快来直播：新手主播必学，教你从零初始做直播带货
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从去年<span style="color: black;">起始</span>，“直播带货”<span style="color: black;">作为</span>中国独特的消费形式，<span style="color: black;">亦</span><span style="color: black;">作为</span>各行各业追逐的重点。<span style="color: black;">没</span>论是企业还是个人，大批人群<span style="color: black;">起始</span>涌入主播行业想要分一杯羹，<span style="color: black;">然则</span>真正进入直播行业之后才<span style="color: black;">发掘</span>，“直播带货”并<span style="color: black;">无</span>想象中的<span style="color: black;">那样</span>容易。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2fb46478885d4e8097ada00d61d79ee0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539035&x-signature=pWPKghXtd5w4OgOcqTcQ911Hf9I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>不少新手主播<span style="color: black;">来讲</span>，看着别人的直播间热闹的人声鼎沸，而自己的直播间却是冷冷清清，<span style="color: black;">难免</span>产生<span style="color: black;">可疑</span>，自己<span style="color: black;">是不是</span>是做直播的料？<span style="color: black;">那样</span>，新手主播该<span style="color: black;">怎样</span>做？应该具备<span style="color: black;">那些</span>聊天技巧呢？今天，就和<span style="color: black;">大众</span><span style="color: black;">一块</span>聊聊，新手主播<span style="color: black;">必须</span>的聊天话术，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">怎样</span>开场白？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）一场直播之中，开场白是很重要的，当别人进入你的直播间以后，<span style="color: black;">倘若</span>主播能够<span style="color: black;">即时</span>与之互动，主动问好，粉丝会感觉自己受到了<span style="color: black;">注重</span>，<span style="color: black;">倘若</span>进入直播间之后，主播爱答<span style="color: black;">不睬</span>的，可能大多粉丝就会看一眼就离开了，<span style="color: black;">因此</span>，当有新粉丝进入直播间，主播<span style="color: black;">必定</span>要主动与之互动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）开场语言<span style="color: black;">不可</span>很生硬，要<span style="color: black;">始终</span>有<span style="color: black;">专题</span>聊下去，<span style="color: black;">能够</span>的话，尽可能的读出进入直播间粉丝的ID（用户少的<span style="color: black;">状况</span>下），<span style="color: black;">而后</span><span style="color: black;">能够</span>结合<span style="color: black;">有些</span>当下热点，介绍一下自己的才艺<span style="color: black;">或</span><span style="color: black;">大众</span>感兴趣的<span style="color: black;">专题</span>等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）用问句引导<span style="color: black;">专题</span>，当你与粉丝互动的时候，要<span style="color: black;">尽可能</span>避免把<span style="color: black;">专题</span>聊死，<span style="color: black;">亦</span>不要<span style="color: black;">显现</span>尬聊，<span style="color: black;">或</span>将自己觉得近期有趣的<span style="color: black;">或</span><span style="color: black;">没</span>聊的事情去和粉丝聊起来，<span style="color: black;">倘若</span>粉丝说了一个<span style="color: black;">专题</span>，<span style="color: black;">例如</span>今天说吃了什么很好吃，<span style="color: black;">那样</span>主播<span style="color: black;">能够</span>说，自己<span style="color: black;">亦</span>吃过，确实不错，<span style="color: black;">能够</span>追问回去，给粉丝留一个<span style="color: black;">专题</span>，<span style="color: black;">这般</span>一来一回，直播间互动频率就高了，<span style="color: black;">亦</span>就会热闹起来了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）主播要学会运用幽默和热情，幽默感<span style="color: black;">能够</span><span style="color: black;">提高</span>直播间活跃度，而热情<span style="color: black;">能够</span>留住人，<span style="color: black;">非常多</span>主播最<span style="color: black;">起始</span><span style="color: black;">无</span><span style="color: black;">专题</span><span style="color: black;">那样</span>这个时候平时就要多<span style="color: black;">累积</span><span style="color: black;">有些</span>段子和故事，<span style="color: black;">由于</span><span style="color: black;">这般</span>，<span style="color: black;">能够</span>提起别人的兴趣，<span style="color: black;">针对</span>氛围和语调<span style="color: black;">亦</span>要有把控。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）主播要尽可能的形成自己独特的语言风格，<span style="color: black;">例如</span>“老铁”，<span style="color: black;">便是</span>很强的东奔语言风格，<span style="color: black;">针对</span>陌生人<span style="color: black;">来讲</span>，一个<span style="color: black;">持有</span>特殊属性的语言风格，<span style="color: black;">能够</span>让人快速记住你，从最<span style="color: black;">起始</span>就要着重去塑造自己的特殊属性，<span style="color: black;">亦</span><span style="color: black;">便是</span>自己的风格标签。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">提高</span>语言<span style="color: black;">规律</span>能力</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）在直播间里，粉丝是<span style="color: black;">始终</span>要听主播说话的，<span style="color: black;">倘若</span>主播说话<span style="color: black;">无</span><span style="color: black;">规律</span>性，缺乏层次感的话，粉丝会很难受，<span style="color: black;">况且</span>会感觉很烦躁，<span style="color: black;">因此</span>，在直播前，主播应该准备<span style="color: black;">有些</span><span style="color: black;">专题</span><span style="color: black;">或</span>故事，<span style="color: black;">这般</span>即<span style="color: black;">能够</span>调动用户的热情，还能激发<span style="color: black;">她们</span>的互动性，有参与感的直播，可能才是一场比较成功的直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、在直播间<span style="color: black;">咱们</span>经常看到<span style="color: black;">有些</span>主播，经常会带<span style="color: black;">有些</span>毫<span style="color: black;">没</span><span style="color: black;">道理</span>的口头禅，其实<span style="color: black;">倘若</span>是行上文<span style="color: black;">说到</span>的记忆点，<span style="color: black;">例如</span>像李佳琦，一说，所有女生，这类的<span style="color: black;">拥有</span>识别性的效果还好，<span style="color: black;">然则</span><span style="color: black;">显现</span>，例如：恩...”