新人必看「秒懂国际站，倍增询盘订单」
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rchv5ZkALZjyE4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721322176&x-signature=9WhEU9KKrVU52mvEfdqhJmk5qus%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，今天跟<span style="color: black;">大众</span>分享的主题是《新人必看打造行业TOP 10》系列课之“一张看懂国际站的地图”（阿里国际商家必看），我是点石成金的严杰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">重点</span>分享四点：国际站商家<span style="color: black;">懊恼</span>一张地图看懂国际站国际站的运营思维系列课课程安排</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">运营国际站时会遇到的<span style="color: black;">懊恼</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 不懂，不会<span style="color: black;">无</span>人带。很想做国际站，<span style="color: black;">然则</span><span style="color: black;">发掘</span><span style="color: black;">无</span>人来带，看了<span style="color: black;">非常多</span>的教程，但还是不<span style="color: black;">晓得</span>该从什么<span style="color: black;">地区</span>来下手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 效果差，询盘少。<span style="color: black;">况且</span>找不到<span style="color: black;">原由</span>，不<span style="color: black;">晓得</span>是<span style="color: black;">为何</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 思路不清晰，不<span style="color: black;">晓得</span>买家卖家在国际站的<span style="color: black;">全部</span>业务流程，不<span style="color: black;">晓得</span>自己的操作在买家的世界里面到底<span style="color: black;">处在</span>什么样的一个位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不<span style="color: black;">晓得</span>怎么操作，更不<span style="color: black;">晓得</span><span style="color: black;">为何</span><span style="color: black;">这般</span>操作，<span style="color: black;">无</span>一张从高空鸟瞰国际站的地图。<span style="color: black;">这般</span>就不<span style="color: black;">晓得</span>自己平时用P4P、信保、发<span style="color: black;">制品</span>，到底在国际战上<span style="color: black;">处在</span>什么样的位置。<span style="color: black;">引起</span>只见树木不见森林，<span style="color: black;">规律</span>不清晰，思路<span style="color: black;">亦</span>不清晰，就会很难做好国际站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">处理</span><span style="color: black;">方法</span>：从一张鸟瞰国际站地图<span style="color: black;">起始</span></strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rchv5a0CYFy7vf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721322176&x-signature=SCZk5ZFWCNufh%2BYkvtv%2B4bIKGCQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从高空的<span style="color: black;">方向</span>国际站<span style="color: black;">重点</span>分为三个部分：<span style="color: black;">第1</span>部分是买家业务流程；第二部分是卖家业务流程；第三部分是商家所对应的操作模块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如一个美国的买家在阿里国际站上面买智能手机，<span style="color: black;">全部</span>业务流程是什么样子的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 搜索Keyword</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在阿里巴巴上面搜索“smart mobile phone”，会<span style="color: black;">显现</span><span style="color: black;">非常多</span><span style="color: black;">区别</span>操作系统，<span style="color: black;">区别</span>款式，<span style="color: black;">区别</span>颜色的智能手机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 筛选<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>适合自己需求的点击进去。判断商家<span style="color: black;">是不是</span>专业，判断商家卖的东西<span style="color: black;">是不是</span>和自己的需求相匹配。<span style="color: black;">重点</span>是看商家<span style="color: black;">制品</span>的信息，还有看商家的店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 询盘报价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正好<span style="color: black;">发掘</span>有一家供应商<span style="color: black;">亦</span>比较专业，<span style="color: black;">况且</span>对应的<span style="color: black;">制品</span>的和需求<span style="color: black;">亦</span>相匹配、</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">经过</span>旺旺，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>发询盘的方式来跟商家来进行咨询价格。商家咨询收到了这个价格以后，<span style="color: black;">起始</span>进行询盘回复，问价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 签单付款</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家<span style="color: black;">起始</span>进行付款，<span style="color: black;">能够</span>是<span style="color: black;">经过</span>TT转账，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>信保的方式来进行付款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家收到款以后<span style="color: black;">起始</span>生产、备货、订舱、报关、物流发货、邮寄提单。买家会收到提单，收到货物，并在自己的海关进行清关收货，完成<span style="color: black;">全部</span>买家的业务流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">便是</span>所讲的买家的业务<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上这些环节里面对应的卖家的操作：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 推广引流</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当买家在搜索的时候，商家是<span style="color: black;">必须</span>让自己的<span style="color: black;">制品</span>出<span style="color: black;">此刻</span>老外的面前。<span style="color: black;">能够</span><span style="color: black;">经过</span>P4P、顶展、自然排名、粉丝通等方式让<span style="color: black;">制品</span><span style="color: black;">首要</span>要出<span style="color: black;">此刻</span>客户面前。