答疑出招篇：营销新手在没客户的时候，该怎么样去寻找？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>三人行管理咨询李老师带团队的过往经历，和二十<span style="color: black;">数年</span>驻企咨询实战经验，李老师说个客源<span style="color: black;">研发</span>的思维模型：333机制。333机制为3会<span style="color: black;">需求</span>，3大思维和批量引流客源3大<span style="color: black;">过程</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>新手<span style="color: black;">研发</span>客户关键是3会<span style="color: black;">需求</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①会<span style="color: black;">办法</span>；②会工具；③会创新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>千万不要急要善于思考，<span style="color: black;">同期</span>借客源<span style="color: black;">研发</span>的三大思维。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、客户是谁?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">精细</span>客户定位很重要，找到适合自己<span style="color: black;">制品</span>或服务的客户群体，充分<span style="color: black;">认识</span>这个群体的属性，工作与生活场景，标签及<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、客户在哪？这些客户你<span style="color: black;">无</span>，谁有？在那个鱼塘呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>要找到你的客户，找到<span style="color: black;">精细</span>鱼塘的三个技巧，<span style="color: black;">第1</span><span style="color: black;">办法</span>，客户在买你之前先买谁? 这个<span style="color: black;">便是</span>鱼塘。第二<span style="color: black;">办法</span>，客户在买你之后再买谁？这个<span style="color: black;">便是</span>鱼塘，第三个<span style="color: black;">办法</span>，客户不买你的会买谁？这个是竞品鱼塘。这三个纬度的鱼塘里的鱼，都是你的<span style="color: black;">精细</span>客源，<span style="color: black;">因此</span>，新手最快出业绩的<span style="color: black;">重点</span><span style="color: black;">要求</span>是<span style="color: black;">发掘</span>鱼塘，从0到有找到用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">怎样</span>吸引过来?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户不来店，<span style="color: black;">便是</span><span style="color: black;">无</span>诱饵，用诱饵<span style="color: black;">才可</span>批量吸引。人<span style="color: black;">一辈子</span><span style="color: black;">便是</span><span style="color: black;">这般</span>，<span style="color: black;">由于</span><span style="color: black;">引诱</span>而行动！记住，客户不会<span style="color: black;">由于</span>感动和价格而买单，本质是因<span style="color: black;">引诱</span>而成交。多<span style="color: black;">供给</span>好处，客户会自动吸引而来。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4f062b71852643829bf6437ae44224ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721409330&x-signature=VWNqSYPfvN1%2BJoaxdwy2lEcAOkM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">左一：著名品牌营销专家 李华老师 左二：著名咨询专家 许元德老师 右一：著名咨询专家 王海兵老师</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三大<span style="color: black;">过程</span>，让客户批量而来形成口碑认可，这个是新手要突破的<span style="color: black;">提高</span>法则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、诱饵策略，<span style="color: black;">怎样</span>设计诱饵的：6大法则；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、流量瀑布技术，<span style="color: black;">倘若</span>让用户主动吸引；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、裂变策略，让你客户暴增50倍的10大细节动作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手在会333机制时，更重要的是会二点：1、企业<span style="color: black;">制品</span>，要深度学习。2、企业客服：政策。对客户的需求解：决<span style="color: black;">方法</span>，多种的形式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户分两种：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一种是缘故客户（熟人客户），亲戚<span style="color: black;">伴侣</span><span style="color: black;">朋友</span>之类的。<span style="color: black;">大众</span>都觉得这类客户是最容易成交最简单的对吗？恰恰相反，<span style="color: black;">针对</span>新手<span style="color: black;">营销</span><span style="color: black;">来讲</span>这类反而比较难，尤其是在中国<span style="color: black;">此刻</span>的社会<span style="color: black;">状况</span>下，消费人情关系是成本最高的，后期售后遇到问题新手<span style="color: black;">常常</span><span style="color: black;">不可</span>妥善处理的。<span style="color: black;">因此</span>说人情这碗饭<span style="color: black;">欠好</span>端，况且资源有限要在关键时刻好好利用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二种客户<span style="color: black;">便是</span>陌生客户，<span style="color: black;">便是</span>教科书上给菜鸟们讲的陌拜方式。新手<span style="color: black;">营销</span>们认为这类客户太难了吗？对，成交比较容易。<span style="color: black;">然则</span>李老师<span style="color: black;">意见</span>，新手<span style="color: black;">第1</span>炮就要打陌生客户。为啥？新手<span style="color: black;">营销</span>对<span style="color: black;">制品</span>的<span style="color: black;">认识</span>，沟通的技巧，客户的需求，<span style="color: black;">营销</span>流程，<span style="color: black;">常常</span>都<span style="color: black;">不足</span><span style="color: black;">熟练</span>和老练。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个时候就<span style="color: black;">必须</span>，<span style="color: black;">海量</span>客户来当炮灰来练手，就<span style="color: black;">必要</span>拿陌生客户来练手。正是<span style="color: black;">熬炼</span>心理素质和技巧的时候，不要怕出错，不要怕拒绝。失败了丢人了不要慌心里默念：<span style="color: black;">没</span><span style="color: black;">所说</span>，反正他<span style="color: black;">亦</span>不认识我。（脸皮要厚一点）当你练到<span style="color: black;">针对</span>陌生客户的<span style="color: black;">营销</span>，得心应手所有流程都非常<span style="color: black;">熟悉</span>时。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>你有足够的实力去面对缘故客户熟人客户，更好的为<span style="color: black;">她们</span><span style="color: black;">处理</span>问题，<span style="color: black;">她们</span>自然而然的对你非常信任，认为你不是菜鸟小白。<span style="color: black;">此时</span>候接下来的你就<span style="color: black;">能够</span><span style="color: black;">需求</span>客户为你转介绍了，<span style="color: black;">经过</span>成交的客户<span style="color: black;">一直</span>地去做转介绍，<span style="color: black;">亦</span>会有很大一部分资源，效率和成交率<span style="color: black;">亦</span>会高<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说了这么多，最后你们会问陌生客户和缘故客户到底该先找哪个？三人行管理咨询李老师的回答是：遇见哪个找哪个，放眼望去都是你的客户，即便他<span style="color: black;">此刻</span>不是你的客户，将来<span style="color: black;">亦</span>会是你的客户，下一个客户总是最好的。把<span style="color: black;">营销</span>当做吃饭喝水<span style="color: black;">同样</span>，养成习惯就好了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上内容<span style="color: black;">期盼</span>能够帮到您，感恩生命中的每一次遇见。信任源于关注，<span style="color: black;">倘若</span>您信任<span style="color: black;">咱们</span>，请关注<span style="color: black;">咱们</span>。</span></p>
页:
[1]