esc0rp 发表于 2024-7-20 09:20:13

教科书般的抖音直播实操办法论， 新手从入门到精通（7000字长文，168个知识点）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/OEWs6lZict3oYoJt4y6OoX8ozA5glXBOGfm6qdJfH3dic7HwBwdM5eVFSfoGPib5jpOoZHes04FxGicS3Jk3w4AibdQ/640?wx_fmt=gif&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/OEWs6lZict3qrp4BulxBDpoqY6ntOrY4JmBAtETb0coGOIVfu8qELoRZxicdqlV25OF2Ckicr5drib1ia4MdWtcPYicw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">怕<span style="color: black;">大众</span>嫌我前面话多，叨叨个没完，于是把开篇想要说的话都录到上方音频里了，大大缩减了开篇字幅，哈哈哈<span style="color: black;">：）</span></span><span style="color: black;">今天这篇推文是黄皮书的<span style="color: black;">第1</span>章<span style="color: black;">基本</span>篇，光排版就花了我好<span style="color: black;">长期</span>，是真的<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到所有想入局或<span style="color: black;">已然</span>入局的抖音电商从业者。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">——深度长文，全篇7480个字，预计阅读20分钟。</span></strong></span><strong style="color: blue;"><span style="color: black;">话不多说，正文<span style="color: black;">起始</span>：</span></strong><span style="color: black;">本文大纲如下：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>账号搭建：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">第1</span>步：做好抖音账号定位</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.第二步：注册一个抖音账号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.第三步：对账号进行包装</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.第四步：3天养出账号微标签</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.第五步：0粉丝开通橱窗，蓝V认证</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>团队配置：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.达人模式团队<span style="color: black;">怎样</span>配置？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.商家模式团队<span style="color: black;">怎样</span>配置？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>直播间搭建：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.直播间环境<span style="color: black;">选取</span>与<span style="color: black;">部署</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.直播设备<span style="color: black;">名单</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.直播间调试</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">平常</span>操作问题</p>

    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">&nbsp;01&nbsp;</strong></span><span style="color: black;"><strong style="color: blue;">&nbsp;账号搭建&nbsp;&nbsp;</strong></span></h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步：做好抖音账号定位</span></strong></span></h2><span style="color: black;">定位这个问题，都有点老生常谈了，但大部分刚<span style="color: black;">起始</span>做直播的人都容易忽略掉，你千万别觉得咱们做抖音直播，是直接拍拍<span style="color: black;">制品</span>视频，直播就卖货，定位那是玩短视频时代才<span style="color: black;">必须</span>去<span style="color: black;">思虑</span>的，要是<span style="color: black;">这般</span>想那就大错特错了。</span><span style="color: black;">要是在2020年，可能还能简单粗暴的卖货<span style="color: black;">挣钱</span>，<span style="color: black;">由于</span>那时候流量红利期啊，平台直播带货<span style="color: black;">必须</span>完成最初的累计，几乎没啥竞争对手，但<span style="color: black;">此刻</span>2021年，不做好定位，你随时容易被干掉。</span><span style="color: black;">做好账号定位的重要性有以下2点：</span><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">加强</span>粉丝的粘性和消费力</span></strong><span style="color: black;"><span style="color: black;">例如</span>两个账号都在卖茶叶，<span style="color: black;">制品</span>和价格都差不多，其中一个是售货员的形象，摆了一张桌子，一个劲的叫喊，<span style="color: black;">大众</span>快来买......</span><span style="color: black;"><span style="color: black;">另一</span>一个则是一个茶山<span style="color: black;">其中</span>非常朴素的农民，卖的是自家的茶叶，<span style="color: black;">倘若</span>是你要买的话，你会买谁的呢，肯定都会更倾向后者吧，<span style="color: black;">因此</span>一个好的定位让你的<span style="color: black;">每一个</span>粉丝都具备<span style="color: black;">商场</span>价值，<span style="color: black;">大众</span>更愿意在你账号买东西；</span><span style="color: black;"><strong style="color: blue;">2、让用户标签更<span style="color: black;">精细</span>，放大付费投放的效果，以及获取<span style="color: black;">更加多</span>算法流量</strong></span><span style="color: black;">相信你<span style="color: black;">亦</span>体验过抖音算法的强大，当你经常刷某一类内容，你会<span style="color: black;">发掘</span>抖音会<span style="color: black;">举荐</span><span style="color: black;">更加多</span><span style="color: black;">类似</span>的内容，这<span style="color: black;">便是</span>抖音的算法和<span style="color: black;">举荐</span>机制实现，抖音会<span style="color: black;">按照</span>用户标签去实现<span style="color: black;">精细</span>的<span style="color: black;">举荐</span>；</span><span style="color: black;">当你的用户标签越<span style="color: black;">精细</span>的时候，不管是你的短视频还是直播间都会得到<span style="color: black;">更加多</span>自然<span style="color: black;">举荐</span>的流量，这些流量是最便宜且最<span style="color: black;">精细</span>的；</span><span style="color: black;">做付费投放<span style="color: black;">亦</span>是<span style="color: black;">一样</span>，不管是豆荚还是feed，<span style="color: black;">倘若</span>你的标签非常<span style="color: black;">精细</span>，你就能花更少的钱获取到<span style="color: black;">更加多</span>的<span style="color: black;">精细</span>用户，并且之后会每花1块钱就会有2块钱的收入，2块钱投出去会有4块<span style="color: black;">乃至</span>8块，会让你的生意越做越大。