、“额...”、“<span style="color: black;">而后</span>...”等等，其实是<span style="color: black;">由于</span>主播词穷<span style="color: black;">或</span>缺少语言<span style="color: black;">规律</span>。<span style="color: black;">这般</span>直播间的用户听着就会<span style="color: black;">尤其</span>的难受<span style="color: black;">况且</span>失去停留在直播间的耐性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">有效</span>成交话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">针对</span>成交直播带货话术<span style="color: black;">来讲</span>，核心要点有2个：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）打消顾虑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>薇娅在<span style="color: black;">举荐</span><span style="color: black;">制品</span>时，经常会讲<span style="color: black;">有些</span>家人、工作人员的亲身<span style="color: black;">运用</span>过的经历；<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">提高</span>用户的信任度，从而<span style="color: black;">创立</span>信任感，还会在直播间展示自己的淘宝购买订单，证明某款产品是“自用款”，且为重复购买的<span style="color: black;">制品</span>。这些看似不经意的动作，其实都暗藏心机——以此打消观众对<span style="color: black;">制品</span>的顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">要求</span><span style="color: black;">准许</span>的话，<span style="color: black;">必定</span>要在直播间现场试用<span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">按照</span>真实的<span style="color: black;">运用</span>效果分享<span style="color: black;">运用</span>体验，验证<span style="color: black;">制品</span>的功效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>才有足够的说服力，证明你是真的在用，<span style="color: black;">况且</span>是自己觉得<span style="color: black;">制品</span>好，<span style="color: black;">才可</span>让你的粉丝信服你，买你的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，还要在<span style="color: black;">运用</span>的过程中<span style="color: black;">熟悉</span>的讲述出<span style="color: black;">制品</span>的<span style="color: black;">运用</span>需求和购买需求，启发用户的购买欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）价格尖叫</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾名思义，<span style="color: black;">便是</span>要在<span style="color: black;">制品</span>价格上有<span style="color: black;">必定</span>的优惠，<span style="color: black;">咱们</span>在购物时经常会<span style="color: black;">发掘</span>这些现象：某商品零售价为29元，<span style="color: black;">实质</span>却仅售19元；商家经常划掉原标价，<span style="color: black;">而后</span>再写一个优惠价；实体小商铺<span style="color: black;">爱好</span>开一个高价等<span style="color: black;">咱们</span>还价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者其实并不真的是为商品的成本付费，他是为商品的价值感而付费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">有效</span>催单话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">催单直播带货话术的关键<span style="color: black;">便是</span>：营造抢购的氛围，给消费者发出行动指令！让观众认为，<span style="color: black;">此刻</span>不买，就再<span style="color: black;">亦</span>买不到这么便宜的了，<span style="color: black;">此刻</span>不买就<span style="color: black;">无</span>机会了，让<span style="color: black;">她们</span>产生紧迫感，<span style="color: black;">而后</span>快速下单！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）重复强调<span style="color: black;">制品</span>效果和价格<span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>薇娅在卖一款衣服时，就会<span style="color: black;">始终</span>强调，“<span style="color: black;">不消</span>想，直接拍，上身效果<span style="color: black;">必定</span>棒，<span style="color: black;">况且</span><span style="color: black;">仅有</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>有<span style="color: black;">这般</span>的价格，往后只会越来越贵”。<span style="color: black;">持续</span>重复强调直播间的价格<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">持续</span>提醒用户限时限量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反复用“倒计时”、“还剩最后XX件”、“马上就没了”等类似方式督促用户马上下单。营造时间紧迫、再不买就没（亏）了的抢购氛围。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，直播卖货<span style="color: black;">便是</span><span style="color: black;">需求</span>主播要<span style="color: black;">快速</span>与各种各样的陌生人搭上话，并且快速打破社交聊天中的尴尬局面，拉近与粉丝的心理距离，在聊天中巧妙的穿插<span style="color: black;">制品</span>售卖，<span style="color: black;">熟悉</span>的讲述<span style="color: black;">制品</span>的特点和卖点，快速打消粉丝的购买顾虑，<span style="color: black;">最后</span>实现成交，<span style="color: black;">针对</span>新手主播<span style="color: black;">来讲</span>，平时多学、多看、多说、多做，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">火速</span>完成过渡，毕竟<span style="color: black;">日前</span><span style="color: black;">更加多</span>的是在打时差，谁快，谁更快，谁<span style="color: black;">能够</span>更好的抓住直播带货的这波红利，就<span style="color: black;">能够</span>更早的完成转型过渡。</p>
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