流量攻略｜阿里巴巴国际站关键词深度挖掘秘籍
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RYM4ZAEHiUr3wL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=xybL3l2Z%2Bmv5SLHA%2FYGi3Bo193I%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站-关键词深度挖掘，<span style="color: black;">这次</span>教程会教<span style="color: black;">大众</span><span style="color: black;">怎样</span>挖掘阿里巴巴的关键词。<span style="color: black;">首要</span><span style="color: black;">来讲</span>下<span style="color: black;">为何</span>要这么做。做外贸的人，尤其是做B类<span style="color: black;">制品</span>对阿里国际站应该是再<span style="color: black;">熟练</span><span style="color: black;">不外</span>了。阿里巴巴国际站<span style="color: black;">经过</span>自己的平台站点获取流量（大部分<span style="color: black;">源自</span>于搜索引擎），<span style="color: black;">而后</span>再将这些流量<span style="color: black;">经过</span>站内系统<span style="color: black;">经过</span>竞价的模式，分配参与竞价排名的企业。（<span style="color: black;">便是</span>P4P啦）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>，阿里巴巴不仅得给入驻的商家<span style="color: black;">供给</span>流量，这些流量必需得是，<span style="color: black;">精细</span>可转化的。要<span style="color: black;">否则</span>商家的转化率会<span style="color: black;">连续</span>走低。（毕竟<span style="color: black;">大众</span>都是结果论） 为了让商家买账，<span style="color: black;">那样</span>阿里国际站在谷歌<span style="color: black;">其中</span>参与SEO排名的词汇，大多为<span style="color: black;">精细</span>，可转化，有流量的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">换个思维，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能够找到阿里巴巴参与排名，<span style="color: black;">或</span>是阿里巴巴优化的关键词，<strong style="color: blue;"><span style="color: black;">那样</span>就能更好的<span style="color: black;">加强</span>P4P的投放<span style="color: black;">精细</span>度</strong>。<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这个思路去<span style="color: black;">经过</span>优化<span style="color: black;">自己</span>的独立站站点参与对应关键词的<span style="color: black;">选择</span>和排名，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了找到阿里国际站这些<span style="color: black;">精细</span>的关键词，你只<span style="color: black;">必须</span>参考我下面这个<span style="color: black;">办法</span><span style="color: black;">就可</span>。（之前在SEO课程中讲过用Ahrefs的<span style="color: black;">办法</span>，<span style="color: black;">然则</span><span style="color: black;">这次</span>用不到，所有的<span style="color: black;">过程</span>都是不<span style="color: black;">必须</span>借助付费工具的）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本教程的阅读时间约为10分钟，操作时间约为15分钟。<span style="color: black;">大众</span>觉得内容不错<span style="color: black;">能够</span>多多转发<span style="color: black;">伴侣</span>圈</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RMU4d8HFP0LXsy~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=vF0SSq051V7C2Oe5k%2FwSBTHXMjE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">寻找阿里国际站的排名模式（原理）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">the algorithm of rank in alibaba</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前曾经在课程中讲过，阿里国际站的流量入口大部分来自于一个二级目录。像下方<span style="color: black;">这般</span>的一个形式</p>www.alibaba.com<span style="color: black;">/showroom/</span> * .html<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后面的（*）号<span style="color: black;">便是</span><span style="color: black;">各样</span>各样的关键词。<span style="color: black;">例如</span>说你<span style="color: black;">能够</span>看如下几个页面的URL：</p>www.alibaba.com/showroom/river-sand-mining-equipment.htmlwww.alibaba.com/showroom/suv-side-step.htmlwww.alibaba.com/showroom/human-hair-wig.html<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小提示</strong><strong style="color: blue;">：</strong><strong style="color: blue;">这种页面类型在术语上叫做搜索聚合页，并且阿里巴巴针对这个URL是做过静态化处理的。<span style="color: black;">同期</span>在页面最底部加了固定的文字描述。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">经过</span>Ahrefs工具中的 Best Subfolders（热门子目录报告）去查看数据的话，会<span style="color: black;">发掘</span>，这种目录类型的页面基本占据了阿里主站点83%的流量。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/Rb5e5bG8MQowna~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=3QWZN0IBxmiLWnDT58tAPadA4T4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这个，你基本就<span style="color: black;">能够</span>确认了挖掘<span style="color: black;">精细</span>转化词汇的方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">挖掘出和自己<span style="color: black;">制品</span><span style="color: black;">关联</span>的所有这类型的页面URL</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">陈列</span>的页面URL中提取关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>挖掘URL？