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5ep9lzv 发表于 2024-7-20 06:45:47

谈谈直播带货（家居方向）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">灏雨传媒培训课----鱼儿老师主讲</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4049e3b7732f437b8ce9eb572ee7b072~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=D9vCeFYN%2F2Q5KqOEq6YgqV15CP8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着短视频技术的发展和应用，直播带货<span style="color: black;">已然</span><span style="color: black;">作为</span>各个行业实现交易的重要手段，家居直播<span style="color: black;">作为</span>当下<span style="color: black;">非常多</span>购买家居的一个新<span style="color: black;">途径</span>之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>家居直播带货是必然趋势</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fdbf8f294a8b481c820de270bfd41093~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=c6XrP5h5PHjteGrDXICs402I0Sk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，已有不少家居品牌试水家居电商直播，<span style="color: black;">她们</span><span style="color: black;">亦</span>在用短视频进行直播，为口碑铸造影响力，截止<span style="color: black;">日前</span>已有上百万的品牌和企业在<span style="color: black;">运用</span>直播。其中家居<span style="color: black;">行业</span><span style="color: black;">亦</span>是重点直播的<span style="color: black;">行业</span>，家居直播的<span style="color: black;">起始</span>，让<span style="color: black;">非常多</span>线下<span style="color: black;">没</span>法到达现场的观看者、购买者实现了<span style="color: black;">这般</span>的一个需求。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家居直播的发展由商品带货转变而来，<span style="color: black;">非常多</span>企业早在近几年<span style="color: black;">已然</span><span style="color: black;">起始</span>的直播卖货，而家居<span style="color: black;">亦</span>顺应时代的变化进入了直播行业。　　</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>家居直播主题怎么定</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/823ae4d386b04b23b2995692b5a6cb8c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=4SH4m3W5Otup7mzpnmv7ixvfMnk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然家居属于低频消费行业，<span style="color: black;">然则</span>客户一旦有需求购买时，<span style="color: black;">需求</span><span style="color: black;">亦</span>是相对较高的，相比能够看到的外观<span style="color: black;">制品</span>，顾客对品牌的知名度和影响力<span style="color: black;">亦</span>是比较信赖的。当多个品牌<span style="color: black;">同期</span>直播时，<span style="color: black;">此时</span>候<span style="color: black;">亦</span>是会影响顾客<span style="color: black;">选取</span>品牌，<span style="color: black;">因此呢</span>家居品牌直播之前，要先定好主题，主题名<span style="color: black;">叫作</span>要有吸引力，能衬托出品牌的核心竞争力，<span style="color: black;">同期</span><span style="color: black;">能够</span>采用<span style="color: black;">有些</span>优惠，降价，打折，活动，原木等字眼来吸引观看者进入直播间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家居主题要围绕真实<span style="color: black;">制品</span>来开展，<span style="color: black;">不可</span>采用虚假或<span style="color: black;">诈骗</span>的方式，<span style="color: black;">这般</span>即<span style="color: black;">运用</span>户进入直播间，<span style="color: black;">亦</span>很难成交订单。家居方<span style="color: black;">能够</span>充分利用直播间功能，来活跃现场，带动<span style="color: black;">更加多</span>的观看者互动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>标品家居电商<span style="color: black;">营销</span>占比<span style="color: black;">增加</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">说到标品，那就插一个<span style="color: black;">专题</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7cc7ab3007cd46b281b7399d271aaaad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=eiIwB51Y3UqT0jZUjz4ustQZFKQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标品与非标品区别<span style="color: black;">重点</span>有：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">制品</span>区别：标品<span style="color: black;">通常</span>有官方规格或型号，有行业标准，<span style="color: black;">制品</span>款式外观相同。非标品<span style="color: black;">无</span><span style="color: black;">知道</span>的规格标准，款式多样化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、用户需求区别：标品购买目的<span style="color: black;">知道</span>，有功能功效方面的需求。