论坛 › SEO优化 › 抖音直播带货教程：从入门到精通，0基本亦适用的直播带货指南！

lbk60ox 发表于 2024-7-20 11:15:55

抖音直播带货教程：从入门到精通，0基本亦适用的直播带货指南！

    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://mmbiz.qpic.cn/mmbiz/cZV2hRpuAPhQmPPCyMGfbceYAFImOiaofxN2ibfnXdib9IGTRncmkJuia0EC7xHxjyERBibPIQjBbonTF9a1w72Wufg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></h1><span style="color: black;">直播电商<span style="color: black;">已然</span>走上了快速发展的轨道，不管是平台还是个人，谁<span style="color: black;">皆想</span>从中分一杯羹。</span><span style="color: black;">直播电商的市场，越快进入，越能抢占市场红利。</span><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">针对</span>从未有过直播经验的人<span style="color: black;">来讲</span>，<span style="color: black;">怎样</span>做好一场直播<span style="color: black;">乃至</span>就连<span style="color: black;">怎样</span><span style="color: black;">选取</span>直播设备、<span style="color: black;">怎样</span>打造直播间都是一筹莫展。</span><span style="color: black;">鉴于这些问题，灿哥<span style="color: black;">尤其</span>总结了一份从0到1做好一场直播带货的运营干货，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span>你快速开启直播带货之旅。</span><strong style="color: blue;">01</strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">选取</span>直播平台</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span><span style="color: black;">不只是淘宝、抖音和快手这些<span style="color: black;">大众</span><span style="color: black;">已然</span>熟知的平台<span style="color: black;">能够</span>直播带货，<span style="color: black;">日前</span><span style="color: black;">微X</span>、<span style="color: black;">博客</span>、小红书、蘑菇街等大型互联网平台<span style="color: black;">亦</span>都开启了直播电商模式。</span><span style="color: black;">只<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">需求</span>开通直播带货功能<span style="color: black;">就可</span>。</span><span style="color: black;"><span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，初始<span style="color: black;">周期</span><span style="color: black;">意见</span><span style="color: black;">选取</span>一个直播平台进行深度运营。摸索该平台的直播功能和平台调性。</span><span style="color: black;"><span style="color: black;">由于</span>人的<span style="color: black;">重视</span>力是有限的。<span style="color: black;">倘若</span>分散的<span style="color: black;">重视</span>力<span style="color: black;">太多</span>，东一锤西一棒，透支了你的<span style="color: black;">重视</span>力，结果就会失败。</span><span style="color: black;">记住，专注<span style="color: black;">才可</span>提<span style="color: black;">有效</span>率。要<span style="color: black;">晓得</span>，就算是<span style="color: black;">已然</span>年入过亿的头部直播主播李佳琦、薇娅们，<span style="color: black;">日前</span><span style="color: black;">亦</span><span style="color: black;">仅在</span>一个平台深耕内容。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">2</strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">直播定位和市场调研</strong></strong></strong></span></strong></strong></strong></strong></span></strong><span style="color: black;">正<span style="color: black;">所说</span>知己知彼，<span style="color: black;">才可</span>百战不殆。</span><span style="color: black;"><span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，在初始<span style="color: black;">周期</span><span style="color: black;">必定</span>不要<span style="color: black;">茫然</span>的开播和实验。在<span style="color: black;">起始</span>直播之前，<span style="color: black;">能够</span>先问问自己:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、你<span style="color: black;">爱好</span>哪类型的直播,<span style="color: black;">爱好</span>谁的直播，<span style="color: black;">为何</span>?<span style="color: black;">爱好</span>他的<span style="color: black;">那些</span>点吸弓|你。</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、你不<span style="color: black;">爱好</span>哪种直播,<span style="color: black;">为何</span>?你讨厌<span style="color: black;">那些</span>点。</p>3、<span style="color: black;">倘若</span>是你做直播,你<span style="color: black;">期盼</span>是怎么样的,有什么是<span style="color: black;">不可</span>接受的。你有什么顾虑?