</span><span style="color: black;"><strong style="color: blue;">那<span style="color: black;">咱们</span><span style="color: black;">详细</span>怎么做好定位呢？</strong></span><span style="color: black;">不<span style="color: black;">晓得</span>你有<span style="color: black;">无</span><span style="color: black;">发掘</span>这种<span style="color: black;">状况</span>，<span style="color: black;">便是</span>不知不觉关注了好几个卖<span style="color: black;">一样</span>品类的账号，<span style="color: black;">乃至</span>卖的<span style="color: black;">制品</span>都极其<span style="color: black;">类似</span>，但<span style="color: black;">每一个</span>账号都各有<span style="color: black;">特殊</span>，带货量都很猛，各个类目里的账号，即使<span style="color: black;">制品</span>或内容跟同行高度重合，<span style="color: black;">亦</span>能有高的带货量，这是怎么做到的？</span><span style="color: black;"><span style="color: black;">能够</span>用这个<span style="color: black;">办法</span>，从三个维度来全方位设计：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceyv0I4icc14RtYcibVjwsLiaJAvicKPS1MV2F6xrNmVOtp6ks35hvPbLGhNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">举例：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceybKmQ5a3X7B8ynkVuWylJDhUVpxfyt1yBog3FtB5EAUENAtuzJsbOQA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">按照</span>上面<span style="color: black;">说到</span>的三个要素，我<span style="color: black;">陈列</span>了每一个要素下的<span style="color: black;">有些</span><span style="color: black;">详细</span>形式，<span style="color: black;">而后</span>进行了随机组合：</span><strong style="color: blue;"><span style="color: black;">福利介绍+工厂老板+剧情<span style="color: black;">扮演</span>+主播出镜</span></strong><span style="color: black;">一个工厂的老板给抖音粉丝送福利，<span style="color: black;">经过</span>剧情<span style="color: black;">扮演</span>的形式拍摄短视频，吸引粉丝到直播间，看到工厂老板真人出镜在带货，<span style="color: black;">而后</span>直播场景还是在工厂，<span style="color: black;">这般</span>你的定位人设就非常深入人心了。</span><span style="color: black;"><span style="color: black;">经过</span>三个要素的随机组合，就能让你做出自己的定位，并且还是差异化的定位，在抖音上，你的细分定位与其他账号高度重合并<span style="color: black;">无</span>关系，只要你能<span style="color: black;">供给</span>其他附加价值，让你的账号极具辨识度就<span style="color: black;">能够</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>着重打造你的独特性，这一点在抖音上极为重要。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步：注册一个抖音账号</span></strong></span></h2><span style="color: black;">讲到<span style="color: black;">这儿</span>，可能你会想，注册账号谁不会啊，这有什么好讲的...</span><span style="color: black;">啧啧，你还别不信，真有<span style="color: black;">非常多</span>人不会正确的注册一个带货的账号，<span style="color: black;">重视</span>！是正确的注册，<span style="color: black;">非常多</span>人开通抖音账号，<span style="color: black;">无</span>很全面的理解抖音平台机制，都是随意注册开通，<span style="color: black;">而后</span>视频乱发布，名<span style="color: black;">叫作</span>和签名乱写，<span style="color: black;">引起</span>账号前期被限制，账号发布视频没什么流量。</span><span style="color: black;"><span style="color: black;">因此</span>，应该怎么正确的注册账号呢？</span><span style="color: black;"><span style="color: black;">重视</span>以下三点<span style="color: black;">就可</span>：</span><strong style="color: blue;"><span style="color: black;">1、新号<span style="color: black;">尽可能</span>1机1卡1账号，用4G网络注册，不要用wifi，<span style="color: black;">亦</span>不要用网络卡注册，<span style="color: black;">否则</span>有可能会<span style="color: black;">显现</span>发不出作品，视频不适宜公开的问题；</span></strong><strong style="color: blue;"><span style="color: black;">2、不要在同一步手机上频繁切换多个账号，一个账号不要登陆多台设备；</span></strong><strong style="color: blue;"><span style="color: black;">3、注册以后，跳过所有自然设置环节，不填任何资料，<span style="color: black;">而后</span>先刷刷短视频；</span></strong>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第三步：对账号进行包装</span></strong></h2><span style="color: black;">账号<span style="color: black;">已然</span>注册完成，接下来<span style="color: black;">咱们</span><span style="color: black;">必须</span>对账号进行一个包装，抖音主页是给用户的<span style="color: black;">第1</span>印象，<span style="color: black;">倘若</span>能将主页设计好不仅<span style="color: black;">能够</span>加深用户的印象还能<span style="color: black;">提高</span>用户的信任感，包装好自己的账号是塑造人设必不可少的。</span><strong style="color: blue;"><span style="color: black;">1、设置一目了然的名字和头像</span></strong><span style="color: black;">一个好名字是成功的<span style="color: black;">起始</span>，<span style="color: black;">咱们</span>账号应该怎么命名？