非标品<span style="color: black;">无</span><span style="color: black;">知道</span>的需求，对价格<span style="color: black;">敏锐</span>度较低，追求风格与展示效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、关键词区别：标品关键词相对比较固定、聚焦，<span style="color: black;">例如</span>手机，会有<span style="color: black;">知道</span>的品牌和型号，能够<span style="color: black;">经过</span>单一关键词找到<span style="color: black;">详细</span>宝贝。非标品有多种风格、类型、款式、属性等，关键词分散，有<span style="color: black;">区别</span>成交方向，比较难<span style="color: black;">经过</span>单一关键词找到<span style="color: black;">详细</span><span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、购买<span style="color: black;">行径</span>与推广区别：标品<span style="color: black;">因为</span><span style="color: black;">制品</span>功能、外观<span style="color: black;">类似</span>，买家更注重价格与销量。非标品注重<span style="color: black;">制品</span>与人群的标签匹配，排名靠后，只要<span style="color: black;">制品</span>和视觉有足够吸引力，<span style="color: black;">亦</span>能有较好的转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从今年的<span style="color: black;">营销</span><span style="color: black;">状况</span>来看，小家电、床垫、厨电等标准品在淘系、京东、拼多多、抖音、快手、小红书等平台上，<span style="color: black;">营销</span>占比逐步<span style="color: black;">增加</span>。建陶卫浴、定制家具、系统门窗等半成品，<span style="color: black;">由于</span>线下服务能力和服务半径、专业化安装施工<span style="color: black;">机构</span>的限制，还很难普及。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">微X</span>平台吸粉短视频平台带货，<span style="color: black;">全部</span>行业<span style="color: black;">已然</span>进入全<span style="color: black;">媒介</span>时代</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f007d630c4440cc8d7b0d110c66dcb8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=ZU2G9yO%2BuwAHNA1v2ray1CiUdZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对家居厂商<span style="color: black;">来讲</span>，一方面以品牌传播的<span style="color: black;">心理</span>投入预算<span style="color: black;">花费</span>，利用公众号、小红书、<span style="color: black;">微X</span>/抖音短视频等平台种草吸粉，另一方面，<span style="color: black;">能够</span>“<span style="color: black;">也</span>步<span style="color: black;">也</span>趋”地跟进直播带货，用企业<span style="color: black;">微X</span>、公众号、小程序等吸粉养粉。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>直播带货对专业化<span style="color: black;">需求</span>更高</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6e95018b572a4d3a84fc80ed7210f6a8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=pV3iXteqhzQumqAsv7MmtKvAOhI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回顾过去几年，家居耐用品的直播带货，不仅<span style="color: black;">必须</span>李佳琦、董宇辉等人设的出圈和破局，还<span style="color: black;">必须</span>有内容种草、线上线下供应链及服务的一体化交付能力。<span style="color: black;">同期</span>，在线<span style="color: black;">营销</span>对深度商品内容化和高度用户体验感的<span style="color: black;">需求</span>更高了。<span style="color: black;">另一</span>，依托于数字化技术的赋能，在线用户沉浸式体验感<span style="color: black;">亦</span>会越来越好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货不仅<span style="color: black;">能够</span>让消费者更加直观地<span style="color: black;">认识</span><span style="color: black;">制品</span>，还能<span style="color: black;">供给</span>更加<span style="color: black;">方便</span>的购物体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>在选品方面有策略，</strong>家居建材行业<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">制品</span>的特点、品质和适用场景，结合消费者需求和行业趋势来<span style="color: black;">选取</span>适合直播推广的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>热门<span style="color: black;">制品</span><span style="color: black;">或</span>新品进行直播推广，<span style="color: black;">或</span><span style="color: black;">按照</span>搭配<span style="color: black;">举荐</span>来组合<span style="color: black;">制品</span>，<span style="color: black;">加强</span><span style="color: black;">营销</span>额和用户满意度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>加强<span style="color: black;">摆设</span>布局，</strong>家居建材企业<span style="color: black;">必须</span>精心设计直播间的画面，<span style="color: black;">包含</span>：主题、风格、色彩等方面，以吸引观众的<span style="color: black;">重视</span>力，<span style="color: