新手首次直播，哪些该做？哪些不该做？分享我的10条经验（附仔细话术）
<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/badawHxDKCowgXD2Nvmr6GV6getcF9fs9JBraoJQE8bm7tMXiawMb61unlTYWqxCiak27V6HicwIoBd9Dm0PgTK0g/640?wx_fmt=png&random=0.4207640299140132&random=0.11816752330472191&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">封面图由AI生成，提示词分享：</span><span style="color: black;">photograph, a Chinese girl live streaming, cozy cafe, the girl live streaming in a cozy cafe with soft lighting and beautiful decor, smartphone, romantic style, dreamy ambiance --ar 47:20</span><span style="color: black;"><span style="color: black;">利亚日更</span><span style="color: black;">99</span><span style="color: black;">天的第</span><span style="color: black;">8</span><span style="color: black;">天</span></span><span style="color: black;"><span style="color: black;">昨天，社群里一位<span style="color: black;">朋友</span></span><span style="color: black;">mumu</span><span style="color: black;">，来找我咨询</span><span style="color: black;"><span style="color: black;">第1</span>次直播的<span style="color: black;">重视</span>事项</span><span style="color: black;">。</span></span><span style="color: black;">她在<span style="color: black;">小红书</span>上有好几万粉丝，崇尚极简生活，看她的笔记，最<span style="color: black;">明显</span>的感受<span style="color: black;">便是</span>：<span style="color: black;">美、治愈</span>。</span><span style="color: black;"><span style="color: black;">当时小红书陪跑营的时候，她是最快出爆款的一位<span style="color: black;">朋友</span>，一篇笔记</span><span style="color: black;">3000</span><span style="color: black;">多赞，<span style="color: black;">因此</span>我对她印象深刻。</span></span><span style="color: black;">得知她准备在小红书上开直播，我非常支持并期待，并向她分享了我有限的直播经验。</span><span style="color: black;"><span style="color: black;">感谢</span><span style="color: black;">mumu</span><span style="color: black;"><span style="color: black;">供给</span>的选题灵感！今天的<span style="color: black;">文案</span>就来聊聊，关于<span style="color: black;">第1</span>次直播，我个人总结的</span><span style="color: black;">10</span><span style="color: black;">条经验。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/DRPKCGMAPjKzncOsqKVQInBQ7RU7WTSXb6Yr8HfAxBzr7S2eLhBianw980sxfZW0ps0uGLbqicNzs5vpYAq2icF2w/640?wx_fmt=gif&random=0.2810584894382928&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">1/ </span><span style="color: black;">要写逐字稿，</span><span style="color: black;">5000</span><span style="color: black;">字能讲一小时</span></span><span style="color: black;">新手直播，<span style="color: black;">最怕一张口不<span style="color: black;">晓得</span>讲什么</span>，<span style="color: black;">而后</span>评论区又没人和自己说话，面对着镜头干紧张。</span><span style="color: black;"><span style="color: black;">此时</span>候，<span style="color: black;">倘若</span>你的面前有字幕，你<span style="color: black;">只<span style="color: black;">必须</span>照着读出来</span>，紧张感就会瞬间减少一半。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/badawHxDKCowgXD2Nvmr6GV6getcF9fshUUxahPK4ibOTE5HOVCoiaW5WEOsrdjfflOVq71gDA3Qh8icJPxTQe9cg/640?wx_fmt=png&random=0.15008086194055492&random=0.15941625157737427&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">（</span><span style="color: black;"><span style="color: black;">之前一次</span></span><span style="color: black;">直播的逐字稿）</span></span><span style="color: black;">2/ 写什么？干货重要，湿货更重要</span><span style="color: black;">一场直播，<span style="color: black;">便是</span>一篇<span style="color: black;">文案</span>，一次课程。</span><span style="color: black;"><span style="color: black;">这般</span>想了之后，你的压力会小<span style="color: black;">非常多</span>，<span style="color: black;">根据</span><span style="color: black;">文案</span>的思路准备<span style="color: black;">就可</span>：<span style="color: black;">列大纲、堆案例……</span></span><span style="color: black;"><span style="color: black;">然则</span>！