下面这个万能公式，你<span style="color: black;">能够</span>直接套用到自己身上，<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">名人</span>特点、<span style="color: black;">制品</span>特点去设计。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceywqet4oia6pdsCRYAMRvvDsiaEALcv8LDRhz5V6GgLXIk7XgYKahwE6Dg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">取名的重点是让人好理解、好记忆、好传播，并且和<span style="color: black;">咱们</span><span style="color: black;">自己</span>的定位<span style="color: black;">关联</span>联。</span><span style="color: black;">头像不仅是用户对你的<span style="color: black;">第1</span>印象，还是个人品牌的标识与符号，让用户想到你就想到那个符号，而这个符号<span style="color: black;">便是</span>你的IP定位。</span><span style="color: black;"><span style="color: black;">首要</span>，账号头像应该<span style="color: black;">按照</span>你的风格来确定。<span style="color: black;">例如</span>，你是达人类的账号，<span style="color: black;">意见</span>你<span style="color: black;">运用</span>个人的形象照，或生活照，<span style="color: black;">这般</span>会更有亲和力，产生更<span style="color: black;">剧烈</span>的信任感。<span style="color: black;">倘若</span>你的账号是定<span style="color: black;">位置于</span>某一个垂直<span style="color: black;">行业</span>，<span style="color: black;">那样</span>头像就要跟你的<span style="color: black;">行业</span><span style="color: black;">关联</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>你的账号是品牌的企业，<span style="color: black;">意见</span><span style="color: black;">能够</span>直接放品牌的logo，这<span style="color: black;">亦</span>是<span style="color: black;">增多</span>品牌的<span style="color: black;">揭发</span>，粉丝会对账号有更直观的认知。</span><span style="color: black;">原则：<strong style="color: blue;"><span style="color: black;">必定</span>要简洁清晰，<span style="color: black;">尽可能</span>避免局部<span style="color: black;">或</span>远景人像，<span style="color: black;">不消</span>杂乱场景，<span style="color: black;">不消</span>动物。避免硬性<span style="color: black;">宣传</span>，避免国家制服。头像要和名字<span style="color: black;">相关</span>联，保持统一。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceyg5M8LJ1icRO6W48icoBDyiagklYhVrz7pickxgceR5OsaeI93dSHxVxYAQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2、抖音背景图怎么<span style="color: black;">选择</span>？</span></strong><span style="color: black;">背景<span style="color: black;">照片</span><span style="color: black;">必须</span>和头像的颜色相呼应，与<span style="color: black;">全部</span>主体是统一的风格，其次背景图要美观有辨识度，要传达专业度。</span><span style="color: black;">背景图会被自动压缩，<span style="color: black;">仅有</span>下拉时<span style="color: black;">才可</span>看到下面的部分内容，<span style="color: black;">因此</span>，最好把想要表达的信息留在背景图中央的位置，尺寸如下：</span><span style="color: black;">固定的尺寸：1125*633（像素）、上半部分：尺寸：1125*395（像素）、中间部分（红色区域）尺寸：633*633（像素）；</span><span style="color: black;"><span style="color: black;">另外</span>，除背景图<span style="color: black;">体积</span>的设置以外，<span style="color: black;">咱们</span>大致<span style="color: black;">能够</span>把背景图的风格分为以下几种类型，你<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的定位在下方<span style="color: black;">选取</span>一种去设置。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceyLgicgZFlBVMESwMJRaNp2k0Ac3sQo3hYfITzBrFdx9P71WCEGNpSA9Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">3、抖音账号简介<span style="color: black;">怎样</span>写?</span></strong><span style="color: black;">简介<span style="color: black;">能够</span><span style="color: black;">按照</span>账号的定位来写，<span style="color: black;">不消</span>太长，说清楚：<strong style="color: blue;">我是谁？<span style="color: black;">制品</span>是啥？<span style="color: black;">为何</span>值得你相信？</strong><span style="color: black;">能够</span>加上视频更新时间<span style="color: black;">或</span>直播时间。</span><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，刚注册的新号简介内不要放联系方式，以及某信、某商、某Q等<span style="color: black;">敏锐</span>词汇，平台一旦识别可能会降低账号权重。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceyvs4jcf2dnzc1ZMkHyqHJwF3YN7eDau2FICOetDvM8Y7VuGDomRVVtw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">4、绑定信息</span></strong><span style="color: black;">性别、地区、学校、生日等个人信息应<span style="color: black;">尽可能</span>完善，完整的个人信息能够<span style="color: black;">加强</span>账号的<span style="color: black;">举荐</span>权重。<span style="color: black;">另外</span>，手机号<span style="color: black;">必定</span>要绑定，第三方账号（QQ、<span style="color: black;">博客</span>、<span style="color: black;">微X</span>）<span style="color: black;">亦</span>要绑定上。</span><span style="color: black;">在绑定设备时，应避免一机多用，会很容易被判定为营销号被降权。遵守“一人一机一卡”的运营原则是最行之有效的<span style="color: black;">办法</span>。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四步：3天养出账号微标签</span></strong></span></h2><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要搞清楚<span style="color: black;">为何</span>要养号，养号的目的是什么？