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">基本</span>建站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让客户<span style="color: black;">按照</span><span style="color: black;">制品</span>的信息质量，店铺来进行筛选<span style="color: black;">是不是</span>是实力商家的时候，<span style="color: black;">便是</span>商家所对应的的<span style="color: black;">基本</span>建站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开店准备、营销型旺铺、<span style="color: black;">制品</span>发布、金品诚企让这些环节<span style="color: black;">提高</span>在商家心目中的地位，<span style="color: black;">提高</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 商机转化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进行商机的处理，<span style="color: black;">加强</span>回复率。对老客户<span style="color: black;">必须</span>进行客户的管理，对新客户<span style="color: black;">必须</span>分，用到客户通，<span style="color: black;">经过</span>数据管家进行数据诊断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 付款</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当老外进行付款的时候，商家<span style="color: black;">重点</span>进行收款。<span style="color: black;">能够</span>是TT付款，阿里的体系对应的是信保付款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 报关出口</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进行出口报关所对应的<span style="color: black;">便是</span>一达通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 物流发货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里物流，清楚了买家和卖家的<span style="color: black;">规律</span>和对应的商家所对应的板块，每一个板块所对应的操作是在买家的世界里面是<span style="color: black;">处在</span>什么样的一个位置，更加清楚<span style="color: black;">全部</span>业务流程和业务的<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">国际站核心运营思维</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rchv5aEHqmOhh0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721322176&x-signature=JJYQm8KBLtC61vUUncLwQ%2Fe3Ayk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">系列课课程安排</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>买家和卖家的业务流程，把<span style="color: black;">全部</span>系列课分成五个篇章：<span style="color: black;">基本</span>建站篇、<span style="color: black;">制品</span>发布篇、推广引流篇、商机转换篇、订单成交篇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">基本</span>建站篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 理清楚<span style="color: black;">基本</span>建站的<span style="color: black;">规律</span>和任务，要把思路理清楚，<span style="color: black;">晓得</span><span style="color: black;">全部</span>任务导向要完成<span style="color: black;">那些</span>任务<span style="color: black;">名单</span>。2) 开店前<span style="color: black;">必须</span>做<span style="color: black;">那些</span>准备工作。3) 店铺装修的<span style="color: black;">基本</span>及流程。怎么打造营销型的旺铺，制造营销型旺铺的五个要素和<span style="color: black;">有些</span>成功的营销型旺铺的展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">制品</span>发布篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 清楚<span style="color: black;">制品</span>发布任务<span style="color: black;">名单</span>及<span style="color: black;">规律</span>梳理2) <span style="color: black;">制品</span>发布规则及准备工作3) <span style="color: black;">各样</span><span style="color: black;">途径</span>整理关键词并汇集成关键词仓库4) 高质量发布<span style="color: black;">制品</span>5) RTS<span style="color: black;">制品</span>的发布要领6) 问题<span style="color: black;">制品</span>及重复<span style="color: black;">制品</span>侵权<span style="color: black;">制品</span>处理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 推广引流篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 推广引流任务<span style="color: black;">名单</span>及<span style="color: black;">规律</span>梳理2) <span style="color: black;">怎样</span>玩转P4P，怎么玩转P4P3) 顶展的营销攻略4) <span style="color: black;">怎样</span>玩转RFQ5) <span style="color: black;">怎样</span>橱窗资源最大化6) 粉丝通营销秘籍7) <span style="color: black;">为何</span>用金品诚企</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 商机转化篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 商机转化任务<span style="color: black;">名单</span>和<span style="color: black;">规律</span>梳理2) 商机回复核心秘籍：商机分析&<span style="color: black;">归类</span>、商机回复、客户跟进3) <span style="color: black;">怎样</span><span style="color: black;">提高</span><span style="color: black;">即时</span>回复率4) 客户通营销攻略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 订单成交篇</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 订单成交<span style="color: black;">规律</span>梳理及任务<span style="color: black;">名单</span>2) 信保成交秘籍：<span style="color: black;">为何</span>用信保、信保本质及流程、<span style="color: black;">提高</span>信保攻略3) 一达通营销攻略4) 数据管家火眼金睛看数据，<span style="color: black;">经过</span>数据管家来找到国际债所存在的问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PS系列课课程的<span style="color: black;">区别</span>之处:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 全面系统。<span style="color: black;">全部</span>阿里国际站上的核心的流程和核心的操作都比较全面系统地<span style="color: black;">表现</span>出来了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 理清楚<span style="color: black;">规律</span>。<span style="color: black;">全部</span>做国际站，先要把自己的<span style="color: black;">规律</span>要梳理清楚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 以任务为导向的。每一个环节都告诉结果是什么，要达到什么样的一个任务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 专业<span style="color: black;">指点</span>。当<span style="color: black;">不睬</span>解<span style="color: black;">或</span>不会的时候，在后面的客服<span style="color: black;">能够</span><span style="color: black;">帮忙</span>解答，<span style="color: black;">指点</span>做好阿里国际站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！</strong></p>
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