2022年，普通人怎么在抖音挣钱？超强干货贴，新手必看！
<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Fe4uQ1C2h1kkNNOq5qntr0Xia3X4QLF1mXCIzFp0SibDCicf065icZXrv6JDBYpPIm0X2XjKezSSkXuFuibkZqGEHhg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击上方<span style="color: black;">蓝字</span>关注全网运营技巧<span style="color: black;">教育</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>是入局抖音直播带货最好的<span style="color: black;">机会</span>，该踩的坑别人都帮你踩过了，该走的弯路别人<span style="color: black;">亦</span>都替你走过了，平台机制<span style="color: black;">持续</span>完善，对新手直播间还有流量扶持，真正赚到钱的人都做对了一件事——<strong style="color: blue;">把握<span style="color: black;">机会</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqI7rK3znYj5ibKhcZCf1V37MfUjRWz2uibEgIJOK2BkGQ2W3nibkibaWeIw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/4UYEgU9ysFjRqrUxFlopdOsOMAAicgAVZS7T3TliaAJ8BbZ6BjMibO5DL5ATg5ZbkiaeNCQjBSR8LXnibToxlfDuhwQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抖音怎么做直播带货</strong><strong style="color: blue;">？</strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">抖音直播带货<span style="color: black;">通常</span>的流程是：</span><strong style="color: blue;">做定位→组团队→找货源→定选品→搞装修→开直播</strong><span style="color: black;">，有些<span style="color: black;">过程</span><span style="color: black;">能够</span><span style="color: black;">同期</span>进行。</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia3XUKsSNfJuliaFe6yUiaGVtvUYlgDBtG0otUp8u6wzfG0lxdicibaAqeIvPYbnXxD0DKmLmUYxatWoKj4eFzEK7Xw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>做定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人想当带货主播，却不<span style="color: black;">晓得</span>带货主播<span style="color: black;">亦</span>是<span style="color: black;">归类</span>型的。<span style="color: black;">日前</span>市面上<span style="color: black;">平常</span>的带货主播有个人主播、签约主播、店铺主播3种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、个人主播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要你满足平台的门槛就能开通直播权限，<span style="color: black;">每一个</span>平台的<span style="color: black;">需求</span>不<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优良</span>：</strong>时间上非常自由，想开播就开播，想卖什么<span style="color: black;">制品</span>就卖什么<span style="color: black;">制品</span>，收入<span style="color: black;">亦</span><span style="color: black;">不消</span>跟别人平分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">劣势：</strong><span style="color: black;">无</span>专业团队，仅靠一人之力很难做起来，万事都要自己亲力亲为。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、签约主播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">签约主播<span style="color: black;">便是</span>指加入工会<span style="color: black;">或</span>MCN<span style="color: black;">公司</span>，由<span style="color: black;">公司</span>来孵化你，相当于你是明星，<span style="color: black;">公司</span><span style="color: black;">便是</span>你的经纪<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优良</span>：</strong>有专业的团队包装你，就算你是素人，<span style="color: black;">亦</span>有机会变成大网红主播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">劣势：</strong>要完成MCN<span style="color: black;">公司</span>的考核指标，完不成任务就只能拿到很低的底薪；<span style="color: black;">况且</span>有的<span style="color: black;">机构</span>会在合约到期后，会收回账号<span style="color: black;">运用</span>权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、店铺主播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺主播<span style="color: black;">能够</span>理解为打工人，许多品牌方的店铺<span style="color: black;">必须</span>主播直播，你看前段时间大火的韩束夫妇，<span style="color: black;">她们</span><span style="color: black;">便是</span>典型的店铺主播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优良</span>：</strong>工作稳定，<span style="color: black;">每日</span>只<span style="color: black;">必须</span>按时上班，播好自家店铺的<span style="color: black;">制品</span>就<span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">劣势：</strong>账号归属权是店铺的，签的是劳动合同，大部分店铺主播拿的是死工资，没有提成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>类型的带货主播都有自己的优劣势，<span style="color: black;">倘若</span>真的想做这行，前期<span style="color: black;">必定</span>要做好调研，<span style="color: black;">知道</span>自己的风格定位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqcxqfYd1QcZ02Xh2ctc68GVZtczxXbogrQud8OdhXt2RNjUaUyU9AVg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia3XUKsSNfJuliaFe6yUiaGVtvUYlgDBtG0otUp8u6wzfG0lxdicibaAqeIvPYbnXxD0DKmLmUYxatWoKj4eFzEK7Xw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>组团队</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然说<span style="color: black;">此刻</span>一个人<span style="color: black;">亦</span>能做直播，<span style="color: black;">然则</span><span style="color: black;">针对</span>电商直播<span style="color: black;">来讲</span>，最好还是要有一个自己的团队。