新手小白怎么做直播带货 怎么样获取流量 怎么运营你的直播间？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sfzAWmn1hVn3oNUGHa9RgnhHofKjAUnDyMbKwKZPIiaVNLNnUh71owXrE7yp0zTXmAHVUrcmdzaibtm3qGLuIxhQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 疫情过后，<span style="color: black;">大众</span>都在复工复产有序的开展中，而小王女士有了新的<span style="color: black;">目的</span>和计划，那<span style="color: black;">便是</span>当网红做主播卖货，她是广州本地的，做主播带货衣服类有得天独厚的<span style="color: black;">优良</span>，你要问她<span style="color: black;">此刻</span>直播带货怎么运营，流量怎么来？在家呆的两个月她做主播全是<span style="color: black;">有些</span>原始办法多多少少<span style="color: black;">亦</span>是有流量，但以此为方向，<span style="color: black;">必须</span><span style="color: black;">处理</span>的问题，完善和<span style="color: black;">思虑</span>的<span style="color: black;">地区</span><span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>线下店面<span style="color: black;">广泛</span>没客流，<span style="color: black;">怎样</span>利用线上的流量变现？社群和短视频是风口，<span style="color: black;">怎样</span>做好抖音、快手等直播带货？今天<span style="color: black;">咱们</span>就给<span style="color: black;">大众</span>分享交流一下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQeIlmfTvWqR10sXxpI7InqTibysJnNbwGaWYpKUUK5yXLibt6ssIOfHnRw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直播带货怎么做?直播间的定位分享</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播什么内容?你的直播间是针对<span style="color: black;">那些</span>用户、<span style="color: black;">她们</span>有什么特点?<span style="color: black;">她们</span>购买你的<span style="color: black;">制品</span>之后能<span style="color: black;">得到</span>什么预期效果?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">One question：直播什么内容？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在定位时，<span style="color: black;">首要</span><span style="color: black;">思虑</span>的<span style="color: black;">便是</span>直播的内容，并<span style="color: black;">按照</span>直播内容设置直播间。<span style="color: black;">倘若</span>你是卖<span style="color: black;">打扮</span>品的，那你的直播间<span style="color: black;">必定</span>是整整齐齐码满了<span style="color: black;">打扮</span>品的，里面的背景<span style="color: black;">必定</span>是和<span style="color: black;">打扮</span>品<span style="color: black;">关联</span>的。<span style="color: black;">倘若</span>你是卖可爱女装的，你的直播间就<span style="color: black;">必定</span><span style="color: black;">不可</span>过分简易和冷淡风。<span style="color: black;">况且</span>定位时的直播内容越<span style="color: black;">仔细</span>越好，<span style="color: black;">例如</span>你想在直播间做美妆评测，就会比单单“美妆”这个定位更垂直，用户<span style="color: black;">亦</span>能在<span style="color: black;">第1</span>时间<span style="color: black;">知道</span>你想表达的意思。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Two question</span>：你的用户是<span style="color: black;">那些</span>人群，<span style="color: black;">她们</span>有什么样的特点?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间定位时，<span style="color: black;">想要</span>好你的直播面向的是哪一类人群，<span style="color: black;">她们</span>更<span style="color: black;">期盼</span><span style="color: black;">得到</span>什么。<span style="color: black;">常常</span><span style="color: black;">这般</span>的思考，会让你得到两个问题的答案：<span style="color: black;">她们</span>最关心的是什么，和<span style="color: black;">她们</span><span style="color: black;">日前</span>最想<span style="color: black;">处理</span>的问题是<span style="color: black;">那些</span>。那你就<span style="color: black;">能够</span>从<span style="color: black;">这儿</span>入手，牢牢抓住这些用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQeSSOA1ySVT7Scc9ibp0ibSVauHiagIXCuZDMNre8gGYf9QXVQ2jMVWZKZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Three question</span>：用户能<span style="color: black;">得到</span>什么预期效果？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>结果导向论来讲，直播间里展现的预期效果是<span style="color: black;">促进</span>用户冲动下单的重要<span style="color: black;">原因</span>，<span style="color: black;">因此呢</span>你<span style="color: black;">必须</span>在直播时就想到直播间里的<span style="color: black;">制品</span>，能给到<span style="color: black;">她们</span><span style="color: black;">怎么样</span>的效果。举个例子，直播间卖祛痘<span style="color: black;">制品</span>，那你<span style="color: black;">必须</span>让用户相信，买了这款<span style="color: black;">制品</span>，脸上的痘痘就会消失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上这三个问题，是直播间定位前，<span style="color: black;">必要</span>要思考的问题，<span style="color: black;">仅有</span>把这三个问题理清楚，<span style="color: black;">才可</span>更好地定位直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直播间<span style="color: black;">怎样</span>获取流量</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.直播前进行视频预热</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 提前3-5天发预告短视频：在短视频内容、文案、评论中加入直播日期、主题等信息</span>直播当天发预告短视频，在视频流量<span style="color: black;">增多</span>的过程中，<span style="color: black;">起始</span>直播，导流直播间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">直播预热</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前3-5天，<span style="color: black;">每日</span>在直播间预热，<span style="color: black;">通知</span>用户直播活动时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQe9xZVb6DX2GnCvY9SszgStqutoqJ0IY8GXXKbYDY08UIEqpOGb2Un8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">个人主页及昵<span style="color: black;">叫作</span>预告</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人昵<span style="color: black;">叫作</span>、简介处添加直播预告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.