导购营销技巧和话术，顾客没说出口的话，你懂多少？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阅读本文前，请您先点击本文上面的蓝色字体“<span style="color: black;">服装资源交流中心</span></span><span style="color: black;">”再点击“</span><span style="color: black;">关注</span><span style="color: black;">”，<span style="color: black;">这般</span>您<span style="color: black;">每日</span>就<span style="color: black;">能够</span>继续收到<span style="color: black;">相关</span>服装店铺<span style="color: black;">营销</span>技巧等好<span style="color: black;">文案</span>了。<span style="color: black;">况且</span>完全是免费订阅哦，请<span style="color: black;">安心</span>关注。看完好<span style="color: black;">文案</span>后要记的分享到<span style="color: black;">伴侣</span>圈或转发给<span style="color: black;">伴侣</span><span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>让<span style="color: black;">她们</span><span style="color: black;">亦</span><span style="color: black;">一块</span>学习哦!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">以上</span>顾客和导购对话<span style="color: black;">能够</span>看出，“全职太太”是一个强势的顾客，不<span style="color: black;">爱好</span>导购跟着，不<span style="color: black;">爱好</span>喋喋不休，<span style="color: black;">爱好</span>有自己的空间，<span style="color: black;">爱好</span>自己<span style="color: black;">选取</span>。但导购Coco非但<span style="color: black;">无</span><span style="color: black;">按照</span>顾客的特性进行服务，反而一味说着自己说习惯的套话，强势主导顾客，<span style="color: black;">引起</span>Coco和顾客不欢而散。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾客走后，Sunny组织店铺的员工，对这个<span style="color: black;">营销</span>案例进行了分析，指出Coco的<span style="color: black;">明显</span>问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）“对不对？”口头禅反复<span style="color: black;">显现</span>十几次，让人极不舒服。Sunny严肃地对Coco说，从<span style="color: black;">此刻</span><span style="color: black;">起始</span>，<span style="color: black;">咱们</span><span style="color: black;">每一个</span>同事都有义务监督你，<span style="color: black;">倘若</span>你和顾客沟通的时候再<span style="color: black;">显现</span>一次“对不对”，罚款五元。让这三个字从你的<span style="color: black;">营销</span>语言中彻底消失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">无</span><span style="color: black;">认识</span>顾客需求，强硬<span style="color: black;">举荐</span>。应该先询问顾客的需求，再有针对性地进行<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">营销</span>之前，<span style="color: black;">无</span>建<span style="color: black;">安身</span>够的信任。顾客明确<span style="color: black;">暗示</span>“不要跟着我，我<span style="color: black;">爱好</span>自己看”，说明顾客<span style="color: black;">已然</span>对你的<span style="color: black;">举荐</span>产生反感，此时应该给顾客<span style="color: black;">必定</span>的空间，不要跟得太紧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）顾客说，“什么牌子？没听说过。”<span style="color: black;">此时</span>应该运用同理心回复：“是的，<span style="color: black;">此刻</span>确实有<span style="color: black;">非常多</span>品牌，您没听说过<span style="color: black;">亦</span>是正常的。<span style="color: black;">不外</span>刚好您给我个机会，让我来给您介绍一下，<span style="color: black;">咱们</span>是……”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在两个导购中，Coco问题较多，相对而言，“小平头”试图挽留顾客，只可惜，水平仍然<span style="color: black;">不足</span>。当顾客说童装外套贵时，“小平头”反复强调衣服面料好，<span style="color: black;">孩儿</span><span style="color: black;">爱好</span>这个花色。错！顾客买童装，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">例如，同理心营销。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“哇，真看不出来，您身材这么好，<span style="color: black;">孩儿</span>都这么大了。我姐姐家<span style="color: black;">亦</span>有个男孩，7岁了。这个时候是最可爱的，上一年级了吧？……”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">例如，情境营销。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">孩儿</span>们可<span style="color: black;">爱好</span>这个图案了。前几天有个小<span style="color: black;">伴侣</span>和妈妈<span style="color: black;">一块</span>来，穿上这件衣服就<span style="color: black;">不愿</span>脱了呢，好可爱。您想啊，您把衣服拿回去，您的小宝贝肯定乐开花了……”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">例如：生活方式营销。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“其实<span style="color: black;">咱们</span>给<span style="color: black;">孩儿</span>买衣服，尤其是给<span style="color: black;">刚才</span>上学的小<span style="color: black;">伴侣</span>，衣服并不简单只是遮衣蔽体的功能。<span style="color: black;">例如</span>说，两个小<span style="color: black;">伴侣</span>在学校，不开心，都哭鼻子，您说老师<span style="color: black;">通常</span>愿意先哄那个<span style="color: black;">美丽</span>可爱的帅哥呢，还是愿意先哄那个邋<span style="color: black;">肮脏</span>遢的小孩呢？<span style="color: black;">孩儿</span>不懂事，但<span style="color: black;">成人</span>会看，穿得<span style="color: black;">美丽</span>可爱，老师都会更<span style="color: black;">爱好</span>些……”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上文中，顾客最后<span style="color: black;">无</span>购买那件童装，理由是再<span style="color: black;">平常</span><span style="color: black;">不外</span>的——“贵”！而事实上，<span style="color: black;">顾客真的觉得衣服贵吗？顾客真的买不起吗？是不是你的服务让顾客感觉不值这个价格？是不是顾客在<span style="color: black;">这儿</span>体验不到同频的感受？是不是顾客<span style="color: black;">由于</span>反感你从而反感这件<span style="color: black;">制品</span>？</span><span style="color: black;">看完这篇<span style="color: black;">文案</span>，记得转载分享给你最好的<span style="color: black;">伴侣</span>，成功是<span style="color: black;">这般</span>一点一点<span style="color: black;">累积</span>起来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（亲觉得<span style="color: black;">文案</span>不错请麻烦您点上面蓝色字体“服装资源交流中心"关注下,<span style="color: black;">这般</span>您天天<span style="color: black;">能够</span>收到好<span style="color: black;">文案</span><span style="color: black;">况且</span>里面还有以前发的好<span style="color: black;">文案</span>，<span style="color: black;">期盼</span>对你有用,<span style="color: black;">亦</span>麻烦亲你把<span style="color: black;">咱们</span>的好<span style="color: black;">文案</span>在<span style="color: black;">伴侣</span>圈分享给<span style="color: black;">伴侣</span>看,感谢您的金贵手让您的<span style="color: black;">伴侣</span><span style="color: black;">亦</span>得到了学习机会,谢谢您有<span style="color: black;">没</span>私的爱）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">亲，觉得好，别忘了分享至<span style="color: black;"><span style="color: black;">伴侣</span>圈</span>哦！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">此刻</span>不方便阅读，<span style="color: black;">能够</span>先分享到<span style="color: black;">伴侣</span>圈<span style="color: black;">保留</span>，下次再观看！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你所看到的，<span style="color: black;">亦</span>许正是别人所<span style="color: black;">必须</span>的！谢谢你的转发！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">点击右上角，分享到<span style="color: black;">伴侣</span>圈</span><span style="color: black;">（</span><span style="color: black;"><span style="color: black;">举荐</span></span><span style="color: black;">）</span></span></span></span></strong></span></strong></span></strong></span></strong></strong></span></strong></span></strong></span></strong></strong></p>
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真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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