新手怎么样从零初始做直播带货？告诉你入场前期仔细攻略
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播这个概念其实2015年<span style="color: black;">起始</span>就<span style="color: black;">已然</span><span style="color: black;">显现</span>了，记得当时<span style="color: black;">咱们</span>感觉到线下实体店的艰难，<span style="color: black;">起始</span>在做一个线上电商的项目，可惜项目<span style="color: black;">日前</span><span style="color: black;">已然</span><span style="color: black;">无</span>再继续做了，<span style="color: black;">这儿</span>简单和<span style="color: black;">大众</span>说说怎么样的模式吧：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/d77827be63044962bcb02773065a1a96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=8s4cFK5Ccsho7PoWsJzfCkpbuhw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每次搭配师会给该男生搭配三套衣服寄出去</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当时<span style="color: black;">咱们</span>这个项目是针对没时间打扮的男生，<span style="color: black;">按照</span><span style="color: black;">她们</span>的身材职业年龄等为<span style="color: black;">她们</span>量身搭配衣服， 不用自己挑自己选，<strong style="color: blue;">每次搭配师会给该男生搭配三套衣服寄出去，客户收到后<span style="color: black;">爱好</span>就留下，不<span style="color: black;">爱好</span>就退回来，<span style="color: black;">咱们</span>承担来回运费</strong>。服务不收费，只<span style="color: black;">必须</span>支付服装的<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">种种<span style="color: black;">原由</span>，项目<span style="color: black;">无</span>进行下去。说回来这个项目和直播有什么关系呢？<strong style="color: blue;"><span style="color: black;">由于</span>16年的时候，<span style="color: black;">始终</span>播，花椒，映客，yy各大直播平台竞争非常激烈</strong>，当时<span style="color: black;">重点</span>是秀场比较多，我们试过让搭配师<span style="color: black;">经过</span>直播带货，<span style="color: black;">最后</span>主播<span style="color: black;">无</span><span style="color: black;">保持</span>，放弃了。然而看<span style="color: black;">此刻</span>18年，19年这两年，直播带货又<span style="color: black;">成为了</span>一个风口。<span style="color: black;">咱们</span>经常感慨生意难做，有时候机会就从指缝中溜走。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">千播大战</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转型电商直播又一年时间了，从0到1，每一步都是自己摸索的，刚<span style="color: black;">起始</span>做之前有两个声音，一个是感觉好难啊，都没接触过。第二个声音是好简单啊，<strong style="color: blue;">直播嘛，<span style="color: black;">便是</span>对着镜头卖东西有什么呢</strong>。说难不难，想要赚到钱，<span style="color: black;">亦</span>不简单的事情。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/85fb3b98-55d2-4535-8af9-529f4fbd6842~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=JQA3s6T3enMeDTGA0HcAaZw61IU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">文案</span>算自己关于<span style="color: black;">起始</span>做直播的一个梳理吧，<strong style="color: blue;">把自己所有的弯路都去掉，<span style="color: black;">这般</span>方便其他人走弯路。</strong><span style="color: black;">倘若</span><span style="color: black;">大众</span>对内容感兴趣，欢迎<span style="color: black;">大众</span>转发、评论和点赞。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第1</span>，<span style="color: black;">选取</span>平台</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的内容<span style="color: black;">重点</span>以服装直播为例，其他品类<span style="color: black;">大众</span><span style="color: black;">能够</span>做一个思路的参考。<strong style="color: blue;"><span style="color: black;">起始</span>做直播之前，<span style="color: black;">选取</span>平台很重要</strong>，从<span style="color: black;">日前</span>来看，我觉得平台选的好，付出的精力少一半，<span style="color: black;">选取</span>一个适合自己的平台的重要性占直播带货这件事情的50%。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/fbd6a45d-4330-49ec-b164-3dc75cce47f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=hd51pHqGuG8%2FL%2BIPy51xeLdDrUE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>是流量为王的时代，任何生意都在抢流量，做直播的时候接触过一个人，16年<span style="color: black;">起始</span>做映客，每年<span style="color: black;">营销</span>额1000多万，纯利26%，不唱歌不跳舞，<span style="color: black;">便是</span>卖货。那时候平台有红利，<span style="color: black;">此刻</span>做就不行了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/fdbef63b-9e44-4a78-807d-22ed453c95f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=sV%2FUtnK9YvCGi3uotsMOmnEUkkA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>直播带货主流平台<span style="color: black;">能够</span><span style="color: black;">选取</span>淘宝、快手、西瓜视频、抖音。这几个是我<span style="color: black;">认识</span>到比较多的平台。<span style="color: black;">区别</span>平台运营思路和用户群<span style="color: black;">区别</span>，<strong style="color: blue;"><span style="color: black;">因此</span>做之前先去下载这几个软件玩玩。</strong>在<span style="color: black;">这儿</span>不做<span style="color: black;">举荐</span>哪个好，玩两天自然就会找到合适你自己的平台。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第二，寻找货源</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">巧妇难为<span style="color: black;">没</span>米之炊，<span style="color: black;">想要</span>直播带货，<span style="color: black;">处理</span>货品是<span style="color: black;">基本</span>问题。做服装的有服装的供应链，美妆有美妆的，国内国外。<strong style="color: blue;"><span style="color: black;">因此</span>在做先<span style="color: black;">瞧瞧</span>身边的资源，是不是有合适的货源</strong>，<span style="color: black;">倘若</span><span style="color: black;">无</span>，就行动起来吧。关于货源提个醒，<strong style="color: blue;"><span style="color: black;">亦</span>是做服装七八年的经验<span style="color: black;">便是</span>：千万别着急囤货。</strong><span style="color: black;">非常多</span>人做服装累的半死不活，钱没赚到，被库存压死。服装<span style="color: black;">便是</span><span style="color: black;">这般</span>，买的时候死贵，<span style="color: black;">想要</span>库存处理，难。