black;">供给</span>良好的视觉体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">必须</span><span style="color: black;">恰当</span>搭配<span style="color: black;">制品</span>，展示<span style="color: black;">制品</span>的特点和适用场景，引导观众更好地<span style="color: black;">认识</span>和购买<span style="color: black;">制品</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8676dccf85284643b5b72cd09907d77e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=Cypo2Vq%2BsYOJtOmy%2Blmji%2FsBPBM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>互动与回馈是直播带货成功的关键之一</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家居建材企业<span style="color: black;">能够</span><span style="color: black;">经过</span>抽奖、答题、投票等方式与观众互动，<span style="color: black;">加强</span>用户参与感和品牌忠诚度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">必须</span><span style="color: black;">即时</span>回馈观众的反馈和意见，优化<span style="color: black;">制品</span>和服务质量，<span style="color: black;">加强</span>用户满意度和口碑效应。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span>家居直播间的快速<span style="color: black;">起步</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b4e5fd0ecd1d4bcd9c3bc86a52e9fa9d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=5sDdde4%2B2W2EciPCwncLNZ3AR4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>对直播<span style="color: black;">日前</span>在<span style="color: black;">营销</span>行业地位，相信<span style="color: black;">已然</span>有了<span style="color: black;">必定</span>的认识，<span style="color: black;">那样</span><span style="color: black;">怎样</span><span style="color: black;">起始</span>呢？<span style="color: black;">详细</span>要做的有<span style="color: black;">这般</span>几步：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<strong style="color: blue;"><span style="color: black;">选取</span>运营模式</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在直播运营的多种模式中<span style="color: black;">选取</span>适合自己的模式，<span style="color: black;">日前</span>，家居业直播<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>有多种<span style="color: black;">区别</span>的营销模式，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A模式，请第三方团队代运营；专业的事专业的人来做，节约时间，效率较高，<span style="color: black;">然则</span><span style="color: black;">日前</span>比较有经验的运营团队不太好找，基本上<span style="color: black;">无</span>闲着的，天天都在收钱呢，一个经验丰富的运营月薪3-5万<span style="color: black;">上下</span>，这种现象的产生，是<span style="color: black;">由于</span>抖音基本上是经验论，是成功经验的总结。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B模式，企业组建团队自主运营；前期自我摸索的时间可能稍微长<span style="color: black;">有些</span>，<span style="color: black;">然则</span><span style="color: black;">必定</span>会<span style="color: black;">累积</span>经验，缺点<span style="color: black;">便是</span>试错成本过高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C模式，请网红主播现场带货（专场或拼场确实不错）。<span style="color: black;">针对</span>某些单品效果会比较好，缺点是<span style="color: black;">不可</span><span style="color: black;">连续</span>发展，<span style="color: black;">针对</span>家居行业有些个性化的服务不是很适合。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D 模式，与专业团队合作经营，前期合作有专业团队做好直播账号搭建，培训主播做好C端零售，培养自己员工做直播工人，给<span style="color: black;">连续</span>经营做好铺垫，后期合作规模化发展抖店做好批量业务。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d44e44105df5456fa0001aa45333ca90~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=NKD94b7KDjJoxAFOotSugrBxe9E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;">直播运营团队的组建</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>论是哪一种运营模式，<span style="color: black;">咱们</span><span style="color: black;">必要</span>有自己的互联网业务体系，全<span style="color: black;">媒介</span>运营主管，对项目进行全面负责，直播间的运行，离不开一个团队的合作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间<span style="color: black;">通常</span>的岗位有：主播、运营、助播、场控、中控、客服</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>商家的新手期、发展期、成熟期<span style="color: black;">区别</span>岗位会有<span style="color: black;">区别</span>的增设。