tw4ld6 发表于 2024-7-20 09:27:58

教0基本小白怎么样小红书起号全流程,核心攻略,意见保藏!


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/OEWs6lZict3oYoJt4y6OoX8ozA5glXBOGfm6qdJfH3dic7HwBwdM5eVFSfoGPib5jpOoZHes04FxGicS3Jk3w4AibdQ/640?wx_fmt=gif&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>做过账号的<span style="color: black;">朋友</span>们赶紧过来<span style="color: black;">瞧瞧</span>这期干货!</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小红书的起号流程我总结了5个方向去做:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、账号定位</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、对标账号</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">熟练</span>平台规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、爆款选题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、爆款拆解</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>账号定位</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从个人的<span style="color: black;">方向</span>来讲,<span style="color: black;">首要</span><span style="color: black;">科研</span>思考的是,自己想做什么内容,这是起号流程的<span style="color: black;">第1</span>步!切记不是想到什么就发布什么,<span style="color: black;">亦</span>不<span style="color: black;">必须</span>你什么都发,<span style="color: black;">此刻</span>的赛道越来越多,抖音的内容越来越卷,<span style="color: black;">咱们</span>做的内容只<span style="color: black;">必须</span>越垂直越精细化越好,只<span style="color: black;">必须</span>为某个群体服务就好了,举个例子,像我写公众号干货知识分享型的,只为服务想<span style="color: black;">经过</span>新<span style="color: black;">媒介</span>平台<span style="color: black;">挣钱</span><span style="color: black;">然则</span>零<span style="color: black;">基本</span>的这个类群体,其他人刷到你的内容,不是你的粉丝群体的<span style="color: black;">能够</span>忽略不计了。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">便是</span>自己适合做什么?自己能做什么?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你只要朝这个方向去做,就有一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span>,前期大致的定位方向,在做内容的过程中<span style="color: black;">持续</span>调成,<span style="color: black;">然则</span>核心内容<span style="color: black;">不可</span>变。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>对标账号</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>一个新手<span style="color: black;">来讲</span>,找对标账号是很<span style="color: black;">基本</span>的东西,相信<span style="color: black;">非常多</span>人<span style="color: black;">亦</span>都听过<span style="color: black;">非常多</span>次了,在你<span style="color: black;">无</span>创作<span style="color: black;">基本</span>的前提下,你只能去模仿你的同行去<span style="color: black;">持续</span>的学习,你要<span style="color: black;">晓得</span>你是谁?你是做什么的?你能给用户带来什么价值?每一次做账号的时候都要思考这个问题!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找对标账号有三个<span style="color: black;">办法</span>:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)、对标账号内容<span style="color: black;">是不是</span>与自己做的内容<span style="color: black;">类似</span>,账号身份、特长、输出内容<span style="color: black;">是不是</span>和自己重合?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)粉丝量<span style="color: black;">必定</span>是1w~2w之间的,不<span style="color: black;">必须</span>去找粉丝量<span style="color: black;">尤其</span>大的账号,<span style="color: black;">由于</span>他的内容你模仿不来,<span style="color: black;">况且</span>平台<span style="color: black;">亦</span>不会给你多少流量的,(<span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">第1</span>篇笔记发布时间到<span style="color: black;">此刻</span>,粉丝量大的账号<span style="color: black;">便是</span>快速涨粉的账号</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">)</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)<span style="color: black;">科研</span><span style="color: black;">商场</span>模式,对标账号有能跑通的<span style="color: black;">商场</span>模式(<span style="color: black;"><span style="color: black;">怎样</span>变现</span>)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">科研</span>平台规则</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要做一个平台<span style="color: black;">首要</span>就<span style="color: black;">认识</span>平台的规则,怎么去找到平台规则呢?