</span><span style="color: black;">养号是为了让抖音<span style="color: black;">晓得</span>你是一个真人，是一个活跃度很高的真人，让系统给你打上“浏览者”兴趣标签，形成关系网，为后续账号<span style="color: black;">做为</span>“创作者”奠定<span style="color: black;">基本</span>。</span><span style="color: black;"><span style="color: black;">重视</span>，养号<span style="color: black;">时期</span><span style="color: black;">必定</span>不要犯规，不搬运，不混剪，不营销，100%<span style="color: black;">精细</span>标签打标，不搞笑，不娱乐，只发<span style="color: black;">制品</span>视频，不要点赞粉，只要<span style="color: black;">精细</span>的购物粉，只发<span style="color: black;">制品</span>场景视频。</span><strong style="color: blue;"><span style="color: black;">操作要素：</span></strong><span style="color: black;">1.刷抖音视频，形成兴趣标签。<span style="color: black;">每日</span>刷满90分钟，分时段刷，<span style="color: black;">例如</span>早上和<span style="color: black;">夜晚</span><span style="color: black;">掰开</span>去刷；</span><span style="color: black;">2.一个新号刚<span style="color: black;">起始</span>刷抖音，是<span style="color: black;">无</span>标签的，系统不<span style="color: black;">晓得</span>要给你推什么内容，<span style="color: black;">因此</span>你<span style="color: black;">必须</span>在搜索框里搜索你所在类目的<span style="color: black;">制品</span>名或同行账号，告诉系统你<span style="color: black;">爱好</span>什么样的内容，去完成兴趣标签的形成，<span style="color: black;">倘若</span>你打开抖音就<span style="color: black;">已然</span>是同行的视频了，就<span style="color: black;">不消</span>在搜索框里搜了；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/IicwtwUWjZDYicCeOdLdiblY7EDtSWsiaceyiaeJiaDuf0Zib9j5VSaXI77RqaTrxmPwWmyq6lQXQjblJU7vP4Pz3gn2g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3.<span style="color: black;">而后</span>搜索出来的同行视频，<span style="color: black;">必定</span>要刷完、点赞、评论、关注，<span style="color: black;">倘若</span>正在直播，就点进去看，停留3-5分钟，在屏幕上互动，给她点赞。</span><span style="color: black;">刷的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>是你学习同行竞争对手的时候，<span style="color: black;">能够</span>用一个表格记录同行的短视频和直播间；</span><span style="color: black;">4.刷抖音直播间，在同行账号的直播间里关注你的<span style="color: black;">目的</span>用户去关注，<span style="color: black;">每日</span>关注不超过20人，<span style="color: black;">例如</span>在他的实时在线或粉丝团里找到一个你想要年龄段的用户，主动关注她。</span><strong style="color: blue;"><span style="color: black;">操作成功的标志是：</span></strong><strong style="color: blue;"><span style="color: black;">账号能经常刷到直播<span style="color: black;">举荐</span>，并且能刷到高人气的带货直播间。</span></strong>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第五步：0粉丝开通橱窗，蓝V认证</span></strong></h2><strong style="color: blue;"><span style="color: black;">1、0粉丝开通橱窗操作流程</span></strong><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>抖音号申请开通橱窗的<span style="color: black;">要求</span>是：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粉丝量≥1000名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">发布视频≥10个</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实名认证</span></p><span style="color: black;">常规申请流程：</span><strong style="color: blue;"><span style="color: black;">个人主页右上角“三道杠”-【创作者服务中心】-【商品橱窗】</span></strong><span style="color: black;"><span style="color: black;">过程</span>：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入个人主页，点击右下角的我，进入抖音个人中心。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击右上角的三条横杠，<span style="color: black;">选取</span>创作者服务中心进入。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>商品橱窗，申请开通<span style="color: black;">就可</span><span style="color: black;">得到</span>橱窗权益。（注：<span style="color: black;">必须</span>实名认证）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">咱们</span>新注册的抖音号，0粉丝<span style="color: black;">怎样</span>开通呢？</span><span style="color: black;"><span style="color: black;">这儿</span>就得<span style="color: black;">必须</span>抖店的绑定，<span style="color: black;">倘若</span>你是商家，注册一个小店<span style="color: black;">能够</span>直接绑定抖音号开通功能，<span style="color: black;">倘若</span>你是个人号，走达人路线，不想等到1000粉，有2种快捷的办法，<span style="color: black;">第1</span>是找身边<span style="color: black;">伴侣</span>的抖店绑定一下，或直接某宝办个体户执照开通一下注册个小店。</span><strong style="color: blue;"><span style="color: black;">注册抖音小店教程，请看下方视频：</span></strong><span style="color: black;">
