在快手直播带货必要注意的五个方面，全是干货，快点我！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/bF1VX606PlJoqnZIibxl3xRJkErKjaXb07OdYFfqnYia7qVR0Typ8jHWSk0hEVW9lAtcTdw0uAEbzW5bjejMQ3IA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">昨晚，粉丝数4112万的快手头部主播二驴首次直播带货，不少商品上架即被秒空。他说自己决定<span style="color: black;">起始</span>卖货的<span style="color: black;">原由</span>，是不想<span style="color: black;">错失</span>这个电商时代。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快手<span style="color: black;">做为</span>3亿DAU、直播流量占比（观看直播的用户量／活跃用户数量）超50%的平台，从业者<span style="color: black;">怎样</span>快速进场，在快手0粉带货？结合新榜学院导师的分享与<span style="color: black;">咱们</span>的<span style="color: black;">平常</span>观察，<span style="color: black;">以下</span><span style="color: black;">咱们</span>总结了<span style="color: black;">必须</span><span style="color: black;">重视</span>的5个方面。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cpycW1RIGFrJ1M1HatQgc5ENMqGhyGeWQwaTzuWyQN90GCPTDLPnORTsQp1RjP756Inm9zQbibuhEK93jteEXibA/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">直播话术有什么<span style="color: black;">招数</span>？</strong></span><span style="color: black;">当观众进入直播间，主播的状态、直播间的氛围<span style="color: black;">常常</span>是影响<span style="color: black;">她们</span><span style="color: black;">是不是</span>继续看下去的要素。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 欢迎语</span></strong></span><span style="color: black;">直播间的欢迎语很重要，且语速要快、信息量大。主播<span style="color: black;">必须</span>在最短的时间内讲清楚直播间卖什么、<span style="color: black;">制品</span>的<span style="color: black;">运用</span>场景、材质、性能、市场趋势等，<span style="color: black;">才可</span>留住涌入直播间的新用户。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 优化<span style="color: black;">制品</span>信息</span></strong></span><span style="color: black;">主播<span style="color: black;">做为</span>直播间的导购，强调价格对比、超多赠品、秒杀、全网爆款等关键词，<span style="color: black;">更易</span>调动用户的积极性。</span><span style="color: black;"><span style="color: black;">她们</span><span style="color: black;">常常</span>会<span style="color: black;">这般</span>说，“价格<span style="color: black;">不可</span>再低了，<span style="color: black;">咱们</span><span style="color: black;">已然</span>赔钱了”“卖完这批货就<span style="color: black;">无</span>了”“这批货我真的<span style="color: black;">无</span><span style="color: black;">挣钱</span>，只是为了冲销量”等。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 打消用户下单前的顾虑，催促下单。</span></strong></span><span style="color: black;"><strong style="color: blue;">（1）塑造专家形象</strong></span><span style="color: black;">被<span style="color: black;">叫作</span>为“快手酒仙”的李宣卓，一场泸州老窖专场直播带货近643万。他会在直播中进行<span style="color: black;">区别</span>的<span style="color: black;">实验</span>，像晃动酒杯观察酒水<span style="color: black;">是不是</span>挂杯等，来判断酒品的优劣，<span style="color: black;">亦</span>有利于形成消费者对主播的认同和信任感。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dWDqLbRCSMNdNmOMbU2NuibbPVSerMtr8XjYTcWSWSRfpuH1aGDGgZoDcibfxEGxJcgX3ib6N2lA78CibmKBXnkgyw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;">（2）强调<span style="color: black;">制品</span>售后、<span style="color: black;">制品</span>质量等问题</strong></span><span style="color: black;">标准话术像“15天包退，<span style="color: black;">倘若</span><span style="color: black;">制品</span>有问题，随时都<span style="color: black;">能够</span>退货”“这款衣服<span style="color: black;">倘若</span>起球了，你随时来找我”等。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cpycW1RIGFrJ1M1HatQgc5ENMqGhyGeWeBzaAjiaW0hjadWrUBAlHxvlzicn2WjUjN0ibWiczqib9iaxNibdxJibnwRic7A/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">直播间货品<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</strong></span><span style="color: black;">直播的目的是卖货，主播在直播过程中会<span style="color: black;">一直</span>输出<span style="color: black;">制品</span>信息，<span style="color: black;">那样</span>什么样的货品能够吸引<span style="color: black;">更加多</span>的消费者购买呢？