b1gc8v 发表于 2024-7-18 15:24:29

做外贸，阿里巴巴国际站和Google哪个效果好？给外贸小白实用意见


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我经常遇到不少外贸新手，<span style="color: black;">大众</span><span style="color: black;">广泛</span>反应<span style="color: black;">此刻</span>国际站竞争大，尤其是新店，<span style="color: black;">非常多</span>店<span style="color: black;">起始</span><span style="color: black;">基本</span><span style="color: black;">无</span>什么询盘，即便是开车<span style="color: black;">亦</span><span style="color: black;">无</span>多少<span style="color: black;">实质</span>的转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">原由</span>有：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，店铺<span style="color: black;">基本</span>权重低，<span style="color: black;">制品</span>发布质量低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，关键词的覆盖上，大部分是大词，而不是长尾词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，p4p推广上，都是推的大词。长尾词太少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四，p4p推广的词和橱窗产品存在叠加<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五，优品太少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">原由</span><span style="color: black;">引起</span>的结果<span style="color: black;">便是</span><span style="color: black;">揭发</span>有而询盘少，且询盘质量差！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">怎样</span>看待这种<span style="color: black;">状况</span>，<span style="color: black;">怎样</span>应对呢？我先直接告诉<span style="color: black;">大众</span>我的<span style="color: black;">意见</span>吧！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>条，国际站要养着，但暂时<span style="color: black;">不消</span><span style="color: black;">增多</span>投入。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二条，要尽快把独立站建起来，<span style="color: black;">而后</span>进行google推广。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>这么<span style="color: black;">意见</span>？下面说说我的分析和理由：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我结合一个学员的案例，给<span style="color: black;">大众</span>展示下我的分析<span style="color: black;">规律</span>，<span style="color: black;">期盼</span>能够启发<span style="color: black;">大众</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个学员是做PCB行业的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1.PCB行业在国际站上的搜索指数<span style="color: black;">怎样</span>？</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b7f95ee32e924d558095bd5dd407eef6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=fRrO8lInvxP%2FKcvYsLvMIGAD5A4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上图展示的是Printed Circuit Board 这个关键词在国际上的近30天的搜索<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在5名的搜索词中，就<span style="color: black;">第1</span>个词是关于<span style="color: black;">制品</span>的，2~5名都是<span style="color: black;">相关</span>PCB的<span style="color: black;">设备</span>设备搜索。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/28a011026c1d47d8bd9959875d51287e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=3c38YidlTi5NZS51mK2%2BFOCiMYU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再进一步的分析过去12个月<span style="color: black;">败兴</span>，Printed Circuit Board这个<span style="color: black;">制品</span>的搜索起伏变化。<span style="color: black;">能够</span>看到总体<span style="color: black;">来讲</span>还是<span style="color: black;">处在</span><span style="color: black;">提升</span>的趋势。<span style="color: black;">然则</span>搜索的<span style="color: black;">基本</span>很低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据此，<span style="color: black;">咱们</span><span style="color: black;">能够</span>得出如下结论：PCB行业是典型的工业品类行业，工业品相对消费品行业，整体上要冷门<span style="color: black;">非常多</span>。而PCB行业在国际站上<span style="color: black;">亦</span>是冷门行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">因为</span>该<span style="color: black;">制品</span>在国际上尚<span style="color: black;">处在</span>增<span style="color: black;">长时间</span>，<span style="color: black;">因此呢</span>，我<span style="color: black;">意见</span>不要放弃。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你开的是出口通会员+P4P，<span style="color: black;">那样</span>我<span style="color: black;">意见</span>你：继续续费，p4p用最低的日<span style="color: black;">基本</span>消费就<span style="color: black;">能够</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你开的是金品诚企+P4P，<span style="color: black;">那样</span>我<span style="color: black;">意见</span>你：第二年降低为出口通会员，把预留的资金投入到独立站推广上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在运营上，有两个<span style="color: black;">意见</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，多发布长尾关键词的<span style="color: black;">制品</span>。对长尾词进行覆盖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，直通车推广<span style="color: black;">所有</span>放到长尾词上面。