直播间不会留人？新人直播带货全流程话术，超实用话术大全（内含网盘链接）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtbhGkib98sHvDibETY4icz3R2g0YJibImqZDNoUxuWpxLcicnUZDz4eibd23XOphJcVrFVsmvK9nGRHWD4ysticsX4sQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/wtbhGkib98sHnHQjIFYnfiaDDyrmNLyMSMtpnHWJ0RiaUGjABgWn7EkrJh3zkqEdmWjQZ1oeVznzOpRgr9vBDqHZg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主</span>有话说：你好~<span style="color: black;">这儿</span>是中思智数，【中国轻工业联合会】官方授权的“互联网营销师”职业证书线上考培<span style="color: black;">公司</span>。欢迎关注，随时咨询</p><img src="https://mmbiz.qpic.cn/mmbiz_gif/wtbhGkib98sHnHQjIFYnfiaDDyrmNLyMSM8sEbeblkgU7jZGVjAvtUjXtGsFePU22LLFP5ibseQupbmBN9JkqoWaA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“直播带货的开场白怎么说<span style="color: black;">才可</span>留住粉丝？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“主播怎么说开场白，<span style="color: black;">才可</span>显现出自己的魅力？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“主播怎么说开场白，<span style="color: black;">才可</span>让粉丝对自己有好感？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——这是<span style="color: black;">非常多</span>带货主播头疼的问题！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说直播带货的整个过程<span style="color: black;">便是</span>说服他人买！买！买！的过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">新手直播带货话术应该怎么说？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播是卖货的，<span style="color: black;">倘若</span>直播间没人看的话，商品怎么卖出去？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>直播带货<span style="color: black;">首要</span>要<span style="color: black;">思虑</span>的应该是把粉丝留在直播间</span></strong><span style="color: black;">，这就<span style="color: black;">必须</span>主播有<span style="color: black;">必定</span>的水平。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>表现力吸引粉丝</span></strong><span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>互动率</span></strong><span style="color: black;">，<span style="color: black;">持续</span>的暗示后续有活动（抽奖、秒杀）等，总之要把进来的人<span style="color: black;">尽可能</span>留在直播间，再<span style="color: black;">奋斗</span><span style="color: black;">加强</span>销量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天为<span style="color: black;">大众</span>整理了</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最常用的抖音直播话术</span></strong></span><span style="color: black;">，新手主播<span style="color: black;">能够</span><span style="color: black;">保藏</span>一下！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">更加多</span></span><strong style="color: blue;"><span style="color: black;">直播话术大全</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播欢迎话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播开场的时候，<span style="color: black;">咱们</span>你<span style="color: black;">首要</span>要对新进来的和守候多时的粉丝宝宝们表达感谢，下面给<span style="color: black;">大众</span>分享<span style="color: black;">平常</span>的几种直播欢迎话术。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎xx来到直播间，点击关注，关注主播不迷路！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎<span style="color: black;">大众</span>来到我的直播间，<span style="color: black;">期盼</span><span style="color: black;">伴侣</span>们多多支持，多多捧场！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进来的帅哥美女，刷刷弹幕，让我看到你们！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎<span style="color: black;">大众</span>来到我的直播间，我是一名新手主播，请支持我20分钟，停留20分钟送300个亲密值！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注我，加入我的粉丝团，立刻活跃你的账号，<span style="color: black;">增多</span>你账号的权重，让你发布作品的时候，更加容易上热门。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎XX来到我的直播间，<span style="color: black;">她们</span>都是<span style="color: black;">由于</span>我的歌声/舞姿/幽默感留下来的，你<span style="color: black;">亦</span>是吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚进来的小伙伴，<span style="color: black;">能够</span>等一下后面的<span style="color: black;">伴侣</span>，<span style="color: black;">无</span>点关注的，给主播点点关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎新来的<span style="color: black;">伴侣</span>不要着急马上走，人间自有真情在，点点红心都是爱，天若有情6天<span style="color: black;">也</span>老，来波关注好<span style="color: black;">欠好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎XX回来，每次上播都能看到你的身影，<span style="color: black;">尤其</span>感动，真的。