论坛 › 山东 › 阿里巴巴国际站运营基本指南

qzmjef 发表于 2024-7-18 18:41:23

阿里巴巴国际站运营基本指南

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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">​</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天来分享一下一下Alibaba.com ( 阿里巴巴国际站 )的<span style="color: black;">基本</span>运营<span style="color: black;">办法</span>.</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/11be9bc387384340af68ee8056166ce1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721337592&amp;x-signature=8DIlYp5wR0P1lmN%2BDNYdOHoqp1I%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天说的 “Alibaba.com - 阿里巴巴国际站”- B2B Platforms，<span style="color: black;">非常多</span>外贸人在用。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，除了阿里国际站，还有其他的B2B平台，<span style="color: black;">例如</span>环球资源，中国制造等平台，可是<span style="color: black;">为何</span>中国80%的企业都是<span style="color: black;">选取</span>阿里巴巴呢？有以下几个<span style="color: black;">原由</span>：</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">从流量方面和<span style="color: black;">全世界</span>排名方面分析：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alibaba - <span style="color: black;">全世界</span>排名175位, 周流量1千300多万</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alibaba国际站运营<span style="color: black;">基本</span>指南</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">环球资源 - <span style="color: black;">全世界</span>排名2201位，周流量80万<span style="color: black;">上下</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国制造 - <span style="color: black;">全世界</span>排名2054位，周流量110万<span style="color: black;">上下</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span><span style="color: black;">选取</span>哪个平台运营，就看各位自己的<span style="color: black;">选取</span>了，<span style="color: black;">由于</span><span style="color: black;">每一个</span>平台都有存在的价值和<span style="color: black;">功效</span>，都有其<span style="color: black;">优良</span>。<span style="color: black;">咋们</span>今天只说阿里巴巴。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">那样</span>阿里巴巴的<span style="color: black;">花费</span>是<span style="color: black;">怎样</span>？</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alibaba, 年费<span style="color: black;">基本</span>会员 -Basic 29800人民币， 最高会员精品诚企 - Golden 8W一年</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">第1</span>次运营阿里巴巴要怎么缴费呢？有两个<span style="color: black;">方法</span>给<span style="color: black;">大众</span>：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A: Basic 29800 + 2W ( P4P ), ( Ps: P4P<span style="color: black;">亦</span><span style="color: black;">便是</span>站内<span style="color: black;">宣传</span>，类似于速卖通的直通车 ）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B: Golden 8W + 2W or 3W ( P4P ) - 给 “土豪的<span style="color: black;">选取</span>”</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">P4P<span style="color: black;">花费</span>是预存，当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>不存，<span style="color: black;">亦</span><span style="color: black;">能够</span>等到<span style="color: black;">必须</span>做<span style="color: black;">宣传</span>的时候再存，当然我是<span style="color: black;">意见</span><span style="color: black;">大众</span>预存，<span style="color: black;">这般</span>随时开，随时停，<span style="color: black;">恰当</span><span style="color: black;">掌控</span><span style="color: black;">每日</span>预算，<span style="color: black;">倘若</span>今年P4P<span style="color: black;">花费</span><span style="color: black;">无</span>用完，第二年<span style="color: black;">能够</span>接着用，<span style="color: black;">因此</span><span style="color: black;">大众</span><span style="color: black;">安心</span>。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">当你把账号注册下来，店铺开了，这个时候<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>去 “装修” - 旺铺，装修<span style="color: black;">意见</span>：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A : <span style="color: black;">能够</span>自己美工做，<span style="color: black;">或</span>直接找第三方</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B : <span style="color: black;">意见</span>模仿同行装修，<span style="color: black;">或</span>模仿自己客户的网站去装修，<span style="color: black;">尽可能</span>贴合欧美流习惯 （极简，清爽，大方，顺眼）</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">装修完了之后，<span style="color: black;">能够</span>准备上<span style="color: black;">制品</span>啦，<span style="color: black;">重视</span>事项：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">照片</span><span style="color: black;">体积</span> - 800x800</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B：不要添加阿里巴巴的水印</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>在<span style="color: black;">照片</span><span style="color: black;">插进</span><span style="color: black;">机构</span> “Logo”, <span style="color: black;">制品</span><span style="color: black;">关联</span>证书等信息，<span style="color: black;">乃至</span><span style="color: black;">亦</span><span style="color: black;">能够</span>加入<span style="color: black;">机构</span>网站。