</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我——左上角[三]——《社群公约》——</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">这儿</span><span style="color: black;">能够</span><span style="color: black;">认识</span>平台规则,悉知<span style="color: black;">那些</span>内容是违规的</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后台数据——我——左上角【三】——创作者中心——近7日数据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>有<span style="color: black;">近期</span>7日的和30 日的账号概览、粉丝数据以及笔记分(申请专业号才会有)</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人工客服——我——PRO——右上角耳麦——输入“人工客服”——“<span style="color: black;">必须</span>客服<span style="color: black;">帮忙</span>”——“练习人工”</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>爆款标题</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爆款标题的<span style="color: black;">办法</span>:</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)热点选题,到各大平台找到自己<span style="color: black;">行业</span><span style="color: black;">关联</span>的热点<span style="color: black;">专题</span>进行内容发布</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)对标选题,找到5个对标账号<span style="color: black;">必须</span>沉浸式看对方主页,<span style="color: black;">认识</span>对方怎么做的,<span style="color: black;">那些</span>内容受到欢迎,值得学习借鉴的<span style="color: black;">地区</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)问题选题、在全网搜集该<span style="color: black;">行业</span>100个热门<span style="color: black;">专题</span>,挑选热度高、浏览量大、点赞多的问题</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)两两组合,用户标签+用户兴趣/痛点,<span style="color: black;">例如</span>:用户标签【35岁】【职场打工人】+用户兴趣/痛点/热点</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【职场<span style="color: black;">危险</span>】=【35岁打工人的职场<span style="color: black;">危险</span>】</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>爆款解析</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、学会拆解:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">思考作品内容和标题怎么吸引用户?</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">封面:横版构图——清晰<span style="color: black;">名人</span>主题+简洁的一句文案</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竖版构图——真实背景+关键词文案+<span style="color: black;">名人</span>主题——三分屏+数字效果</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">纯色背景+关键词文案+<span style="color: black;">名人</span>主题——<span style="color: black;">名人</span>主题+要点文字总结+成果展示</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、学会复制</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雷点<span style="color: black;">重视</span>啦!!<strong style="color: blue;">不抄<span style="color: black;">详细</span>内容切记!</strong>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">!!</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重点:(1)、抄袭成熟的封面设计模板</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)、抄标题和封面关系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)、抄热们选题</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)、抄场景<span style="color: black;">名人</span>服化道——多看竞品作品<span style="color: black;">科研</span>自己做账号<span style="color: black;">怎样</span>设计让用户<span style="color: black;">爱好</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">源自</span>于:&nbsp;香菜运营笔记</span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最后,我是灿哥。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点亮</span><strong style="color: blue;"><span style="color: black;">“赞+在看”</span></strong><span style="color: black;">,<span style="color: black;"><span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>到迷茫中的你</span>!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/OEWs6lZict3oYoJt4y6OoX8ozA5glXBOGJXQVuNqy4cUgBPiaWMXiadkeK0LBnE9WicBlNqicsEnEytIBjoxDnDnEEA/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/OEWs6lZict3qSzPNfCicZP0F2WRia0cOullD7Lic1WEBKObtTZpgRXB3KGrkCLGf5RZ8kaAk8RtSVwh42y0AGYfk1w/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">【合集】直播带货七大类「话术技巧」</a><a style="color: black;">抖音100条新人直播话术,赶紧<span style="color: black;">保藏</span>!(直播欢迎话术、直播互动话术、直播追单话术、</a>直播感谢话术)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">抖音<span style="color: black;">没</span>人直播会封号么?内录、半<span style="color: black;">没</span>人直播<span style="color: black;">怎样</span>操作?</a></p><img src="https://mmbiz.qpic.cn/mmbiz_png/tvjCIzFrpTuYicYFI0swY4TCkkfyEftLZmxg3fw9bqylLmH9OiaH7WSk44KL24N2DEo5aFuoIW7vtLAAvFg2eCGQ/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">你点的<span style="color: black;">每一个</span><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">看</span></span></strong>,都是在为自己的<span style="color: black;">奋斗</span>加油!




页: [1]
查看完整版本: 教0基本小白怎么样小红书起号全流程,核心攻略,意见保藏!