qzmjef 发表于 2024-7-18 18:03:31

阿里跨境直播爆火，已有商家爆单


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ffd9a70cbdef4684801c5329e7bff2ab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=HPJ5IbvhElFv2xVVXxbuL3YK4ks%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里跨境直播带货，<span style="color: black;">成为了</span>新的增长风口</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">毫<span style="color: black;">没</span>疑问，阿里巴巴的跨境直播带货，确实火了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际站最新数据<span style="color: black;">表示</span>，今年5月<span style="color: black;">每日</span>的开播场次年同比增长66%，海外观看人数年同比增长186%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在国内直播电商<span style="color: black;">连续</span>火热的当下，直播带货的风潮，<span style="color: black;">亦</span><span style="color: black;">逐步</span>吹向了海外市场。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0a9faed00f7840d0b08b7ad9461e96f0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=nxcsegJUUpxD%2FF0DUERmeALS29U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年<span style="color: black;">败兴</span>，为了进一步适应商家跨境直播的特征，阿里国际站推出了一系列新技术，降低门槛，并<span style="color: black;">显现</span>了外贸业务员坐在工位上就能开播、接待<span style="color: black;">全世界</span>客户的新模式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中，最典型的案例来自于深圳的一家科技<span style="color: black;">机构</span>。成立于2011年的硕腾科技曾创下一个记录：去年，</span><strong style="color: blue;"><span style="color: black;">它拿下了单笔2600万美金，最后交付额达1.8亿元人民币的海外大单。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，这笔订单，<span style="color: black;">便是</span>在直播间完成的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而在今年3月的新贸易节上，阿里国际站的跨境直播非常受欢迎，第<span style="color: black;">1星期</span>吸引了70万专业买家，商家数量同比翻了三倍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年上半年，<span style="color: black;">经过</span>阿里国际站线上服务的海运货柜量同比增长近200%，带动阿里国际站线上外贸成交额同比增长近30%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ec771422915c49e49b0e79060a8f4fcf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=joMxxW4ikiaziZuacJPIJWMD0CI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅如此，<span style="color: black;">近期</span>一段时间里，阿里国际业务<span style="color: black;">逐步</span><span style="color: black;">作为</span>1+6+N体系下增长最快的业务之一。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">财报<span style="color: black;">表示</span>，<span style="color: black;">第1</span>季度，<span style="color: black;">包括</span>Lazada、速卖通、Trendyol和Daraz等的阿里国际零售<span style="color: black;">商场</span>订单量整体同比增长15%，收入同比增长41%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">之前<span style="color: black;">咱们</span><span style="color: black;">说到</span>过，阿里巴巴集团的多元化业务拆分<span style="color: black;">背面</span>，<span style="color: black;">实质</span>上<span style="color: black;">最后</span>呈现给<span style="color: black;">咱们</span>“电商平台”的底色。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创始人马云回归后，参与的首次业务会议，<span style="color: black;">便是</span>淘宝天猫的内部沟通会议。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而接下来，他又悄悄前往了海外市场。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>两天，巴基斯坦前国务部长兼投资委员会主席、 NutShell集团的创始人阿兹法尔·阿赫桑在推特上晒出了和阿里巴巴集团创始人马云的合照。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2bc86141bd014c7e8eece0c6256d4619~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=hRjLPP8Rx0NqPA5uieLTN7aoXbo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据阿赫桑透露，马云将在巴基斯坦拉合尔停留超过20个小时。<span style="color: black;">这里</span>之前，马云考察<span style="color: black;">拜访</span>了孟加拉国和尼泊尔。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">认识</span>，在结束巴基斯坦的<span style="color: black;">拜访</span>之后，马云还将<span style="color: black;">拜访</span>乌兹别克斯坦。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此次马云的目的<span style="color: black;">咱们</span><span style="color: black;">没</span>从知晓，但与南亚诸国的交流来看，<span style="color: black;">咱们</span>很难不和阿里国际业务的发展，联系在<span style="color: black;">一块</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">再加上阿里跨境直播业务的迅猛拓展，<span style="color: black;">没</span>疑给数百万国内的中小商家出海，带来了新的增长机遇。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f7a709bb2864610b6d37dc3c72b8201~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=DpjuKw1BEnMJ7Z4vsHGqJrpjV1U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">破解跨境直播<span style="color: black;">困难</span>，阿里做对了什么？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上，在国内<span style="color: black;">火热</span>的直播带货，到了海外市场却很难完美复刻。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">行业内的大平台都进行过海外直播带货的尝试，但结果却并不尽如人意。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在去年的7月11日至13日亚马逊会员日<span style="color: black;">时期</span>，<span style="color: black;">包含</span>喜剧演员凯文·哈特、澳大利亚模特米兰达·可儿、女演员凯尔·理查兹等明星，都加入了亚马逊的直播带货队伍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>直播间的热度并<span style="color: black;">无</span>想象中<span style="color: black;">那样</span>高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最热闹的亚马逊官方直播间，在线观看人数<span style="color: black;">亦</span><span style="color: black;">不外</span>3000余人，而其余大<span style="color: black;">都数</span>直播间的观看人数，平均<span style="color: black;">仅有</span>几十人。