一个电商直播团队里有8大岗位：运营、主播、副播、中控、短视频、文案、客服、流量投手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、运营</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播运营是<span style="color: black;">全部</span>团队里的老大，什么都要会，要懂直播规则与流程，要有选品分析能力，还要有团队管理与培训经验，最好还要有电商从业经验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、主播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播要有强大的个人魅力和控场能力，把握直播间的节奏；有抖音<span style="color: black;">或</span>淘宝直播带货经验最佳。<span style="color: black;">倘若</span><span style="color: black;">无</span>直播经验，做过门店营业员、业务员、讲师<span style="color: black;">或</span>主持等职业，<span style="color: black;">持有</span><span style="color: black;">关联</span>经验的<span style="color: black;">亦</span><span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、副播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一般都会给主播配个副播，去分担一下主播的压力，<span style="color: black;">亦</span>是为日后转成主播做培养和铺垫。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">副播是<span style="color: black;">机构</span>重点培养的对象，要有主播的潜质；直播过程中要跟主播临场<span style="color: black;">协同</span>，不要抢词；副播要比主播更<span style="color: black;">认识</span><span style="color: black;">制品</span>，跟用户互动，<span style="color: black;">即时</span>回复公屏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、中控</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中控的入门门槛很低，<span style="color: black;">然则</span>非常重要的岗位，既要负责<span style="color: black;">制品</span>上下架、改价格、改库存、拉黑、禁言等工作，还要有极高的流量<span style="color: black;">敏锐</span>度，<span style="color: black;">咱们</span>会<span style="color: black;">需求</span>中控每隔一段时间将直播间的GMV写在白板上，让主播看到，实时<span style="color: black;">调节</span>直播节奏和话术。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中控<span style="color: black;">通常</span>是<span style="color: black;">做为</span><span style="color: black;">将来</span>的运营去培养的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqlvBsCS47iaKlqvSqnfLbRPyD3cJzTkZG1v25uw2sW84ojk74jGkjfMA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、短视频</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频这个岗位，<span style="color: black;">咱们</span>更看重剪辑能力而不是拍摄能力，<span style="color: black;">由于</span>卖货短视频是<span style="color: black;">不消</span>做剧情的，只做商品的展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、文案</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案要懂得抓热点，有<span style="color: black;">必定</span>的文案功底，懂得运用镜头语言，有超强的学习与模仿能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、客服</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有淘宝客服经验为先，有粉丝运营能力最好，有社群运营能力为上佳，有粉丝裂变能力为千年等一回。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、流量投手</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量投手<span style="color: black;">亦</span>是直播团队的核心人员，有直通车<span style="color: black;">或</span>钻展投放经验最好，懂得<span style="color: black;">制品</span>市场的人群圈定，<span style="color: black;">拥有</span>数据分析能力，稳定，沉得下心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>并不是所有的直播团队都会配齐上面所有的工种，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">根据</span>自己的实力和经验，来相应的精简人员。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">毕竟有钱有有钱的玩法，没钱有没钱的玩法。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>抖音里有非常多的“<span style="color: black;">夫妇</span>档直播间”，<span style="color: black;">妻子</span>出镜介绍<span style="color: black;">制品</span>，老公在后台当客服&中控，累是累了点，但做得好的话<span style="color: black;">每一个</span>月挣得<span style="color: black;">亦</span>有小10万。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqNgia0VSnYlYHa685hpaGsIkehb1u5ZVgOV9icxwoK33jfVhdNiac5AnEQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia3XUKsSNfJuliaFe6yUiaGVtvUYlgDBtG0otUp8u6wzfG0lxdicibaAqeIvPYbnXxD0DKmLmUYxatWoKj4eFzEK7Xw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>找货源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货的货源分为线上货源和线下货源2种，各有优缺点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、线上货源</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音<span style="color: black;">此刻</span>有自己的精选联盟，达人主播<span style="color: black;">能够</span>直接在里面选货，卖出去之后会拿到佣金，<span style="color: black;">亦</span><span