5ep9lzv 发表于 2024-7-20 08:07:45

从0-1教你学直播，连薇娅、李佳琪都在用的带货技巧


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/029efbe51a5b43cb9e911cb25895ae5b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721540984&amp;x-signature=uYofBYbCJtZfx1hLnKGrG6aVgFg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从过去的2019年来看，直播<span style="color: black;">已然</span>爆发出<span style="color: black;">咱们</span>难以想象的能力，今年的疫情<span style="color: black;">更加是</span>让<strong style="color: blue;">“万物皆可直播”</strong><span style="color: black;">作为</span>现实。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播电商，<span style="color: black;">已然</span><span style="color: black;">作为</span>电商发展的新趋势与新风口。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">做为</span>普通人入局直播，想要分得一杯羹，除了<span style="color: black;">持有</span><strong style="color: blue;">强大的决心和执行力</strong>，还需<span style="color: black;">把握</span><span style="color: black;">有些</span>直播的门道<span style="color: black;">才可</span>快速上手，今天跟<span style="color: black;">大众</span><span style="color: black;">一块</span>来总结<span style="color: black;">有些</span>直播的技巧和话术。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/03bff7d3d2fc45c4aa2e50e5a32ce4dc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721540984&amp;x-signature=o%2FzB2MiKBpZGy6laHf2%2BqhGRQHM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播间话术技巧</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">开场话术：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>是刚开播时的<span style="color: black;">有些</span>话术技巧</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 真诚的赞美粉丝，拉近距离；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 差异化，强调你的与众<span style="color: black;">区别</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 利用<span style="color: black;">制品</span>，好的<span style="color: black;">制品</span>会说话。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">促进转化率话术的三大技巧：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、激发购买欲望</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>描述在<span style="color: black;">各样</span>场景下<span style="color: black;">运用</span><span style="color: black;">制品</span>的感受，看到、听到、闻到、触到等感受，接着<span style="color: black;">能够</span>进行货比货的解说，竞品的弱点和<span style="color: black;">欠好</span>的体验，接着解说<span style="color: black;">咱们</span>的<span style="color: black;">优良</span>加上幸福的体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、快速赢得信任</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用普通人都懂的权威给自己背书，加上用<span style="color: black;">详细</span>的销量数据，好评率，回购率，来证明<span style="color: black;">制品</span>的畅销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、引导下单</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有吸引力的价格是关键，一边展示官方价<span style="color: black;">或</span>市场价，一边强调直播间的专享价，最后在配上限时限量的手法，提醒顾客数量有限，时间有限，<span style="color: black;">最后</span>达成交易。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">话术的组织思路和<span style="color: black;">熬炼</span>思路：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、组织思路</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 以<span style="color: black;">制品</span>为中心的思考<span style="color: black;">办法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 以营销为中心的思考<span style="color: black;">办法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 以顾客需求为中心的思考<span style="color: black;">办法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">熬炼</span>思路</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 说肯定的话</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 说真话，对顾客要坦白</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 只说三点，说多了就忘了</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 重复，但要在重复中变通</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、理性话术和感性话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 理性话术：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">偏重功能的介绍阐述，多说数据、多做分析、多看干货。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 感性话术：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">偏重情感交流，生活感知，多讲故事、多举案例、多打“良心讲”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span>类别<span style="color: black;">选取</span>适合的话术风格。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">怎样</span>找<span style="color: black;">专题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做直播<span style="color: black;">必定</span>要学会去找<span style="color: black;">专题</span>，<span style="color: black;">倘若</span>不<span style="color: black;">晓得</span>找什么<span style="color: black;">专题</span>，平时有空<span style="color: black;">能够</span>多<span style="color: black;">瞧瞧</span><span style="color: black;">资讯</span>，关心关心时事，与时俱进；多<span style="color: black;">瞧瞧</span>书，<span style="color: black;">能够</span>是幽默的，<span style="color: black;">亦</span><span style="color: black;">能够</span>是有文学气息的，<span style="color: black;">提高</span>你的知识<span style="color: black;">贮存</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/618c551885604c2a851d87f09e5806cb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721540984&amp;x-signature=yewBCQb02woDnHXSe%2FjW%2FuUxq7M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播<span style="color: black;">营销</span>话术举例</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1介绍话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“欢迎各位小伙伴们来到我的直播间，主播人美歌甜性格好，关注就像捡到宝，小伙伴们走过路过不要<span style="color: black;">错失</span>，<span style="color: black;">爱好</span>的宝宝在哪里？”