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            <div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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    </span><strong style="color: blue;"><span style="color: black;">0粉丝开通橱窗绑定<span style="color: black;">过程</span>：</span></strong><span style="color: black;">第1步：进入抖音小店页面：</span><span style="color: black;">https://fxg.jinritemai.com/</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第2步：登入后台，在店铺中找到<span style="color: black;">途径</span>管理选项，点击新增绑定账号</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第3步：<span style="color: black;">选取</span>抖音账号<span style="color: black;">途径</span>，验证并且绑定抖音账号</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第4步：绑定成功后，会<span style="color: black;">表示</span>抖音<span style="color: black;">已然</span>绑定</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">倘若</span>第三步操作绑定不了的问题，<span style="color: black;">能够</span>按以下<span style="color: black;">这般</span><span style="color: black;">处理</span>！</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">解绑<span style="color: black;">处理</span><span style="color: black;">过程</span>：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打开抖音APP，点击创作者服务中心-商品橱窗-开通小店</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击立即开通，找到注销店铺的按钮，注销一下就<span style="color: black;">能够</span>了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着注销后，就再回到刚才重新绑定<span style="color: black;">就可</span>！</span></p><span style="color: black;">第5步：<span style="color: black;">怎样</span><span style="color: black;">表示</span>抖音橱窗？（打开抖音APP，搜索“电商小助手”，点击入口申请<span style="color: black;">就可</span>。）</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">怎样</span>进行蓝V认证？</strong></span><span style="color: black;">你可能会很懵逼，到底是注册普通账号还是蓝V账号，它们的区别是什么？</span><span style="color: black;"><span style="color: black;">首要</span>说一下普通账号和蓝V账号的区别，蓝V认证是针对企业的，<span style="color: black;">必须</span>营业执照去认证，而普通的账号<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>的个人号，两者从流量<span style="color: black;">方向</span><span style="color: black;">来讲</span>流量权重都是<span style="color: black;">同样</span>的，一个新号刚<span style="color: black;">起始</span><span style="color: black;">亦</span>都是200-500的<span style="color: black;">基本</span>流量；</span><span style="color: black;">但蓝V发营销性质的内容会<span style="color: black;">更易</span>过审，并且平台<span style="color: black;">针对</span>蓝V号的<span style="color: black;">包涵</span>度会更强，<span style="color: black;">针对</span>买家<span style="color: black;">来讲</span>，你加了蓝V，昵<span style="color: black;">叫作</span>下方<span style="color: black;">表示</span>了<span style="color: black;">机构</span>的全名，<span style="color: black;">能够</span><span style="color: black;">增多</span>买家的一个信任度，蓝V适合线下门店、工厂或以<span style="color: black;">机构</span>的形式展现，而普通账号适合达人。</span><strong style="color: blue;"><span style="color: black;">那<span style="color: black;">详细</span><span style="color: black;">怎样</span>开通蓝V？</span></strong><span style="color: black;">两种<span style="color: black;">办法</span>：</span><span style="color: black;">第1种：常规付费600元认证操作路径：我&gt;三条杠&gt;创作者服务中心&gt;官方认证&gt;企业认证&gt;<span style="color: black;">起始</span>认证&gt;填写资料</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第2种：<span style="color: black;">倘若</span>你开通了feed账户，将会有一个免费认证蓝V号的名额，路径：导航栏-工具-绑定账户-认证抖音号-免费认证；<span style="color: black;">非常多</span>人都不<span style="color: black;">晓得</span><span style="color: black;">这儿</span>还能免费认证，被服务商坑...</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">&nbsp;02&nbsp;</strong></span><span style="color: black;"><strong style="color: blue;">&nbsp;团队配置&nbsp;&nbsp;</strong></span></h1><span style="color: black;">咱们做直播带货的门槛相较于图文时代的传统电商是要高的，<span style="color: black;">不可</span>靠单打独斗，得<span style="color: black;">必须</span>团队协作，<span style="color: black;">重点</span>分两个方向来讲，一个是达人模式应该<span style="color: black;">怎么样</span>配置团队，一个是商家模式应该<span style="color: black;">怎么样</span>配置团队；</span><span style="color: black;">达人模式<span style="color: black;">能够</span>理解为自己<span style="color: black;">无</span>货源，<span style="color: black;">重点</span>是帮商家带货，带精选联盟里的货，偏个人；而商家模式是自己有<span style="color: black;">制品</span>，有品牌，去抖音上开店，卖自己的货，偏企业；</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">1、达人模式</strong></span></h2><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">日前</span><span style="color: black;">便是</span>这个模式，<span style="color: black;">经过</span>选品来组货，替商家带货，<span style="color: black;">咱们</span>赚取佣金，所有的售后统一由厂家来处理，你只管卖就行，这个模式适合个人想要去做抖音直播的<span style="color: black;">伴侣</span>，刚<span style="color: black;">起始</span>做的最低团队配置<span style="color: black;">不可</span><span style="color: black;">小于</span>两个人，主播+运营；</span><span style="color: black;">下图是达人模式比较成熟的一个团队配置，但仅供参考，初期<span style="color: black;">意见</span>先2个人干起来，后续在结合<span style="color: black;">自己</span><span style="color: black;">状况</span>去招人配置就行。