预热文案这么写 直播间人气翻倍
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ZqYsozQHeCfekibrC7tXxUhVhnw7nzmbEvu72UH84nYtYvXQAqYpf9dMQKjzjMwUzyx06ycCpXrIDbyX9XF0Obw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每场直播之前，必不可少的<span style="color: black;">便是</span>直播预告，<span style="color: black;">尤其</span>是新手主播<span style="color: black;">怎样</span>在<span style="color: black;">无</span>粉丝<span style="color: black;">基本</span>的<span style="color: black;">状况</span>下快速吸引用户进入直播间？最简单的<span style="color: black;">办法</span>是<span style="color: black;">发布</span>直播预热文案。</span><span style="color: black;"><span style="color: black;">那样</span>抖音直播预告文案怎么写，<span style="color: black;">才可</span>吸引人进你的直播间一探<span style="color: black;">到底</span>呢?</span><span style="color: black;">下面<span style="color: black;">博主</span>为<span style="color: black;">大众</span>整理了几种<span style="color: black;">办法</span>。</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">直播预热文案该怎么写？</span></span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">导致</span>用户的好奇心，<span style="color: black;">这般</span>用户就会很想<span style="color: black;">晓得</span>你的直播间到底在卖什么。<span style="color: black;">能够</span><span style="color: black;">运用</span>：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最终</span>等到了，这件事是绝对不可能的，文末有惊喜，绝对想不到</strong></span><span style="color: black;">等关键词。这种设定悬念的方式，<span style="color: black;">能够</span>得到<span style="color: black;">大众</span>的<span style="color: black;">重视</span>。当用户<span style="color: black;">起始</span>关注你时，你<span style="color: black;">已然</span><span style="color: black;">得到</span>了一半的流量。除此之外，</span><strong style="color: blue;"><span style="color: black;">你<span style="color: black;">能够</span>在你的抖音直播预热文案中，插图说明，不要让文案太枯燥。<span style="color: black;">由于</span><span style="color: black;">照片</span>比文字<span style="color: black;">更易</span>联想到用户，产生继续浏览的欲望。</span></strong><span style="color: black;">最后切记</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必定</span>要说明直播时间，最好<span style="color: black;">能够</span>多重复几遍，<span style="color: black;">这般</span><span style="color: black;">能够</span>加深用户对这次直播的印象。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZqYsozQHeCdApOAxsKYIB5vcrYXU2RPtlapDiaUIbup33EiagiaQVdCsZbhbbtafy5fibU364WCSWDEUhO4fF2HC2g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之直播预热文案要在<span style="color: black;">短期</span>内抓住用户的眼球，<span style="color: black;">导致</span>用户的好奇心，<span style="color: black;">这般</span><span style="color: black;">才可</span>让<span style="color: black;">更加多</span>用户进到你的直播间。</span></p><span style="color: black;"><strong style="color: blue;">02</strong></span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播预热文案技巧</span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播主题：</span></strong></span><span style="color: black;">直播主题是直播预热文案中最重要的部分，</span><span style="color: black;"><strong style="color: blue;">这些内容<span style="color: black;">必要</span>放在文案最引人注目的<span style="color: black;">地区</span>，让用户一眼就能看到，</strong></span><span style="color: black;"><span style="color: black;">这般</span>用户就<span style="color: black;">能够</span>在直播前准确理解直播的<span style="color: black;">关联</span>信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设置悬念：</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>在设计预告文案的时候，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必要</span>表现出直播策划的亮点，<span style="color: black;">仅有</span>充分包装自己的直播间<span style="color: black;">才可</span>吸引用户。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZqYsozQHeCfmIsJib8iaSZGMWrCV96tiacHibdkY78NbBZHnXuJWaVRKfgeUpSf1FOC1KozsWqAPIc9tJW9C1oM3Vw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">抛出亮点：</span></strong><span style="color: black;">在设计预告文案的时候，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必要</span>表现出直播策划的亮点</span></strong><span style="color: black;">，<span style="color: black;">仅有</span>充分包装<span style="color: black;">咱们</span>的直播间<span style="color: black;">才可</span>吸引用户。