color: black;">能够</span>给它融入场景，把<span style="color: black;">制品</span>升级到了情感，<strong style="color: blue;">把<span style="color: black;">制品</span>升级到了场景。</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpX3zoOmT3SS5NzbQ4LfDic8tSbK4PWgO2WotPOLibLx1iaPtGsfSqRzSoQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">9、</span><span style="color: black;">制品</span>价值感<span style="color: black;">提高</span>话术-价值量化</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价值量化核心在于:<strong style="color: blue;">怎么值钱怎么说</strong>，价值对比，<span style="color: black;">咱们</span><span style="color: black;">能够</span>从<strong style="color: blue;">商家<span style="color: black;">方向</span>、用户<span style="color: black;">方向</span></strong>的双重出发去给用户算笔账，让用户觉得值。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXTJo25mGoaoBuXOVlkqG6m9KViaWmHKB5jJkb6Ey2qHz4BMSqtpkMpHaK30fmXW2ES/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXam4YNibTTKyvvZYQe4GsnDteUhH9unfE4C19BZsserecibPCtCTx6VccrqYBm02ooa/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXQJsaich0pqKCftg3qWZJjSuiamjiaMEB9ZcwpHic1XrSnxziaBjkB7XWIg4q7txr6sZp2/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">十、成本量化话术举例</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX3nFIlJCQwQa3P5deRlvUU4dwGxX3gKkGvqXiaYEd6AsiatJgHKZWzM20bxf2L3NMHq/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXicY0StjF1xJWZrhVetJSJ4SgvicTMrUhkjVMGe7vUQtLWRFcLOpHTFz26WIe2cmXxT/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX8CHbLnQO8UtJbt0UQPibcjyHc84aWxldjCSS3Ot7VplwTJaXcicC2TwtiaAwuGpd6tb/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqX4uQ25YbpnLbSRtlNLPXicEOHicz3HmwZUnDLBzU8IjicIC41dM1NcL4VVuppp864mSK/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpozXUicjYam81QOXIgshxia1prZCJd4Oia7Wg7khZeFqDGlfHqRhDsdAjQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√<strong style="color: blue;"><span style="color: black;">制品</span>话术</strong>的<strong style="color: blue;">核心点</strong>在于<strong style="color: blue;">提炼<span style="color: black;">制品</span>的核心卖点，<span style="color: black;">创立</span>话术体系</strong>。<span style="color: black;">同期</span><span style="color: black;">亦</span>是来<span style="color: black;">加强</span><span style="color: black;">制品</span>的价值感和用户<span style="color: black;">得到</span>感以及代入感。<span style="color: black;">经过</span>场景话术以及人群痛点的放大，来让<span style="color: black;">更加多</span>消费者明白<span style="color: black;">为何</span>需这个<span style="color: black;">制品</span>/它能<span style="color: black;">帮忙</span>我干什么/今天下了单有什么样的福利等等。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpIa2EnsrEfhR6edeWFjvkRgettx3Ms7iaCYHxoAD5jM7YJU9eCEVdOjw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpbibUMwmwSX0gOYCOJ6QysYLSqGx7pxBKsibJpnqC8uhnBibKBkYxwMQoA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有米有数-AI创作</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXDiaZCarE8rgplbiamnSn8FYLHkZC2GDSXDnkP6XFTj5r86u4JTCxwTPLEOJZdjq9vW/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpicwfMOBa8N1DicWMFRvW65zIt7j31gJp5Ot2MOLxYs8KaCXs1LMRCSKQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpicwfMOBa8N1DicWMFRvW65zIt7j31gJp5Ot2MOLxYs8KaCXs1LMRCSKQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMppMbLTTDcENqGibs9XxBPZmn9QUyMB9218vuXEodtvjzQmZ7lIlNv6jA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">有米有数<span style="color: black;">科研</span>院</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扫码获取最新报告</span></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/50HcP4UOeLXy8mojzta33U7rnbd1ZwqXGJ220YwIBFt5H1mjuPMO7jOcL4YazdjmnibYia6YxrsZjQa20ZKfILaJxeg8Hos5Vib/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpicwfMOBa8N1DicWMFRvW65zIt7j31gJp5Ot2MOLxYs8KaCXs1LMRCSKQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hibTX6Fu2a1nRMT4QU0cW2fjFmEqLAOMpicwfMOBa8N1DicWMFRvW65zIt7j31gJp5Ot2MOLxYs8KaCXs1LMRCSKQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
哈哈、笑死我了、太搞笑了吧等。 感谢您的精彩评论，为我带来了新的思考角度。
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