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">那<span style="color: black;">咱们</span>发<span style="color: black;">制品</span>之前，要做什么呢？</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：关键词，怎么收集？ - 阿里后台- 数据管家，访客<span style="color: black;">查找</span>（<span style="color: black;">能够</span>看到客户是用什么关键词进入旺铺的，<span style="color: black;">而后</span>搜集下来去发布<span style="color: black;">制品</span>，<span style="color: black;">极重</span>可能吸引来<span style="color: black;">更加多</span>客户），搜索框<span style="color: black;">查找</span>，同行标题<span style="color: black;">查找</span>，还有<span style="color: black;">便是</span> “源代码” <span style="color: black;">查找</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>Ctrl + U， 进入源代码，<span style="color: black;">而后</span>Ctrl + F ( <span style="color: black;">查找</span>）-输入 “Keywords”</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里发布<span style="color: black;">制品</span>只能输3个关键词。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词后置放原则，<span style="color: black;">由于</span>阿里的流量来自谷歌，谷歌的检索以阿里国际从后台到前，<span style="color: black;">因此</span><span style="color: black;">通常</span><span style="color: black;">这般</span>写，<span style="color: black;">例如</span>Phone Case手机：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018 New Arrival Wholesale Fashion Mobile Cell Phone Cases for IPhone</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">重视</span>：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">New Arrivael, Wholesale, Fashion 修饰词</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Mobile Phone Cases 核心关键词</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">For IPhone 适配型号，<span style="color: black;">这儿</span><span style="color: black;">必要</span><span style="color: black;">重视</span>，千万<span style="color: black;">不可</span>直接写 IPhone Cases, <span style="color: black;">必定</span>要在品牌词，<span style="color: black;">例如</span>IPhone, Samsung前面加 “For”, <span style="color: black;">否则</span><span style="color: black;">没</span>法<span style="color: black;">经过</span>审核，会被当做仿品侵权扣分下架的，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题写完之后，阿里会<span style="color: black;">需求</span>你再填写3个关键词，<span style="color: black;">一样</span>的关键词里面<span style="color: black;">亦</span><span style="color: black;">不可</span>侵权，<span style="color: black;">况且</span>三个空，<span style="color: black;">必定</span>要<span style="color: black;">所有</span>填好。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下去<span style="color: black;">制品</span>规格就不说了，<span style="color: black;">大众</span>照样子填好。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">咋们说一下第二重要 - <span style="color: black;">制品</span>描述部分：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">制品</span>描述里面最好多次<span style="color: black;">插进</span><span style="color: black;">制品</span>关键词，有利于<span style="color: black;">制品</span><span style="color: black;">揭发</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B：多<span style="color: black;">插进</span><span style="color: black;">机构</span><span style="color: black;">关联</span>的<span style="color: black;">照片</span>，业务员联系方式（做成<span style="color: black;">照片</span>格式），展现<span style="color: black;">机构</span>实力，给客户<span style="color: black;">更加多</span>的信任。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（PS: 综合一下，是不是<span style="color: black;">发掘</span>，<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">针对</span>运营<span style="color: black;">来讲</span>非常的重要，<span style="color: black;">因此</span>美工很重要，做电商，客户看不到你的真人，<span style="color: black;">照片</span><span style="color: black;">便是</span>灵魂，给予客户<span style="color: black;">更加多</span>的信任，达到转化的目的）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">差点忘了，还有一个非常重要的<span style="color: black;">便是</span>，发布<span style="color: black;">制品</span>类目不要乱放，<span style="color: black;">否则</span>会被<span style="color: black;">处罚</span>的，<span style="color: black;">况且</span><span style="color: black;">大众</span>不要投机取巧，<span style="color: black;">例如</span>放国际大牌这种，<span style="color: black;">这般</span>真的很愚蠢，我<span style="color: black;">乃至</span>看过有人做手机壳，竟然<span style="color: black;">插进</span>情趣用品关键词，<span style="color: black;">揭发</span>确实增大了，<span style="color: black;">然则</span><span style="color: black;">无</span>一个客户询盘，<span style="color: black;">这般</span><span style="color: black;">便是</span>浪费时间，做<span style="color: black;">没</span>用功。