wrjc1hod 发表于 2024-7-20 10:17:16

直播开场话术怎么讲?直播常用的8个开场话术,新手必看!

<img src="https://mmbiz.qpic.cn/mmbiz_png/Sn6muOmS8y5SKI8pPeD4iah8IsTqMcaP2CNJiarobUibNicAqV02FVuLZjrLWPVl9p5WK2O2gkeTzdMJJLUS3Pb6dQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>初入直播圈的小伙伴<span style="color: black;">来讲</span>,最难的是什么?</p>
    </span><span style="color: black;"><span style="color: black;">非常多</span>小伙伴告诉我,</span><span style="color: black;"><strong style="color: blue;">最难的是直播开场不<span style="color: black;">晓得</span>怎么说话</strong></span><span style="color: black;">!</span><span style="color: black;">这是<span style="color: black;">非常多</span>新手主播都会遇到的问题。</span><span style="color: black;">面对镜头有恐惧感,想象镜头前可能有人盯着自己看,就不<span style="color: black;">晓得</span>该说什么些什么来暖场。</span><span style="color: black;">其实,</span><span style="color: black;"><strong style="color: blue;">直播开场话术<span style="color: black;">无</span><span style="color: black;">咱们</span>想象的<span style="color: black;">那样</span>难,你就把镜头前的观众当成自己的好<span style="color: black;">伴侣</span>,就当是在和好<span style="color: black;">伴侣</span>语音聊天,反正<span style="color: black;">亦</span>看不到人。</strong></span><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span>语气<span style="color: black;">熟悉</span>亲切地和观众来个开场白。</span><span style="color: black;"><strong style="color: blue;">我整理了<span style="color: black;">有些</span>常用的直播开场话术,<span style="color: black;">此刻</span>分享给不<span style="color: black;">晓得</span>怎么直播暖场的小伙伴们!</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、欢迎XX来到直播间,<span style="color: black;">爱好</span>主播的点个关注哦!</p>
    </span><span style="color: black;">2、欢迎来到XX直播间,我是一名新主播,今天第X次直播,谢谢<span style="color: black;">大众</span>支持哦!</span><span style="color: black;">3、欢迎 XX 来到我的直播间,<span style="color: black;">她们</span>都是<span style="color: black;">由于</span>我的歌声/舞姿/幽默感留下来的,你<span style="color: black;">亦</span>是吗?</span><span style="color: black;">4、欢迎<span style="color: black;">大众</span>来到我的直播间,我是一名新主播,<span style="color: black;">倘若</span>有做的<span style="color: black;">欠好</span>的<span style="color: black;">地区</span>,<span style="color: black;">期盼</span>小伙伴们多多<span style="color: black;">包涵</span>哦,<span style="color: black;">大众</span><span style="color: black;">一块</span>学习哦!</span><span style="color: black;">5、欢迎 XX 进入直播间,咦~这名字有意思/很好听,是有什么故事么?</span><span style="color: black;">6、欢迎 XX 回来,每次上播都能看到你的身影,<span style="color: black;">尤其</span>感动,真的。(对老粉丝<span style="color: black;">暗示</span>关注)</span><span style="color: black;">7、感谢<span style="color: black;">大众</span>进入我的直播间,我是XX,有钱的捧个钱场,没钱的捧个人场,空闲的捧个留场,<span style="color: black;">爱好</span>的捧个情场,最重要的, 给你们一个笑场!</span><span style="color: black;">8、<span style="color: black;">大众</span>下午(<span style="color: black;">夜晚</span>)好,你们的搞笑/逗比主播又回来啦~<span style="color: black;">爱好</span>我的<span style="color: black;">伴侣</span>们请动动你们的小手, 点击我的头像点点关注,<span style="color: black;">这般</span>就<span style="color: black;">能够</span>随时随地来看我的直播啦!主播<span style="color: black;">每日</span>在<span style="color: black;">这儿</span>等你哦~&nbsp;</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这些是比较<span style="color: black;">平常</span>,<span style="color: black;">亦</span>比较好记的直播开场话术,<span style="color: black;">倘若</span>你正准备直播,却不<span style="color: black;">晓得</span>怎么开场,<span style="color: black;">能够</span>尝试用这些直播开场话术和观众打招呼哦!</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>,我还搜集整理了一份直播开场暖场话术文档,<span style="color: black;">倘若</span>你想<span style="color: black;">晓得</span><span style="color: black;">更加多</span>直播开场白话术,<span style="color: black;">此刻</span>添加我的</span><span style="color: black;"><strong style="color: blue;">梦大<span style="color: black;">微X</span>:yu1508305911</strong>(备注:开场话术)</span><span style="color: black;">我</span></span><span style="color: black;"><strong style="color: blue;">直接将它分享给你</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">哦!