            </span></strong></span><span style="color: black;"><span style="color: black;">同期</span>还要熟知</span><span style="color: black;"><strong style="color: blue;">平台直播带货规范</strong></span><span style="color: black;">，平台<span style="color: black;">那些</span>货能带，<span style="color: black;">那些</span><span style="color: black;">不可</span>带；直播时<span style="color: black;">必须</span><span style="color: black;">重视</span>的点有<span style="color: black;">那些</span>。</span><span style="color: black;">更<span style="color: black;">想要</span>清楚你要打造一个什么样的</span><span style="color: black;"><strong style="color: blue;">主播人设</strong></span><span style="color: black;">。</span><span style="color: black;">在KOL的时代,你的粉丝会<span style="color: black;">由于</span><span style="color: black;">爱好</span>你这个人,对你产生信任感,而购买你的东西；而不是<span style="color: black;">由于</span>你像哪个明星。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTVyGpLgGGxc5VDIyVE2ZeH47OJ947C2ZFEGDicBVjEnFQdRn80STksGFP1K0sUy3Ty58nyaBlUCKBQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">还要做好</span><span style="color: black;"><strong style="color: blue;">直播<span style="color: black;">心理</span>建设</strong></span><span style="color: black;">。</span><span style="color: black;">直播和短视频<span style="color: black;">区别</span>，所有的内容和互动都是<span style="color: black;">即时</span>的，双向的。你的一举一动都会实时呈<span style="color: black;">此刻</span>镜头前，<span style="color: black;">况且</span>直播时长短则1个小时，长达数十个小时；要做好能吃苦的心里准备。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">3</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">确定直播人员</strong></strong></strong></span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，一场完整的直播<span style="color: black;">最少</span><span style="color: black;">必须</span>以下四个角色参与：</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播负责人</span></strong></span><span style="color: black;"><span style="color: black;">知道</span>直播项目负责人,并以周为维度制定直播计划,对直播所有事项负责。</span><span style="color: black;"><strong style="color: blue;">运营</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设计直播脚本、&nbsp;制定直播<span style="color: black;">目的</span>、选品、申请商品折扣等；负责直播宣传预热、直播数据监测与总结等。</p>
    </span><strong style="color: blue;"><span style="color: black;">主播</span></strong><span style="color: black;"><span style="color: black;">意见</span>一场直播配备2个主播；主播需<span style="color: black;">选取</span>能聊天,形象好,在镜头前展现自然,不怯场。主播需懂<span style="color: black;">制品</span>、专业、有影响力,会带节奏。</span><span style="color: black;"><strong style="color: blue;">主播助理</strong></span><span style="color: black;">助力的<span style="color: black;">功效</span><span style="color: black;">便是</span>在直播过程中承担管理员角色与粉丝进行互动。负责解答粉丝疑问、打消消费者下单疑虑、<span style="color: black;">增多</span>复购率等。<span style="color: black;">提前对灯光、&nbsp;镜头进行提前调试；</span>直播过程中<span style="color: black;">帮助</span>主播。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">4</strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">直播间打造</strong></span></strong><span style="color: black;">直播间打造<span style="color: black;">包含</span>网速、灯光、背景、摄像头等基础<span style="color: black;">设备</span>。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，直播场地<span style="color: black;">选取</span>要<span style="color: black;">思虑</span>的首要<span style="color: black;">原因</span><span style="color: black;">便是</span><span style="color: black;">选取</span>合适的位置和灯光以及收音。</p>
    </span><span style="color: black;"><strong style="color: blue;">合适的位置</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、匹配商品的场景,与卖的商品场景一&nbsp;致，<span style="color: black;">增多</span>云逛街的代入感,<span style="color: black;">增多</span>信任感，若<span style="color: black;">没</span>法塑造专业场景,<span style="color: black;">意见</span>背景干净,景深感强,让用户专注在主播，且看久了不难受。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、主播定位在直播间的中间位置,不要边走边播。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、直播间<span style="color: black;">没</span>吵杂音、空间舒适、空间<span style="color: black;">不可</span>过于拥挤和逼戾。</p>