style="color: black;">不消</span>承担库存的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>这种拿货方式<span style="color: black;">通常</span>对主播的带货能力<span style="color: black;">需求</span>比较高，<span style="color: black;">倘若</span>你的粉丝数不多，<span style="color: black;">营销</span>能力<span style="color: black;">亦</span>不强，能<span style="color: black;">选取</span>的<span style="color: black;">制品</span>就非常少，靠那几块钱的佣金<span style="color: black;">亦</span><strong style="color: blue;"><span style="color: black;">基本</span>挣不到什么钱</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>最<span style="color: black;">意见</span>新手主播的拿货方式还是从批发网站直接拿货，<span style="color: black;">平常</span>的有1688、义乌购、生意网等等，最好是<span style="color: black;">选取</span><span style="color: black;">能够</span>一件代发的商家，<span style="color: black;">不消</span>承担囤货的压力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我这边<span style="color: black;">亦</span>整理过一份货源网站<span style="color: black;">名单</span>，进货都很便宜，<span style="color: black;">况且</span>基本上都支持一件代发，<strong style="color: blue;">想要“货源网站”，加文末山雾个人<span style="color: black;">微X</span><span style="color: black;">没</span>偿分享。</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqbwmO9O2mFpmianA00DTTt4TpXnEicjm3LIsib2KNftmVuUp4HptpIFPKg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、线下货源</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>行业都是有产业带的，<span style="color: black;">例如</span>广州十三行的女装，河北邢台的童车，东北的人参，云南的菌菇等等。<span style="color: black;">倘若</span>你的家乡正好有不错的货源，那<span style="color: black;">能够</span>直接从当地的工厂拿到一手货源，是非常好的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其<span style="color: black;">针对</span>新手主播<span style="color: black;">来讲</span>，前期的时候可能销量不高，在当地批发拿货<span style="color: black;">已然</span><span style="color: black;">能够</span>满足直播带货需求了。<span style="color: black;">况且</span>你还<span style="color: black;">能够</span>直接去工厂进行实地考察，跟厂长和供应商直接对话，充分<span style="color: black;">认识</span>对方<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqfNys1MoqicQunTzdHQzvPknRHT0icrOGUJBgl8ibxUgynW7FMzhWuvGLw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia3XUKsSNfJuliaFe6yUiaGVtvUYlgDBtG0otUp8u6wzfG0lxdicibaAqeIvPYbnXxD0DKmLmUYxatWoKj4eFzEK7Xw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>定选品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到货源之后，接下来的最重要的<span style="color: black;">过程</span><span style="color: black;">便是</span>选品，毕竟<strong style="color: blue;">“三分靠运营，七分靠选品”。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货区别于传统电商最大的特点——冲动型消费。<span style="color: black;">因此呢</span>，想要在直播间卖货，选品至关重要。<span style="color: black;">经过</span>数据<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，适合直播带货的<span style="color: black;">制品</span>都具备“三低”特点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、低客单价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者进入直播间买东西都是随机性的，大多都属于冲动型购买。<span style="color: black;">倘若</span><span style="color: black;">制品</span>价格过高，消费者的决策<span style="color: black;">危害</span>就高，从而<span style="color: black;">亦</span>不会进行冲动购买。不管是大明星还是小主播的直播间，永远都是低客单价的<span style="color: black;">制品</span><span style="color: black;">占多数</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、低<span style="color: black;">危害</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说<span style="color: black;">来讲</span>去，直播购物说到底还是冲动消费<span style="color: black;">占多数</span>。只要<span style="color: black;">制品</span>价格合适，没啥<span style="color: black;">危害</span>就能瞬间下单，享受抢到<span style="color: black;">便是</span>赚到的购物快感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">倘若</span>消费者对所选购<span style="color: black;">制品</span>的品质、品牌存在较多疑虑和不确定性，<span style="color: black;">例如</span>珠宝、电子<span style="color: black;">制品</span>这些<span style="color: black;">制品</span>，消费者在购买前就会认真<span style="color: black;">评定</span><span style="color: black;">危害</span>，以规避损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、低决策门槛</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是美食、美妆还是居家日用小商品，这些<span style="color: black;">制品</span>都是消费者不<span style="color: black;">必须</span>收集<span style="color: black;">海量</span>信息就能做决策，不<span style="color: black;">必须</span>投入<span style="color: black;">许多</span>时间和精力去做<span style="color: black;">科研</span>、仅凭冲动就能购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span>低决策门槛的<span