</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 价格</span></strong></span><span style="color: black;">不少同行认为，<strong style="color: blue;">在快手带货的商品平均单价应该在65元以下</strong>。有达人透露，货品的价格<span style="color: black;">优良</span>极为重要，<span style="color: black;">乃至</span><span style="color: black;">有些</span>秒杀价格在9.9元的商品<span style="color: black;">亦</span>有利润可拿。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 受众</span></strong></span><span style="color: black;">受众范围广泛、接受度高的商品更受欢迎，像居家生活、服饰、美妆等。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dWDqLbRCSMNdNmOMbU2NuibbPVSerMtr8JM3EKWNSJ3UQ2b1ArTRw3YQibvQ1w4OurpQgDNctmG4Xg8M74p0dLsQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 商品品相</span></strong></span><span style="color: black;">商品的包装很重要，<strong style="color: blue;">隔着屏幕看商品，外观<span style="color: black;">常常</span>是刺激用户购买的一大影响<span style="color: black;">原因</span>。</strong></span><span style="color: black;"><strong style="color: blue;">4. 商品质量</strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要在电商<span style="color: black;">行业</span><span style="color: black;">很久</span>地做下去，商品质量的把控至关重要。<span style="color: black;">营销</span>假货、投机取巧，<span style="color: black;">最后</span>只会<span style="color: black;">损伤</span>老铁的感情，消磨粉丝的信任。</p>
</span><span style="color: black;">再如商品新奇度、<span style="color: black;">是不是</span>独家<span style="color: black;">营销</span>、有<span style="color: black;">那些</span>价格实惠等，都属于直播间选品<span style="color: black;">必须</span><span style="color: black;">思虑</span>的问题。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cpycW1RIGFrJ1M1HatQgc5ENMqGhyGeW5CUcAj2WlkOF9c9ENVQ2v9bPLKx1AM790NSUia8HNs8MFoRG8kf9DCQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">直播带货团队的配置<span style="color: black;">怎样</span>？</strong></span><span style="color: black;">卖货成绩好的直播间<span style="color: black;">通常</span>有3-5个主播，<span style="color: black;">她们</span>互相<span style="color: black;">协同</span>、分工<span style="color: black;">知道</span>，<span style="color: black;">包含</span><span style="color: black;">制品</span>展示、货品讲解等，把直播氛围搞得火热充实。</span><span style="color: black;">以娃娃举例，镜头前，娃娃和<span style="color: black;">另一</span>两三个模特会搭配好一套完整的穿搭，内搭、裤子、外套都是即将售卖的<span style="color: black;">制品</span>。为了便于粉丝<span style="color: black;">选取</span>购买，<span style="color: black;">通常</span><span style="color: black;">每一个</span>模特会身穿<span style="color: black;">区别</span>颜色的相同款式，在直播间展示并介绍衣服。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/dWDqLbRCSMOxicGiarQAjROQ4PRomrlQM1tB4IiaUKBkgGyBlBxpxN8bdN8icnz8Lo0riczZVRLgw0tDf8QQ47qgNJg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">娃娃的老公小亮<span style="color: black;">重点</span>负责解说，<span style="color: black;">通知</span>直播间粉丝商品的优惠价格。<span style="color: black;">另外</span>还有一位助理，会在镜头前用手机演示，教<span style="color: black;">大众</span><span style="color: black;">怎样</span>领券和下单。</span><span style="color: black;"><span style="color: black;">另外</span>，直播间还会有运营人员，<span style="color: black;">重点</span>负责直播间活动策划，像秒杀、送福利等；客服团队，负责解答粉丝疑问、打消消费者下单疑虑、<span style="color: black;">增多</span>复购率等。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cpycW1RIGFpI1VjvZibBp3eFSUF6cNDxvWsSibibRBunX7L19HwyKyIDdGlwkaV62Yb09J3wWwxPpib6wnibrQdaLicQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">直播间流量从何而来？</strong></span><span style="color: black;">开直播，经常会面临的问题<span style="color: black;">便是</span>流量从<span style="color: black;">哪里</span>来，尤其小号新号。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">比较<span style="color: black;">基本</span>的方式是作品推广或直播推广，采买官方流量助推</strong></span><span style="color: black;">，<span style="color: black;">科研</span>快手平台的流量分发机制，花更少的钱<span style="color: black;">得到</span>更高的效果。