    </span><span style="color: black;"><strong style="color: blue;">灯光和收音</strong></span><span style="color: black;">1、灯光到位:灯光定要亮，<span style="color: black;">倘若</span>背景很暗，没法更好展示商品<span style="color: black;">状况</span>。</span><span style="color: black;">2、收音防抖:<span style="color: black;">没</span>线耳收麦+手机三脚架。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">5</strong></span><strong style="color: blue;">直播前设置准备</strong><span style="color: black;"><strong style="color: blue;">两台手机</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1台手机用于后置摄像头直播, 1台用来观看粉丝弹幕,与粉丝互动。</p>
    </span><span style="color: black;"><strong style="color: blue;">网络环境</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保准</span>网络稳定,<span style="color: black;">意见</span><span style="color: black;">运用</span>WiFi ,<span style="color: black;">倘若</span><span style="color: black;">运用</span>4G开播,建议手机飞行模式,<span style="color: black;">以避免</span><span style="color: black;">tel</span>接入,<span style="color: black;">显现</span>网络中断。</p>
    </span><span style="color: black;"><strong style="color: blue;">充电设备</strong></span><span style="color: black;">备好充电宝、移动电源,<span style="color: black;">保准</span>手机有足够的电量。</span><span style="color: black;"><strong style="color: blue;">镜像</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前置摄像头是镜像的,如有文字等信息要正确<span style="color: black;">表示</span>,<span style="color: black;">能够</span>点击镜像按钮<span style="color: black;">调节</span>。</p>
    </span><span style="color: black;"><strong style="color: blue;">设备<span style="color: black;">检测</span>调试</strong></span><span style="color: black;">➊手机(两台，一台主播、一台监播及互动)</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❷直播架(可<span style="color: black;">安顿</span>多台手机)</p>❸声卡(室内可用有线声卡、会场或室外<span style="color: black;">没</span>线声卡)
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❹音箱(室内用，调节气氛)</p>❺提前40分钟调试
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">如遇突发<span style="color: black;">状况</span>：</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.直播卡顿:强制退出app后重新打开,&nbsp;2分钟内回到直播计划页<span style="color: black;">就可</span>继续直播;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.观众听不到声音:切勿在开播途中切到后台，否则观众的直播画面将暂停;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.网络信号<span style="color: black;">忽然</span>中断:<span style="color: black;">意见</span>在直播间内唤起菜单栏，切换为4G网络<span style="color: black;">保准</span>直播继续进行，不<span style="color: black;">意见</span>退出直播间设置网络，否则观众的直播画面将暂停。</p>
    </span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">6</strong></span><strong style="color: blue;"><span style="color: black;">直播前预热</span></strong><span style="color: black;">开直播，经常会面临的问题<span style="color: black;">便是</span>流量从<span style="color: black;">哪里</span>来，尤其是小号新号。</span><span style="color: black;">比较<span style="color: black;">基本</span>的方式是作品推广或直播推广，采买官方流量助推，<span style="color: black;">例如</span>抖音的直播DOU+流量助推。</span><span style="color: black;">不少带货达人会直接在昵<span style="color: black;">叫作</span>或简介处加上自己的直播时间，并<span style="color: black;">经过</span>短视频或直播进行预告，让粉丝养成固定守着直播间的习惯。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/OEWs6lZict3pHicao6b8jLeBqNmWrh3ofEFttibxNNFDDtsBf4KRR8YPSQxt4Jlkd39OHnxyQicojvufC480MRiaTEg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">直播预告</span></span><span style="color: black;">宣传<span style="color: black;">途径</span><span style="color: black;">包含</span>：<span style="color: black;"><strong style="color: blue;"><span style="color: black;">微X</span>粉丝群、导购<span style="color: black;">伴侣</span>圈、重点客户一对一私信沟通、线下门店活动宣传、公众号推文。</strong></span></span><span style="color: black;">直播前1~2天<span style="color: black;">起始</span>进行预热效果最好。