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">how to dig this</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了找到这些URL（和自己<span style="color: black;">制品</span><span style="color: black;">关联</span>），<span style="color: black;">咱们</span><span style="color: black;">必须</span>用到两个东西，分别是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎高级搜索语法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Chrome Extension：Scraper（chrome采集插件）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>打开Google.com，并且在搜索框中输入：</p>site:www.alibaba.com<span style="color: black;">/showroom/</span> <span style="color: black;">"关键词A"</span> 关键词B<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词A，是必需<span style="color: black;">显现</span>的词汇（强匹配），关键词B是弱匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小提示：强匹配（完美匹配）<span style="color: black;">便是</span>结果中必需<span style="color: black;">显现</span><span style="color: black;">精细</span>的词汇；弱匹配（非完美匹配）<span style="color: black;">便是</span>不<span style="color: black;">必定</span>得<span style="color: black;">显现</span>对应的词，语义<span style="color: black;">关联</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子，<span style="color: black;">例如</span>说我做的<span style="color: black;">制品</span>是太阳能LED灯。<span style="color: black;">首要</span>我的<span style="color: black;">需求</span>是<span style="color: black;">必要</span><span style="color: black;">显现</span>LED这个字样，<span style="color: black;">同期</span>要和太阳能<span style="color: black;">关联</span>。<span style="color: black;">那样</span>我的命令<span style="color: black;">便是</span>如下：</p>site:www.alibaba.com<span style="color: black;">/showroom/</span> <span style="color: black;">"led"</span>solar<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你大概会得到和我下方<span style="color: black;">这般</span>的结果：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e5bbIuDv7qs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=bP1xP2OilArS6sz7a6RUDhWMo%2FY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果就所有和<span style="color: black;">制品</span><span style="color: black;">关联</span>，并且都是showroom类型的页面。这个时候你<span style="color: black;">必须</span>让结果多<span style="color: black;">有些</span>，方便后续采集。（默认是一个页面10个结果，你<span style="color: black;">能够</span><span style="color: black;">调节</span>为一个页面100个结果）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谷歌搜素框的下方<span style="color: black;">选取</span> Settings（设置）选项，并点击其中的 Search Settings（搜索设置）</p><img src="https://p6-sign.toutiaoimg.com/pgc-image/Rb5e5bs5VeHWZQ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=43Fwze%2BAFXZRRi%2FUe6nUgW%2Fs4eY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并将 Results Per Page（每页结果数量）<span style="color: black;">调节</span>到最大（最大为100个，默认是10个）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e5cC3jPRfIf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=pqP%2FjyDWArfggm57NWpZhUafCa0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>所有的结果都<span style="color: black;">已然</span>在结果页上，接下来<span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span>提取这些URL了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span>会用到刚才<span style="color: black;">说到</span>的 Scraper 插件。点击链接，下载并安装（一键搞定的）在你的Chrome浏览器左上角会<span style="color: black;">显现</span>一个书签一样的图标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表示</span>这个图标就<span style="color: black;">表率</span>安装完成。