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">十、<span style="color: black;">起始</span>直播</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/463be68c2b354316ad53af5efd6e4d63~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=vcUp4273ybnY7qKpJE3bkjZ51xM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营思路有了、直播团队<span style="color: black;">亦</span><span style="color: black;">创立</span>起来了，开播要做好这三个<span style="color: black;">周期</span>的思想准备，准备<span style="color: black;">周期</span>从看别人播到自己播，比较纠结和挣扎，害怕播<span style="color: black;">欠好</span>，<span style="color: black;">始终</span>在筹备总感觉还<span style="color: black;">无</span>准备好，就像是蹦极最好的方式就是直接跳下去，先干起来就好了。第二个<span style="color: black;">周期</span>，是<span style="color: black;">持续</span>的尝试直播风格，刚<span style="color: black;">起始</span>播都会经历直播间为0<span style="color: black;">或</span>个位数，正经将<span style="color: black;">制品</span><span style="color: black;">无</span>人和你互动，自言自语到<span style="color: black;">可疑</span>人生，这个<span style="color: black;">周期</span><span style="color: black;">重点</span>是不<span style="color: black;">晓得</span>观众要看什么，枯燥的内容、严肃的风格，吸引不了观众的停留，你不要忘了，抖音是一个娱乐和分享的平台，内容要有趣。第三个<span style="color: black;">周期</span>，直播间怕被别人喷，抖音永远不缺黑粉，不管你怎么说都有人说你<span style="color: black;">乃至</span>骂你，畏手畏脚可不行，只要是在法律和规则范围内，你<span style="color: black;">想要</span>尽办法大胆干。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>的直播工作就要<span style="color: black;">起始</span>了，面临的<span style="color: black;">第1</span>个问题<span style="color: black;">便是</span>，账号搭建。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.用新账号搭建</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ab2155c2269d4c0e9ca5f481485034e3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=rFvQhGV%2BDPnEolAr6%2F50ZO1ZI6w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>觉得搭建新账号麻烦，直接就拿自己个人的老账号<span style="color: black;">起始</span>播了，<span style="color: black;">倘若</span>你的个人<span style="color: black;">无</span>发<span style="color: black;">太多</span>少作品，内容<span style="color: black;">亦</span>比较垂直，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的，<span style="color: black;">倘若</span>之前你的个人账号发过<span style="color: black;">非常多</span>作品，就像自己的<span style="color: black;">伴侣</span>圈<span style="color: black;">同样</span>，今天发个<span style="color: black;">伴侣</span>聚会，明天发个出去游玩，再对口型唱上几首，<span style="color: black;">孩儿</span>的可爱<span style="color: black;">亦</span>想分享，<span style="color: black;">这般</span>的账号平台<span style="color: black;">欠好</span>给你贴标签，不<span style="color: black;">晓得</span>怎么给你推流，要做好家居直播，就要从头<span style="color: black;">起始</span>，谋定而后动，用新账号搭建是首选。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.一个身份证只能认证一个抖音号</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>一个身份证只能认证一个抖音账号，<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>认证了，<span style="color: black;">无</span>关系，老账号经过相对专业的运营，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>在一段时间内把你的老账号重新标上标签，直播时个人账号不<span style="color: black;">准许</span>非<span style="color: black;">自己</span>直播，这种<span style="color: black;">状况</span>下<span style="color: black;">咱们</span>就有必要给抖音平台交600开通蓝V账号，它<span style="color: black;">不仅</span><span style="color: black;">能够</span>非<span style="color: black;">自己</span>直播，还<span style="color: black;">能够</span>授权十个企业员工账号。<span style="color: black;">亦</span>方便<span style="color: black;">咱们</span>后期做矩阵账号。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.开通抖音店铺</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa5fc7a358f5439c972f7e2352f761c0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=j%2Bp9t8%2B%2Fm3RX3wFMRDdBXTrKc7Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开通抖音店铺<span style="color: black;">咱们</span>先用抖音电脑端登录抖店网址，<span style="color: black;">而后</span>输入手机号码，有验证码就<span style="color: black;">能够</span>登陆了，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接扫码登录，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.上传家居<span style="color: black;">制品</span></strong>找到商品管理点击上传就<span style="color: black;">能够</span>开播了。