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c92f9940410443c3b72c58d30b686038~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=YDeugwYROB1CenD9EcgU123B9c8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Facebook<span style="color: black;">亦</span>进行过相应的尝试，但最后的结果却是一纸公告：从2022年十月份<span style="color: black;">起始</span>，关闭脸书 App 中的直播购物功能。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">和脸书同一家<span style="color: black;">机构</span>的社交平台Instagram，<span style="color: black;">亦</span>宣布将<span style="color: black;">再也不</span>让创作者在直播中标注<span style="color: black;">制品</span>，从三月份<span style="color: black;">起始</span>实施。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这两个大厂相继放弃直播带货，着实让不少准备杀入跨境直播带货赛道的商家们，倒吸了一口凉气。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78ec2dc7530f46c1b679b131ffd0e798~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=9tZpC6hUVrDDWvS3aD8KCdbVduY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>此次阿里跨境直播的<span style="color: black;">火热</span>以及数据的<span style="color: black;">连续</span>飙升，却让<span style="color: black;">咱们</span>看到了成长的差异性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单梳理下，<span style="color: black;">以上</span>跨境直播带货的短板：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>，直播购物的消费习惯，金融科技<span style="color: black;">机构</span> Klarna的一项统计<span style="color: black;">表示</span>，75%的美国购物者没试过直播购物，<span style="color: black;">同期</span>还有 75% 的人<span style="color: black;">暗示</span>，并不会在社交平台上购物；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第二，海外电商交易的整体规模，相对较小，划分给直播电商赛道的就更小了；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第三，海外主播带货经营和内容运营短板，很少专注在带货本身，而是<span style="color: black;">更加多</span>分享<span style="color: black;">自己</span><span style="color: black;">平常</span>内容；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第四，相较国内高速<span style="color: black;">有效</span>的物流网络，海外物流的时效性，给消费者的直播购物，带来阻力；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">综合来看，<span style="color: black;">重点</span>是消费习惯、电商规模、主播带货技能、物流时效这四点<span style="color: black;">原由</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">咱们</span>在观察阿里国际站的跨境直播模式后，<span style="color: black;">发掘</span><span style="color: black;">她们</span>巧妙地避开<span style="color: black;">或</span>补足了<span style="color: black;">以上</span>短板。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">必要</span>要<span style="color: black;">重视</span>的一个点是：外贸跨境直播与直播带货零售，所面向的群体<span style="color: black;">区别</span>，一个是海外B端客户，一个是广大消费者。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">专注在外贸赛道，用直播等技术进步，完善交易链条，是阿里跨境直播的一个秘诀。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从直播间的内容<span style="color: black;">方向</span>来看，<span style="color: black;">她们</span>在直播间展示的内容做到了差异化，</span><strong style="color: blue;"><span style="color: black;">核心主题以展示技术实力、工厂生产流程、<span style="color: black;">制品</span>性能为主。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>一个新能源商家德兰明海，直接在实验室<span style="color: black;">全世界</span>直播<span style="color: black;">制品</span>接受“压力测试”场景，如一次点亮30015瓦灯泡，在零下10度极寒环境下，50厘米高空下降等突发照明测试，展示其储能<span style="color: black;">制品</span>容量、冷、跌落卖点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用视频直播的形式，直接展示<span style="color: black;">制品</span>硬实力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从主播带货的<span style="color: black;">方向</span>来看，</span><strong style="color: blue;"><span style="color: black;">商家和厂家<span style="color: black;">常常</span><span style="color: black;">选取</span>让更懂<span style="color: black;">制品</span>，更懂业务的外贸员，直接开播。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b930d09f1b14f94b04bd70922a3d0b8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=6CDlM5js0dwfC0Xgo9kuIsA3pJU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前文<span style="color: black;">说到</span>，阿里国际站上涌现出了“工位直播”的新模式。<span style="color: black;">没</span>需精心<span style="color: black;">部署</span>直播间、准备内容脚本，外贸业务员坐在工位上就能上阿里国际站开播、接待<span style="color: black;">全世界</span>客户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">相较于<span style="color: black;">平常</span>的大主播+MCN<span style="color: black;">公司</span>模式，<span style="color: black;">这般</span>的直播带货流程更简洁明了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有一点<span style="color: black;">不可</span>遗漏，那<span style="color: black;">便是</span>国内<span style="color: black;">优秀</span>产业带<span style="color: black;">供给</span>的供应链<span style="color: black;">优良</span>，与阿里国际的全链路物流相结合。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>来自许昌的假发产业带，在跨境电商平台上，每2秒钟就有一顶许昌发制品被交易。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，阿里国际站在线上<span style="color: black;">供给</span>了更丰富的跨境物流线路、更标准化的物流<span style="color: black;">制品</span>矩阵。当前阿里国际站的物流线路超过26000多条，满足<span style="color: black;">区别</span>行业、<span style="color: black;">区别</span>时效的物流需求。