视频号运营从入门到精通:内容运营、脚本写作与快速变现
<span style="color: black;">茶以悦己,茶以贵人。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/dwSEWiau72tgDLw4A4Z4mpmXic27rdtqMg5iazyoaicGP4hTnznkGteN1ED4mgMYV00SiaZlLXKKHU45XfZIxf8DETw/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号是天然的流量工具,自带<span style="color: black;">商场</span>属性。说起做短视频的技巧,<span style="color: black;">非常多</span>人会教你<span style="color: black;">有些</span>运营的技巧,本书不仅介绍内容运营,还介绍直播带货、脚本写作等核心技巧,尤其是<span style="color: black;">怎样</span>撰写短视频脚本、<span style="color: black;">怎样</span>制造爆款内容,带领<span style="color: black;">大众</span>更好地玩转视频号,实现快速变现。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/6ELHBwdkrFickImzkZkQPwnE5EGumCnCTb8MwURhASialINR1km1HLliatHsTl4tOicdZcqxn83p4t6Zhn4zHiaWXsw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击上面小程序购书及查阅详情</span><span style="color: black;">书名:视频号运营从入门到精通:</span><span style="color: black;">内容运营、脚本写作与快速变现</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目录</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前言</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">上篇 视频号运营与<span style="color: black;">公众</span>心理分析</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1章 最后的互联网红利,你是幸运儿吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1 短视频4.0时代正式开启</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1.1 短内容时代来临</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1.2 短内容时代<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1.3 视频号心得体会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1.4 <span style="color: black;">为何</span>要做视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2 什么是视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.1 占据用户消费时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.2 重新认识视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.3 视频号的特征</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.4 视频号的势能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.5 视频号想要什么</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.6 公众号与视频号形成营销组合拳</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.7 视频号与公众号的联系与区别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第2章 搭建账号:<span style="color: black;">忽略</span>这三点,就算白干了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 别输在起跑线,名字<span style="color: black;">必要</span>自带流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2 “别人家的简介”是怎么写出来的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2.1 个人IP类简介的写法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2.2 企业品牌类简介的写法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3 你的头像,让人眼前一亮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3.1 头像设计的基本原则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3.2 头像设计的关键细节</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3.3 头像的五种类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3.4 关于头像的<span style="color: black;">重视</span>事项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第3章 新手拍短视频,先要<span style="color: black;">晓得</span>这些事</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1 这些关键指标,谁<span style="color: black;">忽略</span>谁就吃亏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.2 拍短视频<span style="color: black;">必须</span>很贵的设备吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.3 新人应该<span style="color: black;">选取</span><span style="color: black;">怎么样</span>的设备呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.4 拍摄与剪辑,三个软件就够了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.5 避坑指南:<span style="color: black;">哪些</span>年,我踩过的坑</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第4章 学会这些运营策略,<span style="color: black;">快速</span>扩大视频号影响力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1 打造爆款,<span style="color: black;">必要</span>先搞懂视频号的<span style="color: black;">举荐</span>模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1.1 社交传播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1.2 用户关注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1.3 算法<span style="color: black;">举荐</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 <span style="color: black;">为何</span>你的视频没人点赞?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2.1 手势引导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2.2 剪辑+点赞</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2.3 字幕暗示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2.4 文案引导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 <span style="color: black;">提高</span>阅读量,这五招就够了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3.1 经典语录型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3.2 长文案型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3.3 与读者互动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3.4 治愈型内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3.5 实用型内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4 适合新手的视频号涨粉技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4.1 视频内提示关注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4.2 主页引导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4.3 文案引导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.5 <span style="color: black;">为何</span>你的视频没人转发?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.5.1 激发用户共情</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.5.2 <span style="color: black;">微X</span>群扩散法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第5章 视频号<span style="color: black;">公众</span>心理分析(技巧篇)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.1 接收感官改变了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.2 短视频文案不要用晦涩难懂的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.3 用户的耳朵最<span style="color: black;">爱好</span>什么样的内容?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.4 学会联想,让你的作品“有点意思”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.5 你<span style="color: black;">晓得</span>吗?