（对老粉丝<span style="color: black;">暗示</span>关注）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">留人话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">留住人是直播间保持销量的关键点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能<span style="color: black;">不可</span>留住人就要看直播间能否满足粉丝对你的期待值，并且<span style="color: black;">根据</span>承诺兑现给<span style="color: black;">她们</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“欢迎刚来的宝宝，点击关注主播，等一下关注达到100个人以后我就发红包，<span style="color: black;">或</span>是右下角点赞到１万的时候我发红包。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整场直播过程中，<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span>用户的关注引导。引导的时候，<span style="color: black;">能够</span>把关注用户的福利说一次，<span style="color: black;">保准</span><span style="color: black;">每一个</span>粉丝不漏掉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“欢迎ＸＸＸ（ID名）来到直播间！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间里除了老粉，还会有新粉进入。当你的直播间有新粉来的时候，<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span><span style="color: black;">她们</span>，<span style="color: black;">能够</span>在直播间直接喊出新粉的昵<span style="color: black;">叫作</span>，让TA感觉得自己被<span style="color: black;">注重</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“宝宝们，8点半<span style="color: black;">咱们</span>有发红包活动，９点半<span style="color: black;">咱们</span>有个10元秒杀活动哦！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说出直播福利放送的时间点，把粉丝留在直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“不会搭配的/皮肤黑的姐妹/偏胖的宝宝宝们，<span style="color: black;">能够</span>穿下面这套衣服！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">介绍<span style="color: black;">制品</span>的时候，戳出用户的痛点，描述出<span style="color: black;">制品</span><span style="color: black;">运用</span>的场景感，让用户感受到<span style="color: black;">制品</span>价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“非常感谢所有还停留在我直播间的粉丝们，我<span style="color: black;">每日</span>的直播时间是XX点~XX点，风雨不改，没点关注的记得点关注，点了关注记得<span style="color: black;">每日</span>准时来哦。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">固定<span style="color: black;">每日</span>开播时间，提醒用户准时观看直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“感谢XX的关注哦，是我的美貌还是我卖货的技巧，忍不住让你出手的吧，肯定是，不接受任何反驳。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>自己的人格魅力，以及感谢关注留住粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互动话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播和粉丝之间你来我往，<span style="color: black;">才可</span>营造出更火热的氛围。<span style="color: black;">此时</span>候<span style="color: black;">能够</span>利用<span style="color: black;">有些</span><span style="color: black;">办法</span>和<span style="color: black;">专题</span>，吸引粉丝深度参与到直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">大众</span>扣1，让我看到你们的热情，热情越高我给的秒杀价越低！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播过程中，<span style="color: black;">能够</span><span style="color: black;">经过</span>“扣屏”的方式活跃直播间，让用户参与进来，营造热闹的感觉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“想看X号的刷1，想看XX的刷2。”“换左手这一套衣服的刷1，右手这一套的刷2。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用<span style="color: black;">制品</span>主动提问，向用户抛出<span style="color: black;">专题</span>，但<span style="color: black;">不消</span>让用户做<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">粉丝问：</span><span style="color: black;">“有什么优惠吗？有秒杀吗？那个XX（<span style="color: black;">制品</span>名）多少钱？有优惠券吗？优惠券怎么领？”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主播答：</span><span style="color: black;">提问优惠券的那位小姐姐（最好直接说ID名），XX有优惠券X元，X点<span style="color: black;">能够</span>有秒杀。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回答用户的问题，并且<span style="color: black;">能够</span>在线<span style="color: black;">指点</span>用户<span style="color: black;">怎样</span>在手机上领取优惠券。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">粉丝问：</span><span style="color: black;">“怎么<span style="color: black;">不睬</span>我？<span style="color: black;">始终</span>不回答我的问题？”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主播答：</span><span style="color: black;">“<span style="color: black;">无</span><span style="color: black;">不睬</span>哦，弹幕太多刷得太快，我看到<span style="color: black;">必定</span>会回的哦，请不要生气哦！”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">有些</span>用户的吐槽和抱怨，要<span style="color: black;">即时</span>安抚；<span style="color: black;">倘若</span>是<span style="color: black;">制品</span><span style="color: black;">显现</span>问题，可<span style="color: black;">指点</span>用户找售后处理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“王一博粉丝在不在？