除了这种干货之外，更加重要的是湿货，<span style="color: black;">或</span>叫<span style="color: black;">垃圾品</span>。</span><span style="color: black;"><span style="color: black;">包含</span>但不限于：<span style="color: black;">暖场、自我介绍、引导互动、即兴回答评论区问题、即兴开个玩笑、非语言信息（微笑、喝水、<span style="color: black;">各样</span>反应……</span></span><span style="color: black;"><span style="color: black;">上面我说</span><span style="color: black;">5000</span><span style="color: black;">字能讲一小时，这个数据怎么来的？我自己<span style="color: black;">实验</span>过，差不多<span style="color: black;">便是</span><span style="color: black;">这般</span>。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>纯朗读的话，</span><span style="color: black;">5000</span><span style="color: black;">字半小时就读完了。<span style="color: black;">然则</span>，<span style="color: black;">首要</span>，直播间语速更慢，所需时间更长。其次，剩下的时间，<span style="color: black;">便是</span>被我上面说的<span style="color: black;">哪些</span><span style="color: black;">垃圾品</span>填满的。</span></span><span style="color: black;"><span style="color: black;">能够</span>有即兴发挥的部分，<span style="color: black;">然则</span>，<span style="color: black;">不要<span style="color: black;">需求</span>自己<span style="color: black;">所有</span>即兴</span>。</span><span style="color: black;">最好在逐字稿就有所<span style="color: black;">表现</span>，<span style="color: black;">这般</span>互动的时候，会比较自然。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/badawHxDKCowgXD2Nvmr6GV6getcF9fs88mTlmO2pWbn2bvqwJyhRueYWpFPkb2WDHibnqCBcwTOBdkFAhDzMrw/640?wx_fmt=png&random=0.6303082613872362&random=0.45489813167831783&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">（</span><span style="color: black;">之前一次</span><span style="color: black;">直播的逐字稿）</span></span><span style="color: black;">3/ 确定主题，开场就预告干货</span><span style="color: black;">新手开播，很难靠个人魅力，让人<span style="color: black;">始终</span>停留在直播间。</span><span style="color: black;">只能靠，<span style="color: black;">你嘴里有观众想要的东西</span>。<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">你的主题要足够吸引人</span>。</span><span style="color: black;">有<span style="color: black;">要求</span>的话，<span style="color: black;"><span style="color: black;">能够</span>在直播间画面<span style="color: black;">表现</span></span>，<span style="color: black;">或</span><span style="color: black;">最少</span>，在<span style="color: black;">直播主题</span>那里写清楚。</span><span style="color: black;">开场的时候，简单打过招呼，<span style="color: black;">能够</span><span style="color: black;">先预告干货，再做自我介绍</span>。</span><span style="color: black;">而不是先做自我介绍，老长老长的，把人吓跑了。</span><span style="color: black;">直播过程中，<span style="color: black;">亦</span>要<span style="color: black;">即时</span><span style="color: black;">总结</span>前一部分的干货，<span style="color: black;">而后</span>预告后一部分，扔几个<span style="color: black;">钩子</span>出来。</span><span style="color: black;">在两个部分之间，就<span style="color: black;">能够</span>集中和观众互动。</span><span style="color: black;">4/ 不要端着，要把直播当聊天</span><span style="color: black;">虽然上面说，一场直播<span style="color: black;">便是</span>一次课程，<span style="color: black;">然则</span>既然开直播间讲，而不是进腾讯会议、上课软件，那说明性质还是不太<span style="color: black;">同样</span>的。</span><span style="color: black;">尤其是新手开播，人少，<span style="color: black;">倘若</span>还当讲课<span style="color: black;">同样</span>，对网线<span style="color: black;">另一</span>一端的人熟视<span style="color: black;">没</span>睹，<span style="color: black;">那样</span>互动效果就更差，更难继续播下去。</span><span style="color: black;"><span style="color: black;">因此</span>，<strong style="color: blue;">要把直播间，当成和好<span style="color: black;">伴侣</span>来聊天</strong>。你看到好<span style="color: black;">伴侣</span>进来了，就打招呼，关心一下他，问他吃了吗，说自己在分享什么干货，有问题随时提出交流。</span><span style="color: black;">5/ 人少的时候，要读到<span style="color: black;">每一个</span>人的评论</span><span style="color: black;">这一点还挺重要的。