</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/Sn6muOmS8y5KyzKzhGH5dPlhp9SPic7jiaftLLajKuEX6ymBad4iaXLohfmbictpKRAZrkhLrHRfuOnbIic78GnrdxQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">倘若</span>你在直播过程中遇到了其他问题,例如</span><span style="color: black;"><strong style="color: blue;">不<span style="color: black;">晓得</span>直播互动怎么做,<span style="color: black;">或</span>不<span style="color: black;">晓得</span>怎么设置直播间</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">等等,都<span style="color: black;">能够</span>直接线上私聊我,为你分享<span style="color: black;">更加多</span><span style="color: black;">办法</span>和技巧哦!</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sn6muOmS8y5SKI8pPeD4iah8IsTqMcaP2xxyOT13gkWG43RActPnFbWDjab1JXGxncgCcWlxWXZ51pZawBliaplw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">以上是今天分享的直播开场话术的<span style="color: black;">关联</span>内容,下面我再来为小伙伴们分享抖音<span style="color: black;">关联</span>的干货知识,<span style="color: black;">期盼</span>对你有所<span style="color: black;">帮忙</span>。</span><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是,就算你前期视频都很受用户欢迎,点赞量<span style="color: black;">亦</span>可观但只要有一条视频违规,<span style="color: black;">那样</span>你的账号就有被封号或降权的危险。</span><span style="color: black;">这<span style="color: black;">亦</span>就告诉了<span style="color: black;">咱们</span>,在运营抖音的过程中,直播开场话术永远不要<span style="color: black;">由于</span>视频受欢迎而放松<span style="color: black;">警觉</span>,<span style="color: black;">守护</span>好自己的账号才是最明智的做法。</span><span style="color: black;">热度加权</span><span style="color: black;">经过<span style="color: black;">海量</span>用户的点赞及热度的加持后,视频<span style="color: black;">才可</span>正式加入抖音<span style="color: black;">举荐</span>的内容池,得到上百万人的流量。</span><span style="color: black;">流量池分为低级流量池、中级流量池和高级流量池,<span style="color: black;">区别</span>的账号所划分的流量池<span style="color: black;">亦</span><span style="color: black;">区别</span>,直播开场话术简单<span style="color: black;">来讲</span>,你发布的视频内容越受欢迎,平台分配给你的流量池级别就越高。</span><span style="color: black;">般<span style="color: black;">来讲</span>,平台会<span style="color: black;">按照</span>你账号的前五个作品决定你所在的流量池,这<span style="color: black;">亦</span>直接关系到你的账号<span style="color: black;">是不是</span>能<span style="color: black;">得到</span>成功。</span><span style="color: black;"><span style="color: black;">必须</span>明自的是,一个视频的热度不会永远存在,<span style="color: black;">倘若</span>你发布的视频播放量不超过100,<span style="color: black;">那样</span>平台会默认你的抖音号已废,从此<span style="color: black;">再也不</span>给你<span style="color: black;">举荐</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>你发布的视频播放量在300<span style="color: black;">上下</span>,平台会将你的视频<span style="color: black;">举荐</span>到低级流量池内;<span style="color: black;">倘若</span>你视频的播放量在<span style="color: black;">一月</span>内都未超过300,直播开场话术平台将会把你的抖音号列为“僵尸号”。</span><span style="color: black;"><span style="color: black;">倘若</span>你的视频播放量超过1000,恭喜你,你<span style="color: black;">已然</span>是热门账号,抖音将把你的视频<span style="color: black;">加入</span>高级流量池。</span><span style="color: black;"><span style="color: black;">因此</span>,稳定的内容更新机制和连续<span style="color: black;">持续</span>的爆款能力<span style="color: black;">针对</span>抖音运营而言<span style="color: black;">亦</span>是至关重要的。</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>,<span style="color: black;">宣传</span><span style="color: black;">寓意</span>太<span style="color: black;">显著</span>的短视频是很难<span style="color: black;">得到</span>大规模的转发的,除非短视频的内容价值大到让用户明知是<span style="color: black;">宣传</span><span style="color: black;">亦</span>乐意看,这种价值<span style="color: black;">能够</span>是知识性的,直播开场话术<span style="color: black;">亦</span><span style="color: black;">能够</span>是娱乐性的。