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2、商家模式</strong></span></h2><span style="color: black;">2021年将会有<span style="color: black;">海量</span>的商家入驻抖音，<span style="color: black;">此刻</span><span style="color: black;">大众</span>都在聊品牌自播这件事，的确，今年会是商家自播的红利期。</span><span style="color: black;">从毛利结构来看，自播<span style="color: black;">无</span>坑位费和佣金，<span style="color: black;">这般</span>的利润结构更健康；从<span style="color: black;">掌控</span>度来看，自播的核心不是孵化达人，而是卖出去东西，<span style="color: black;">因此呢</span>主播是可控的，<span style="color: black;">况且</span>是流水的；从闭环的<span style="color: black;">长时间</span><span style="color: black;">方向</span>来看，品牌自播<span style="color: black;">能够</span>直接灌溉到自己的店铺DSR<span style="color: black;">亦</span>好，灌溉到自己的蓝V 矩阵<span style="color: black;">亦</span>好， 都是自己的资产，而不是别人的。</span><span style="color: black;">关于商家模式的团队配置，老板们<span style="color: black;">能够</span>参考下方架构图来搭建自己的团队（</span><span style="color: black;">ps：点击<span style="color: black;">照片</span>放大查看</span><span style="color: black;">）</span><strong style="color: blue;"><span style="color: black;">1.新手期商家：</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">2.发展型商家：</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">3.成熟型商家：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">4.明星团队商家：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">&nbsp;03&nbsp;</strong></span><span style="color: black;"><strong style="color: blue;">&nbsp;直播间搭建&nbsp;&nbsp;</strong></span><span style="color: black;">相信<span style="color: black;">大众</span>对人货场的概念早<span style="color: black;">已然</span>耳熟能详了吧，这部分就讲场域搭建，一个好的直播间搭建能给<span style="color: black;">咱们</span>直播<span style="color: black;">提高</span>300%的直播效果，<span style="color: black;">但<span style="color: black;">咱们</span>刚<span style="color: black;">起始</span>需不<span style="color: black;">必须</span>为了直播，专门去搭建一个<span style="color: black;">豪气</span>直播间呢？</span></span><span style="color: black;">你要<span style="color: black;">晓得</span>，<span style="color: black;">哪些</span>直播设备，直播间装修七七八八下来一砸<span style="color: black;">便是</span>好几十万，并且<span style="color: black;">针对</span>一个刚入行的新手<span style="color: black;">来讲</span>，被坑的几率太大了。</span><span style="color: black;">那<span style="color: black;">针对</span><span style="color: black;">咱们</span>新手<span style="color: black;">来讲</span>，搭建直播间<span style="color: black;">必定</span>要量力而行，应该怎么去低成本的搭建直播间？大致<span style="color: black;">能够</span>分为3个方面：</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、环境<span style="color: black;">选取</span>和<span style="color: black;">部署</span></span></strong></span></h2><span style="color: black;">直播间的环境最好是一处独立、安静的空间，面积足够<span style="color: black;">就可</span>，<span style="color: black;">能够</span><span style="color: black;">按照</span>自己售卖的<span style="color: black;">制品</span>去做<span style="color: black;">选取</span>面积<span style="color: black;">体积</span>，<span style="color: black;">例如</span>你做服装可能<span style="color: black;">必须</span>的场地会大<span style="color: black;">有些</span>，你做家居可能小一点就够了；</span><span style="color: black;"><span style="color: black;">能够</span>是自己的办公室、家里的房间、店铺的隔间、或外面去租场地……不<span style="color: black;">意见</span>在周边存在噪音干扰的<span style="color: black;">地区</span>直播。</span><strong style="color: blue;"><span style="color: black;">直播间<span style="color: black;">怎样</span><span style="color: black;">部署</span>？</span></strong><span style="color: black;"><span style="color: black;">咱们</span>在购买设备、道具，以及装修<span style="color: black;">部署</span>直播间之前，<span style="color: black;">必须</span>对直播间进行一个全局的规划，<span style="color: black;">区别</span>的<span style="color: black;">制品</span><span style="color: black;">针对</span>所<span style="color: black;">必须</span>的直播间场景都不<span style="color: black;">同样</span>，<span style="color: black;">因此</span>，我<span style="color: black;">意见</span>优先参考同行的直播间风格去搭。</span><span style="color: black;">几种<span style="color: black;">平常</span>直播间展示类型：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>这几个重点：</span><strong style="color: blue;"><span style="color: black;">1.背景</span></strong><span style="color: black;">直播间的背景最好是纯色，但不<span style="color: black;">意见</span>是一堵大白墙，<span style="color: black;">由于</span><span style="color: black;">咱们</span>直播间的灯光打得都会比较亮，<span style="color: black;">倘若</span>是纯白色容易反光，灯光直射在墙面会直射在观众眼睛里，<span style="color: black;">长期</span>看你直播的人会视觉疲劳；</span><span style="color: black;"><span style="color: black;">意见</span>直播背景墙的颜色是深灰色或浅棕色，<span style="color: black;">这般</span>的颜色会比较<span style="color: black;">明显</span>主播，<span style="color: black;">能够</span>在网上买墙纸来贴，成本不高，尽量不要在背景墙上搞太多花里胡哨的的东西，那样给人的感觉太low，<span style="color: black;">亦</span>会容易分散用户的<span style="color: black;">重视</span>力，当然，<span style="color: black;">亦</span>要<span style="color: black;">按照</span>售卖<span style="color: black;">区别</span>的<span style="color: black;">制品</span>布局不<span style="color: black;">同样</span>的背景，服装、鞋包、零食等场景；</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2.