</span><strong style="color: blue;"><span style="color: black;">例如：</span></strong><span style="color: black;"><span style="color: black;">制品</span>的卖点和优惠活动等抓住用户的眼球。</span></p><span style="color: black;"><strong style="color: blue;">03</strong></span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案类型</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">借势型：</span></strong></span><span style="color: black;">借势文案<span style="color: black;">通常</span><span style="color: black;">平常</span>于品牌、达人的直播预告，大主播总是经常邀请明星进入直播间，<span style="color: black;">因此</span><span style="color: black;">能够</span></span><span style="color: black;"><strong style="color: blue;">直接借名人的势头宣传</strong></span><span style="color: black;">。当然，并非所有的主播都能邀请明星，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>能借势。<span style="color: black;">例如</span>，<span style="color: black;">倘若</span>你的直播间<span style="color: black;">制品</span>是</span><strong style="color: blue;"><span style="color: black;">明星同款的</span></strong><span style="color: black;">话，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">能够</span>在文案中取得人气<span style="color: black;">专题</span>，取得人气<span style="color: black;">专题</span>的内容<span style="color: black;">揭发</span>会更高。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">抽奖型：</span></strong></span><span style="color: black;"><span style="color: black;">抽奖型</span><span style="color: black;">直播预告文案<span style="color: black;">能够</span>说对任何人都适合，这种<span style="color: black;">经过</span>抽奖的方式来吸引人进入直播间，</span></span><span style="color: black;"><strong style="color: blue;">前提是抽奖赠送的奖品<span style="color: black;">必定</span>要有足够的吸引力，</strong></span><span style="color: black;"><span style="color: black;">或</span>能满足某一用户群体的需求，<span style="color: black;">这般</span><span style="color: black;">才可</span>鼓励<span style="color: black;">目的</span>用户群体转发评论，<span style="color: black;">提高</span>文案的<span style="color: black;">揭发</span>，吸引人前来抽奖观看直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">简单型：</span></strong></span><strong style="color: blue;"><span style="color: black;">在要写的直播预告文案中直接分享直播<span style="color: black;">制品</span><span style="color: black;">名单</span>，并预告部分<span style="color: black;">制品</span>优惠，吸引<span style="color: black;">精细</span>用户进入直播间，<span style="color: black;">提高</span><span style="color: black;">制品</span>转化。</span></strong><span style="color: black;">当然，这种<span style="color: black;">办法</span>适用于有<span style="color: black;">必定</span>粉丝<span style="color: black;">基本</span>的主播。<span style="color: black;">倘若</span>你的粉丝不多，就<span style="color: black;">能够</span>在列<span style="color: black;">名单</span>的<span style="color: black;">同期</span>，结合抽奖的方式，用福利吸引用户为你二次宣传，并进入直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZqYsozQHeCfmIsJib8iaSZGMWrCV96tiacHMu3eX6aIoVkPrn6hFNfmzxVjNTicDBOhTHKSlUj7icibUOa6XfOoC2pJw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要懂得了文案的<span style="color: black;">招数</span>，就会<span style="color: black;">发掘</span>直播预告文案其实并不难写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">德州影森文化传媒有限<span style="color: black;">机构</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">秉承着“诚信、务实、敬业、创新”的经营理念，“团队合作，真诚<span style="color: black;">报答</span>客户，为社会进步而<span style="color: black;">奋斗</span>”的企业使命，<span style="color: black;">保持</span>“认真倾听客户诉求”的态度，量身定制客户的原创作品。</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZqYsozQHeCdCyaBLnicuWZsTaubk4iaRWqVRTib7Xa1SvcrUcwE5lUViaxYNJu9yDqImaVfT01Hx3hKMpS1WoRfchw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">往期</strong><span style="color: black;"><strong style="color: blue;">精彩</strong></span><strong style="color: blue;">回顾</strong></span>
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