m5k1umn 发表于 2024-7-18 15:22:20

为么阿里巴巴国际站效果欠好


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d38bbb9511c143a1bea8159ab485e197~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721325026&amp;x-signature=VcI6dhpaQcxIqFDGU5LzxUeqSaE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期,阿里巴巴<span style="color: black;">由于</span>垄断,被罚款之事冲上热搜,商家纷纷<span style="color: black;">暗示</span>,流量价格越来越高,国内电商很难做,淘宝店几乎<span style="color: black;">无</span>流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,除了阿里巴巴的淘宝天猫外,还有一个阿里国际站,做外贸的人应该都<span style="color: black;">晓得</span>。近年来,凡是做外贸的,都感觉阿里巴巴国际站的<span style="color: black;">查找</span>越来越少,<span style="color: black;">查找</span>质量<span style="color: black;">亦</span><span style="color: black;">无</span>之前的高,效果<span style="color: black;">无</span>前几年好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主</span>认为,阿里国际站效果差,<span style="color: black;">重点</span>有以下两点:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 疫情<span style="color: black;">原由</span>,传统外贸企业的出国参展,<span style="color: black;">没</span>法进行,即便国内每年两届的广交会,<span style="color: black;">亦</span>是线上举行。众多企业纷纷扎堆线上,开通阿里国际站,<span style="color: black;">引起</span>了商家激增,竞争加剧。平台的流量是有限的,<span style="color: black;">查找</span><span style="color: black;">亦</span>是有限的,一个国外买家,一次最多询10个商家。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,<span style="color: black;">仅有</span>排名前10位的商家,<span style="color: black;">才可</span>收到查询。除去顶展词和竞价坑位,留给普通商家的坑位<span style="color: black;">仅有</span>3个<span style="color: black;">上下</span>。<span style="color: black;">因此</span>在阿里国际站不投<span style="color: black;">宣传</span>,几乎<span style="color: black;">无</span>效果的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 阿里国际站<span style="color: black;">不足</span>人性化。前段时间,阿里国际站出台规定,<span style="color: black;">需求</span><span style="color: black;">经过</span>旺旺联系老外时,<span style="color: black;">不可</span>发<span style="color: black;">tel</span>,whatsapp,网站链接等,<span style="color: black;">乃至</span>付款只能用一达通进行,<span style="color: black;">亦</span><span style="color: black;">便是</span>说外贸的交易流程都在阿里国际站进行,<span style="color: black;">不可</span>让客人<span style="color: black;">经过</span>T/T,L/C等方式付款。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 其实,我想说的是,阿里巴巴手伸得太长了,有点长臂管辖。<span style="color: black;">咱们</span><span style="color: black;">怎样</span>跟老外联系,<span style="color: black;">或</span>老外<span style="color: black;">爱好</span>哪种方式沟通,阿里巴巴真<span style="color: black;">不必</span>管<span style="color: black;">那样</span>多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反过来讲,阿里的<span style="color: black;">行径</span>,显然是想把所有交易数据归为自己,<span style="color: black;">创立</span>自己的外贸大数据。这是不是一种垄断<span style="color: black;">行径</span>?不<span style="color: black;">晓得</span>国家的反垄断<span style="color: black;">分部</span>,会不会针对这种<span style="color: black;">状况</span>展开调查。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴国际站效果<span style="color: black;">欠好</span>,你会怎么看呢?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>破局 ?西木工作室来给您答案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 尽快<span style="color: black;">创立</span>外贸企业自己的独立站,构建私域流量。在流量越来越贵的<span style="color: black;">状况</span>下,私域流量的转化是最高的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 优化推广自己的独立站。只要关键词选得准,谷歌的SEO优化,还是有效果的.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 独立站上谷歌<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,在谷歌的搜索结果中,<span style="color: black;">常常</span><span style="color: black;">亦</span>能看到阿里国际站的竞价位和自然排名位,<span style="color: black;">她们</span><span style="color: black;">亦</span>是从谷歌获取流量。</p>




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