</span></span><span style="color: black;">其中，<span style="color: black;">经过</span>发布带小黄车的短视频为直播间引流，是快手达人比较常用的方式。</span><span style="color: black;"><span style="color: black;">例如</span>，快手头部带货主播娃娃，她经常发布视频介绍直播间的商品，有时候是展示试穿效果，有时候强调价格便宜。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/dWDqLbRCSMNdNmOMbU2NuibbPVSerMtr8BbmTVl3YqN0sWu6lCzRfcOX7GSn83iaOyliaXvG6QAm4geibjubytmfkw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">再<span style="color: black;">例如</span>，李宣卓上传的短视频<span style="color: black;">通常</span>分为两种，一是直接为直播间引流，<span style="color: black;">例如</span>告诉<span style="color: black;">大众</span>下午2点来买品牌酒水，二是分享酒类小知识，<span style="color: black;">例如</span>已开封的红酒<span style="color: black;">是不是</span><span style="color: black;">能够</span>放冰箱、全世界拍卖最贵的5瓶葡萄酒等。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另外</span>，还有一种比较野但很<span style="color: black;">平常</span>的带货方式——挂榜</span></strong></span><span style="color: black;">，<span style="color: black;">经过</span>刷<span style="color: black;">海量</span>礼物进入头部主播直播间榜单的前几名，从而<span style="color: black;">得到</span>直播连麦机会，可介绍自己的<span style="color: black;">制品</span>，<span style="color: black;">亦</span>可将主播的粉丝引流到自己的直播间。</span></span><span style="color: black;">这一<span style="color: black;">办法</span><span style="color: black;">亦</span>许可带来一时的流量飙升，但<span style="color: black;">倘若</span>内容不足以承接，用户留存<span style="color: black;">便是</span>个问题。<span style="color: black;">另一</span>自3月9日起，快手电商将对影响范围<span style="color: black;">很强</span>的部分用户的连麦PK卖货<span style="color: black;">行径</span>进行规范。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cpycW1RIGFpI1VjvZibBp3eFSUF6cNDxvHEXBMqzBhwUc7RP8Oa90ibbxDIXpwGbhNxhw91uZGHsQ64uyouiaBeJw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>运营直播间？</strong></span><span style="color: black;">除了<span style="color: black;">制品</span>和直播间氛围能够吸引用户之外，后续的粉丝留存<span style="color: black;">亦</span>要讲究运营<span style="color: black;">办法</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 提前预告直播时间和商品</span></strong></span><span style="color: black;">不少带货达人会直接在昵<span style="color: black;">叫作</span>或简介处加上自己的直播时间，并<span style="color: black;">经过</span>短视频或直播进行预告，让粉丝养成固定守着直播间的习惯。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 打造个人<span style="color: black;">特殊</span>爆款<span style="color: black;">制品</span></span></strong></span><span style="color: black;">想要做好粉丝留存和<span style="color: black;">提高</span>复购率，要学会打造直播间的爆款，借由这些性价比高的<span style="color: black;">特殊</span><span style="color: black;">制品</span>得到粉丝的信任，<span style="color: black;">更易</span>促进下一轮购买。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 社群运营，<span style="color: black;">增多</span>粉丝粘性</span></strong></span><span style="color: black;">据奇迹传媒总裁四毛介绍，<span style="color: black;">她们</span>40个客服、200个<span style="color: black;">微X</span>满号在去年双十一带货两千多万。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经过</span>社群运营，给粉丝<span style="color: black;">定时</span>发福利，解答粉丝问题等，<span style="color: black;">能够</span><span style="color: black;">增多</span>用户粘性，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">增多</span>粉丝进入直播间的频率。有同行透露，快手带货主播娃娃共有1200多个社群。</strong></span><span style="color: black;">其实，想在快手<span style="color: black;">快速</span>玩转直播带货，<span style="color: black;">办法</span>远不止这些。<span style="color: black;">以上</span><span style="color: black;">每一个</span>部分都值得单独拎出来<span style="color: black;">仔细</span><span style="color: black;">科研</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">END</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> *本站文及<span style="color: black;">照片</span>均来自于网络，如侵犯到您的权益，请<span style="color: black;">即时</span><span style="color: black;">通告</span><span style="color: black;">咱们</span>删除、</span></strong></span>
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