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">能够</span>针对明星代言的<span style="color: black;">制品</span>，召唤出粉丝，用粉丝<span style="color: black;">加强</span>直播间热度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“感谢XX哥送的100个掌声，还没停吗？150个了，200个了，哇，炫迈牌的掌声完全停不下来！非常感谢。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>有粉丝在直播间打赏主播，<span style="color: black;">必定</span>要<span style="color: black;">即时</span>播报并<span style="color: black;">暗示</span>感谢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播催单话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引导下单还不足以让粉丝忍不住剁手，在人气旺的时候就<span style="color: black;">能够</span><span style="color: black;">起始</span>催促粉丝下单了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">不消</span>想，直接拍，<span style="color: black;">仅有</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>有<span style="color: black;">这般</span>的价格，往后只会越来越贵”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对粉丝发出行动指令，并且暗示在<span style="color: black;">这儿</span>购买才是”最划算“的，以后买就要付出更高的成本，制造出紧迫感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“今天的优惠数量有限，<span style="color: black;">仅有</span>100个，这款衣服这个颜色就<span style="color: black;">仅有</span>最后**件了，卖完就<span style="color: black;">无</span>了！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“还有最后三分钟，<span style="color: black;">无</span>买到的宝宝赶紧下单、赶紧下单。时间到了<span style="color: black;">咱们</span>就下架了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">限制优惠数量、<span style="color: black;">制品</span>件数、优惠时间，都是为了制造<span style="color: black;">制品</span>稀缺感，催促用户下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“今天只限在我的直播间有这个价格，站外都<span style="color: black;">无</span>这个价格。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这次活动的力度真的很大，您<span style="color: black;">能够</span>再加一套的，很划算，<span style="color: black;">错失</span>真的很可惜。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反复强调<span style="color: black;">制品</span>的价格优惠力度，并且附带赠送<span style="color: black;">制品</span>，不让用户产生”比价“的犹豫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“宝宝们，<span style="color: black;">咱们</span>这次活动的优惠力度是今年最大的了，<span style="color: black;">此刻</span>拍能省XX钱，直播间还赠送一个价值XX元的赠品，这个赠品<span style="color: black;">亦</span>非常好用。<span style="color: black;">爱好</span>的宝宝直接拍。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加赠小礼物，超出用户的预期，还能达到更好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播催单有两个关键点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.吊足用户胃口，找准<span style="color: black;">机会</span>宣布价格，让用户觉得“物超所值”；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.强调促销政策，<span style="color: black;">包含</span>限时折扣、现金返还、随机免单、抽奖免单等，让用户热情达到高潮，催促用户集中下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面给<span style="color: black;">大众</span>分享一个</span><span style="color: black;">30分钟催单话术：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">0-5分钟</span><span style="color: black;">，吸引观众眼球，勾起用户好奇心；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5-7分钟</span><span style="color: black;">，利用<span style="color: black;">各样</span>抽奖活动，利好政策留住观众和意向客户；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7-12分钟</span><span style="color: black;">，<span style="color: black;">经过</span>对<span style="color: black;">制品</span>解说以及亲身试用来锁住客户；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">16-22分钟</span><span style="color: black;">，从<span style="color: black;">制品</span>的各方面来与竞品对比，凸显自己<span style="color: black;">制品</span>的<span style="color: black;">优良</span>；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">22-27分钟</span><span style="color: black;">，再次强调促销政策，进一步催促用户下单；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后三分钟</span><span style="color: black;">，反复提醒用户下单，并营造出抢购的氛围，迫<span style="color: black;">运用</span>户下单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">追单话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>观众在下单可能会犹豫不决，那么这个时候<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>用追单话术，来刺激用户下单的欲望了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这一款数量有限，<span style="color: black;">倘若</span>看中了<span style="color: black;">必定</span>要<span style="color: black;">即时</span>下单，<span style="color: black;">否则</span>等会就抢不到啦！"