国际站显现阿里自营店：走别人的路，让他人没路可走
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b241bf865f674a8e8d70db3570761b8f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721320551&x-signature=XW0YZ4x96Ksf%2Fis3sgbUVwggo5c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文 /Tess</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">试想一下，你去参加一场比赛。在比赛途中，忽然<span style="color: black;">发掘</span>制定规则的人、运动员、裁判居然是一伙人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你恍然大悟，<span style="color: black;">没</span>比气愤，但又<span style="color: black;">不可</span><span style="color: black;">半途</span>退赛，<span style="color: black;">由于</span>钱<span style="color: black;">已然</span>交了，运动员<span style="color: black;">已然</span>在比赛中了，<span style="color: black;">半途</span>退赛损失会更大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，你内心由衷地发出<span style="color: black;">这般</span>的感慨:Sh*t!，I am fu*ked!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站是一个为外贸企业<span style="color: black;">供给</span>服务的平台。简单说，<span style="color: black;">便是</span>企业把自己的<span style="color: black;">制品</span>放到阿里平台上<span style="color: black;">揭发</span>，吸引国外买家，<span style="color: black;">最后</span>成交。阿里巴巴则按年向入驻的企业收取服务费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>最低的入门级的占坑费是29800。进去之后，你的<span style="color: black;">揭发</span>率高不高，买家能<span style="color: black;">不可</span>找到你，全靠引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">至于<span style="color: black;">怎样</span>引流，简单粗暴地说：花钱买！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">凭借着对入驻企业急于成单的心理的<span style="color: black;">精细</span>把握，阿里国际站用<span style="color: black;">各样</span>手段把焦虑贩卖给会员，让<span style="color: black;">她们</span>纷纷花钱投<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别人买了金品诚企，我<span style="color: black;">亦</span>得买，别人买了关键词，我<span style="color: black;">亦</span>得买，别人烧了P4P，我<span style="color: black;">亦</span>得烧，要<span style="color: black;">否则</span>就<span style="color: black;">无</span><span style="color: black;">揭发</span>，<span style="color: black;">无</span>询盘，<span style="color: black;">或</span>尽收到垃圾询盘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台又凭借自己是规则的制定者的特权，<span style="color: black;">一直</span>地<span style="color: black;">调节</span>规则，一轮又一轮地去收割入驻企业，<span style="color: black;">没</span>论企业赚不<span style="color: black;">挣钱</span>，<span style="color: black;">她们</span>总是赚的盆满钵满。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">非常多</span>企业敢怒<span style="color: black;">亦</span>敢言，但<span style="color: black;">便是</span>不敢离开这个平台。<span style="color: black;">原由</span><span style="color: black;">没</span>他，人家是世界上最大的国际B2B平台。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然规则苛刻，苛捐杂税多如牛毛，但一想到<span style="color: black;">大众</span>都<span style="color: black;">同样</span>，心里多少会有点释然。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可是，可是，平台忽然<span style="color: black;">亦</span><span style="color: black;">起始</span>卖东西了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对，你没看错，平台<span style="color: black;">自己</span><span style="color: black;">成为了</span>入驻企业的竞争对手了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我<span style="color: black;">第1</span>次听到这个<span style="color: black;">信息</span>，以为是假的，感觉阿里不会做这么没节操的事，你平台都下场了，让其他会员怎么玩？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用脚指头都能想明白，流量<span style="color: black;">是由于</span>平台<span style="color: black;">掌控</span>的，<span style="color: black;">她们</span><span style="color: black;">能够</span>把所有<span style="color: black;">优秀</span>的流量引到自己的店铺里，随时随地<span style="color: black;">能够</span>对平台上的竞争对手实施降维打击。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0481da00fd274f88ba4c74c1ade6c7a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721320551&x-signature=Ycr08T%2Bq9WAPam%2BQKsyJTEr676o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开阿里巴巴国际首页，<span style="color: black;">能够</span>看到红框里的阿里自营店“Alibaba.com select ”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5746b3e74917461486abd7de3ce65efb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721320551&x-signature=5kfIULMFK%2BJnGDimCaTOQXLfx9g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点开<span style="color: black;">就可</span>进入阿里的自营店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/74cb3c552ef74c0ba8c3afbf1b650782~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721320551&x-signature=GE%2BNgVpB0zQV3wG5svwtEM3JQxA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">试问入驻阿里国际站的企业，你们要花多少<span style="color: black;">宣传</span>费<span style="color: black;">才可</span>让自己的店铺<span style="color: black;">很久</span>地霸占首页如此显眼的位置。