<span style="color: black;">倘若</span>你直播间本来就没啥人说话，<span style="color: black;">而后</span>有人回答了你的问题，跟你说话了，你还<span style="color: black;">没</span>视，对方会非常不爽。</span><span style="color: black;">可能会想：<strong style="color: blue;">我这么给你面子了，就我一个人给你捧场，你还当没看见，是不是不尊重我？</strong></span><span style="color: black;">即便对方说的是“同意；对；嗯嗯”<span style="color: black;">这般</span>的话，都<span style="color: black;">能够</span>读出来，<span style="color: black;">表率</span>你看到了。</span><span style="color: black;">6/ 想要对方和你互动，点名这招很管用</span><span style="color: black;"><span style="color: black;">不仅要把评论读出来，还得</span><span style="color: black;">喊人家名字</span><span style="color: black;">：</span><span style="color: black;">xx</span><span style="color: black;"><span style="color: black;">朋友</span>说</span><span style="color: black;">xxx</span><span style="color: black;">。</span></span><span style="color: black;">这就像课堂上，被老师<span style="color: black;">忽然</span>点名，一下子就有精神了。本来打算划走的，听主播叫自己名字了，那可得多听几分钟，<span style="color: black;">瞧瞧</span>和自己有什么关系。</span><span style="color: black;"><span style="color: black;">只要被点一次名，那个观众就会记你很久</span>，把你和其他主播区<span style="color: black;">掰开</span>来。</span><span style="color: black;">7/ 多向观众抛<span style="color: black;">选取</span>题，并给出<span style="color: black;">知道</span>指令</span><span style="color: black;">直播的时候，隔几分钟就抛一个问题。</span><span style="color: black;"><span style="color: black;">重视</span>，<span style="color: black;">不可</span>是开放式问题，而得是<span style="color: black;">选取</span>题。选项要精简为一个数字，<span style="color: black;">或</span>一个字。</span><span style="color: black;"><span style="color: black;">例如</span>，不要问：<span style="color: black;">大众</span>平时都这么<span style="color: black;">处理</span>吃饭问题呀？</span><span style="color: black;"><span style="color: black;">而是问：<span style="color: black;">大众</span>平时点外卖吗？</span><span style="color: black;">点的打</span><span style="color: black;">1</span><span style="color: black;">，不点的打</span><span style="color: black;">2</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">吊胃口</span>的时候，<span style="color: black;">亦</span>很适合来这种互动。</span><span style="color: black;"><span style="color: black;">例如</span>：接下来我就分享这个技巧，<span style="color: black;">大众</span>想不想<span style="color: black;">晓得</span>？<span style="color: black;">想的打一个“想”字</span>，<span style="color: black;">倘若</span><span style="color: black;">大众</span>不想<span style="color: black;">晓得</span>，我就不说了。</span><span style="color: black;"><span style="color: black;">重视</span>，<span style="color: black;">必定</span>要给出<span style="color: black;"><span style="color: black;">知道</span>的指令</span>！</span><span style="color: black;"><span style="color: black;">“<span style="color: black;">大众</span>平时点外卖吗？”后面<span style="color: black;">必定</span>要跟一句“点的打</span><span style="color: black;">1</span><span style="color: black;">，不点的打</span><span style="color: black;">2</span><span style="color: black;">”。</span></span><span style="color: black;">“<span style="color: black;">大众</span>想不想<span style="color: black;">晓得</span>？”后面<span style="color: black;">必定</span>要跟一句“想的打一个“想”字<span style="color: black;">”</span>。</span><span style="color: black;">8/ <span style="color: black;">必定</span>不要责怪观众</span><span style="color: black;">没人互动，肯定是主播的问题，不是观众的问题。</span><span style="color: black;">千万不要说：哎呀，怎么没人理我，你们怎么回事呀？</span><span style="color: black;">本来场子<span style="color: black;">能够</span>不冷，只要你<span style="color: black;">始终</span>在说话，结果你把这个局面点出来，场子就更冷了，观众觉得自己受到了责怪，就更不愿意和你互动了。</span><span style="color: black;">只要你没觉得冷场，就没人<span style="color: black;">发掘</span>。</span><span style="color: black;"><span style="color: black;">即便没人理你，你<span style="color: black;">亦</span><span style="color: black;">能够</span>笑着说：诶，我看这边（指<span style="color: black;">另一</span>一个平台）有人打</span><span style="color: black;">2</span><span style="color: black;">。