做外贸的连浏览器插件都不会装的，<span style="color: black;">能够</span>回家抱<span style="color: black;">孩儿</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回到刚才的搜索结果页面，在任意空白位置右击，<span style="color: black;">选取</span> “Scrape Similar…”（采集同类型）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6BI6ZiTBcd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=HidOa3%2BeaBOXq5pG8zC%2F591RIrQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>会<span style="color: black;">显现</span>采集工具的窗口，在 XPath的Selector（<span style="color: black;">选取</span>器）中输入如下代码：</p><span style="color: black;">//</span>a<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>在下方的 Column（栏目）中，输入下方代码：</p>@href<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定代码复制<span style="color: black;">没</span>误后，<span style="color: black;">能够</span>点击Scrape（采集按钮），<span style="color: black;">而后</span>再点击 Copy to clipboard（复制到剪贴板），像我下方图示的<span style="color: black;">这般</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6C1CqZhnfI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=oe5kD%2FGoNj4h9gP21fnC%2F5So%2FkE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个时候再将剪贴板的内容复制到一个txt文档中，大致<span style="color: black;">能够</span>得到我下方的<span style="color: black;">这般</span>的结果。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6D5DPoXbGP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=QbwnhwgO%2FAPubKPJrLrc%2FEEm28M%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>你<span style="color: black;">已然</span>有了这些页面的URL（大约一个页面90~100个链接）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，你<span style="color: black;">能够</span>针对搜索结果的第二页、第三页面进行相同的操作。（<span style="color: black;">通常</span>弄个5-6页，500-600个词就够你喝一壶的了，别贪多）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">便是</span>提取URL中的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>从<span style="color: black;">陈列</span>的页面URL中提取关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">how to extract keywords from list</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一步不要太简单哦！只<span style="color: black;">必须</span>利用txt文档（记事本）中的替换功能<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>打开你粘贴页面URL结果的txt文件，<span style="color: black;">而后</span>按Ctrl+H（替换）键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先把URL相同的部分给替换成“空白”。<span style="color: black;">例如</span>如下几个<span style="color: black;">便是</span>要替换的：</p><span style="color: black;">https</span>:<span style="color: black;">//www.alibaba.com/showroom/</span><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6DS1ao56yW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=pykVpA7rGEnkmoHQ0zheBGCWIyo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">.html替换2次过后，再将关键词中的（-）符号，替换<span style="color: black;">作为</span>空格。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6EeAej7iQ3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=3qVGQAtWo3gjPn8KA%2FULaBT0exU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个时候，你就得到了一张完整的阿里巴巴的关键词列表。后续你<span style="color: black;">能够</span><span style="color: black;">经过</span>Excel工具对挖掘出来的关键词进行<span style="color: black;">基本</span>的<span style="color: black;">归类</span>和整理，以便用户后期的SEO优化。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb5e6n1Bdo9U0h~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721317364&x-signature=hL5%2FCbCPg%2B0URhcNGfC%2FZNKvPLA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">教程总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实挖掘的<span style="color: black;">办法</span><span style="color: black;">非常多</span>种，原理万变不离其宗。<span style="color: black;">倘若</span>你图省事儿，<span style="color: black;">能够</span>用<strong style="color: blue;">Ahrefs工具批量操作</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给<span style="color: black;">大众</span>介绍这种<span style="color: black;">办法</span>的目的，是<span style="color: black;">期盼</span><span style="color: black;">大众</span>在SEO、运营的过程<span style="color: black;">其中</span>学会多<span style="color: black;">途径</span><span style="color: black;">处理</span>问题，而不是知其然不知其<span style="color: black;">因此</span>然。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">善于探索、善于总结、善于运用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能够举一反<span style="color: black;">3、</span>才<span style="color: black;">表率</span>你真正学会了这个技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击进入<strong style="color: blue;">小程序，</strong>你要的<span style="color: black;">这儿</span>都有：<strong style="color: blue;">【平台运营】</strong>阿里巴巴国际站<span style="color: black;">制品</span><span style="color: black;">诠释</span>、运营技巧，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【外贸大神】</strong>100+外贸大神帖子专区，搜索名字或关键词</p>
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