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但人家阿里就不<span style="color: black;">同样</span>，</p><span style="color: black;">想把自己的店铺放<span style="color: black;">哪里</span>就放<span style="color: black;">哪里</span>，</span><span style="color: black;">想放多久就放多久，</span><span style="color: black;">想做什么<span style="color: black;">制品</span>就做什么<span style="color: black;">制品</span>，</span><span style="color: black;">想怎么引流就怎么引流。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这才是真正的降维打击，各位细品，是不是这么回事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到底，阿里国际站的流量还不是靠千百万中国外贸企业吸引来的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">试问，若没中国供应商入驻，国外买家凭什么会买阿里国际站的账。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这么多外贸企业甘当基石，把你撑起来了，你就这么对待<span style="color: black;">她们</span>啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>反过来想<span style="color: black;">亦</span><span style="color: black;">能够</span>想通，资本嘛，是<span style="color: black;">无</span>道德的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站最初<span style="color: black;">显现</span>防疫物资自营店的时候，<span style="color: black;">她们</span>对外的解释是<strong style="color: blue;">“世界各地急需动员<span style="color: black;">全世界</span>供应链来应对疫情所需”。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看着挺深明大义的，为全世界人民服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，陆<span style="color: black;">持续</span>续的，其他<span style="color: black;">制品</span>的自营店<span style="color: black;">亦</span>上线了，<span style="color: black;">例如</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3C阿里（严选）自营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://officialselect3c.en.alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活用品、宠物用品（严选）自营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://officialselecthome.en.alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">骑行健身<span style="color: black;">器具</span>阿里（严选）自营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://officialselectsport.en.alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美容美颜电子<span style="color: black;">制品</span>阿里（严选）自营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://officialselecthealth.en.alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">估计<span style="color: black;">非常多</span>企业还不<span style="color: black;">晓得</span>，自己烧钱买的P4P流量还不如人家动动小指头引来的流量多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于以后还有多少自营店<span style="color: black;">显现</span>，<span style="color: black;">大众</span>拭目以待吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站这些年做的事，明眼人都能看出来是咋回事，但架不住人们骨子里爱占便宜的天性作祟。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">早年一达通<span style="color: black;">显现</span>，用一美金<span style="color: black;">补助</span>三分钱的办法来引诱出口企业用<span style="color: black;">她们</span>出口，从而去收集买卖双方的真实成交数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别的进出口<span style="color: black;">机构</span>帮企业出口要收1.5-3个点的佣金，一达通<span style="color: black;">不仅</span>不收钱，还补钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业用了一达通的服务，还能<span style="color: black;">增多</span>在国际站的权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双重<span style="color: black;">引诱</span>下，<span style="color: black;">非常多</span>企业沦陷了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再后来，在国际站又用走信保的方式来收集买卖双方真实的成交数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，这次则是<span style="color: black;">经过</span>制定新规则，胁迫+绑架+<span style="color: black;">引诱</span>，新规定说，平台会<span style="color: black;">根据</span>企业的信保成交数据给供应商分等级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">不消</span>平台收款，你<span style="color: black;">机构</span>在平台上的权重就会降低，买家就搜不到你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你用了，权重就会变高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用的越多，权重越高，<span style="color: black;">揭发</span>率越高，买家越容易搜到你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对平台上的入驻企业<span style="color: black;">来讲</span>，平时要花钱<span style="color: black;">才可</span>买到<span style="color: black;">揭发</span>量，<span style="color: black;">此刻</span>只要多<span style="color: black;">经过</span>阿里信保收款就<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">揭发</span>量。