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2欢迎话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“初来乍到，技术不高，手艺不妙，请多关照，亲爱的网友们，今天我命由你不由天，我就属于<span style="color: black;">漂亮</span>直播间”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3邀请关注话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“关注主播不迷路”、“刚进来的小伙伴<span style="color: black;">无</span>关注主播的点上面的关注哦“。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4邀请加入粉丝团话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“感谢<span style="color: black;">此刻</span>进来的100位观众，还没停吗？我<span style="color: black;">期盼</span><span style="color: black;">能够</span>达到150个，哇哦，200个人了。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5<span style="color: black;">制品</span>功能话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“<span style="color: black;">咱们</span>的版型<span style="color: black;">亦</span>是专业版师制版，符合宝宝的生长和体形，穿着非常的舒适。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6<span style="color: black;">制品</span>价格话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“这次活动的力度真的很大，您<span style="color: black;">能够</span>再加一套的，很划算，<span style="color: black;">错失</span>真的很可惜。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7<span style="color: black;">制品</span>质量话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如："<span style="color: black;">咱们</span>的衣服是都是<span style="color: black;">无</span>加任何添加剂的，对<span style="color: black;">孩儿</span>的皮肤不会产生任何刺激，请<span style="color: black;">安心</span>购买<span style="color: black;">运用</span>。"</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8<span style="color: black;">制品</span>质价值话术</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：“感谢你的认可，这款确实很受客户<span style="color: black;">爱好</span>的，<span style="color: black;">况且</span>物超所值，这次优惠太难得了，<span style="color: black;">必定</span>抓住机会啊！”</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f3dd46d60bec42599343f92e6611661b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721540984&amp;x-signature=9xRXBqV2okXuX0qPuEuAEZlRWlg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播过程<span style="color: black;">重视</span>事项</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">少卖货、多互动</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一场直播下来，<span style="color: black;">不可</span>全场直播都是在带货，只讲<span style="color: black;">制品</span>。直播间前期人气少，就<span style="color: black;">尽可能</span>多互动，多分享有意思的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">展示你的专业度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是买东西、学习还是接收信息，<span style="color: black;">咱们</span><span style="color: black;">常常</span>都会更相信专业人士的<span style="color: black;">意见</span>；<span style="color: black;">因此</span>，对售卖的商品<span style="color: black;">必定</span>要多提前<span style="color: black;">认识</span>它的功能、<span style="color: black;">特殊</span>、品牌故事等，把你<span style="color: black;">晓得</span>的分享给<span style="color: black;">大众</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抽奖、送福利</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播过程中为了<span style="color: black;">第1</span>时间留住<span style="color: black;">咱们</span>的用户，勾起用户的好感，<span style="color: black;">能够</span>开场来个抽奖，并<span style="color: black;">通知</span>发布福利开奖时间，以此留住用户。<span style="color: black;">亦</span><span style="color: black;">能够</span>直播过程<span style="color: black;">通知</span>直播过程会不<span style="color: black;">按时</span>举行抽奖活动，奖品内容等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">创立</span>信任感</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>观众在购买商品时会犹豫不决，<span style="color: black;">那样</span><span style="color: black;">做为</span>主播，<span style="color: black;">能够</span>直接点出可能<span style="color: black;">显现</span>的顾虑并给出<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">例如</span>：<span style="color: black;">制品</span>质量、售后、价格等问题，让用户感觉被<span style="color: black;">注重</span>，<span style="color: black;">加强</span>信任感！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a3e47fecb0774195ba7ba07dcab856f7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721540984&amp;x-signature=kv2bzWDPvQyAXxe8Rh7MkHAASuY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今日总结：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从一个新手到优秀的主播，除了多去尝试开直播，还<span style="color: black;">必须</span><span style="color: black;">持续</span>地去总结经验和学习理论知识，把经验和理论相互融合。<span style="color: black;">能够</span>把<span style="color: black;">有些</span>优秀大主播们的直播间语录搜集、整理和套用，慢慢你就会有语感<span style="color: black;">持有</span>自己创造的能力。</p>




4zhvml8 发表于 2024-8-31 04:53:12

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

AventurineLe 发表于 2024-9-9 18:17:56

我们有着相似的经历，你的感受我深有体会。

4zhvml8 发表于 2024-10-3 18:10:13

谢谢、感谢、感恩、辛苦了、有你真好等。
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