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">那样</span><span style="color: black;">非常多</span>人说，自己发了<span style="color: black;">制品</span>，却<span style="color: black;">无</span>流量和<span style="color: black;">揭发</span>，这是怎么回事?</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A: <span style="color: black;">制品</span>比较冷门</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B: 关键词用错了，用了没流量的烂词</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C: 比较现实的 - <span style="color: black;">制品</span>发布数量<span style="color: black;">不足</span>，<span style="color: black;">必须</span><span style="color: black;">每日</span>更新<span style="color: black;">制品</span>，<span style="color: black;">通常</span>正常的阿里国际店铺<span style="color: black;">制品</span>有4000-5000<span style="color: black;">制品</span>。（Ps: 发这么多不是让你去重复铺货，<span style="color: black;">此刻</span>阿里严格打击重复铺货，<span style="color: black;">大众</span><span style="color: black;">亦</span>要<span style="color: black;">重视</span><strong style="color: blue;">）</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">P4P<span style="color: black;">大众</span>不要着急的烧，在<span style="color: black;">制品</span>还<span style="color: black;">无</span>铺完之前，不要烧，不要烧，不要烧。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当这些都准备好了，处理好了，<span style="color: black;">那样</span>接下去就会有流量，就会有客户询盘，这个时候，<span style="color: black;">咱们</span>就要<span style="color: black;">即时</span>回复客户，于此<span style="color: black;">同期</span>，<span style="color: black;">咱们</span>要去下载一个手机软件：“阿里卖家国际版”，随时随地回复客户，不失去任何一个交流的机会，这样做对店铺的评分回复率，和成交订单概率会很大。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">咱们</span>大<span style="color: black;">都数</span>收到的客户询盘内容<span style="color: black;">便是</span>：</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">xxx, 我对某<span style="color: black;">制品</span>感兴趣，请给我一个报价，<span style="color: black;">这般</span>的inquiry。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>怎么回复？当然<span style="color: black;">咱们</span><span style="color: black;">没</span>法再<span style="color: black;">这儿</span>细说，内容实在太多了， <span style="color: black;">更加多</span><span style="color: black;">关联</span>内容<span style="color: black;">能够</span>加入<span style="color: black;">咱们</span> “知识星球”</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>谈好订单之后，要怎么收钱呢？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>阿里巴巴在大力推送信保，<span style="color: black;">经过</span>信保，<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">制品</span>排名，店铺流量，以及客户成交概率，<span style="color: black;">因此</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>人<span style="color: black;">亦</span>去 “ShuaDan - 信保”，当然我不<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">这般</span>做。请适度。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信保的资金是直接汇到阿里巴巴给你的虚拟账户<span style="color: black;">其中</span>，<span style="color: black;">能够</span>提款到私人银行账号，平台会自动兑换人民币出来。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">咱们</span><span style="color: black;">非常多</span>商家其实都不<span style="color: black;">爱好</span>这个方式，都<span style="color: black;">爱好</span><span style="color: black;">运用</span>Paypal, TT, WesternUnion的收款方式，这些方式，金额即时到账，钱到荷包比较安心，<span style="color: black;">这般</span><span style="color: black;">咱们</span>发货<span style="color: black;">亦</span><span style="color: black;">无</span>顾虑。当然<span style="color: black;">亦</span>有其优缺点，<span style="color: black;">这儿</span>就不<span style="color: black;">仔细</span>谈论了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到了最后收款，那<span style="color: black;">便是</span>发货了，基本上<span style="color: black;">全部</span>业务流程<span style="color: black;">便是</span><span style="color: black;">这般</span>的。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>操作阿里的大致内容，<span style="color: black;">期盼</span>对新手有<span style="color: black;">帮忙</span>。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27c8b2257c304c1fb861ca34d5ba7bff~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721337592&amp;x-signature=F04wWGY3D9PzT2vmBI3fPiQl%2BbA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    </div>

nykek5i 发表于 2024-10-5 12:46:45

你的见解独到，让我受益匪浅，期待更多交流。

m5k1umn 发表于 2024-10-13 18:18:55

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

b1gc8v 发表于 2024-10-31 03:28:02

同意、说得对、没错、我也是这么想的等。

7wu1wm0 发表于 2024-11-7 16:14:16

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。

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