货款付给谁都是付，付给阿里能得到额外的好处，看着挺划算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">却不知，<span style="color: black;">这般</span>一来，自己在阿里面前等于裸奔了：出货量，价格，买家信息，全都到了阿里的数据库，你的啥<span style="color: black;">商场</span><span style="color: black;">奥密</span>都<span style="color: black;">无</span>了。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">假如有一天，阿里想抢你的客户，是不是易如反掌？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不消</span>假如了，这一天<span style="color: black;">已然</span>到来。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（我当时听到这个<span style="color: black;">信息</span>，心中替<span style="color: black;">哪些</span>国际站企业会员一阵哀嚎，妈呀，国际站要走淘宝路线了吗？会不会<span style="color: black;">导致</span>新一轮的刷单现象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">果然，不久之后，<span style="color: black;">哪些</span>外贸企业为了<span style="color: black;">增多</span>自己的权重，为了排名靠前，<span style="color: black;">起始</span>刷单，国际站又趁机收割了一轮韭菜的血汗钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刷单对企业<span style="color: black;">来讲</span>是烧钱，对平台<span style="color: black;">来讲</span>却是稳赚。）</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">04</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>，阿里请来了罗振宇来讲外贸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">罗先生很<span style="color: black;">叫作</span>职，吆喝得很卖力，发出内心地喊出了：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“今年外贸好做的不得了，尤其是做阿里国际站”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我不做阿里国际站，不<span style="color: black;">晓得</span><span style="color: black;">详细</span><span style="color: black;">状况</span>，<span style="color: black;">无</span>发言权，<span style="color: black;">不外</span><span style="color: black;">据述</span>，罗老师说完这句话后，就受到了一众外贸人的群嘲。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/85ce54bb99134ba99f5cb89f159b103d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721320551&x-signature=9RSlJUGegNSBYSCKbeM0%2BsvYy7Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请恕我这个做了14年的老外贸孤陋寡闻，我实在不<span style="color: black;">晓得</span>罗先生<span style="color: black;">能够</span>从哪个<span style="color: black;">方向</span>去教外贸人做外贸，他<span style="color: black;">自己</span>对外贸又有多少<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">非常多</span>人说不做国际站怎么做外贸？确实对<span style="color: black;">非常多</span>企业<span style="color: black;">来讲</span>，都被阿里巴巴绑死了。不久前几天还规定<span style="color: black;">不可</span>引导客户到其他的聊天软件，<span style="color: black;">不可</span>用阿里巴巴外的聊天软件。真正的霸权主义，但<span style="color: black;">她们</span>又能<span style="color: black;">怎样</span>呢？把你的底牌都摸到，让你的独立翻盘机会降到最小。<span style="color: black;">而后</span>，只能依附在<span style="color: black;">这儿</span>，<span style="color: black;">没</span>处可去。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做外贸，龙有龙道，蛇有蛇道，<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span>试试谷歌地图大数据，主动<span style="color: black;">研发</span>，一键采集客户信息，邮件<span style="color: black;">研发</span>，<span style="color: black;">按照</span>自己引导客户，谷歌地图大数据<span style="color: black;">研发</span>：uultt.cn（点击试用</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">地图大数据，相<span style="color: black;">针对</span>阿里，两者恰恰相反的模式，地图大数据属于主动<span style="color: black;">研发</span>，阿里属于被动，在如今阿里自营店开启只会变成最被动的那个。尝试主动<span style="color: black;">研发</span>，<span style="color: black;">作为</span>客户直接的供应商。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后，讲个小故事。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一只小鸟站在随时会断掉的树枝上悠闲地晒太阳。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">树下的小白兔向小鸟喊话：你不怕树枝断了掉下来吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小鸟说：我有翅膀。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小鸟相信的从来不是树枝<span style="color: black;">是不是</span>结实，而是自己的翅膀。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">和<span style="color: black;">大众</span>共勉！</strong></p>
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