词语<span style="color: black;">亦</span>有<span style="color: black;">心情</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第6章 爆款短视频<span style="color: black;">公众</span>心理分析(思维篇)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.1 钩子思维—<span style="color: black;">怎样</span>下钩子,让用户不舍得划走</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.2 朴素思维—要接地气,不要用<span style="color: black;">高挑</span>上的专业词汇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.3 60分思维—脚本初稿,及格就好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">下篇 视频号脚本撰写与直播、私域变现</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第7章 视频号脚本详解——选题篇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.1 写脚本之前,你要清楚用户想看什么</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.2 爆款选题离不开热点,<span style="color: black;">把握</span><span style="color: black;">招数</span>就能事半功倍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.3 <span style="color: black;">为何</span>你总是想不出好选题?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.4 爆款选题万能模板</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第8章 视频号脚本详解——技巧实操篇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.1 标题心理学1:“黄金3秒”与用户视角</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.2 标题心理学2:用户对什么样的标题最买账?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.3 像写小说<span style="color: black;">同样</span>设计脚本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.4 <span style="color: black;">明显</span>“黄金3秒”的开场模板</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.5 爆款结构模板,帮你<span style="color: black;">快速</span>搭建脚本框架</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.6 虎头蛇尾可不行,精彩结尾<span style="color: black;">这般</span>写</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第9章 到底什么是私域?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.1 私域是什么?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.2 私域运营的三个<span style="color: black;">周期</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.3 <span style="color: black;">怎样</span>激活你的私域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.4 <span style="color: black;">制品</span>营销→IP营销→人性营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.5 <span style="color: black;">怎样</span>实现一对多成交?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.6 购买即结束,还是购买即<span style="color: black;">起始</span>?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第10章 <span style="color: black;">怎样</span>玩转<span style="color: black;">伴侣</span>圈?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.1 <span style="color: black;">伴侣</span>圈还能赚到钱吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.2 打造人设:<span style="color: black;">伴侣</span>圈的四种类型及发圈规则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.3 <span style="color: black;">伴侣</span>圈营销技法—三大支点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.4 <span style="color: black;">伴侣</span>圈营销技法—三个元素与三个关键动作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.5 <span style="color: black;">伴侣</span>圈营销技法—三个人性法则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.6 <span style="color: black;">伴侣</span>圈营销技法—三个布局</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第11章 直播带货——低成本变现的<span style="color: black;">奥密</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.1 3分钟带你<span style="color: black;">认识</span>视频号直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.2 新手<span style="color: black;">怎样</span>玩转视频号直播带货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.3 直播带货话术完全攻略—主播互动话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.4 直播带货话术完全攻略—<span style="color: black;">制品</span>介绍与开价话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.5 直播带货话术完全攻略—逼单话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.6 <span style="color: black;">选取</span>大于<span style="color: black;">奋斗</span>,视频号直播<span style="color: black;">怎样</span>选品?</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/6ELHBwdkrFickImzkZkQPwnE5EGumCnCTfBvxqHPCAm5RsncbaxeiatCZkDWNuwgtntaJFFwjztWSGYAYUXa6QkQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">下面这些<span style="color: black;">文案</span>都还不错,直接点击进入阅读:</span><a style="color: black;"><span style="color: black;">2023年度出版茶书<span style="color: black;">举荐</span>榜单</span></a><a style="color: black;"><span style="color: black;">茶老板书橱最醒目的十本书名录</span></a><a style="color: black;"><span style="color: black;">一个视野开阔</span></a>的茶人应该<span style="color: black;">晓得</span>的十本书名录<a style="color: black;"><span style="color: black;">茶学教材必读10本书名录</span></a><a style="color: black;"><span style="color: black;">北京大学《名家通识讲座书系》“十五讲”全52册</span></a><a style="color: black;"><span style="color: black;">刘仲华:中国茶叶<span style="color: black;">已然</span>迈向品牌化发展新时代</span></a><a style="color: black;"><span style="color: black;">王岳飞:原来茶馆行业自有一片广阔的天地</span></a><a style="color: black;"><span style="color: black;">茶品牌的丛林法则,你在<span style="color: black;">哪里</span>栖身?</span></a><a style="color: black;"><span style="color: black;">李卓澄:中国茶馆业的核心命题</span></a><a style="color: black;"><span style="color: black;">中国茶叶流通协会会长王庆:《2023中国茶叶行业发展报告》序言</span></a><a style="color: black;"><span style="color: black;">20</span></a>23茶业十大关键词出炉!<a style="color: black;"><span style="color: black;">经营茶,越读懂顾客越容易成功</span></a><a style="color: black;"><span style="color: black;">王旭烽“茶人四部曲”读后十三思</span></a><a style="color: black;"><span style="color: black;">《中国茶书》,中国历代茶书汇编校注</span></a><a style="color: black;"><span style="color: black;">屠幼英:“茶为万病之药”的现代阐释</span></a><a style="color: black;"><span style="color: black;">茶:一片树叶的传说与历史</span></a><a style="color: black;"><span style="color: black;">近代茶文献汇编(全三十六册)总目录</span></a><a style="color: black;"><span style="color: black;">《调饮师国家职业标准》发布</span></a><a style="color: black;"><span style="color: black;">中医<span style="color: black;">优良</span>治疗技术之《药茶》</span></a><a style="color: black;"><span style="color: black;">冯友兰:中国哲学简史</span></a><a style="color: black;"><span style="color: black;">怎么读复旦李辉教授的</span></a>“茶道经”?<span style="color: black;"><span style="color: black;">这儿有100本好茶书,都是精心筛选过的,欢迎各涉茶社会团体及企业购买正版茶书,用知识武装团队,发展茶文化茶科技茶产业,又上新了,</span><span style="color: black;">点击左下“阅读原文”提取~</span></span>
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