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"这次货品折扣仅限<span style="color: black;">这次</span>活动进行时间，<span style="color: black;">错失</span>了，<span style="color: black;">咱们</span>就不会再有这个价格啦！想要的<span style="color: black;">伴侣</span>抓紧时间哦！"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"<span style="color: black;">咱们</span>这款<span style="color: black;">制品</span><span style="color: black;">仅有</span>10分钟的秒杀优惠哦，<span style="color: black;">爱好</span>的<span style="color: black;">伴侣</span>们赶紧下单哈！"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"还有最后三分钟哦，<span style="color: black;">无</span>购买到的亲赶紧下单哦！"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从上面的话术中，<span style="color: black;">咱们</span>不难<span style="color: black;">发掘</span>，抖音直播的<span style="color: black;">区别</span>时间，面对观众对主播的<span style="color: black;">区别</span>需求，话术的侧重点<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。这就<span style="color: black;">必须</span><span style="color: black;">咱们</span><span style="color: black;">持续</span><span style="color: black;">熬炼</span>自己的话术技巧，熟能生巧，随机应变了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除此之外，<span style="color: black;">咱们</span>还<span style="color: black;">必须</span></span><span style="color: black;"><span style="color: black;">把握</span>话术的节奏</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">倘若</span>你在<span style="color: black;">卖爆量的商品</span>：话术节奏<span style="color: black;">必须</span>头脑清晰，语言简洁快，要点阐述顺畅，<span style="color: black;">心情</span>高涨。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">倘若</span>在<span style="color: black;">卖高单价、转化难度高的商品</span>：<span style="color: black;">规律</span>强，深挖掘，；要有画面感，显露深厚的知识底蕴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下播话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“感谢XX位在线粉丝陪到我下播，更感谢从开播<span style="color: black;">始终</span>陪我到下播的粉丝XXX,XXX（榜单上的一一点名就行），<span style="color: black;">陪同</span>是最长情的告白，你们的爱意我记在心里了。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对粉丝的<span style="color: black;">陪同</span><span style="color: black;">暗示</span>感谢，<span style="color: black;">能够</span>对直播间停留时间长，活跃频繁的粉丝昵<span style="color: black;">叫作</span>念出来，一一<span style="color: black;">暗示</span>感谢，让<span style="color: black;">她们</span>感受到你的真诚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“今天的直播接近尾声了，明天<span style="color: black;">夜晚</span>XX点~XX点<span style="color: black;">一样</span>时间开播/明天会提早一点播XX点就开了，<span style="color: black;">大众</span><span style="color: black;">能够</span>点一下关注哦，各位奔走相告吧！/明天<span style="color: black;">休憩</span>一天！后天正常开播！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在下播前还有一个重要的事情，那<span style="color: black;">便是</span>对下次的直播进行预告，<span style="color: black;">或</span><span style="color: black;">能够</span>把<span style="color: black;">有些</span>优惠活动提前<span style="color: black;">通知</span>，让粉丝有期待感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我马上就要下播了，<span style="color: black;">期盼</span><span style="color: black;">大众</span>睡个好觉做个好梦，明天新的一天好好工作，<span style="color: black;">咱们</span>下次见。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好似</span>直播能<span style="color: black;">连续</span><span style="color: black;">得到</span>好的效果，除了给粉丝<span style="color: black;">举荐</span><span style="color: black;">优秀</span>的<span style="color: black;">制品</span>外，主播的人格魅力<span style="color: black;">亦</span>是关键。好的主播能<span style="color: black;">得到</span>粉丝的<span style="color: black;">喜欢</span>，愿意在直播间卖东西。<span style="color: black;">因此</span>，下播前记得给粉丝送上你最真挚的祝福。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“主播还有20分钟就下播了，非常感谢<span style="color: black;">大众</span>的<span style="color: black;">陪同</span>，今天和<span style="color: black;">大众</span>度过了非常愉快的时光，主播最后给<span style="color: black;">大众</span>抽个奖好<span style="color: black;">欠好</span>？<span style="color: black;">大众</span>记得关注我，下次开播就会收到自动提醒信息，我<span style="color: black;">亦</span>会想念<span style="color: black;">大众</span>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下播前再给粉丝来一波抽奖福利，<span style="color: black;">增多</span>关注，再次强调下次直播的时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“今天直播间一共进入了XXX人，榜单有多少人在帮忙邀请，<span style="color: black;">第1</span>名邀约了XX，比预计的少了一点，我要更<span style="color: black;">奋斗</span>一点才行了。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给用户总结这次直播的效果，把粉丝当成自己人。