当然都点是要交纳<span style="color: black;">保准</span>金的，他分个人和企业，<span style="color: black;">制品</span>的类目<span style="color: black;">区别</span>收取<span style="color: black;">区别</span>的<span style="color: black;">保准</span>金，2000-10万不等。开抖音小店适用于有单品的家居企业。全屋定制和家具店铺适合做蓝v开通商家页面，短视频转私域，直播间上小风车预约下单，收集用户同城线下门店引流。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.家居直播设备</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5243a7d5e7234a9fb68c3b9feadca44c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=ISyNwW%2Bq%2FJRbLOwbBcI4FNkVVLM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>直播用手机，相机，<span style="color: black;">或</span>电脑都<span style="color: black;">能够</span>开播，<span style="color: black;">由于</span>家居直播<span style="color: black;">必须</span>场景展示，用手机<span style="color: black;">或</span>相机比较方便，硬件的准备工作花点钱就<span style="color: black;">能够</span>做到。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.家居行业直播买什么<span style="color: black;">制品</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实家居建材行业开直播<span style="color: black;">重点</span>目的不是卖货，这个行业受众很窄，是低频消费，<span style="color: black;">制品</span>的形式要有新<span style="color: black;">花招</span>，全屋定制、家居板材，要用最吸引顾客的<span style="color: black;">制品</span>做好线下引流，做好同城体验，才是<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4638d04e54d54f6da284e46ca904ecae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=9JGNbZNjvrR1SD2DFaTbsXrt2MU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.这个行业的直播间人数不要和其他行业比较</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>不是想装修的想买家具的，<span style="color: black;">咱们</span>的直播间是留不住普通人的，直播间人数不多，但比较<span style="color: black;">精细</span>，只要是<span style="color: black;">精细</span>垂直的用户就很<span style="color: black;">能够</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.寻找美术达人<span style="color: black;">或</span>设计者做<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>博主比较好</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/996d2a8f2ae4427ca965a686361e2ddf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=lcidxhEJ0iSQvOhlo27sHq%2BC1J8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类达人博主对美的把握比较高级，比<span style="color: black;">通常</span>人强<span style="color: black;">非常多</span>，这种人就很容易出圈，<span style="color: black;">大众</span>对房屋装修，<span style="color: black;">或</span>旧物改造非常有期待，<span style="color: black;">因此</span>这一类的账号<span style="color: black;">咱们</span>就要把握好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9.家具建材全屋定制等这一类账号，重点不在直播，每周播一次就行，<span style="color: black;">重点</span>是<span style="color: black;">海量</span>拍好短视频种草，直播间引流挂小风车私域引流，小黄车100元高<span style="color: black;">报答</span>预售。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，直播带货<span style="color: black;">已然</span><span style="color: black;">作为</span>家居建材行业的一种重要<span style="color: black;">营销</span>模式和创新趋势。<span style="color: black;">经过</span><span style="color: black;">恰当</span>的选品策略、<span style="color: black;">摆设</span>布局和互动回馈机制，家居建材企业<span style="color: black;">能够</span>吸引<span style="color: black;">更加多</span>消费者的关注和购买，<span style="color: black;">加强</span>品牌知名度和市场竞争力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>，随着技术的<span style="color: black;">持续</span>发展和市场的日益竞争，家居建材行业的直播带货<span style="color: black;">亦</span>将<span style="color: black;">持续</span>升级和创新，为消费者<span style="color: black;">供给</span>更加<span style="color: black;">方便</span>和<span style="color: black;">优秀</span>的购物体验。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41088e41517e4634bf4cdef47162ba1b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721538106&amp;x-signature=yA5nMS160GgZ3EJJALMtwe75BCY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下面给<span style="color: black;">大众</span><span style="color: black;">供给</span>互动交流环节，<span style="color: black;">大众</span>提问，<span style="color: black;">咱们</span>来想办法探讨</strong></p>

星☆雨 发表于 2024-9-6 16:11:44

顶楼主，说得太好了！

4lqedz 发表于 2024-10-5 06:27:03

这篇文章真的让我受益匪浅，外链发布感谢分享！

qzmjef 发表于 5 天前

楼主果然英明！不得不赞美你一下！

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