直播话术怎么说?困惑母婴人转型的困难今天《新视野》来告诉你!
<img src="https://mmbiz.qpic.cn/mmbiz_gif/VbYLEDANEfqMhOmS9ZABBhiaWfnBo3glvjsGibbCg09pf4icj6V0uNqPL1d4WyDtfDCObLqS1ruJ0GN4gvgPMLNlA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5MVJiaAo11bicZ8WMI6HwmdldEs8ALCN06nPAXDRW7nsWJBps5cVkZV2lElv3DuExtJXhFK8Ro94M7erlWTKAiaQQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">预</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">告</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11月30日14:30,下一期新周期专场《影响力》直播,成都<strong style="color: blue;">佳倍爱母婴用品有限<span style="color: black;">机构</span>总经理范毅</strong>将做客《影响力》直播间,与中童总编王晨<span style="color: black;">一起</span>探讨《奋进新周期,牺牲利润换销量,母婴业<span style="color: black;">亦</span>要走这一步了吗?》对话干货满满,不要<span style="color: black;">错失</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5MVJiaAo11b8XJEv5ic0tOZx9o1JsIGiaXgyxwYjtQicD1fEclU4IPRdIFLl4WVSWNGWxBlKPXfTMDtsfIb4LpIXgQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击预约《中童直播间》栏目直播,<span style="color: black;"><strong style="color: blue;">每周<span style="color: black;">1、</span>周<span style="color: black;">3、</span>周五,下午2:30,准时开播</strong></span>。双向奔赴,不见不散!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11月28日中童<span style="color: black;">科研</span>院高冬梅高院长的《新视野》如约开播,《新视野》创建的目的<span style="color: black;">便是</span><span style="color: black;">期盼</span><span style="color: black;"><strong style="color: blue;">母婴从业者能够<span style="color: black;">持续</span>构建新组织,长出新能力</strong></span>。从原来相对传统的经营方式中,跳脱出来,把服务消费者的专业能力,结合上新平台、新工具的<span style="color: black;">运用</span>,让自己变得更加强大,<span style="color: black;">亦</span>更能适应新生代的母婴消费环境。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期《新视野》邀请的是<span style="color: black;"><strong style="color: blue;">量冠科技联合创始人、知乎母婴盐究员汤维和高院长<span style="color: black;">一块</span>探讨《奋进新周期 母婴商品的直播话术》</strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播行业近几年风生水起,尤其是疫情<span style="color: black;">时期</span>加速了宝妈网购的脚步,进店率低<span style="color: black;">作为</span>终端母婴门店的一大痛点,母婴老板们<span style="color: black;">认识</span>到再等下去生意非黄了不可,于是纷纷转战线上,用着不<span style="color: black;">熟悉</span>的APP、设备,学着带货主播的话术,开启转型之路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而,转型之路道阻且长,母婴<span style="color: black;">途径</span>在<span style="color: black;">没</span>数次尝试中,直播间搭了拆,拆了搭,<span style="color: black;">发掘</span>IP的打造并<span style="color: black;">无</span><span style="color: black;">那样</span>容易,尤其是母婴商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>这期的《新视野》是所有母婴人的福音。直播中高院长<span style="color: black;">说到</span>:“<span style="color: black;"><strong style="color: blue;">今年下半年,<span style="color: black;">咱们</span>走访了<span style="color: black;">非常多</span>杭州的MCN<span style="color: black;">公司</span>,培育<span style="color: black;">海量</span>红人。<span style="color: black;">她们</span>在服装、美妆、食品<span style="color: black;">举荐</span>带货上都非常专业,唯独到了母婴类的童装、孕妇装、辅食<span style="color: black;">举荐</span>上,遇到<span style="color: black;">阻碍</span></strong></span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5MVJiaAo11b8XJEv5ic0tOZx9o1JsIGiaXgmd54pU1tuA1gSBicicBIu74PkicOFz3FusMsB8BGss0Pt8hJNRVFOuCyg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播中高院长<span style="color: black;">亦</span>分享了网红主播对母婴商品的看法:“<span style="color: black;"><strong style="color: blue;"><span style="color: black;">触及</span>女装的用料、材质、穿搭,任何问题都能应付自如,但童装中<span style="color: black;">哪些</span><span