当然，这一步可做可不做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“轻轻地我走了，正如我轻轻地来，感谢各位的厚爱！<span style="color: black;">并不</span>想跟<span style="color: black;">大众</span>说再见，<span style="color: black;">不外</span><span style="color: black;">由于</span>时间关系，这次直播马上要结束了，最后给<span style="color: black;">大众</span>唱/放一首好听的歌曲，让<span style="color: black;">咱们</span>结束今天的直播。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到最后，用几句温情的话语结束直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识误区：速度快并不等于节奏快，节奏快<span style="color: black;">亦</span>不<span style="color: black;">表率</span>语速快。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢话术：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、感谢<span style="color: black;">此刻</span>进来的100位观众，还没停吗？我<span style="color: black;">期盼</span><span style="color: black;">能够</span>达到150个。哇，200个人了。这个完全停不下来呀，真的非常感谢各位的分享以及转发，<span style="color: black;">尤其</span>感谢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">最终</span>给点关注了。感谢某某的关注，来看我<span style="color: black;">那样</span>多次了，<span style="color: black;">最终</span>给我点关注了。是我的美貌还是我卖货的技巧，忍不住你出手的吧，肯定是不接受任何反驳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预告虽短，但举足轻重。玩懂、玩好、玩精直播里的<span style="color: black;">每一个</span>细小操作，<span style="color: black;">不仅</span>是为了优化<span style="color: black;">加强</span>直播间的效益，<span style="color: black;">更加是</span>为了<span style="color: black;">很久</span>发展的厚积薄发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预告话术：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">首要</span>感谢今天所有进入我直播间的观众们，谢谢你们的关注。虽然有一部分人<span style="color: black;">无</span>陪到我下播的时候。但百忙之中抽时间过来，实属难得。感谢所有进直播间的各位。<span style="color: black;">另一</span><span style="color: black;">非常多</span>人从我一开播就来了，<span style="color: black;">始终</span>陪着我下播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>某某，某某。<span style="color: black;">陪同</span>是最长情的告白，你们的爱意我收到了，咱们下次再见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、今天的直播接近尾声了，明天<span style="color: black;">夜晚</span>几点到几点？<span style="color: black;">一样</span>时间开播，明天会提早一点不？各位奔走相告吧，明天<span style="color: black;">休憩</span>一天，<span style="color: black;">大众</span>放假了，后天正常开播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/wtbhGkib98sHvDibETY4icz3R2g0YJibImqZicbxdcFcicOEOgKlUIt58MA9Y6xjE7wuGcetdgfG5TGaTyIib1VTN0bSg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>一个从事互联网营销的人<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">技能实操</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">技能凭证</span></strong><span style="color: black;">就像两条腿，缺一不可。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2020年7月，</span><strong style="color: blue;"><span style="color: black;">人社部</span></strong><span style="color: black;">联合</span><strong style="color: blue;"><span style="color: black;">国家市场监管总局</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">国家统计局</span></strong><span style="color: black;">发布了</span><span style="color: black;">“<span style="color: black;"><strong style="color: blue;"><span style="color: black;">互联网营销师</span></strong></span>”</span><span style="color: black;">新</span><span style="color: black;">职业，正式开启了直播从业人员知识与技能职业化的新篇章。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">互联网营销师证书</span></strong><span style="color: black;">是当前</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独一</span>对个人直播带货技能和职业素养的官方<span style="color: black;">评估</span></span></strong><span style="color: black;">，将<span style="color: black;">作为</span><span style="color: black;">将来</span>企业用人的重要标准，<span style="color: black;">亦</span>是国家主管<span style="color: black;">分部</span>进行监管的重要依据，<span style="color: black;">能够</span>说含金量很高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtbhGkib98sHvDibETY4icz3R2g0YJibImqZy8AVIYcEjcffztRLhdAJ56O5jdPBoQYvicKJNCYWZ95CdPibSibmx48fQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中思智数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国轻工业联合会</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">官方授权</span></strong></span><span style="color: black;">的</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtbhGkib98sHvDibETY4icz3R2g0YJibImqZNbrsqQtEB5IliaCicPTLoCUAlm1UibicIqq7MUogZMUMRdPpCmW4ORDfxA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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