style="color: black;">制品</span>，<span style="color: black;">例如</span>零食、<span style="color: black;">果蔬</span>生鲜、日用品等，<span style="color: black;">这般</span>的<span style="color: black;">制品</span>才适合直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">亦</span>不是说高客单价的<span style="color: black;">制品</span>就卖不出去了，<span style="color: black;">然则</span>高客单的<span style="color: black;">制品</span>有高客单的选品<span style="color: black;">办法</span>，我这边<span style="color: black;">亦</span>整理了一份直播间选品指南，身边<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都是<span style="color: black;">根据</span>里面介绍的<span style="color: black;">办法</span>进行选品的，想要<strong style="color: blue;">“直播选品”的，加文末山雾个人<span style="color: black;">微X</span><span style="color: black;">没</span>偿分享</strong>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqzTBUzKjiaibia6440hlciaBfXFWGAhJeSRecMdLmW2lqMIM1jia6o5SC3zA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>搞装修</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间的“人货场”三要素，人和货，<span style="color: black;">咱们</span>前面都讲过了，<span style="color: black;">此刻</span>轮到“场”。<span style="color: black;">所说</span>的场，指的是直播间的场地、场景、场域，它是决定用户<span style="color: black;">第1</span>眼印象的最重要<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>打造一个标准的直播间？<span style="color: black;">必须</span>多大面积？<span style="color: black;">必须</span>采购<span style="color: black;">那些</span>设备？采用哪种装修风格？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、直播场地</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是坐着播的，场地<span style="color: black;">需求</span>20平米<span style="color: black;">上下</span>就<span style="color: black;">能够</span>；<span style="color: black;">倘若</span>你是站着播（<span style="color: black;">一般</span>是服装类目），50平米<span style="color: black;">上下</span>就足够了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，直播间的隔音效果<span style="color: black;">必定</span>要好，外面不影响里面，里面不影响外面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、直播设备</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手主播<span style="color: black;">必须</span>的5个直播设备：手机、wifi、支架、环形灯、麦克风。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">手机</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>市面上手机摄像功能都做得很好，<span style="color: black;">通常</span>超过4000块的手机都<span style="color: black;">能够</span>满足主播的<span style="color: black;">需求</span>。当然，最<span style="color: black;">举荐</span>的手机还是苹果，清晰度高，音质优秀，画面<span style="color: black;">亦</span>不卡顿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">wifi网络</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必定</span>要<span style="color: black;">选取</span>固定的wifi网络，<span style="color: black;">保准</span>直播过程中的网络稳定；不要蹭外面的wifi热点，一是网速<span style="color: black;">不足</span>快，而是<span style="color: black;">亦</span>不太安全。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdq3ITicy48jcMpgJiaPibxicXVjMtymXOfZYdV3IDKLo1WwibFAp0lJUGibyKw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">手机支架</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是坐着直播，就买桌面式手机支架；站着直播就买落地式的手机支架。<span style="color: black;">重点</span>是用来固定手机镜头，保持画面稳定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">环形灯</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一盏万能的环形灯是所有主播的<span style="color: black;">必须</span><span style="color: black;">制品</span>，<span style="color: black;">由于</span>它的光效均匀柔和，从各个方向将柔光打到脸上，<span style="color: black;">能够</span>达到瘦脸、补光、美颜效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最重要的是能在主播的眼睛里反映出环形亮斑，俗<span style="color: black;">叫作</span>“眼神光" ，<span style="color: black;">能够</span>让眼睛看起来非常有神。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">麦克风</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>手机的收音效果都不太好，<span style="color: black;">因此</span>要<span style="color: black;">另一</span>买一个麦克风进行高质量的收音，最好是<span style="color: black;">选取</span>领夹麦克风，<span style="color: black;">能够</span>手拿，<span style="color: black;">亦</span><span style="color: black;">能够</span>夹在领子上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">倘若</span>你想搭建一个非常专业的带货直播间，光是我上面讲的这些东西是远远<span style="color: black;">不足</span>的，我<span style="color: black;">亦</span>整理了一份直播间设备<span style="color: black;">名单</span>，里面<span style="color: black;">包括</span>了所有的直播设备，非常全，有<span style="color: black;">必须</span><strong style="color: blue;">“直播设备”的，加文末山雾个人<span style="color: black;">微X</span><span style="color: black;">没</span>偿分享。</strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6、</span>开直播</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搭建好直播间之后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>正式<span style="color: black;">起始</span>直播了。当你<span style="color: black;">第1</span>次开播的时候，你会<span style="color: black;">发掘</span>，自己的直播间人数非常非常少，可能<span style="color: black;">同期</span>在线人数10个人<span style="color: black;">上下</span>，整场直播间人数在200<span style="color: black;">上下</span>都算<span style="color: black;">状况</span>好的了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>？<span style="color: black;">由于</span>你的账号<span style="color: black;">处在</span>最低的保底权重状态，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">处在</span>冷<span style="color: black;">起步</span><span style="color: black;">周期</span>。这种<span style="color: black;">状况</span>下，你<span style="color: black;">必须</span><span style="color: black;">经过</span>一套<span style="color: black;">办法</span>打开你直播间的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIz7owuE3SetxI5IeGHnjibdqkNJZx02SuoeiaFatry081xYh8iaal7z2LAuFf0ibL4rUflA1lXWicObkew/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要破冷<span style="color: black;">起步</span>，<strong style="color: blue;">先<span style="color: black;">处理</span>人气问题，再<span style="color: black;">处理</span><span style="color: black;">营销</span>问题</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">加强</span>点击率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>高吸引力的标题（例如：9.9元讲解中）、高吸引力的主图<span style="color: black;">第1</span>眼吸引用户点进直播间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">加强</span>用户停留</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>引流福利款<span style="color: black;">加强</span>用户停留，以及直播间红包发放，设置倒计时留人；通过高性价比<span style="color: black;">制品</span>憋单留人等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">加强</span>互动率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加强</span>互动率靠的是主播的话术引导和控场能力，<span style="color: black;">例如</span>说“宝宝们，干皮的宝宝有<span style="color: black;">无</span>？干皮的宝宝在直播间扣1”，<span style="color: black;">经过</span>话术引导用户评论点赞。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术的设计是有<span style="color: black;">招数</span>和模板的，我观看了上百场直播，观摩吸收了大主播们的话术技巧，整理出了一份主播通用的万能直播话术模板，里面的话术都是经过我手底下几十个主播测试过的，新人主播<span style="color: black;">能够</span>一键套用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">必须</span>“主播话术”的，加文末山雾个人<span style="color: black;">微X</span><span style="color: black;">没</span>偿分享。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">加强</span>转粉率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>直播间关注主播的粉丝是非常<span style="color: black;">精细</span>的，<span style="color: black;">因此</span><span style="color: black;">非常多</span>主播都会在直播间都会积极地引导进来的用户点关注，<span style="color: black;">亦</span><span style="color: black;">便是</span>在间接地<span style="color: black;">提高</span>直播间的转粉率，<span style="color: black;">由于</span>转粉率对权重、流量的影响占比较多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好以上4点，我们的直播间权重就会<span style="color: black;">提高</span>，流量获取<span style="color: black;">亦</span>会变多。有一个快速获取流量的<span style="color: black;">办法</span><span style="color: black;">便是</span><span style="color: black;">经过</span>付费流量去撬动免费流量，<span style="color: black;">日前</span>抖音常用的官方推广工具是巨量千川和DOU+，关于它们的投放比较<span style="color: black;">繁杂</span>，<span style="color: black;">这儿</span>不展开讲了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我总结了一份抖音付费推广脑图，里面<span style="color: black;">过程</span>写的很<span style="color: black;">仔细</span>了，想要<strong style="color: blue;">“抖音脑图”，加文末山雾个人<span style="color: black;">微X</span><span style="color: black;">没</span>偿分享。</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，我这边<span style="color: black;">亦</span>整理了一套抖音直播带货资料，非常适合<span style="color: black;">无</span>入门的新手，上面<span style="color: black;">说到</span>的所有资料都在<span style="color: black;">这儿</span>面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保藏</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点赞</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在看</p>
期待楼主的下一次分享！” 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 你的见解真是独到，让我受益良多。
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