田坤道：大米营销途径盘点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大米被我国尊为“国粮”。中国是世界上最大的大米生产国和消费国，全国65％以上的人口以大米为主食。大米的<span style="color: black;">营销</span><span style="color: black;">途径</span>有<span style="color: black;">非常多</span>，传统的为商超，社区店，粮油店，批发市场，餐饮酒楼，单位团购等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4bf2d502b53b4e75b69e75b26a795a73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389603&x-signature=WH6M5ZJ7MknOzdqQiaVteNCVQjY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商超<span style="color: black;">途径</span>:超市<span style="color: black;">拥有</span>规模化、连锁化、集约化、品牌化的特性，比较适合品牌类的<span style="color: black;">制品</span><span style="color: black;">营销</span>，<span style="color: black;">因此</span>超市<span style="color: black;">作为</span>国内<span style="color: black;">非常多</span>品牌大米的<span style="color: black;">重点</span>消费<span style="color: black;">途径</span>。然而，商超系统的门槛比较高，对企业以及经销商的运营能力和组织能力考验很大，但只要是运营得当、打通关系，商超带来的销量还是很可观的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">餐饮<span style="color: black;">途径</span>：餐饮<span style="color: black;">营销</span><span style="color: black;">途径</span>是大米<span style="color: black;">营销</span>的一个非常重要的方式。在餐饮<span style="color: black;">途径</span>的消费者<span style="color: black;">能够</span>直接体验大米的<span style="color: black;">制品</span>，更会带来口碑效应。<span style="color: black;">因此</span>抓住本地的餐饮市场就等于抓住了企业<span style="color: black;">存活</span>的<span style="color: black;">保证</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/c3acb350a85d4db49801ccfe36f86cf3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389603&x-signature=8cFEn12A69jFGYZ07mO8pzTtADU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商<span style="color: black;">途径</span>：越来越多的大米厂商<span style="color: black;">起始</span>了电商之路，移动互联网时代的到来确实给农<span style="color: black;">制品</span>的销路打通了经脉，让本地的农<span style="color: black;">制品</span><span style="color: black;">经过</span>电商的<span style="color: black;">途径</span>卖到了全国各地。<span style="color: black;">这儿</span><span style="color: black;">不但</span>有B2B的阿里巴巴，<span style="color: black;">亦</span>有B2C的京东、淘宝、天猫等大的电商平台。<span style="color: black;">同期</span>大米<span style="color: black;">制品</span>的体验性<span style="color: black;">亦</span>随之高了起来，单纯从外观消费者是<span style="color: black;">没</span>法辨别<span style="color: black;">是不是</span>健康和美味，<span style="color: black;">因此呢</span>，电商平台下的<span style="color: black;">营销</span>对<span style="color: black;">制品</span>包装以及文案更加严格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电视购物：相比传统<span style="color: black;">营销</span><span style="color: black;">途径</span>，电视购物<span style="color: black;">能够</span>充分<span style="color: black;">保准</span><span style="color: black;">途径</span>利润，虽然<span style="color: black;">此刻</span>智能手机的<span style="color: black;">显现</span>，使得看电视的人<span style="color: black;">逐步</span>下滑，<span style="color: black;">然则</span>庞大的农村市场，电视还是茶思饭后的<span style="color: black;">重点</span>娱乐方式，<span style="color: black;">因此</span>说，<span style="color: black;">有些</span>小众的本地的大米企业完全<span style="color: black;">能够</span><span style="color: black;">思虑</span>这种<span style="color: black;">办法</span>，降低<span style="color: black;">途径</span>开拓难度的<span style="color: black;">同期</span>降低<span style="color: black;">途径</span>成本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6e1c51bfe414e6e85b4260b2dba1a42~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389603&x-signature=zfpG0TpEKOmvwgsO39yTXnQSgVs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特通<span style="color: black;">途径</span>：什么是特通<span style="color: black;">途径</span>？<span style="color: black;">为何</span>叫特通，顾名思义<span style="color: black;">便是</span><span style="color: black;">有些</span>特殊的<span style="color: black;">途径</span>，在<span style="color: black;">非常多</span>时候企业和经销商<span style="color: black;">常常</span><span style="color: black;">忽略</span>掉这个<span style="color: black;">途径</span>，这个<span style="color: black;">途径</span>面很广阔：学校、部队、监狱、厂矿、医院、机场、机关、酒店、高速公路等，这些<span style="color: black;">途径</span><span style="color: black;">常常</span>不在经销商的规划<span style="color: black;">途径</span>中，<span style="color: black;">然则</span>这些<span style="color: black;">途径</span>消耗的<span style="color: black;">制品</span>不容小觑。<span style="color: black;">因此</span>搞好特通<span style="color: black;">途径</span>的<span style="color: black;">亦</span>会为<span style="color: black;">机构</span>的发展锦上添花。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/90dffb18a1974771b1c25794f04eb1c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389603&x-signature=ZAu2EYVPVQdTEaMeag6bJW2W%2FvQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把握</span>了<span style="color: black;">途径</span>就能<span style="color: black;">霸占</span>市场吗？答案显然不是。<span style="color: black;">针对</span>大米商<span style="color: black;">来讲</span>，大米质量才是竞争的核心，<span style="color: black;">因此</span>大米商应该先<span style="color: black;">提高</span>大米品质，输出品牌口碑。<span style="color: black;">这里</span><span style="color: black;">基本</span>上一步步开拓<span style="color: black;">途径</span>，<span style="color: black;">最后</span>形成“品质形象化、<span style="color: black;">途径</span>多样化”的发展模式。<span style="color: black;">选取</span>“田坤道生态食品之家”，支持五大<span style="color: black;">营销</span><span style="color: black;">途径</span>，10大支持政策，九大系列<span style="color: black;">制品</span>，自主生产，自主<span style="color: black;">开发</span>，实力强企。</p>
你的见解独到，让我受益匪浅，非常感谢。
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