详解阿里巴巴国际站数据管家流量源自
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1U48ZlBQKv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=gElfzMNCkkJ%2FpvljpnMckcpnRmY%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在分析阿里巴巴国际站数据的时候，经常会在流量<span style="color: black;">源自</span>里面看<span style="color: black;">每一个</span><span style="color: black;">途径</span>的流量<span style="color: black;">状况</span>来判断自己店铺的一个数据<span style="color: black;">状况</span>。随着阿里巴巴国际站把<span style="color: black;">更加多</span>的流量<span style="color: black;">途径</span>单独拉出来，<span style="color: black;">那样</span>流量分析就会变的越来越精细化，并且<span style="color: black;">功效</span><span style="color: black;">亦</span>越来越大，能给你指明优化方向。<span style="color: black;">因此</span>今天就来谈谈阿里巴巴国际站数据管家里面的流量<span style="color: black;">源自</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1UYAY6MVHt~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=F6pArr12BylwHkbCt9y1Ddl9q4M%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量<span style="color: black;">源自</span>分析是商家开展数据运营工作最为<span style="color: black;">基本</span>的能力。商家<span style="color: black;">能够</span>分析店铺的流量<span style="color: black;">源自</span>场景以及各场景为自己带来的询盘效果，并且<span style="color: black;">经过</span>趋势分析以及对比业内优秀水平，找到<span style="color: black;">提高</span>流量及询盘转化的抓手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">入口：新版数据管家-流量<span style="color: black;">源自</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">选取</span>查看PC端<span style="color: black;">或</span><span style="color: black;">没</span>线端的流量<span style="color: black;">源自</span>，时间维度有日，周，月，数据<span style="color: black;">能够</span><span style="color: black;">选取</span>去掉中国大陆流量，更加<span style="color: black;">精细</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1Ux62HUptH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=ohYT9ZUK6%2BdYv1i45dhlCMUeDNM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势分析：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1VHIPu1D1z~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=nfIHQKgH%2FeP%2BWBC9KYCBLCQSSt4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这里同行或行业<span style="color: black;">指的是</span>所选数据周期中，其主营与卖家自己主营（发品最多）三级类目相同的卖家，<span style="color: black;">详细</span>类目<span style="color: black;">能够</span>参考首页-数据概览中的标杆类目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>接下来一个一个流量<span style="color: black;">途径</span>来分析！！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">首页</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：<span style="color: black;">包含</span>阿里巴巴国际站旗下各域名网站的首页：www.alibaba.com 和 m.alibaba.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页这个流量<span style="color: black;">途径</span>统计的<span style="color: black;">拜访</span>人数是直接到店铺的流量（<span style="color: black;">制品</span>详情页<span style="color: black;">或</span>旺铺页面）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>以www.alibaba.com 为例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在阿里巴巴国际站首页（www.alibaba.com）可能能直接进入到商家店铺页面的<span style="color: black;">地区</span>有：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 明星展播（在轮转banner这个位置)</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1Vk3mCMuWX~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=QXpoZmO8Zt8WPuyJW7k1vybTPKQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">明星展播资源<span style="color: black;">必须</span>在营销中心-明星展播里面进行秒杀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现<span style="color: black;">周期</span><span style="color: black;">必要</span>满足以下<span style="color: black;">要求</span>才可秒杀明星展播：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、金品诚企服务中会员<span style="color: black;">或</span>商家星等级为一星级以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、投放的商品/旺铺不在防控的高危类目范围内</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、因违规累计扣分<span style="color: black;">少于</span>24分且<span style="color: black;">没</span>知识产权严重侵权<span style="color: black;">行径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.RECOMMENDATIONS FOR YOU（<span style="color: black;">举荐</span>页面）</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1uVJJPdXF7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=XpN6iDFNk5OjmhM81WKDqLVQv3w%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>页面会<span style="color: black;">按照</span>用户的搜索习惯以及用户<span style="color: black;">爱好</span>度，<span style="color: black;">营销</span>数量，信保数据等一系列数据，系统进行机选<span style="color: black;">举荐</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.MY RECENTLY VIEWED ITEMS</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1vaJWq1Ch~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=yEyGGj0BWbAxHKK9v3gnVlkI9Ak%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">MY RECENTLY VIEWED ITEMS <span style="color: black;">重点</span>是展示客户<span style="color: black;">近期</span>浏览的<span style="color: black;">制品</span>，进行一个轮播展示。至于在m.alibaba.com页面，<span style="color: black;">能够</span><span style="color: black;">自动</span>验证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：搜索：阿里巴巴国际站<span style="color: black;">所有</span>搜索场景，<span style="color: black;">包含</span>关键词搜索、类目搜索、供应商搜索等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入口：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1vzIdzROaG~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=Or%2FdjoIot8gDJQZrrBmbRLAxXCQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索的流量<span style="color: black;">途径</span>统计的是搜索页面带来的流量，<span style="color: black;">更加多</span>的表<span style="color: black;">此刻</span>自然排名，自然排名越前，出<span style="color: black;">此刻</span>搜索页面的位置越靠前，<span style="color: black;">得到</span>的搜索流量越多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索金品诚企</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：买家在勾选金品诚企标识“Verified”后的搜索场景；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入口：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1wDCD6Iph1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=e7Qj0KTV45P1ctjGNFtxdNPvkyQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在搜索的时候勾选了<span style="color: black;">这儿</span>的客户，会被统计在搜索金品诚企流量<span style="color: black;">途径</span>。