论坛 › 外贸B2B › 最常用的抖音直播话术大全，新手主播快保藏！

tw4ld6 发表于 2024-7-20 15:06:18

最常用的抖音直播话术大全，新手主播快保藏！

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回复<strong style="color: blue;"><span style="color: black;">【直播】</span></strong>送你<span style="color: black;">100套直播策划案+脚本合集</span></span></p><span style="color: black;">直播带货的业绩高不高，<span style="color: black;">重点</span>还是在于主播的一张嘴，在于主播<span style="color: black;">怎样</span>设计直播过程中的暖场话术、关注话术、问答话术、带货话术、催单话术、结束话术等。</span><span style="color: black;"><span style="color: black;">能够</span>说直播带货的<span style="color: black;">全部</span>过程<span style="color: black;">便是</span>说服他人买！买！买！的过程。</span><strong style="color: blue;"><span style="color: black;">今天我为<span style="color: black;">大众</span>整理了最常用的抖音直播话术，新手主播<span style="color: black;">能够</span><span style="color: black;">保藏</span>一下！</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuZ5T19KfSsiayWpZYibWn6ibKvocScqxtXlzA5dMX7BqaaP82f6tEfd9j4993r4faETNLxe4k8nYh5bg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">直播预热的4个<span style="color: black;">办法</span></strong></span><strong style="color: blue;"><span style="color: black;">01、个人主页预热</span></strong><span style="color: black;">巧妙利用个人主页及昵<span style="color: black;">叫作</span>进行直播预热，让你的用户<span style="color: black;">晓得</span>大概什么时候直播。</span><span style="color: black;">个人昵<span style="color: black;">叫作</span>、主页简介等，<span style="color: black;">便是</span>天然的直播预告公告板，<span style="color: black;">能够</span>在重要的直播活动前5天，<span style="color: black;">即时</span>修改<span style="color: black;">关联</span>信息，让用户和观众能够对直播活动一目了然。</span><strong style="color: blue;"><span style="color: black;">02、短视频预热</span></strong><span style="color: black;"><span style="color: black;">通常</span>在直播前3天<span style="color: black;">上下</span>发布直播的预告短视频，<span style="color: black;">同期</span>在短视频的内容、文字、评论中<span style="color: black;">移植</span>直播的时间，直播的主题等素材。</span><span style="color: black;">在直播当天<span style="color: black;">一样</span>要发预告短视频：当短视频的观看数据<span style="color: black;">起始</span>增长以后，要顺势开启直播间，以及提前准备好的导流直播间。</span><strong style="color: blue;"><span style="color: black;">03、站外预热</span></strong><span style="color: black;"><span style="color: black;">创立</span>自<span style="color: black;">媒介</span>矩阵，<span style="color: black;">能够</span><span style="color: black;">经过</span>相互引流的方式为你的各个平台带来流量，<span style="color: black;">这儿</span><span style="color: black;">包含</span>但不限于：<span style="color: black;">微X</span>公众号、<span style="color: black;">外链</span><span style="color: black;">博客</span>、小红书等。</span><span style="color: black;"><span style="color: black;">例如</span>李佳琦在直播前，会提前做好海报、文字、短视频等活动的预告，在<span style="color: black;">博客</span>更新。</span><strong style="color: blue;"><span style="color: black;">04、直播预热</span></strong><span style="color: black;"><span style="color: black;">倘若</span>主播<span style="color: black;">已然</span>有<span style="color: black;">必定</span>的粉丝<span style="color: black;">基本</span>，在直播间预热<span style="color: black;">亦</span>是一种实用<span style="color: black;">办法</span>。</span><span style="color: black;"><span style="color: black;">例如</span>提前3-5天，<span style="color: black;">每日</span>在直播间预热，<span style="color: black;">通知</span>用户直播活动时间；</span><span style="color: black;"><span style="color: black;">或</span>在，约定不见不散。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuar3orSibVZLHmWSicAtjEqZDibHdZ4XRmeZoAzK9CaRl4pyg0tpGBKppAnOS4OeOfQF7X5tHVUgelTw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuZ5T19KfSsiayWpZYibWn6ibKvamdicX9Q9emuK4Qib9ibtg0Egp4WwG8p2M1ScExU9m4HxwQ1KSicA6omBA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主播欢迎话术</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播开场的时候，<span style="color: black;">咱们</span>你<span style="color: black;">首要</span>要对新进来的和守候多时的粉丝宝宝们表达感谢，下面给<span style="color: black;">大众</span>分享<span style="color: black;">平常</span>的几种直播欢迎话术。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、欢迎xx来到直播间，点击关注，关注主播不迷路！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、欢迎<span style="color: black;">大众</span>来到我的直播间，<span style="color: black;">期盼</span><span style="color: black;">伴侣</span>们多多支持，多多捧场！