</span><span style="color: black;">但问题是,<span style="color: black;">每一个</span>人的价值点是不<span style="color: black;">同样</span>的,<span style="color: black;">因此</span>电商商家<span style="color: black;">想要</span>不着痕迹地在短视频中<span style="color: black;">移植</span><span style="color: black;">宣传</span>,就要做到“润物细<span style="color: black;">没</span>声”。</span><span style="color: black;">最好的做法<span style="color: black;">便是</span>:在内容上只讲现象,不提<span style="color: black;">制品</span>,直播开场话术当观众对现象感到好奇时,再自然而然地过渡到<span style="color: black;">制品</span>,<span style="color: black;">这般</span>既不会<span style="color: black;">导致</span><span style="color: black;">大众</span>的反感,又能让<span style="color: black;">制品</span>被观众认可与接受。</span><span style="color: black;">利用<span style="color: black;">资讯</span>热点做原创</span><span style="color: black;">每当<span style="color: black;">资讯</span>热点<span style="color: black;">显现</span>时,人们在这些热点的影响下,都会产生<span style="color: black;">有些</span>想法和观点。直播开场话术电商商家要做的<span style="color: black;">便是</span><span style="color: black;">按照</span><span style="color: black;">资讯</span>热点做原创内容,<span style="color: black;">这般</span>不仅<span style="color: black;">能够</span>疯狂引流,还<span style="color: black;">能够</span><span style="color: black;">提高</span>粉丝的活跃度。</span><span style="color: black;"><span style="color: black;">那样</span>,电商商家要<span style="color: black;">怎样</span>利用<span style="color: black;">资讯</span>热点做原创内容呢?</span><span style="color: black;">很简单,时刻关注各<span style="color: black;">前门</span>户网站和社交<span style="color: black;">媒介</span>上的<span style="color: black;">资讯</span>热点<span style="color: black;">专题</span>,<span style="color: black;">瞧瞧</span><span style="color: black;">近期</span><span style="color: black;">那些</span><span style="color: black;">资讯</span>和<span style="color: black;">专题</span>比较热门,分析粉丝对此类<span style="color: black;">资讯</span>热点的态度,以便做出符合粉丝需求的内容。</span><span style="color: black;">利用<span style="color: black;">资讯</span>热点的<span style="color: black;">关联</span>视频<span style="color: black;">加强</span>内容的原创性,直播开场话术<span style="color: black;">这般</span>才会吸引<span style="color: black;">更加多</span>粉丝的关注,从而达到引流的目的。</span><span style="color: black;">例如:“塑料姐妹花”<span style="color: black;">专题</span>有段时间<span style="color: black;">尤其</span>火,在抖音上就有主播针对这个<span style="color: black;">专题</span>邀请粉丝参与讨论,其目的<span style="color: black;">亦</span>是利用这个<span style="color: black;">专题</span>的热度吸引流量。电商商家不妨借鉴此<span style="color: black;">办法</span>,来为自己赚取流量。</span><span style="color: black;">在抖音里什么类型的视频最受欢迎呢?笔者用三个月时间,整理了17690个火爆的抖音视频,总结了八大最受欢迎的流量型短视频类型,供<span style="color: black;">大众</span>在内容定位时参考。</span><span style="color: black;">(1)颜值类</span><span style="color: black;"><span style="color: black;">倘若</span>你是美女帅哥,对自己的长相<span style="color: black;">非常</span>自信,完全<span style="color: black;">能够</span>采取这种风格出镜。服装、日化、美容护肤、理发等行业多采取这种方式。</span><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>非常<span style="color: black;">美丽</span>,颜值很高,科技范十足,<span style="color: black;">能够</span>直接拍摄<span style="color: black;">制品</span>进行营销传播。直播开场话术高科技<span style="color: black;">制品</span>、烘焙食品、书法、工艺品等,多采取这种方式,吸粉速度较快。</span><span style="color: black;">(2)搞笑娱乐类</span><span style="color: black;"><span style="color: black;">倘若</span>你有娱乐基因,风格大胆,完全<span style="color: black;">能够</span>采取搞笑娱乐风格进行定位。</span><span style="color: black;">这种方式吸引粉丝<span style="color: black;">火速</span>,<span style="color: black;">然则</span>要结合<span style="color: black;">制品</span>的人群定位。