</span><span style="color: black;">站外流量预热</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社群、<span style="color: black;">博客</span>、公众号、小红书</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.</span><span style="color: black;">优化直播间标题、封面</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题：（10字内）吸引粉丝点击，<span style="color: black;">例如</span>：粉丝专享等你来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">封面：（1:1高清方图）<span style="color: black;">选取</span>高清、吸引用户的<span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.</span><span style="color: black;">直播中投放直播/短视频dou+</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买直播/短视频dou+，投放高播放量的短视频，<span style="color: black;">提高</span>直播间流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当直播间流量下降时，<span style="color: black;">亦</span>可<span style="color: black;">选取</span>投放，进一步<span style="color: black;">增多</span>直播间花絮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQekZZxdUj77mKtw8AerdDGy3L2zt2cMJsG80KWcxJ8siaR3aycZLkoniaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7.</span><span style="color: black;">视频花絮</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播过程中上传第三视觉拍摄的花絮短视频导流直播间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8.</span><span style="color: black;">直播<span style="color: black;">举荐</span>流</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>直播间内一系列营销玩法，如抽奖、红包，<span style="color: black;">增多</span>直播间互动氛围，<span style="color: black;">增多</span>直播<span style="color: black;">举荐</span>流展现</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9.</span><span style="color: black;">活动资源位</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参加官方参加的直播活动、<span style="color: black;">专题</span>、获取活动资源位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商直播的私域流量，<span style="color: black;">怎样</span>运营才更<span style="color: black;">有效</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">私域流量的定义：品牌或个人自主<span style="color: black;">持有</span>的、<span style="color: black;">能够</span>自由<span style="color: black;">掌控</span>、免费的、多次利用的流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">私域流量<span style="color: black;">亦</span>类似于社群运营，电商直播的私域流量<span style="color: black;">通常</span>以<span style="color: black;">微X</span>群和淘宝群为主，<span style="color: black;">重点</span><span style="color: black;">经过</span>利益诱导和<span style="color: black;">优秀</span>内容进行运营和<span style="color: black;">守护</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">私域流量的核心是用户关系的<span style="color: black;">守护</span>。运营私域流量，<span style="color: black;">首要</span>要有良好的转化途径，其次要站在用户的立场上<span style="color: black;">思虑</span>，让流量留存。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQeUFUwsCHNJlvtllE5PjwMsKuic8swk4atOeAhcz8ktgnlDfESnBt4wmw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商直播<span style="color: black;">怎样</span>在当下激烈的竞争中寻求新的增长机会</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、电商直播的优缺点比起线上平台，直播更加直观，更加真实，互动性<span style="color: black;">亦</span>更强，容易<span style="color: black;">得到</span>粉丝信任。但缺点是消费者<span style="color: black;">没</span>法确切感知<span style="color: black;">制品</span>，受主播主观影响大，容易产生冲动消费等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">将来</span>电商直播行业发展趋势分析<span style="color: black;">近期</span>这段时间，<span style="color: black;">因为</span>疫情影响，直播行业迅猛发展。但预计<span style="color: black;">将来</span>半年，<span style="color: black;">因为</span>用户会<span style="color: black;">显现</span>审美疲劳，直播<span style="color: black;">亦</span>会<span style="color: black;">显现</span>一个<span style="color: black;">调节</span>期，行业震荡是必然的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">怎样</span>结合私域流量运营和后端资源整合，实现新的突破后端资源，指的是商家所持的<span style="color: black;">制品</span>资源。<span style="color: black;">例如</span>一名主播供应链的货源，<span style="color: black;">便是</span>他所持的后端资源。<span style="color: black;">亦</span><span style="color: black;">能够</span>理解为<span style="color: black;">制品</span>。供应链管理是个技术活。主播要<span style="color: black;">认识</span>他的粉丝群体，<span style="color: black;">才可</span>更有针对性的<span style="color: black;">选取</span><span style="color: black;">制品</span>，<span style="color: black;">同期</span>还<span style="color: black;">必须</span>主播<span style="color: black;">背面</span>强大的运营团队。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sfzAWmn1hVmxbb4vpaIW2uTtJ7wkDxQeMlUzj3pbLb2dgtYKQDQA2q6FtE9OG0h4bIJhvjexDcbPIsvzWt9ic2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaa8r7PJoyAtlfHAKe8RosE3wYVKBac55p1HPBJHZS42ywnG4yYtD3jo9A9e5kawBZs4IE6R1C4wibw/640?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- End -</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/57pPNXcexllPDd4EGtJGrFqY0qrdnTxbTAcvNZLefJ5OKwLS3vG4IwDWPmP2dSfnvFsibpqRjACpFDAMiaGq5EiaA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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