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、进来的帅哥美女，刷刷弹幕，让我看到你们！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、欢迎<span style="color: black;">大众</span>来到我的直播间，我是一名新手主播，请支持我20分钟，停留20分钟送300个亲密值！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、关注我，加入我的粉丝团，立刻活跃你的账号，<span style="color: black;">增多</span>你账号的权重，让你发布作品的时候，更加容易上热门。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、欢迎 XX 来到我的直播间，<span style="color: black;">她们</span>都是<span style="color: black;">由于</span>我的歌声/舞姿/幽默感留下来的，你<span style="color: black;">亦</span>是吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、刚进来的小伙伴，<span style="color: black;">能够</span>等一下后面的<span style="color: black;">伴侣</span>，<span style="color: black;">无</span>点关注的，给主播点点关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、欢迎新来的<span style="color: black;">伴侣</span>不要着急马上走，人间自有真情在，点点红心都是爱，天若有情6天<span style="color: black;">也</span>老，来波关注好<span style="color: black;">欠好</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、欢迎 XX 回来，每次上播都能看到你的身影，<span style="color: black;">尤其</span>感动，真的。（对老粉丝<span style="color: black;">暗示</span>关注）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYubc89HARkl1U9Vibqy0Y7dibfCYUEewI2tDFFM321GSbXmCSciaiapqqCibYxtuDBvLl3ZgUtMkmNN1UfA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuZ5T19KfSsiayWpZYibWn6ibKvGos0o4KOUJQFGsATKVcfqzJBAKPcjywJ64oB0jfKAyYqoMibG8S3ZHA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主播催单话术</span></strong></span><strong style="color: blue;"><span style="color: black;">主播催单有两个关键点：</span></strong><span style="color: black;">1、吊足用户胃口，找准<span style="color: black;">机会</span>宣布价格，让用户觉得“物超所值”。</span><span style="color: black;">2、强调促销政策，<span style="color: black;">包含</span>限时折扣、现金返还、随机免单、抽奖免单等，让用户热情达到高潮，催促用户集中下单。</span><strong style="color: blue;"><span style="color: black;">下面给<span style="color: black;">大众</span>分享一个30分钟催单话术：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0-5分钟</strong>，</span><span style="color: black;">吸引观众眼球，勾起用户好奇心；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5-7分钟</strong>，</span><span style="color: black;">利用<span style="color: black;">各样</span>抽奖活动，<span style="color: black;">好处</span>政策留住观众和意向客户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7-12分钟</strong>，</span><span style="color: black;"><span style="color: black;">经过</span>对<span style="color: black;">制品</span>解说以及亲身试用来锁住客户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">16-22分钟</strong>，</span><span style="color: black;">从<span style="color: black;">制品</span>的各方面来与竞品对比，凸显自己<span style="color: black;">制品</span>的<span style="color: black;">优良</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">22-27分钟</strong>，</span><span style="color: black;">再次强调促销政策，进一步催促用户下单。</span></p><span style="color: black;">最后三分钟，反复提醒用户下单，并营造出抢购的氛围，迫<span style="color: black;">运用</span>户下单。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WianjHQicTYubc89HARkl1U9Vibqy0Y7dibfmhvUSfQcnwzYfTUfaO6lLzccA8ibc4pYbKsoaLemvpSpk5WXV7icYPjQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuZ5T19KfSsiayWpZYibWn6ibKv0QyJjDpia1HTEltXS1gicA6Iylwfic0NopicyIsPMq2syLVja7wLzzGglA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播追单话术</span></strong></span><span style="color: black;"><span style="color: black;">非常多</span>粉丝宝宝在下单时会犹豫，这个时候主播就<span style="color: black;">必须</span><span style="color: black;">运用</span>追单话术，刺激用户下单。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>整理了<span style="color: black;">有些</span>常用的追单话术，分享给<span style="color: black;">伴侣</span>们：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、集美们，活动虽然结束了，<span style="color: black;">然则</span><span style="color: black;">此刻</span>还<span style="color: black;">能够</span>下单哦，优惠券还能用哦！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、数量有限，<span style="color: black;">倘若</span>你看中了<span style="color: black;">必定</span>更要<span style="color: black;">即时</span>下单哦，马上就要卖完了哦！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、抢到<span style="color: black;">便是</span>赚到，秒杀单品数量有限！