</span></span><span style="color: black;">这叫巧妙利用信息差。观众又不<span style="color: black;">晓得</span>，你有<span style="color: black;">无</span>在<span style="color: black;">另一</span>一个平台直播。</span><span style="color: black;">9/ 降低对效果的预期</span><span style="color: black;">理想的效果：口条流畅、直播间在线人数多、互动多、打赏多、引流多、下单多……</span><span style="color: black;">以上，都不可能在<span style="color: black;">第1</span>次直播时<span style="color: black;">出现</span>。</span><span style="color: black;">说话结巴？<span style="color: black;">不碍事</span>。毕竟<span style="color: black;">第1</span>次嘛，多练练就好了，能鼓起勇气开播，<span style="color: black;">已然</span>很棒了！</span><span style="color: black;">人少？<span style="color: black;">不碍事</span>。毕竟<span style="color: black;">第1</span>次嘛，后面再复盘，想想怎么拉<span style="color: black;">更加多</span>人进来。</span><span style="color: black;">说话的人少？<span style="color: black;">不碍事</span>。多抛几个问题，<span style="color: black;">或</span>安排几个亲友团捧捧场。</span><span style="color: black;">打赏、引流、下单……就随缘吧，这些操作太高阶了，不要对自己有<span style="color: black;">那样</span>高的<span style="color: black;">需求</span>，慢慢来。</span><span style="color: black;">10/ 最后分享<span style="color: black;">有些</span>实用的话术</span><strong style="color: blue;"><span style="color: black;">①</span></strong><span style="color: black;">开场预告干货的时候，重点是<span style="color: black;">塑造价值</span>：</span><span style="color: black;"><span style="color: black;">我给这场直播，写了</span><span style="color: black;">10000</span><span style="color: black;">字干货，都是之前从来<span style="color: black;">无</span>公开<span style="color: black;">发布</span>过的，是我这么<span style="color: black;">数年</span>做</span><span style="color: black;">xx</span><span style="color: black;">的心法，</span><span style="color: black;">你在外面花几千几万都听不到</span><span style="color: black;">。我是认真对待我直播间里的每一个人的，<span style="color: black;">期盼</span>你今天<span style="color: black;">亦</span>能<span style="color: black;">爱惜</span>我准备的干货，好吗？</span></span><strong style="color: blue;"><span style="color: black;">②</span></strong><span style="color: black;">引导观众<span style="color: black;">做出承诺</span>，拉停留：</span><span style="color: black;"><span style="color: black;">此刻</span>在直播间的，都是我的老粉，我对你们的昵<span style="color: black;">叫作</span>很<span style="color: black;">熟练</span>。<span style="color: black;">今天能<span style="color: black;">始终</span>待在直播间，听到结束的<span style="color: black;">伴侣</span>，打一个“能”字，让我看到你们好吗？</span></span><strong style="color: blue;"><span style="color: black;">③</span></strong><span style="color: black;">抛出问题的时候，没人回答就说：</span><span style="color: black;"><span style="color: black;">我看谁先打</span><span style="color: black;">1</span><span style="color: black;">，我来读出他的名字。</span></span><span style="color: black;">这一招，<span style="color: black;">没</span>形中给观众们设置了一个比赛，激发了<span style="color: black;">她们</span>的胜负欲。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/DRPKCGMAPjKzncOsqKVQInBQ7RU7WTSXb6Yr8HfAxBzr7S2eLhBianw980sxfZW0ps0uGLbqicNzs5vpYAq2icF2w/640?wx_fmt=gif&random=0.5955975201377821&random=0.4990489648084151&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<span style="color: black;">我失败的直播经历</span><span style="color: black;"><span style="color: black;">别看上面，我唰唰唰地整出了</span><span style="color: black;">10</span><span style="color: black;">条经验，整得和老司机<span style="color: black;">同样</span>。</span></span><span style="color: black;">其实，我<span style="color: black;">第1</span>次直播的时候，<span style="color: black;">能够</span>说，<span style="color: black;">所有</span>都是</span><span style="color: black;">反向操作</span><span style="color: black;">！