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">7</strong></span><strong style="color: blue;"><span style="color: black;">直播内容</span></strong><span style="color: black;">直播内容<span style="color: black;">包含</span><span style="color: black;"><strong style="color: blue;">直播<span style="color: black;">制品</span>介绍、直播活动设置、直播间互动、下期直播预告</strong></span>等等。</span><span style="color: black;">介绍<span style="color: black;">制品</span>时<span style="color: black;">重点</span>围绕<span style="color: black;">制品</span>能<span style="color: black;">处理</span>什么问题（痛点）；怎么样去<span style="color: black;">处理</span>问题（卖点）；<span style="color: black;">自己</span><span style="color: black;">制品</span>与同类品的差异在哪里（亮点）。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播活动设置参考：</span></strong></span><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">➊开场满送(开播前为了聚人气,直播间人满多少,抽奖)</p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❷整点抽奖(每到整点,截屏抽奖,让粉丝<span style="color: black;">连续</span>关注你直播)</p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❸问答抽奖(直播间设定问题,答中抽奖)</p>❹限量秒杀(季节性爆品做限量秒杀,在直播间氛围低时推出,瞬间拉高人气)
      </span></span><span style="color: black;"><span style="color: black;">❺<span style="color: black;">奥秘</span>黑盒(福袋,商品搭配，一口定价,盲拍,开袋有惊喜)</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">预告下期</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">➊结尾30分钟复盘<span style="color: black;">所有</span>商品、重点商品，照顾后进直播间的人。不<span style="color: black;">错失</span>任何<span style="color: black;">营销</span>机会。</p>❷预告下期计划,让消费者期待、<span style="color: black;">连续</span>关注你。
    </span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">8</strong></span><strong style="color: blue;"><span style="color: black;">直播复盘</span></strong><span style="color: black;">每一场直播结束，都要<span style="color: black;">即时</span>进行复盘。<span style="color: black;">倘若</span>结束了就结束了，那你的直播间就<span style="color: black;">始终</span>在起跑线徘徊，难有突破。</span><strong style="color: blue;"><span style="color: black;">直播复盘内容<span style="color: black;">包含</span>：</span></strong><span style="color: black;">➊<span style="color: black;">每一个</span>分工都要复盘(<span style="color: black;">区别</span><span style="color: black;">方向</span>的总结经验、相互打气)</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❷组织团队看回放(总结细节)</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❸复盘数据:最高在线、累计互动、分享次数、商品点击</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❹进阶数据:分时段人流、促销活动人群变化、商品流向变化</p>
    </span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">9</strong></span><strong style="color: blue;"><span style="color: black;">其他直播<span style="color: black;">重视</span>事项</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">稳定播出时间，让用户养成习惯；</span></strong></span><span style="color: black;">直播时长在4-6小时为佳，其他时间要学习直播<span style="color: black;">招数</span>与<span style="color: black;">制品</span>内容，以及分析数据。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">打造直播主播人设。</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">充分挖掘<span style="color: black;">每一个</span>导购/主播的特性,给<span style="color: black;">她们</span>打上标签,形成用户感知;固定主播,培养粉丝观看习惯。反复口播导购信息,有个人的<span style="color: black;">特殊</span>用语和动作风格,加强观众对导购/主播的印象。</p><span style="color: black;"><strong style="color: blue;">讲一个好故事。</strong></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每次直播<span style="color: black;">必须</span>打造“直播主题”并提前规划好<span style="color: black;">制品</span>,如本周是“服饰新品介绍”，&nbsp;下周<span style="color: black;">能够</span>是"新旧混搭”等,提前规划好直播脚本。</p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">选取</span>合适的商品。</strong></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>直播主题<span style="color: black;">选取</span>商品,每场直播<span style="color: black;">选择</span>5-10款商品,<span style="color: black;">包括</span>一款引流单品、 2-3款折扣主推商品，重点讲解主推商品。</p><span style="color: black;"><strong style="color: blue;">关注粉丝<span style="color: black;">行径</span>。