灯光</span></strong><span style="color: black;">直播的灯光和背景墙的颜色<span style="color: black;">必定</span>要匹配，顶灯灯光足把场景照亮，<span style="color: black;">上下</span>灯光负责<span style="color: black;">增多</span><span style="color: black;">名人</span>和<span style="color: black;">制品</span>的立体感，卖什么<span style="color: black;">制品</span>，打什么样的灯的配置，例如圆形灯更柔和，光线更散，不懂灯光设备，<span style="color: black;">意见</span>直接找天猫店铺客服，多问几家。</span><span style="color: black;"><span style="color: black;">倘若</span>你是实体店，<span style="color: black;">通常</span>上面装一个顶灯和照货架的射灯就行了，大部分实体店装修就具备这些灯光，不<span style="color: black;">必须</span>重新再装修花钱装灯。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">3.道具</span></strong><span style="color: black;">常用的道<span style="color: black;">拥有</span>：KT版/窗帘，摆放<span style="color: black;">制品</span>的货架，多台手机，让主播看互动评论，或则抽奖<span style="color: black;">运用</span>；</span><span style="color: black;">制造氛围的道<span style="color: black;">拥有</span>：小黑板、秒表、计算器、鼓、ipad或则电脑屏幕，屏幕够大，打开<span style="color: black;">制品</span>或则淘宝网站看到<span style="color: black;">实质</span>售卖价格多少，让粉丝有对比<span style="color: black;">心理</span>；</span><span style="color: black;">主题道具：服装的衣架、鞋包的专用田子形货架、衣服展示的圆形站台、生鲜零食的电煮锅，要一眼就能看出你是卖什么的。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">4.直播间的<span style="color: black;">制品</span><span style="color: black;">摆列</span></span></strong><span style="color: black;">关于<span style="color: black;">制品</span>的<span style="color: black;">摆列</span>以及摆放，<span style="color: black;">由于</span><span style="color: black;">每一个</span>类目都不是不<span style="color: black;">同样</span>，<span style="color: black;">意见</span>先参考同行是怎么摆放的。</span><span style="color: black;"><span style="color: black;">例如</span>：护肤品大牌放在显眼位置，让粉丝1米抢；零食的要<span style="color: black;">非常多</span><span style="color: black;">非常多</span>的样子，看起来<span style="color: black;">制品</span>丰富，分量十足；工厂的直接展示库存在后面，<span style="color: black;">暗示</span>真的是工厂，价格实惠有<span style="color: black;">保准</span>；实体门店，有品牌的多展示品牌LOGO。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、直播设备<span style="color: black;">名单</span></span></strong></span></h2><span style="color: black;">刚接触直播，设备<span style="color: black;">不消</span>太<span style="color: black;">繁杂</span>，你只<span style="color: black;">必须</span>这些设备就行了，其他的咱<span style="color: black;">不必</span>去花冤枉钱，直播有两种方式，一种是手机直播，一种是电脑直播。</span><strong style="color: blue;"><span style="color: black;">先说手机直播设备：</span></strong><span style="color: black;">1.一台用于直播的手机。<span style="color: black;">意见</span><span style="color: black;">选取</span>苹果7以上版本的手机，或华为mate系列和P系列，<span style="color: black;">咱们</span>测试下来苹果手机清晰度会更好，还能用来拍视频，<span style="color: black;">倘若</span>想降低成本<span style="color: black;">能够</span>到转转或闲鱼买二手的，有预算<span style="color: black;">意见</span>直接官网买。</span><span style="color: black;">2.双头领麦。主副播各一个麦克风，<span style="color: black;">否则</span>会<span style="color: black;">显现</span>主播距离手机过远，<span style="color: black;">引起</span>声音太小，观众听不清晰，观看直播体验<span style="color: black;">欠好</span>；对了<span style="color: black;">倘若</span>是苹果手机还得<span style="color: black;">必须</span>一个转接头；</span><span style="color: black;">3.手机支架，美颜灯。手机支架<span style="color: black;">通常</span>是和美颜灯连在<span style="color: black;">一块</span>的，<span style="color: black;">亦</span>有<span style="color: black;">掰开</span>的，<span style="color: black;">而后</span>有放在桌面上的支架，<span style="color: black;">亦</span>有放在地上的长支架，<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的直播类型去<span style="color: black;">选取</span>，<span style="color: black;">例如</span>你是半<span style="color: black;">没</span>人直播就<span style="color: black;">能够</span>选桌面的短支架，全身景直播就<span style="color: black;">能够</span><span style="color: black;">选取</span>长的。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">电脑直播设备<span style="color: black;">名单</span>：</span></strong><span style="color: black;">1.摄像头。摄像头是<span style="color: black;">直播间的摄像的设备，<span style="color: black;">最少</span>要满足3个<span style="color: black;">需求</span>：</span><span style="color: black;">高清、<span style="color: black;">安稳</span>、低延迟</span><span style="color: black;">。<span style="color: black;">这般</span><span style="color: black;">才可</span>在直播时呈现较完美的画面，<span style="color: black;">倘若</span>要高配的就<span style="color: black;">选取</span>索尼，性价比就用罗技的摄像头。