</span><span style="color: black;"><span style="color: black;">那还是</span><span style="color: black;">21</span><span style="color: black;">年的事情了，统一老师<span style="color: black;">起始</span>做直播，<span style="color: black;">亦</span>鼓励<span style="color: black;">咱们</span>团队其他小伙伴做。当时我还在带考研学生嘛，他说，我<span style="color: black;">亦</span><span style="color: black;">能够</span>开直播，给<span style="color: black;">大众</span>露脸答疑。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>场直播，很<span style="color: black;">鲜嫩</span>，很刺激，<span style="color: black;">大众</span><span style="color: black;">亦</span>很捧场，效果很好，评论区的问题都刷<span style="color: black;">一直</span>，</span><span style="color: black;">平均在线人数大概有</span><span style="color: black;">60</span><span style="color: black;">多</span><span style="color: black;">。</span></span><span style="color: black;">第二场，<span style="color: black;">鲜嫩</span>劲儿过了，<span style="color: black;">大众</span>不来捧场了，毕竟考研学生哪来<span style="color: black;">那样</span>多时间，<span style="color: black;">能够</span><span style="color: black;">微X</span>问你，干嘛直播来问呢。于是直播间气氛一度降到冰点，评论区没问题，我就聊不起来了，<span style="color: black;">只能干瞪眼，催<span style="color: black;">大众</span>提问</span>，超级尴尬。</span><span style="color: black;">播了七次，我就放弃了。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/badawHxDKCowgXD2Nvmr6GV6getcF9fs5cDy1FWgr8oR1T5IYTduWYzRTgHrXfKNrOr4iaCRQgBa0vqW7ibwJH2g/640?wx_fmt=png&random=0.9730090797929081&random=0.03554165487889582&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（21年部分直播记录）</span><span style="color: black;">于是，我<span style="color: black;">认识</span>到，<span style="color: black;">当自己人气不行的时候，<span style="color: black;">没</span>内容开播，只是答答疑，是不可行的，</span><span style="color: black;"><span style="color: black;">必要</span>要准备内容再开播</span>。</span><span style="color: black;"><span style="color: black;">22</span><span style="color: black;">年重振旗鼓，在<span style="color: black;">伴侣</span>圈更新了<span style="color: black;">有些</span>朗读英语的小视频，打算直播带着<span style="color: black;">大众</span>精读英语名著。</span></span><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">因为</span><span style="color: black;">无</span>做社群活动，<span style="color: black;">无</span>契机把<span style="color: black;">朋友</span>们聚在<span style="color: black;">一块</span>，只是把直播链接转发到<span style="color: black;">伴侣</span>圈，那人家刷到，自然就不会认真对待：点进来一看，<span style="color: black;">发掘</span>是学习，哦……退出了。</span><span style="color: black;">播了几次，<span style="color: black;">因为</span>平均在线人数为个位数，<span style="color: black;">况且</span>是进进出出的个位数，我<span style="color: black;">心理</span>崩了，再次放弃。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/badawHxDKCowgXD2Nvmr6GV6getcF9fsbvsKMv8lFSO0fM6JibKD3pBSETCibz1LmLxKcEZ9yBMkrFnoDtwATziaw/640?wx_fmt=jpeg&random=0.19442216338141494&random=0.7550067564312304&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（22年直播测试）</span><span style="color: black;">这一次，我又<span style="color: black;">认识</span>到，<span style="color: black;"><span style="color: black;">倘若</span>人气不行，<span style="color: black;">无</span>组织活动，</span><span style="color: black;">把人拉到<span style="color: black;">一起</span></span><span style="color: black;">，<span style="color: black;">无</span>和人做好约定，<span style="color: black;">忽然</span>开播，必然是<span style="color: black;">无</span>人理我的</span>。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>，就来到</span><span style="color: black;">23</span><span style="color: black;">年，我再次重振旗鼓，做了</span><a style="color: black;"><span style="color: black;">《</span><span style="color: black;">100</span><span style="color: black;">天完美发音计划》</span></a><span style="color: black;">，把人圈进了群，<span style="color: black;">每日</span>给<span style="color: black;">大众</span>录制英语发音<span style="color: black;">教育</span>视频。