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、先付先得、最后2分钟！最后2分钟5、活动马上结束了，要下单的<span style="color: black;">伴侣</span>们抓紧咯！</span></p><span style="color: black;">追单话术的关键<span style="color: black;">便是</span>：你要营造抢购的氛围，让观众认为，<span style="color: black;">此刻</span>不买就再<span style="color: black;">亦</span>买不到这么便宜的了，<span style="color: black;">此刻</span>不买就<span style="color: black;">无</span>机会了！</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>产生紧迫感，<span style="color: black;">而后</span>快速下单！</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WianjHQicTYubc89HARkl1U9Vibqy0Y7dibfYBq1UB68uHovaCMTkOpFsT5bDPzFEUFYeR5Jib4ibzMahLXHhocVfCsQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/WianjHQicTYuZ5T19KfSsiayWpZYibWn6ibKvTuvoz8SNYEb2cT2a5m2BVW8IH7JOKz3AxYono08v9ss2T8ibiakBGk0Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主播结束话术</span></strong></span><strong style="color: blue;"><span style="color: black;">1、</span></strong><span style="color: black;"><span style="color: black;">此刻</span>是5：10分了，主播还有20分钟就要下播吃饭了，非常感谢关注的宝宝和送礼物的宝宝们，谢谢<span style="color: black;">大众</span>！宝宝们<span style="color: black;">亦</span>要按时吃晚饭喔！</span><strong style="color: blue;"><span style="color: black;">2、</span></strong><span style="color: black;">主播还有20分钟下播了，非常感谢<span style="color: black;">大众</span>的<span style="color: black;">陪同</span>，今天和你们度过了非常愉悦的时光，主播在给<span style="color: black;">大众</span>唱首歌好<span style="color: black;">欠好</span>，你们要记得想我，我<span style="color: black;">亦</span>会想念<span style="color: black;">大众</span>！</span><strong style="color: blue;"><span style="color: black;">3、</span></strong><span style="color: black;">今天的直播接近尾声了，明天<span style="color: black;">夜晚</span>8点，<span style="color: black;">一样</span>时间直播喔！</span><strong style="color: blue;"><span style="color: black;">4、</span></strong><span style="color: black;">主播马上就要下播了，感谢<span style="color: black;">大众</span><span style="color: black;">陪同</span>，想跟主播学拿货做代理挣钱的，还没点关注的亲们点关注，明天<span style="color: black;">夜晚</span>8点我会直播春季新品，<span style="color: black;">必定</span>要再见喔！</span><strong style="color: blue;"><span style="color: black;">5、</span></strong><span style="color: black;">感谢粉丝宝宝们的<span style="color: black;">陪同</span>，谢谢你们的关注、点赞！</span><strong style="color: blue;"><span style="color: black;">6、</span></strong><span style="color: black;">主播马上要下播了，今天和<span style="color: black;">大众</span>聊的<span style="color: black;">尤其</span>开心，明天主播8点在直播间等着你们喔！<span style="color: black;">必定</span>要记得赴约哟！</span><strong style="color: blue;"><span style="color: black;">7</span></strong><strong style="color: blue;"><span style="color: black;">、</span></strong><span style="color: black;">最后给<span style="color: black;">大众</span>播放一首好听的歌曲，播完就下播了，感谢<span style="color: black;">大众</span>！好梦！</span><strong style="color: blue;"><span style="color: black;">8、</span></strong><span style="color: black;">感谢<span style="color: black;">大众</span>，明天新的一天好好工作，明天8点再聚。</span><strong style="color: blue;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">博主</span>为<span style="color: black;">大众</span>总结的<span style="color: black;">有些</span>在直播时的说话技巧，<span style="color: black;">期盼</span>能对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>。</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/oaLnDQzQPbKnrEMc0jiaggFNyXeaVmRqsXS0uq7kYIxQaHiafHpwIIVs0lrzka52CNN2SCNWaYHkddNMtAldNFrw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;福利1&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oaLnDQzQPbKnrEMc0jiaggFNyXeaVmRqsEWD5Odbr9SoOI2CNYCrvuc92lgP0ZYMcNWI5bIbt1zISFDsDAvwOmQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后台回复</span></strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【&nbsp;免费】&nbsp;</span></strong></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一次性免费领取300个短视频剧本</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;福利2&nbsp;</span></strong></p><span style="color: black;"><strong style="color: blue;">原创剧本定制</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【惊喜套餐价&nbsp;】</span></strong></span>
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