抖音发布电商直播话术大全
<span style="color: black;">直播，<span style="color: black;">做为</span>一种即时性、互动性高，场景感强的形式，一方面，为商家<span style="color: black;">供给</span>了与用户直接沟通的<span style="color: black;">途径</span>；另一方面，获取流量更快，转化链接更短，变现效率更高。</span><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">此刻</span>每一个商家都拼了命想把直播做好，而话术<span style="color: black;">做为</span>直播间电商的关键一环，自然是重中之重。</span><span style="color: black;">为此，抖音<span style="color: black;">亦</span>专门发布了《抖音生活服务直播话术大全》，从「直播场景」和「互动目的」等<span style="color: black;">区别</span>维度为商家<span style="color: black;">供给</span>了话术<span style="color: black;">办法</span>和参考示例，并针对直播规范和<span style="color: black;">重视</span>事项给出了优化<span style="color: black;">意见</span>。</span><span style="color: black;"><span style="color: black;">这儿</span>面，<span style="color: black;">包含</span>「直播开场」、「优惠介绍」、「商品介绍」、「秒杀品介绍」、「换品衔接」、「退场告别」等<span style="color: black;">区别</span>环节的直播话术统统都有，教你「<span style="color: black;">增多</span>用户停留」、「引导用户点赞」、「引导用户评论关注」、「降低用户顾虑」、「推动用户下单」。</span><span style="color: black;">做直播电商，必看。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0xiauga8iaa3XlEfNfYREIl3jkf1akTWY5Z7eId2mUbWDzaFDHmWzlNkA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0fniaVaudAUEFib3BoKV4XbbD7gEWRETOELWZJxkxSiaVKQ1sJlGsLJBlQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb011n2414claEZU36bphXZRmDjlgeuMm9nia1XQBUASpJ0oAM1zxDszWA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0drVrA3gkiak2hBHLAT9gQKeStlYSJbKQiahdqiaCWK5V4GHibsguxvCmmQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0ichkHvOO5bAtmrmZxnbxaicJTWELV4MVFCLfVcY33OWBKhyicksGOEV0g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0r1eoKlQSKomOglRHmKEFMtvVmdfIvk7zWH8fxvUdEibRnPgChicqKfxg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0Ts6tq62XTneKXl4T6gPjZEmJU3PLjwYyQVzKgtpEEaUcnoUQTKY7Yg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb04bsV947REaDQFq1SayknQLFglvMIYpy12JpnGVRljEoDsb4wn7yw3A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0qesCaFUKqSXXpqSmwmjmXK2keggXLkotMynt24QXkbUhAn1VovNFqg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb06OE1WwctFpMpRNNmAiahsVBuctNrY0BZZFbFTPaEtM3z3MofbIo8rRA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0tic3s0oCqxVS890n9KsYn0nYazbhHJTliahtxVJW8M6picA3xSDC5Vtyw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/gkaYkxzgHMPEibczTic2Qyibq3aCtVwVVb0SHVEeLhjuXpB7NggHEHiazNAKiaVHdAwrfOicEUgvmr4BaZ3KzCGIyxAQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p> <span style="color: black;">（素材源自抖音生活服务平台，侵删）</span><span style="color: black;">编辑 | 张逸 <span style="color: black;">源自</span> |抖音</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">欢迎<span style="color: black;">更加多</span>优秀企业加入协会</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">广东省直播电子商务协会</span></strong><span style="color: black;">业务主管单位为中国国际贸易促进委员会广东省委员会。</span><span style="color: black;">协会践行社会主义核心价值观，遵守社会道德风尚，弘扬爱国主义精神。在<span style="color: black;">相关</span>行政管理<span style="color: black;">分部</span>的业务<span style="color: black;">指点</span>下，团结、引导广东省直播电商生态产业链<span style="color: black;">关联</span>单位和从业人员，加强行业自律，规范行业经营，促进广东省直播电商行业的健康快速发展；加强直播电商行业的资源整合，搭建交流平台，打通行业壁垒；积极宣传和执行国家和广东省的<span style="color: black;">关联</span>政策，在政府和企业之间发挥桥梁与纽带的<span style="color: black;">功效</span>；积极推动直播电商行业跨地区的交流与合作，为繁荣广东省直播电商事业而<span style="color: black;">一起</span>奋斗。</span></span><span style="color: black;">服务对象为广东地区从事直播电商的品牌商家、平台、MCN<span style="color: black;">公司</span>、主播及其产业链的<span style="color: black;">关联</span>单位。诚邀<span style="color: black;">关联</span>行业<span style="color: black;">公司</span>、品牌企业、服务商加入本协会，<span style="color: black;">一块</span>携手共创<span style="color: black;">将来</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">协会联系方式：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">广东省直播电子商务协会</strong><strong style="color: blue;">赋能直播电商生态发展</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点个</span><strong style="color: blue;"><span style="color: black;">【赞】&【在看】</span></strong><span style="color: black;">，期待下期带来<span style="color: black;">更加多</span>精彩内容。</span></p>
回顾历史，我们感慨万千；放眼未来，我们信心百倍。 一看到楼主的气势，我就觉得楼主同在社区里灌水。 认真阅读了楼主的帖子，非常有益。
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