</span></span><span style="color: black;">2.电脑。<span style="color: black;">倘若</span>不懂组装电脑，购买品牌机就<span style="color: black;">能够</span>。配置：<strong style="color: blue;"><span style="color: black;">通常</span>CPU i5以上</strong>，最好是i7，内存8G、独立显卡和声卡，其他的没什么<span style="color: black;">需求</span>。</span><span style="color: black;">3.声卡+麦克风。声卡<span style="color: black;">重点</span>是链接电脑，<span style="color: black;">选取</span>上<span style="color: black;">能够</span>多咨询几家对比；</span><span style="color: black;">麦克风<span style="color: black;">重点</span>分为两种：电容麦、动圈麦，不<span style="color: black;">必须</span><span style="color: black;">仔细</span>区分两者区别，只<span style="color: black;">必须</span>记住：室内用电容麦，室外用动圈麦，<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span><span style="color: black;">选取</span><span style="color: black;">就可</span>。</span><span style="color: black;">4.手机支架。手机支架的种类非常多，有多个机位（手机+声卡+麦克风+补光灯）一体的，<span style="color: black;">亦</span>有<span style="color: black;">掰开</span>单个独立的，有落地的、台式的等等。<span style="color: black;">按照</span>自己的需求<span style="color: black;">选取</span><span style="color: black;">就可</span>，重点<span style="color: black;">思虑</span>的是稳定性、不占空间<span style="color: black;">就可</span>。</span><span style="color: black;">5.直播灯光。一套完整的<span style="color: black;">基本</span>灯光设备，<span style="color: black;">通常</span><span style="color: black;">是由于</span>环境灯、主灯、补光灯和辅助背景灯<span style="color: black;">构成</span>。环境灯<span style="color: black;">刚才</span>上面说过，就不在赘述了，<span style="color: black;">重点</span>是是让<span style="color: black;">全部</span>直播间有亮度，而不是局部亮。</span><span style="color: black;"><span style="color: black;">而后</span>是设备灯，主光源<span style="color: black;">意见</span><span style="color: black;">运用</span>球形灯，因为球形灯打出来的光足够柔和，以显色度96%以上为佳。</span><span style="color: black;">补光灯<span style="color: black;">通常</span>都是侧面45度打光，<span style="color: black;">不可</span>直接打，<span style="color: black;">亦</span><span style="color: black;">不可</span>后面打。<span style="color: black;">重点</span>是为了让画面更柔和，主播的皮肤看起来有光泽、细腻。<span style="color: black;">此刻</span><span style="color: black;">非常多</span>直播间在<span style="color: black;">运用</span>的，都是主播专用的圆圈补光灯，既能补光又能柔光。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、直播间调试</span></strong></span></h2><span style="color: black;">1、<span style="color: black;">首要</span>在开播前<span style="color: black;">瞧瞧</span>光线<span style="color: black;">是不是</span>充足，<span style="color: black;">暗影</span><span style="color: black;">是不是</span>太<span style="color: black;">显著</span>，暗角是否<span style="color: black;">太多</span>，<span style="color: black;">方向</span><span style="color: black;">选取</span>更好看的，模特身材<span style="color: black;">是不是</span>展示完美，<span style="color: black;">制品</span><span style="color: black;">是不是</span>又展示空间，例如鞋子、衣服、<span style="color: black;">打扮</span>品，场景<span style="color: black;">是不是</span>符合售卖的<span style="color: black;">制品</span>格调，网络上行速度<span style="color: black;">是不是</span>顺畅。</span><span style="color: black;">2、打光的技巧，三点布光：<strong style="color: blue;">主体光、背景光、辅助光</strong></span><span style="color: black;">主</span><span style="color: black;">体光：</span><span style="color: black;">直接在对象前方，<span style="color: black;">重点</span>是为了来照亮场景种的<span style="color: black;">重点</span>对象于其周五区域</span><span style="color: black;">辅助光：</span><span style="color: black;"><span style="color: black;">增多</span>主体的层次间的亮暗对比</span><span style="color: black;">背景光：</span><span style="color: black;"><span style="color: black;">增多</span>背景的亮度，从而衬托主体，并使主体对象与背景相分离。</span><span style="color: black;"><span style="color: black;">通常</span>使</span><span style="color: black;">泛光灯，亮度宜暗不可太亮，反正<span style="color: black;">便是</span>让背景和对象之间有层次感；</span><span style="color: black;"><strong style="color: blue;">最后，在讲几个<span style="color: black;">平常</span>问题：</strong></span><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">怎样</span>用巨量百应添加橱窗商品？</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">怎样</span>用巨量百应添加商品到直播间购物车？</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">怎样</span>查看直播数据？</span></strong><span style="color: black;">手机端查看路径：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">电脑端查看路径：</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">4.开播前怎么设置？</strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">5.直播中福袋在哪发？</strong></span><span style="color: black;">点击下面的“玩”-福袋-设置抖币红包或实物福袋，看下方视频教程

m5k1umn 发表于 2024-10-5 12:02:07

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wrjc1hod 发表于 2024-11-14 08:35:20

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