</strong></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播<span style="color: black;">必须</span>与主播互动,陪粉丝聊天,并<span style="color: black;">即时</span>回复粉丝评论;或设置直播间管理员, -&nbsp;-对一回复<span style="color: black;">信息</span>，让粉丝觉得受到<span style="color: black;">注重</span>。</p><span style="color: black;"><strong style="color: blue;">多种玩法带节奏。</strong></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如点赞1万送礼物、截屏抽奖、发放优惠券等,炒热直播间氛围,<span style="color: black;">经过</span>设计<span style="color: black;">区别</span>时间段的噱头，如每5或10分钟重复口播重点信息,让观众印象深刻;每半小时或整点设置特殊玩法,拉长停留时长。</p><span style="color: black;"><strong style="color: blue;">直播结束预告下场。</strong></span>反复预告下一场直播时间、内容及折扣,<span style="color: black;">亦</span><span style="color: black;">能够</span>卖个关子,吸引用户。
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9KvgXibZGJca7YxVA0MUpJd1EROhBmrYesHStYNQ1AvUzthDUY2Qc8wViaiaodmcPupjrsBxNJbHqIqeeXBFQYiaMw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></strong></span></span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2024年最新抖音直播技巧及操作手册（<span style="color: black;">意见</span><span style="color: black;">保藏</span>）</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手主播在刚<span style="color: black;">起始</span>做直播的时候可能粉丝不会太多，礼物<span style="color: black;">亦</span>不会太多，<span style="color: black;">所说</span>的互动<span style="color: black;">亦</span>可能是一个人在自言自语。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个时候，<span style="color: black;">不要泄气，最<span style="color: black;">必须</span>做的<span style="color: black;">便是</span>给自己一个清晰的定位，找准自己的风格，并<span style="color: black;">长时间</span></span><span style="color: black;">保持</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间长了，就会形成自己的<span style="color: black;">特殊</span>，吸引志同道合的人，你<span style="color: black;">最后</span>要做的<span style="color: black;">便是</span>把这部分群体放大。</span></p><strong style="color: blue;">01</strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">拒绝“<span style="color: black;">欠好</span>意思”的心理</strong></span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做直播本来就<span style="color: black;">必须</span>良好的心理素质，<span style="color: black;">能够</span><span style="color: black;">大众</span><span style="color: black;">一块</span>嗨，<span style="color: black;">亦</span><span style="color: black;">能够</span>沉醉在一个人的世界里乐到不可自拔。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新手主播在刚<span style="color: black;">起始</span>虽然和粉丝隔着屏幕交流，<span style="color: black;">非常多</span>时候还是会紧张，担心自己的风格是不是粉丝<span style="color: black;">爱好</span>的，自己说的话是不是有时候<span style="color: black;">表现</span>出来低情商。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>做直播的时候<span style="color: black;">非常多</span>人都会<span style="color: black;">这般</span>想，<span style="color: black;">不外</span>主播在最<span style="color: black;">起始</span>直播<span style="color: black;">必定</span>要战胜自己克服<span style="color: black;">欠好</span>意思的心理，主动去和<span style="color: black;">爱好</span>你的粉丝聊天。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新奇的事物，<span style="color: black;">非常多</span>人都有浓厚的兴趣，<span style="color: black;">非常多</span>人对陌生人的看法都有好奇感。<span style="color: black;">因此呢</span>，不必顾虑，勇敢说出自己的想法和粉丝交流，面带微笑。</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVVlHsDhfTXveIYlDuDDG2aGfwaavKrl5N0YfY1vGbCak8gkQgIUYsETcibYn9sebPEApJsx2sH9whKD8GnAQvw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间<span style="color: black;">非常多</span>主播面部表情不是<span style="color: black;">尤其</span>丰富，<span style="color: black;">表现</span>不了自己的性格特点。</p>
    </span><span style="color: black;">其实笑容能够很好的消除自己的紧张<span style="color: black;">心情</span>，并且能够融洽观众对你的态度，觉得你人很nice。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，应该时不时的用的眼睛去注视一下摄像头，对着你的观众。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>，观众会有一种你在跟他交流的感觉，这不仅是礼貌<span style="color: black;">亦</span>是网络里交流的辅助语言。</p>