<span style="color: black;">由于</span>并<span style="color: black;">无</span>收取学费，<span style="color: black;">因此</span><span style="color: black;">无</span>承诺纠音服务，想着<span style="color: black;">能够</span></span><span style="color: black;">开直播统一免费帮<span style="color: black;">大众</span>纠</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">而后</span>，尴尬的事情又<span style="color: black;">出现</span>了，<span style="color: black;">第1</span>次<span style="color: black;">大众</span>挺热情，第二次第三次就没啥人了。</span><span style="color: black;">当然，这<span style="color: black;">亦</span>和我比较忙，<span style="color: black;">无</span>把开播时间固定下来<span style="color: black;">相关</span>。还有<span style="color: black;">便是</span>，直播间发言，大部分人总归没这个<strong style="color: blue;">勇气</strong>。</span><span style="color: black;"><span style="color: black;">而后</span>我猜测，还有个<span style="color: black;">原由</span>可能是，<span style="color: black;">免费的总归不<span style="color: black;">爱惜</span></span>吧。</span><span style="color: black;"><span style="color: black;">要是单独购买我的纠音私教服务，<span style="color: black;">一月</span>就要</span><span style="color: black;">1000</span><span style="color: black;">，<span style="color: black;">然则</span>直播间免费给<span style="color: black;">大众</span>纠，反而没人来了。</span></span><span style="color: black;">于是，我的热情再次被浇灭，直播，又放弃了。</span><span style="color: black;">虽然我<span style="color: black;">起始</span>了三次，放弃了三次，<span style="color: black;">然则</span>加起来<span style="color: black;">亦</span>就十几场直播<span style="color: black;">罢了</span>。</span><span style="color: black;"><strong style="color: blue;">从数量上看，我远远<span style="color: black;">无</span>摸到这个行业的门。</strong></span><span style="color: black;">经历了这些，我<span style="color: black;">起始</span>反思，<span style="color: black;">直播<span style="color: black;">针对</span>我<span style="color: black;">来讲</span>，到底<span style="color: black;">寓意</span>着什么？<span style="color: black;">为何</span>我要<span style="color: black;">熬炼</span>直播能力？</span></span><span style="color: black;">一<span style="color: black;">起始</span>，我只是很<span style="color: black;">仰慕</span>，<span style="color: black;"><span style="color: black;">仰慕</span>统一老师和V姐面对镜头自信输出的样子</span>。</span><span style="color: black;"><span style="color: black;">统一老师从</span><span style="color: black;">21</span><span style="color: black;">年<span style="color: black;">起始</span>直播，到<span style="color: black;">此刻</span>轻车熟路，从一<span style="color: black;">起始</span>的，一个问题只能回答</span><span style="color: black;">30</span><span style="color: black;">秒，到<span style="color: black;">此刻</span><span style="color: black;">能够</span>滔滔<span style="color: black;">不停</span>讲个<span style="color: black;">非常</span>钟。</span><span style="color: black;">他的口头表达能力、即兴演讲能力，都比以前<span style="color: black;">加强</span>太多。</span></span><span style="color: black;"><span style="color: black;">然则</span>，这都不是重点。重点是，<strong style="color: blue;">直播<span style="color: black;">作为</span>了比群聊、<span style="color: black;">伴侣</span>圈、私聊更厉害<span style="color: black;">营销</span>神器</strong>。</span><span style="color: black;"><span style="color: black;">针对</span>统一老师<span style="color: black;">来讲</span>，<span style="color: black;">直播是威力更大的转化场</span>。</span><span style="color: black;">当然，前提是，有人进来被他转化。</span><span style="color: black;"><span style="color: black;">为何</span>统一老师和V姐的直播间有人？<span style="color: black;">为何</span>平时<span style="color: black;">她们</span><span style="color: black;">不消</span>刻意准备主题，只是开个直播答疑，<span style="color: black;">亦</span>会有人源源<span style="color: black;">持续</span>地进来问问题？</span><span style="color: black;"><span style="color: black;">由于</span>，<span style="color: black;"><span style="color: black;">她们</span>前端强悍的内容输出，<span style="color: black;">得到</span>了粉丝们的认可</span>，<span style="color: black;">因此</span>粉丝们愿意进直播间，听<span style="color: black;">她们</span>讲话。