直播干货 | 大部分新主播都不晓得的话术技巧，告别尬聊
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播卖货这么火，你想不想<span style="color: black;">亦</span>开播?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你想不想让<span style="color: black;">更加多</span>人逛你的直播间？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客人逛直播间，像不像逛你的店？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在电商直播中<span style="color: black;">怎样</span>“说话”？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>说出连续有<span style="color: black;">道理</span>的话？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3edb0762ff5f405287ab77314727f04a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=POyA9DZeaQNYNTEenvDcspUKMDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">晓得</span>就来往下翻</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↓↓↓</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01、说出话</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/71b691275869492889e7ab83b99d813d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=JJgpuV8i%2B1YVUoqwqASXFX1r0UI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么叫会说话？和<span style="color: black;">伴侣</span>们侃大山可不叫会说话喔！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>怎么学着说出话来呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ 多练习，站在镜头前<span style="color: black;">必定</span>要自信，<span style="color: black;">能够</span>尝试用较<span style="color: black;">昂贵</span>的语气带动<span style="color: black;">心情</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ 多观看大头主播的直播，做些框架内容的总结；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ 做<span style="color: black;">有些</span>对象感的想象，想象你是在跟<span style="color: black;">伴侣</span>交流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02、说出连续的话</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/53e1dc7cae304751a3ee49245876ac74~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=jL3F6wS22tTrWoLbDBfCqWnsT9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>诊断自己说话<span style="color: black;">是不是</span>连续？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新人主播刚<span style="color: black;">起始</span>直播的时候，经常会<span style="color: black;">显现</span>“恩...”、“额...”、“<span style="color: black;">而后</span>...”...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">便是</span>说话不连续的表现啦。而<span style="color: black;">显现</span>这个<span style="color: black;">状况</span>的<span style="color: black;">原由</span>，是词穷和缺少语言<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>怎么说出连续的话呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ <span style="color: black;">增多</span>词汇<span style="color: black;">贮存</span>量，尤其是形容词和名词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ <span style="color: black;">尽可能</span>用精简的短句，语速<span style="color: black;">能够</span>适当慢些，给观众留些反应时间，学会提炼语句的重点；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ <span style="color: black;">熬炼</span>语言<span style="color: black;">规律</span>能力，<span style="color: black;">能够</span>用“三段论”<span style="color: black;">来讲</span>话：<span style="color: black;">举荐</span><span style="color: black;">原由</span>、<span style="color: black;">制品</span>优点、最后总结<span style="color: black;">能够</span>购买。<span style="color: black;">这般</span>一个<span style="color: black;">规律</span>下来，基本<span style="color: black;">能够</span>做一个完整的<span style="color: black;">制品</span>介绍啦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03、说出连续有<span style="color: black;">道理</span>的话</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ad35c8fe91564520a226e74358091aee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=wNMsMzORt%2FDvSici78cAR6YW0cI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些<span style="color: black;">朋友</span>总在不自觉地重复<span style="color: black;">没</span><span style="color: black;">道理</span>的话。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，前面说到“今天想<span style="color: black;">举荐</span>美食给<span style="color: black;">大众</span>”，后面又说“站在<span style="color: black;">这儿</span>是想给<span style="color: black;">大众</span><span style="color: black;">举荐</span>好吃的美食”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">车轱辘话来回说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>怎么样说话<span style="color: black;">才可</span>有<span style="color: black;">道理</span>，让观众离不开呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ <span style="color: black;">能够</span>预先准备几个<span style="color: black;">广泛</span>的问题，<span style="color: black;">例如</span>“毛衣起球”等，<span style="color: black;">而后</span>逐一解答，<span style="color: black;">这般</span>既<span style="color: black;">能够</span>逐步打消观众的疑虑，<span style="color: black;">亦</span>能将<span style="color: black;">制品</span>介绍完，不会<span style="color: black;">显现</span>重复说的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◇ <span style="color: black;">一样</span><span style="color: black;">能够</span>用上面<span style="color: black;">说到</span>的“三段论”<span style="color: black;">办法</span>。用因果关系<span style="color: black;">来讲</span>，<span style="color: black;">这般</span><span style="color: black;">能够</span>让观众跟着你的<span style="color: black;">规律</span>走，避免掉<span style="color: black;">海量</span><span style="color: black;">没</span><span style="color: black;">道理</span>的话语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04、开播怎么说</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e518fb8b6b5f4d82840977a288bb70a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=hFlkYzlYI%2FTX%2BwmQdjyDFylNC64%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我口才<span style="color: black;">欠好</span>，害怕直播？