    </span><span style="color: black;"><span style="color: black;">重视</span>不要<span style="color: black;">很久</span>凝视。<span style="color: black;">倘若</span><span style="color: black;">不仅</span>你自己开心，还能让你的粉丝开心，你就成功了一大半。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">2</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">与粉丝产生“一见如故”的感觉</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在直播间和粉丝聊天的时候，<span style="color: black;">按照</span>你们之间的聊天内容，寻找你和观众之间的<span style="color: black;">一起</span>点来<span style="color: black;">做为</span><span style="color: black;">交流</span>的<span style="color: black;">专题</span>。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">交流</span>的时候再次寻找你们之间的契合点，最好找到“一见如故”的感觉。<span style="color: black;">这般</span>双方谈起来才会有兴趣，你们就会聊的很开心。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间<span style="color: black;">欢快</span>的气氛中你们有说有笑的听歌、做游戏，忘记眼前的<span style="color: black;">懊恼</span>，这可能是<span style="color: black;">此刻</span>社会环境下很好的解压方式，<span style="color: black;">亦</span>是<span style="color: black;">大众</span>愿意看直播的<span style="color: black;">基本</span>所在。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说话要声音要有自己的特点，给粉丝的感觉<span style="color: black;">能够</span>是甜甜的萌宝宝<span style="color: black;">或</span>声音很亮有自己的底气。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手主播<span style="color: black;">能够</span>平时<span style="color: black;">能够</span>多上上声乐课，<span style="color: black;">或</span>给自己制作一个录像带，听听自己声音哪里有不足，<span style="color: black;">那些</span>话换一种说法更合适。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>多看<span style="color: black;">优秀</span>主播的直播间，观察<span style="color: black;">她们</span>的表情，体会<span style="color: black;">她们</span>面对黑粉的应对能力，与同行多交流心得，改变自己。</p>
    </span><span style="color: black;">新手主播除了需<span style="color: black;">重视</span>以上两点之外，<span style="color: black;">因为</span>缺乏经验，依然面临着<span style="color: black;">非常多</span>问题，<span style="color: black;">例如</span>：</span><span style="color: black;"><strong style="color: blue;">1. 每次直播都是自言自语，直播间没人和我搭话应该<span style="color: black;">怎么样</span>直播不会冷场？</strong></span><span style="color: black;"><strong style="color: blue;">2. 不<span style="color: black;">晓得</span>直播要说什么，实在找不到<span style="color: black;">专题</span>，怎么办？</strong></span><span style="color: black;"><strong style="color: blue;">3. 直播间人好少，应该<span style="color: black;">怎么样</span>让<span style="color: black;">更加多</span>的人进来？</strong></span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">3</strong></span><span style="color: black;"><strong style="color: blue;">新主播直播冷场、没人说话？</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实很简单，只要能调动观众的积极性你就赢了。</p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span>跟观众玩彩字谜，先口述字谜，让<span style="color: black;">她们</span>猜。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">她们</span><span style="color: black;">即时</span>跟你互动你就达到效果了。<span style="color: black;">倘若</span>还是没什么人跟你互动，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>以开玩笑的<span style="color: black;">办法</span>吐槽<span style="color: black;">大众</span>小笨蛋之类的，<span style="color: black;">而后</span>自己再说出答案。<span style="color: black;">重视</span>字谜<span style="color: black;">必定</span>要新颖有趣，买彩字谜的书<span style="color: black;">或</span>直接百度都能满足你。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">发红包，每次直播不<span style="color: black;">按时</span>地给<span style="color: black;">大众</span>发发红包。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（记得要在上一次直播时预告、直播<span style="color: black;">时期</span>不时提醒<span style="color: black;">大众</span>几点发红包）、首次进直播间有红包、点关注有红包、虽然有人说这些粉丝都是冲着红包来的，<span style="color: black;">然则</span>新主播很<span style="color: black;">必须</span><span style="color: black;">加强</span>人气，这个<span style="color: black;">办法</span>的的确确短期内<span style="color: black;">能够</span><span style="color: black;">加强</span>粉丝量和互动，互动上来了自然有<span style="color: black;">更加多</span>的人跟风而来。