<span style="color: black;">日前</span>的<span style="color: black;">周期</span>千万不要推大词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">弥补</span>下我运营的男装店铺的案例：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我2015年运营零<span style="color: black;">基本</span>的男装店铺，<span style="color: black;">重点</span><span style="color: black;">制品</span>是西装，当时的搜索指数<span style="color: black;">仅有</span>400多，一年后我的店铺做到了top5，到2020的时候，西装<span style="color: black;">制品</span>的搜索指数是10000多,日询盘达到20+多条，当然<span style="color: black;">亦</span>有不少低质量询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，我想说的是，<span style="color: black;">为何</span><span style="color: black;">意见</span>你要<span style="color: black;">保持</span>继续做国际站的<span style="color: black;">原由</span>。<span style="color: black;">非常多</span>的时候，<span style="color: black;">咱们</span>要明白，做外贸<span style="color: black;">途径</span>要广，而国际站只是<span style="color: black;">途径</span>之一<span style="color: black;">罢了</span>，<span style="color: black;">因此</span>既不要放弃，<span style="color: black;">亦</span>不要孤注一掷押宝在它上面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何<span style="color: black;">途径</span>的效果是<span style="color: black;">必须</span>时间的沉淀和运营的<span style="color: black;">累积</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>国际站上PCB行业做的不错的3个同行的数据。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2.国际站上PCB行业做的不错的同行，<span style="color: black;">她们</span>的数据<span style="color: black;">怎样</span>？</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68c3aeedc8c643c6b00d9d2d94f392ae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=5C1qLK6wPRA%2BeD347QQu4TzC20o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">机构</span>星等级做到了5星，近半年线上成交14笔，金额140万美金。金品诚企店铺，14年店铺。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d12dd109b7b24875a6f7e28181f1a956~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=w%2BKPaK1gh8sebg7jIS7NXo02XqI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">机构</span>星等级4星，近半年线上成交51笔，金额29万美金。金品诚企店铺，14年店铺。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3995af8fc64b409782d06f1c4d92f763~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=aaTpfWOfrexmIit%2FWsbC3GfWWEE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">机构</span>星等级4星，近半年线上成交76笔，金额110万美金。金品诚企店铺，12年店铺。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你可以看下这些你的同行的数据表现，<span style="color: black;">亦</span>许有你认识的同行。对比<span style="color: black;">调节</span>下你的运营思路。<span style="color: black;">包含</span>类目搭建，<span style="color: black;">制品</span>详情页，星等级优化方面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">能够</span>把你的店铺的<span style="color: black;">基本</span>打牢。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3.google<span style="color: black;">全世界</span>对PCB行业的需求<span style="color: black;">怎样</span>？</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/64aabac75a904de79b232221ce084de1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=FSkfbCprMuGhEvYSwxdHLlIcSBc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这张图<span style="color: black;">表示</span>，过去12个月，google上买家对PCB的搜索<span style="color: black;">状况</span>，呈现出增长的趋势。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/053fedac7afe4becbf3283b610ba9680~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325052&amp;x-signature=1iA3SG4iWrIwUYVlXlSsByaeXgI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这张图<span style="color: black;">表示</span>，过去12个月，google上搜索PCB的买家<span style="color: black;">重点</span>国家分布。<span style="color: black;">重点</span>在东南亚市场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，<span style="color: black;">咱们</span><span style="color: black;">能够</span>大致得到两点启示：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，google上<span style="color: black;">必须</span>尽快<span style="color: black;">创立</span>独立站进行推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，重点面向东南亚市场进行推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对<span style="color: black;">来讲</span>，google上推广带来的询盘质量要高<span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，上面<span style="color: black;">便是</span>我<span style="color: black;">按照</span>你<span style="color: black;">供给</span>的<span style="color: black;">状况</span>进行的简要分析和实用<span style="color: black;">意见</span>。<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">大众</span><span style="color: black;">期盼</span>我<span style="color: black;">供给</span><span style="color: black;">更加多</span>专业<span style="color: black;">意见</span>，<span style="color: black;">能够</span>在下面留言<span style="color: black;">或</span>私信我。</p>




nqkk58 发表于 7 天前

你字句如珍珠，我珍藏这份情。
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