b1gc8v 发表于 2024-7-20 10:52:20

新手做淘宝直播用哪种话术会更有流量?宸铠卡卡


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">互动话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">举荐</span>算法,直播间人越多,互动率越高,系统就会把你的直播,实时的<span style="color: black;">举荐</span>给<span style="color: black;">更加多</span>感兴趣的人。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>优秀的直播间都少不了互动,像明星和大主播天然就有互动上的<span style="color: black;">优良</span>。但对<span style="color: black;">通常</span>中小主播<span style="color: black;">来讲</span>,<span style="color: black;">必须</span><span style="color: black;">更加多</span>从技巧出发,分享几种<span style="color: black;">平常</span>的互动技巧:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//k.sinaimg.cn/n/sinakd20118/0/w1024h576/20220722/8c60-abeb60df7bd66d08015ad00efffc76f1.jpg/w700d1q75cms.jpg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">提问式互动</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提问回答<span style="color: black;">有些</span>与<span style="color: black;">制品</span><span style="color: black;">关联</span>的问题,有利于<span style="color: black;">帮忙</span>观众<span style="color: black;">处理</span><span style="color: black;">制品</span>上的困惑,促进转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“这款口红你们用过吗?”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)“<span style="color: black;">刚才</span>给<span style="color: black;">大众</span>分享的小技巧<span style="color: black;">大众</span>学会了吗?”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">选取</span>题互动</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抛给观众<span style="color: black;">有些</span><span style="color: black;">选取</span>,此时发言的观众购买意愿度很高,再适当引导利于转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“还有<span style="color: black;">无</span><span style="color: black;">必须</span>再次看一下哪件卫衣的宝宝,直接评论衣服的编号,主播再为<span style="color: black;">大众</span>试穿讲解下~”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">刷屏式互动</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此类互动发言成本很低,观众的参与度会很高,<span style="color: black;">亦</span>能让刚进直播间的观众感受到活跃的气氛。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“有<span style="color: black;">无</span><span style="color: black;">爱好</span>边看电视边吃零食的宝宝们?有的话<span style="color: black;">能够</span>扣1,主播马上给<span style="color: black;">大众</span>上解馋小零食~!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)“感觉宝宝们<span style="color: black;">不足</span>尽兴啊,是不是活动力度<span style="color: black;">不足</span>大?好,主播今天就给<span style="color: black;">大众</span>再上一波福利,想要的宝宝们666扣起来~!!!<span style="color: black;">咱们</span>再来上一波福利!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引导关注<span style="color: black;">亦</span>是<span style="color: black;">非常</span>重要的,直播是一件<span style="color: black;">很久</span>的事情,<span style="color: black;">因此</span>就要<span style="color: black;">持续</span>吸引新的用户关注,<span style="color: black;">那样</span>直播的流量才会一次比一次好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>引导进私域里,在私域中成交转化。<span style="color: black;">必须</span><span style="color: black;">重视</span>的是,引导关注最好<span style="color: black;">协同</span>福利进行,<span style="color: black;">倘若</span>直接去引导的话频率不要太高,<span style="color: black;">否则</span>容易<span style="color: black;">导致</span>反感。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“马上就要进入抽奖环节了,<span style="color: black;">无</span>关注的赶紧点亮关注,否则就没法参与抽奖了。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)“今天<span style="color: black;">咱们</span>的链接都爆单了!想要优选发货的宝宝<span style="color: black;">能够</span>加入主播粉丝团,助理小哥帮我记一下,加入粉丝团的宝宝优先安排发货哈~!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)“<span style="color: black;">咱们</span>即将结束直播了,还是有<span style="color: black;">非常多</span>宝宝在观看,但没关注主播的粉丝<span style="color: black;">亦</span>不少哦,主播准备了100件打底,免费送给粉丝们!宝宝们想要的<span style="color: black;">能够</span>加个关注哦~!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">促单话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到促单这个环节,观众<span style="color: black;">已然</span>有了很强的购买意愿,就差临门一脚。<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">持续</span>刺激观众,抓住用户的消费心理,<span style="color: black;">能够</span>从两个方面入手:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>,重复强调<span style="color: black;">制品</span>的效果和价格<span style="color: black;">优良</span>。大主播经常会用到的话术,<span style="color: black;">由于</span><span style="color: black;">她们</span>拿到的价格确实便宜,让用户觉得物超所值。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二,<span style="color: black;">持续</span>提醒用户<span style="color: black;">制品</span>限时限量。给用户制造紧张感,过了这个村就没这个店,<span style="color: black;">错失</span>就会吃亏。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“先付先得、最后2分钟!最后2分钟!手慢<span style="color: black;">没</span>”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)“好咯好咯,<span style="color: black;">咱们</span>马上就结束直播了哦,最后加XXX套,今天播完后不会再有这个优惠了,<span style="color: black;">由于</span>实在亏本出售了,<span style="color: black;">因此</span>宝宝们要抓住机会哦。别等要用的时候再原价去买!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)“<span style="color: black;">大众</span>手速都<span style="color: black;">火速</span>啊,才一会就没货了,我<span style="color: black;">瞧瞧</span>还能<span style="color: black;">不可</span>申请多加<span style="color: black;">有些</span>,没下单的宝宝们留意,<span style="color: black;">咱们</span>等会再给<span style="color: black;">大众</span>上XXX件”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下播话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播在下播之前,可用感谢类话术<span style="color: black;">做为</span>结尾,还能顺便预告下次直播时间和重要的<span style="color: black;">制品</span>,吸引<span style="color: black;">大众</span>锁定直播间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)“今天的直播接近尾声了,明天<span style="color: black;">夜晚</span>XX点~XX点<span style="color: black;">一样</span>时间开播/明天会提早一点播,XX点就开了,<span style="color: black;">大众</span><span style="color: black;">能够</span>点一下哦,各位奔走相告吧!”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)“主播还有20分钟就下播了,非常感谢<span style="color: black;">大众</span>的<span style="color: black;">陪同</span>,今天和<span style="color: black;">大众</span>度过了非常愉快的时光,主播最后给<span style="color: black;">大众</span>抽个奖好<span style="color: black;">欠好</span>?…”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>分享给<span style="color: black;">大众</span>的直播话术。虽然想要做好直播带货并<span style="color: black;">无</span><span style="color: black;">那样</span>容易,但只要你学到了正确的运营思路,方向对了,又肯付出时间和精力,必将有所收获。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//k.sinaimg.cn/n/sinakd20118/365/w641h524/20220722/de4a-0b3ed3780a2ad373bf544985d42e57d5.jpg/w700d1q75cms.jpg" style="width: 50%; margin-bottom: 20px;"></p>




明月几时有 发表于 2024-8-27 14:18:00

顶楼主,说得太好了!

0zhongqian 发表于 2024-9-1 00:59:16

你的话语如春风拂面,温暖了我的心房,真的很感谢。

纸风铃 发表于 2024-9-3 00:52:42

你字句如珍珠,我珍藏这份情。

nykek5i 发表于 2024-10-25 22:45:16

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qzmjef 发表于 2024-10-28 19:46:52

“板凳”(第三个回帖的人)‌

m5k1umn 发表于 2024-11-5 22:38:13

外链论坛的成功举办,是与各位领导、同仁们的关怀和支持分不开的。在此,我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢!
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