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">产业带的<span style="color: black;">制品</span><span style="color: black;">优良</span>，加上阿里国际站的智能物流<span style="color: black;">优良</span>，助力跨境直播进一步<span style="color: black;">火热</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">综合来看，在产业带供应链、<span style="color: black;">全世界</span>物流智能优化、直播内容差异化、商家一步开播等<span style="color: black;">优良</span><span style="color: black;">要求</span>的集合之下，阿里跨境直播迎来<span style="color: black;">火热</span>增长，<span style="color: black;">实质</span>上是必然的结果。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/971f2b2f2a7e45c29612f202fc91e19b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=jU8kHm%2FsxFM9%2BJM1rJ8%2FaqDFYhU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">向海外发展是大势所趋</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次阿里跨境直播的<span style="color: black;">火热</span>，让<span style="color: black;">咱们</span>看到了国内厂商出海的新可能性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更值得<span style="color: black;">咱们</span><span style="color: black;">重视</span>的是，<span style="color: black;">她们</span><span style="color: black;">已然</span>在To B外贸直播市场中，跑通了链路，是海外直播带货的一次行业突破。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">随着这种直播电商的模式<span style="color: black;">逐步</span>辐射到<span style="color: black;">更加多</span>赛道和市场，越来越多的国内达人要进军海外电商了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年4月份，抖音主播“疯狂小杨哥”在杭州博地中心的直播基地开业，他<span style="color: black;">暗示</span>“<span style="color: black;">咱们</span>7月份将会改名为三只羊控股集团，挣外国人的钱，<span style="color: black;">由于</span>TikTok后面<span style="color: black;">亦</span>会有电商。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">618前，快手头部主播辛巴现身泰国，进行直播带货。官方数据<span style="color: black;">表示</span>，辛巴团队在泰国的首场直播中，上架了<span style="color: black;">果蔬</span>、护肤品、乳胶<span style="color: black;">制品</span>等品类，全场带货六小时，总<span style="color: black;">营销</span>额破8.3亿，总订单量超678万单。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/529870be40a04ad2b93fc7f0c7e780d5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=jONutXzB41lScO9tx70Lw3jFaqg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">布局出海带货的不止这一两位达人，交个<span style="color: black;">伴侣</span>、<span style="color: black;">没</span>忧传媒、遥望科技、谦寻文化等一众MCN<span style="color: black;">公司</span>，均已布局海外市场，找寻新的增量空间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从<span style="color: black;">她们</span>纷纷出海的动作来看，在国内直播电商陷入激烈竞争的当下，向海外要订单是必然趋势。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而相较阿里跨境直播的模式，<span style="color: black;">她们</span>将要面对的是难度更高，差异度更高的To C市场。达人、主播们<span style="color: black;">必须</span>补足的短板，<span style="color: black;">没</span>疑<span style="color: black;">更加多</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在直播的内容上，能否像厂商直播间中那样，做到实地考察，生产制造全流程展示。在主播的<span style="color: black;">选取</span>上，能否像负责业务的外贸员<span style="color: black;">同样</span>，具备与海外客户直接沟通交流的能力。在供应链与物流链条的结合上，能否做到一站式<span style="color: black;">处理</span>，全流程提效……</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>针对更<span style="color: black;">繁杂</span>、<span style="color: black;">更加多</span>元的末端消费市场，<span style="color: black;">怎样</span>找到海外消费者的真实痛点与关注点，<span style="color: black;">怎样</span>处理日新月异的海外市场监管环境等问题，<span style="color: black;">亦</span><span style="color: black;">必须</span>认真思考，细致<span style="color: black;">处理</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总的<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">阿里跨境直播的<span style="color: black;">火热</span>，给数百万国内厂家、商家、<span style="color: black;">优秀</span>产业带降低了数字化外贸的门槛。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直播、短视频等泛视频化交易模式的普及，让<span style="color: black;">全部</span>平台从图文进化到泛视频化<span style="color: black;">周期</span>，从而为商家带来<span style="color: black;">更加多</span>生意增量。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ab2fb3b22ec4850b180791fb5da10c1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721335872&amp;x-signature=9KsZ9tmat6BcVWoMOVnGG4dub6o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span>更为广大的消费级市场<span style="color: black;">来讲</span>，则<span style="color: black;">必须</span>在借鉴阿里跨境直播<span style="color: black;">优良</span>经验的<span style="color: black;">基本</span>上，破解<span style="color: black;">更加多</span><span style="color: black;">困难</span>。主播、达人、MCN<span style="color: black;">公司</span>们，<span style="color: black;">必须</span>找到更适合自己的差异化出海方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">更加多</span>从业者加入到跨境直播赛道之际，海外直播带货，<span style="color: black;">没</span>疑<span style="color: black;">成为了</span>新的增长风口。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者 | 老电</span></span></p>




fate 发表于 2024-8-21 04:35:10

你的话语真是温暖如春，让我心生感激。

情迷布拉格 发表于 2024-8-27 01:21:32

“NB”（牛×的缩写，表示叹为观止）‌

1fy07h 发表于 2024-10-4 09:30:28

这夸赞甜到心里，让我感觉温暖无比。

b1gc8v 发表于 2024-10-6 10:57:05

论坛是一个舞台，让我们在这里尽情的释放自己。
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