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">疑问结尾。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">指的是经常说话时，以<span style="color: black;">有些</span>疑问的<span style="color: black;">专题</span>、语气结束，让观众能继续跟你聊下去，不要自己把<span style="color: black;">专题</span>说死了别人不<span style="color: black;">晓得</span>怎么搭话。</span></span></p><strong style="color: blue;">04</strong><strong style="color: blue;"><span style="color: black;">无</span><span style="color: black;">专题</span>、直播不懂说什么?</strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个首先要靠主播个人的口才善不善于沟通、自己平时是不是个爱说话的人。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但这只是先天<span style="color: black;">优良</span>，并不<span style="color: black;">表率</span>口才<span style="color: black;">欠好</span>的人就没得救了。</p>
    </span><span style="color: black;">1. 新主播平时多在网上看些好笑的段子<span style="color: black;">或</span>轻微暧昧的段子，<span style="color: black;">这般</span><span style="color: black;">能够</span>在直播时</span><span style="color: black;"><strong style="color: blue;">现学现卖</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
    </span><span style="color: black;">2.</span><span style="color: black;"><strong style="color: blue;">多闲聊生活</strong></span><span style="color: black;">。</span><span style="color: black;">闲聊生活是不<span style="color: black;">必须</span>口才的，你生活中有趣的事，<span style="color: black;">乃至</span>觉得疑惑的事<span style="color: black;">例如</span><span style="color: black;">为何</span>你<span style="color: black;">奋斗</span>运动了体重还没减轻等<span style="color: black;">专题</span>，让观众去给你<span style="color: black;">意见</span>。</span><span style="color: black;">3.&nbsp;</span><span style="color: black;"><strong style="color: blue;">多<span style="color: black;">累积</span>多进步</strong></span><span style="color: black;">。在<span style="color: black;">持续</span>的直播过程中<span style="color: black;">加强</span>自己的口才、说话更幽默更吸引人，让人有想继续听下去的悬念，这些都<span style="color: black;">必须</span>你<span style="color: black;">持续</span>地去学习。毕竟直播是靠嘴吃饭的，你<span style="color: black;">倘若</span>不进步就只会被淘汰！</span><strong style="color: blue;">05</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新主播<span style="color: black;">怎么样</span>让<span style="color: black;">更加多</span>人进到直播间？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，想办法上热门。</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上热门<span style="color: black;">必须</span>做几方面<span style="color: black;">奋斗</span>：<span style="color: black;">首要</span>要<span style="color: black;">认识</span>抖音平台规则上热门有什么规定，<span style="color: black;">尽可能</span><span style="color: black;">根据</span>规则来做。<span style="color: black;">例如</span>上热门<span style="color: black;">必须</span>多刷什么礼物（<span style="color: black;">例如</span>刷玫瑰）那就在直播的时候引导观众，我要冲热门请<span style="color: black;">大众</span>多刷玫瑰。</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其次，一场内容精彩的直播<span style="color: black;">必定</span>是能冲上热门的好<span style="color: black;">助手</span></span></strong><span style="color: black;">。</span></span><span style="color: black;">精彩的直播<span style="color: black;">包含</span>精彩的说话<span style="color: black;">（上面<span style="color: black;">说到</span>的<span style="color: black;">提高</span>幽默的<span style="color: black;">办法</span>）</span>、精彩的画面<span style="color: black;">（<span style="color: black;">能够</span>是丰富的表情、精彩的才艺<span style="color: black;">扮演</span>、好听的歌声、画画很棒等等）</span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，要尽情地去发挥你的长处！</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后，<span style="color: black;">按时</span>、规律地直播。</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每日</span>直播最好固<span style="color: black;">按时</span>间、时长，形成稳定的规律，<span style="color: black;">这般</span>粉丝才会<span style="color: black;">根据</span>你的规律按时过来看直播。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>粉丝<span style="color: black;">亦</span>有自己的事要做，要是你直播时间都不规律，那有多少个真爱粉能时时刻刻守着手机看你什么时候<span style="color: black;">起始</span>直播呢？</p>