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/81191519-4240-48a8-a90f-faabb30f1e86~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=C34QjhVlsLZNHmJ%2FXZ%2F73TspWFU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从零<span style="color: black;">起始</span>最好自己不要备货，情愿利润低<span style="color: black;">有些</span>，卖别人的货。找服装品类的货源<span style="color: black;">能够</span>先<span style="color: black;">瞧瞧</span>你周边的市场，<span style="color: black;">日前</span>电商发达的是杭州，<strong style="color: blue;">淘宝直播这<span style="color: black;">一辈子</span>态成就了一大批直播基地，这些<span style="color: black;">地区</span>不<span style="color: black;">必须</span>你囤货</strong>，<span style="color: black;">她们</span>免费<span style="color: black;">供给</span>场地，你直接帮她卖货就行。广州深圳地区直播基地还不是很发达，<span style="color: black;">无</span><span style="color: black;">那样</span>多。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/d198cba9-a2e2-4e79-910b-5dd209767091~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=SDAvJ5xVpcGcY1sGpo0uRg%2FZrdo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第三，直播设备</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的平台<span style="color: black;">选取</span>的设备<span style="color: black;">区别</span>，对设备的<span style="color: black;">需求</span>不<span style="color: black;">同样</span>，淘宝直播<span style="color: black;">能够</span>手机开播<span style="color: black;">或</span>电脑，但大部分<span style="color: black;">已然</span>普及电脑，<span style="color: black;">况且</span>对电脑配置的<span style="color: black;">需求</span>比较高，<span style="color: black;">详细</span>配置<span style="color: black;">能够</span>私信我。<strong style="color: blue;">快手和西瓜视频还是以手机为主，<span style="color: black;">尽可能</span><span style="color: black;">选取</span>配置高，摄像头清晰的手机。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/bbf11cc9-0ab7-4197-8a8c-831d68ec2592~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=ggKPigcebt7GW3zOdqcqbR%2Bg8TM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了手机设备，另一个比较重要的设备及<span style="color: black;">便是</span>灯光，直播对直播间的灯光<span style="color: black;">需求</span>比较高。室内灯关<span style="color: black;">部署</span>，<strong style="color: blue;"><span style="color: black;">选取</span>一个比<span style="color: black;">很强</span>的顶光很重要，<span style="color: black;">而后</span>一个前面的环形灯。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/01e990d1-575b-438a-bba8-cb022ce33ef5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=PuGZWIJoEv%2Fl3KuuVqNMW87x3sI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">声音的部分一半都是用设备自带的，很少用声卡，一半唱歌的主播比较多会用到声卡。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第四，帐号开通</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开播基本的东西准备好后就<span style="color: black;">必须</span>有直播的帐号了，直播功能都<span style="color: black;">必须</span>额外去开通，尤其是<span style="color: black;">拥有</span>带货的能力。<strong style="color: blue;">淘宝里面会分的细，店铺直播和达人直播区分</strong>，又<span style="color: black;">触及</span>到mcn<span style="color: black;">公司</span>之类，<span style="color: black;">因此</span>个人想要在淘宝里开播要么你<span style="color: black;">必须</span>有钻以上的店铺，要么就去联系一个<span style="color: black;">公司</span>开通直播权限。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/eeccc883-97a4-49c3-b8e8-a8c10a7329b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=5dVRX6GTFdEH4K9VkgqLHdMGOo8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>在快手直播开通比较简单，后台有<span style="color: black;">地区</span>直接开通就行。西瓜带货<span style="color: black;">日前</span>在内测<span style="color: black;">周期</span>，带货权限的开通有<span style="color: black;">必定</span>的难度。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第五，后台准备</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>平台都是有自己的平台规则，<strong style="color: blue;">各平台都禁止把用户引导到<span style="color: black;">微X</span></strong>，<span style="color: black;">否则</span>平台吃什么？帮别人做嫁衣？<span style="color: black;">因此</span>做直播带货还是好好在官方给的生态里面，准守平台的规则。像西瓜视频<span style="color: black;">能够</span><span style="color: black;">经过</span>加橱窗的方式，<span style="color: black;">营销</span>京东<span style="color: black;">或</span>淘宝的链接，<strong style="color: blue;">主播<span style="color: black;">不消</span>自己备货，就<span style="color: black;">能够</span><span style="color: black;">经过</span>赚取佣金的方式<span style="color: black;">挣钱</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span>自己在值点商城开通自己的店铺，<span style="color: black;">营销</span>自己的<span style="color: black;">制品</span>。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/d1946210-3f4c-4486-8817-8ebc56c1550c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721537468&x-signature=UyfBRFts4FS3qLlL90KWAFo%2B5eg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完成以上东西，并不<span style="color: black;">表率</span>你能卖出去东西，<strong style="color: blue;">直播带货和主播个人能力还有运营手段关系比<span style="color: black;">很强</span></strong>，<span style="color: black;">必须</span><span style="color: black;">持续</span>的学习总结，在5g时代到来之前，先迈开脚步，从零<span style="color: black;">起始</span>。等机会来临的时候，你才有能力抓住机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span><span style="color: black;">大众</span><span style="color: black;">期盼</span><span style="color: black;">认识</span>服装这个行业，欢迎文末给我<span style="color: black;">文案</span>点赞、分享、<span style="color: black;">保藏</span>、转发<span style="color: black;">或</span>评论。您只要花不到10秒钟，是封封<span style="color: black;">保持</span>原创<span style="color: black;">文案</span>的动力！</strong></p><strong style="color: blue;">聊一聊：</strong>
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