</span><span style="color: black;"><span style="color: black;">因此</span>，又绕回了，<span style="color: black;">内容输出</span>。这<span style="color: black;">亦</span>是我这次立日更flag，决心这么大的<span style="color: black;">原由</span>。</span><span style="color: black;">内容输出，构建起粉丝对IP的初步认知；<span style="color: black;">而后</span>，直播场，露脸的直播，全方位地展现、暴露自己，更会加重粉丝对IP的信任。</span><span style="color: black;">我<span style="color: black;">忽然</span>在想，<span style="color: black;">倘若</span>我专门为公众号粉丝开一个直播，正在追更我公众号的各位，会不会更愿意进来捧场了呢？<span style="color: black;">（<strong style="color: blue;"><span style="color: black;">右下角点个赞</span></strong>告诉我好吗！）</span></span><span style="color: black;">前面我说，我<span style="color: black;">善于</span>在<span style="color: black;">伴侣</span>圈里<span style="color: black;">营销</span>，<span style="color: black;"><span style="color: black;">亦</span>许<span style="color: black;">将来</span>，我就<span style="color: black;">善于</span><span style="color: black;">经过</span>直播<span style="color: black;">营销</span>了呢</span>！我相信这<span style="color: black;">亦</span>是大概率会<span style="color: black;">出现</span>的事情。<span style="color: black;">因此</span>后面，<span style="color: black;">倘若</span><span style="color: black;">大众</span>看到我在直播间卖东西，可不要惊讶哟。</span><span style="color: black;">把直播当成<span style="color: black;">营销</span>转化场，<span style="color: black;">熬炼</span>升级的<span style="color: black;">营销</span>能力，这是直播对我的<span style="color: black;">第1</span>重<span style="color: black;">道理</span>。</span><span style="color: black;">第二重<span style="color: black;">道理</span>，<span style="color: black;">便是</span>我前面说的，<span style="color: black;">熬炼</span>引流获客的能力。</span><span style="color: black;">其实某种程度上，<span style="color: black;">亦</span>是<span style="color: black;">营销</span>转化，但面对的对象是陌生人，是<span style="color: black;">要把平台推过来的自然“流量”变成“留量”</span>，这个挑战就更大啦！我还在摸索学习。</span><span style="color: black;">说到这，<span style="color: black;">由于</span>太忙，我的AI直播又停了好一阵子了。等我~等我<span style="color: black;">调节</span>一下，我就重返战场了！</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/badawHxDKCowgXD2Nvmr6GV6getcF9fsCTnX2pzRajpOWEhurlYiaucuSwbxswItyczicqaz5TUHKeT8hKGPBSIg/640?wx_fmt=png&random=0.1542980593272787&random=0.15814135976468924&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（上周直播讲AI，效果超好的一场）</span><span style="color: black;">从头数过来，这<span style="color: black;">已然</span>是我第四次尝试直播了吧，我的<span style="color: black;">心理</span>比之前更加平和，即便在线人数为个位数，我<span style="color: black;">亦</span>能淡定地讲下去。<span style="color: black;">当我直播结束的那一刻，我觉得我好棒呀，竟然撑下来了！</span></span><span style="color: black;"><span style="color: black;">因此呢</span>，且不说直播给我带来什么<span style="color: black;">实质</span>的金钱效益，但这几次尝试我是<span style="color: black;">不<span style="color: black;">懊悔</span></span>的，<span style="color: black;">由于</span>，<span style="color: black;">它让我有了<span style="color: black;">更加多</span>的思考，<span style="color: black;">心理</span>上<span style="color: black;">亦</span>有了<span style="color: black;">更加多</span>成长</span>。</span><span style="color: black;">我相信，后面还会越来越好的~关于直播，<span style="color: black;">倘若</span>有<span style="color: black;">更加多</span>的思考，我<span style="color: black;">亦</span>会继续在这个号上和<span style="color: black;">大众</span>分享。欢迎新<span style="color: black;">伴侣</span>点击下面卡片<strong style="color: blue;">关注</strong>↓↓↓</span><span style="color: black;">谢谢看到<span style="color: black;">这儿</span>的<span style="color: black;">伴侣</span>，<strong style="color: blue;"><span style="color: black;">期盼</span>有一天能在直播间里见到<span style="color: black;">大众</span></strong>。</span><span style="color: black;">以上<span style="color: black;">便是</span>今天的分享啦，明天见！</span>
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