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我形象<span style="color: black;">欠好</span>，不敢直播？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你一天卖3000元;别人一天直播卖8000元，你要不要直播呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管你敢不敢，<span style="color: black;">已然</span>有人赚到钱了；不管你怕不怕，<span style="color: black;">已然</span>有人行动了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>非常幸运，<span style="color: black;">由于</span><span style="color: black;">大众</span>加入了有播平台！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开播话术——关注/点赞/分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间关注话术：频率<span style="color: black;">掌控</span>在3-5分钟一次</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：直播间人多的时候<span style="color: black;">能够</span>加快频率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>来<span style="color: black;">扮演</span>一下，不是念，不是朗诵，而是<span style="color: black;">扮演</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在直播<span style="color: black;">起始</span><span style="color: black;">周期</span>，和过程中，<span style="color: black;">必须</span><span style="color: black;">持续</span>的引导粉丝进行：关注、点赞、分享、评论等动作，<span style="color: black;">咱们</span>以关注和点赞为例，给<span style="color: black;">大众</span><span style="color: black;">供给</span><span style="color: black;">区别</span>的模版，只<span style="color: black;">必须</span>选出3句话，<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>句：2个模版</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、欢迎XX来到【xx店】的直播间，<span style="color: black;">爱好</span>主播的点个关注哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、欢迎宝宝们来到我的直播间，我是【xx店】老板娘，<span style="color: black;">期盼</span>宝宝们多多支持！多多捧场哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二句：5个模版</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、关注就像捡到宝，走过路过不要跑/点关注不迷路 主播带你上高速</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、加关注XXX，刷点赞,富<span style="color: black;">一辈子</span>/我是XXX,你值得关注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、点点关注 会变好看 发发评论 会变有钱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、点关注不迷路，一言不合刷礼物/关注点一点，钞票多一点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、关注走一走，活到99/点赞刷一刷，活到180/<span style="color: black;">爱好</span>叫做点关注，任性叫做刷点赞</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三句：2个模版</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、点击左上方关注“订阅”我，每次开播，自动提醒，福利优惠不<span style="color: black;">错失</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、点击右下角，免费小红心，给咱们直播间<span style="color: black;">增多</span>点儿人气！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">伴侣</span>们学到了吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这就跟客户到线下实体店，老板娘跟进店客户打招呼；你去饭馆吃饭，阿庆嫂给你打招呼；跟武林外传，老板娘佟湘玉给客户人打招呼是<span style="color: black;">同样</span>的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例，成品效果：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎XX来到【xx店】的直播间，<span style="color: black;">爱好</span>主播的点个关注哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>伸出来你发财的右手食指，跟我<span style="color: black;">一块</span>做，点击左上方关注“订阅”，每次开播，自动提醒，福利优惠不<span style="color: black;">错失</span>！再来，点击右下角，免费小红心，给咱们直播间<span style="color: black;">增多</span>点儿人气！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">增多</span>以下内容，会让你<span style="color: black;">显出</span>更加幽默有趣！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——（点亮点赞）万水千山总是情，点亮分享行不行！！！越点你会越<span style="color: black;">青年</span>！主播不要金不要银，只要你的小红心！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——（关注订阅）假如你不给我点关注 请把我的直播间推给有手的人 让<span style="color: black;">她们</span>来点关注（笑着说）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎新进来的宝宝，<span style="color: black;">无</span>关注的点个关注！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点一点，开心快乐到永远！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——（分享转发）<span style="color: black;">爱好</span>主播的请把我的<span style="color: black;">微X</span>/直播间，推给你身边<span style="color: black;">必须</span>的人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——（下单购物）假如（双十一/大促/儿童节）不<span style="color: black;">晓得</span>买什么车的小伙伴！求求你们来买我的购物车吧！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如生活<span style="color: black;">诈骗</span>了我 我<span style="color: black;">期盼</span>是论斤卖 <span style="color: black;">这般</span>我<span style="color: black;">能够</span>发笔小财（主播<span style="color: black;">饱满</span>的）<span style="color: black;">大众</span>点击左下角购物袋里面第X个宝贝是XXX</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7a2a29d38c01482eb2a3ff6b92a6334b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721541366&x-signature=oscTkcjZz2kZqMG1FtVGa%2FCq40E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05、结束怎么说</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">此刻</span>是<span style="color: black;">夜晚</span>7:10，主播还有20分钟就要下播去吃饭啦，非常感谢关注的宝宝和用下单买买买支持主播的宝宝们，谢谢<span style="color: black;">大众</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、主播还有20分钟就要下播了，非常感谢<span style="color: black;">大众</span>的<span style="color: black;">陪同</span>，今天和宝宝们<span style="color: black;">一块</span>很开心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天给<span style="color: black;">大众</span>分享到<span style="color: black;">这儿</span>啦，<span style="color: black;">每日</span>学习一点点，<span style="color: black;">把握</span>技巧多一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一起</span>学习，<span style="color: black;">一起</span>进步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>内容部分<span style="color: black;">源自</span>于网络，侵权联系删除，谢谢。</p>
你的话语如春风拂面，温暖了我的心房，真的很感谢。 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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