    </span><span style="color: black;">其次，每次直播快时<span style="color: black;">能够</span>顺便提醒观众下次直播的时间，不见不散。</span><strong style="color: blue;">0</strong><span style="color: black;"><strong style="color: blue;">6</strong></span><span style="color: black;"><strong style="color: blue;">抖音直播干货分享</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 直播三要素</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">a. 人（有人设、能说、懂货）</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【能说】能控场、带节奏；</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【懂货】深刻理解行业及商品的优劣、针对用户痛点讲解商品<span style="color: black;">优良</span>；</p>
    </span><span style="color: black;">【有人设】有说服力、引导能力、亲和力、接地气、信任感等。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">b. 货（选品、价格和赠品）</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【粉丝画像】<span style="color: black;">认识</span>粉丝年龄段、性别、地域等，<span style="color: black;">按照</span>粉丝画像选品；</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【商品<span style="color: black;">优秀</span>】<span style="color: black;">选取</span>淘宝皇冠店铺、天猫店铺商品、<span style="color: black;">保证</span>店铺DSR不<span style="color: black;">小于</span>行业均值；</p>
    </span><span style="color: black;">【价格优惠】商品价格有竞争力；</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【货品丰富】<span style="color: black;">选取</span>多品类、爆款、清仓折扣款、上新款商品。</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">c. 场（流量、直播间玩法）</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【原产地】</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【门店探店】</p>
    </span><span style="color: black;">【直播间场景】</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 流量获取技巧</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播前</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a. 视频预热：提前3-5天发预告短视频；直播当天发预告短视频。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b. 直播预热：提前3-5天，<span style="color: black;">每日</span>在直播间预热，<span style="color: black;">通知</span>用户直播活动时间。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c. 个人主页及昵<span style="color: black;">叫作</span>预告：个人昵<span style="color: black;">叫作</span>、简介处添加直播预告。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d. 站外流量预热：社群、<span style="color: black;">博客</span>、公众号、小红书。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e. 优化直播间标题和封面：标题在10字内，吸引粉丝点击，例如粉丝专享等你来；封面为1:1能吸引用户的高清方图。</p>
    </span><span style="color: black;"><strong style="color: blue;">直播中</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a. 直播/短视频dou+。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b. 视频花絮：直播过程中上传第三视角拍摄的花絮短视频导流直播间。</p>
    </span><span style="color: black;">c. 直播<span style="color: black;">举荐</span>流：<span style="color: black;">经过</span>直播间内一系列营销玩法，如抽奖、红包，<span style="color: black;">增多</span>直播间互动氛围，<span style="color: black;">增多</span>直播间<span style="color: black;">举荐</span>流展现</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d. 活动资源位：参加官方组织的直播活动、<span style="color: black;">专题</span>，获取活动资源位。</p>
    </span><span style="color: black;"><strong style="color: blue;">直播时的违规案例</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a. 双平台直播，在不同平台<span style="color: black;">同期</span>直播一个场景；</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b. 站内多账号直播同一主播、同一场景；</p>
    </span><span style="color: black;">c. 直播中存在<span style="color: black;">长时间</span>静态挂机、播放个人或他人直播视频回放等<span style="color: black;">行径</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">万水千山总是情，点个 “在看” 行不行&nbsp; &nbsp;&nbsp;</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">

流星的美 发表于 2024-8-23 17:24:42

你的见解独到，让我受益匪浅，非常感谢。

nuanhome 发表于 2024-8-30 11:17:07

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

qzmjef 发表于 2024-10-2 08:15:46

你的话语如春风拂面，让我感到无比温暖。

4lqedz 发表于 2024-10-13 00:46:39

我们有着相似的经历，你的感受我深有体会。

查看完整版本: 抖音直播带货教程：从入门到精通，0基本亦适用的直播带货指南！