<span style="color: black;">没</span>线端<span style="color: black;">一样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优商专区</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：Top Select Suppliers</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入口：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW1wnDzf4zgj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=seGpjX%2BE7qFxfaRmnsKC4Con2Lk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优商专区后续会做优化，<span style="color: black;">日前</span>不支持报名。以前进入优商专区的商家依旧在，且在优商专区搜索关键词，商家是<span style="color: black;">根据</span>历史一达通<span style="color: black;">经过</span>订单数及通关金额的多少进行展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">粉丝通</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：卖家<span style="color: black;">经过</span> MA 后台的粉丝通<span style="color: black;">制品</span>，发布的内容（视频、<span style="color: black;">照片</span>等），在<span style="color: black;">没</span>线的 Feeds ，旺铺 Feeds 和其他营销会场被买家看到后带来的流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝通开通<span style="color: black;">必须</span>星等级为一星，商家发布的内容会在<span style="color: black;">没</span>线端（APP端）的Feeds里面展示，客户从Feeds里面进入到商家店铺，即被统计到这个流量<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入口：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW2H7SoX10O~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=fa%2B0%2FcohzsDiS5bIy5PrJcHOXLc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Week Deals</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：卖家<span style="color: black;">经过</span>每周报名Weekly Deals专场活动，<span style="color: black;">按照</span>活动<span style="color: black;">需求</span>设置商品折扣及库存，在PC、APP端被买家看到后带来的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入口：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW2JV1m4Aud2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=oq7mYXLh350Qp86UBp57DrPwp10%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>线端：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiAW2K94ICFesE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721312056&x-signature=PQPw8dQx2UWftt8PtSXUTI1epX4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着Week Deals活动会场流量增大，慢慢的把他单独分为一个流量<span style="color: black;">途径</span>，<span style="color: black;">日前</span><span style="color: black;">非常多</span>做小B类<span style="color: black;">制品</span>商家，这个流量<span style="color: black;">途径</span>所占流量很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外服站外推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：买家<span style="color: black;">经过</span>外贸服务市场的站外推广工具<span style="color: black;">拜访</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直接<span style="color: black;">拜访</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：买家直接到访商家页面；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接<span style="color: black;">拜访</span><span style="color: black;">便是</span>客户直接输入你<span style="color: black;">机构</span>网址<span style="color: black;">或</span>从<span style="color: black;">保藏</span>夹里面直接打开<span style="color: black;">机构</span>网站，<span style="color: black;">得到</span>的流量，就算为直接<span style="color: black;">拜访</span><span style="color: black;">途径</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">其他</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方解释：其他未归属页面（<span style="color: black;">包含</span>阿里巴巴国际站站内以及站外页面）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实让大部分人头疼的是其他流量<span style="color: black;">源自</span>。流量<span style="color: black;">忽然</span>性<span style="color: black;">增多</span><span style="color: black;">或</span><span style="color: black;">忽然</span>性减少，<span style="color: black;">由于</span>定义模糊，经常让人摸不着头脑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他流量<span style="color: black;">源自</span>其实<span style="color: black;">便是</span>除了以上几个单独抽分出来的流量<span style="color: black;">源自</span>，剩下的都算其他<span style="color: black;">源自</span>，<span style="color: black;">因此</span><span style="color: black;">包括</span><span style="color: black;">非常多</span><span style="color: black;">不可</span>定义的<span style="color: black;">源自</span>，<span style="color: black;">例如</span>外投，以及其他活动会场，还有<span style="color: black;">举荐</span>的<span style="color: black;">有些</span>场景等。后续会逐级拆<span style="color: black;">掰开</span>来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">日前</span><span style="color: black;">来讲</span>，依旧<span style="color: black;">欠好</span>定义，<span style="color: black;">然则</span>从<span style="color: black;">包括</span>的<span style="color: black;">有些</span><span style="color: black;">源自</span>来看，都跟数据<span style="color: black;">累积</span>，买家<span style="color: black;">爱好</span>度等<span style="color: black;">关联</span>，<span style="color: black;">亦</span>是偏重于机选。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>阿里巴巴国际站数据管家流量<span style="color: black;">源自</span>的<span style="color: black;">有些</span><span style="color: black;">途径</span>的分析，至于<span style="color: black;">详细</span>到某个<span style="color: black;">途径</span><span style="color: black;">怎样</span><span style="color: black;">加强</span>流量，就<span style="color: black;">必须</span><span style="color: black;">详细</span>到<span style="color: black;">途径</span>深入分析，这部分内容下次会单独提出<span style="color: black;">有些</span>流量比<span style="color: black;">很强</span>的流量<span style="color: black;">途径</span>就行深入分析.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：理清外贸）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
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