style="color: black;">相关</span>化学<span style="color: black;">成份</span>、<span style="color: black;">理学</span>属性、柔软指数之类的问题,实在是难以回答</strong></span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货虽然不太好带,但她们看好母婴,认为<span style="color: black;">倘若</span>具备<span style="color: black;">必定</span>专业能力,这绝对是个好方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">汤维老师<span style="color: black;">亦</span>在直播中提及<span style="color: black;"><strong style="color: blue;">母婴商品直播中好品好价固然是最重要的,专业知识和直播话术的重要性<span style="color: black;">亦</span>不容小觑</strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5MVJiaAo11b8XJEv5ic0tOZx9o1JsIGiaXgm7Chpl4t6NC0eccViamTM2LBacazgbTDiaAUggLxVGeQKwUCTRvAzhjg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“专业知识要足够深厚,<span style="color: black;">这般</span>直播中遇到宝妈提问,<span style="color: black;">例如</span>:这个品牌的奶粉到底有何<span style="color: black;">区别</span>,和XX品牌有什么区别?主播所说的有机奶源和普通奶粉好在哪里?专业知识深厚<span style="color: black;">才可</span><span style="color: black;">容易</span>解答。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“直播话术面向消费者的设计很重要,普通人每分钟可能是220个字<span style="color: black;">上下</span>,一个小时的<span style="color: black;">便是</span>几万字,那<span style="color: black;">每日</span>直播的几十万字从何而来?<span style="color: black;"><strong style="color: blue;">主播<span style="color: black;">必定</span>要准备非常多的内容,并且<span style="color: black;">不可</span>乱说,<span style="color: black;">触及</span>到<span style="color: black;">有些</span>功效词,<span style="color: black;">有些</span>关键词,<span style="color: black;">有些</span><span style="color: black;">敏锐</span>词,不仅有消费者看着,直播平台<span style="color: black;">亦</span>会来审核。</strong></span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期《新视野》创造了在线人数之最,提问数量之最,粉丝在评论区纷纷留言,<span style="color: black;">例如</span>,看网红直播能直接套用在母婴直播上吗?<span style="color: black;">怎样</span>吸引人?种草类<span style="color: black;">怎样</span>留住观众?... ...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高院长与汤维老师都一一解答,中童的粉丝<span style="color: black;">亦</span>在评论区直呼:学到了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播时间有限,<span style="color: black;">更加多</span>新周期新动向请锁定<span style="color: black;"><strong style="color: blue;">12月13-14日第九届中国婴童产业大会(CBIS)</strong></span>。九年的<span style="color: black;">陪同</span>,不论<span style="color: black;">出现</span>什么<span style="color: black;">状况</span>,<span style="color: black;">咱们</span>从未缺席,始终与母婴人同在。在本届CBIS大会中,不仅将有多位品牌掌舵人、代理商、连锁大佬、行业专家对“母婴产业新周期”分享自己的真知灼见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5MVJiaAo11bib3PZ7aHam7mYCLibwjU3g42707VZibINHqKzNpib1A7RsHTZu1oGU0gukoseDEMr54wc0EeENlIs4KQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5MVJiaAo11bib0L9QYbWPo6CiamDkERaa0s8t4KbZHR0icDGMMzJko3fq63Hnz27V2JOJgEzAaWSoMNRNMQrzj0laA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5MVJiaAo11bicRFy6CGIQRys2kRABgaIjySR00hMWu9icrnawcTWibn17iaSdUib27uRp5odYxRyTndA4Kr0HicGg1q8Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5MVJiaAo11bib0L9QYbWPo6CiamDkERaa0stqmQLUfFXM3t9S7XZquPbgH4me4qJcwKL142UQNmZzYgHcf40d5nmQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">点个在看,2022发大财</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/5MVJiaAo11bib0L9QYbWPo6CiamDkERaa0s4GibrMoFO4QTKg9v57swWU4ACicrnqAYnPn1Hs0m3LWuicEJpVP7O4urw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
对于这个问题,我有不同的看法... 这篇文章真的让我受益匪浅,外链发布感谢分享!
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