<span style="color: black;">例如</span>美食、服装、<span style="color: black;">打扮</span>品、游戏、电子<span style="color: black;">制品</span>、鞋帽、玩具等,适合<span style="color: black;">青年</span>人,就要做出<span style="color: black;">青年</span>人<span style="color: black;">喜欢</span>的元素和内容。</span><span style="color: black;">(3)萌宝萌宠类</span><span style="color: black;"><span style="color: black;">非常多</span>人对萌宝、萌宠类内容,毫<span style="color: black;">没</span>抵抗力。可爱的<span style="color: black;">孩儿</span>、动物、宠物,会吸引<span style="color: black;">非常多</span>粉丝。</span><span style="color: black;">针对儿童的<span style="color: black;">制品</span><span style="color: black;">例如</span>童装、食品、玩具、绘本等<span style="color: black;">制品</span>,直播开场话术以及针对宠物的<span style="color: black;">制品</span><span style="color: black;">例如</span>狗粮、猫粮、宠物服装等宠物用品,<span style="color: black;">乃至</span>宠物<span style="color: black;">营销</span>、动物园、海洋馆等和动物<span style="color: black;">相关</span>的<span style="color: black;">制品</span>和服务,都很适合此类风格。</span><span style="color: black;">实用类型的短视频非常受用户的欢迎。<span style="color: black;">非常多</span>非常方便实用的生活小技巧,用户并不<span style="color: black;">晓得</span>。看到短视频之后才会恍然大悟。</span><span style="color: black;">这一类的短视频标题,创作者<span style="color: black;">必要</span>将用户最关心的信息放进其中,在<span style="color: black;">第1</span>时间<span style="color: black;">导致</span>用户的<span style="color: black;">重视</span>力。</span><span style="color: black;">在标题中<span style="color: black;">供给</span>对用户有价值的信息,直播开场话术让用户明白观看视频后他能够<span style="color: black;">得到</span>什么“收益”,引导用户去观看和点赞。</span><span style="color: black;">类似的短视频标题还有“学会这一招,马桶堵了<span style="color: black;">亦</span>不怕”“用这一招,让裤子破洞变得更好看”等。</span><span style="color: black;">创作<span style="color: black;">这般</span>的短视频时,创作者<span style="color: black;">能够</span>在标题中添加“小妙招”“教你一招”“生活小技能”等词语,直白地告诉用户结果。</span><span style="color: black;">当一个短视频<span style="color: black;">作为</span>爆款之后,越来越多的模仿者就会<span style="color: black;">显现</span>。<span style="color: black;">然则</span>单纯的模仿并<span style="color: black;">不可</span>带来<span style="color: black;">非常多</span>流量。直播开场话术原创短视频<span style="color: black;">作为</span>爆款的概率更大,原创作者<span style="color: black;">能够</span>收获<span style="color: black;">海量</span>粉丝。</span><span style="color: black;">跟风的短视频,用户可能只是<span style="color: black;">瞧瞧</span><span style="color: black;">罢了</span>,不会去关注创作者是谁。想要收获流量,那你就要和别人不<span style="color: black;">同样</span>。即使是想要模仿爆款短视频,<span style="color: black;">亦</span>要有自己的个性特点,<span style="color: black;">才可</span>让用户去关注和点赞。</span><span style="color: black;"><span style="color: black;">我还搜集整理了一份直播开场暖场话术文档,<span style="color: black;">倘若</span>你想<span style="color: black;">晓得</span><span style="color: black;">更加多</span>直播开场白话术,<span style="color: black;">此刻</span>添加我的</span><span style="color: black;"><strong style="color: blue;">梦大<span style="color: black;">微X</span>:yu1508305911</strong>(备注:开场话术)</span><span style="color: black;">我直接将它分享给你哦!</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/Sn6muOmS8y5KyzKzhGH5dPlhp9SPic7jiaftLLajKuEX6ymBad4iaXLohfmbictpKRAZrkhLrHRfuOnbIic78GnrdxQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你在直播过程中遇到了其他问题,例如不<span style="color: black;">晓得</span>直播互动怎么做,<span style="color: black;">或</span>不<span style="color: black;">晓得</span>怎么设置直播间等等,都<span style="color: black;">能够</span>直接线上私聊我,为你分享<span style="color: black;">更加多</span><span style="color: black;">办法</span>和技巧哦!</p>
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qzmjef 发表于 2024-9-30 06:36:55

系统提示我验证码错误1500次 \~゛,

4lqedz 发表于 3 天前

对于这个问题,我有不同的看法...
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