砸了这么多钱去打宣传都没效果，不曾想却是因为“关键词”没选好？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/iaiboQ3RQvo0ONSL5SV5cI3icliaLGeseVbfNtsWsPO4VSMqQv3ic3xOVLNKoqUmYh3lqQLttOduTJxmwkDweGkibJ9g/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为时八天的国庆长假就<span style="color: black;">这般</span>划上了句点，<span style="color: black;">然则</span>假期综合症它却<span style="color: black;">困惑</span>着我。。<span style="color: black;">为何</span>幸福的时光如白驹过隙，<span style="color: black;">为何</span>还没等我反应过来假期就结束了~~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感叹的话就先说到这，<span style="color: black;">那样</span>在接下来的几篇<span style="color: black;">文案</span>中，我会深度剖析以下几个点，到底怎么做<span style="color: black;">才可</span>让你推广的效果得到最大化的<span style="color: black;">提高</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关键词<span style="color: black;">宣传</span>营销</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">SEO搜索引擎优化</span></strong><span style="color: black;">（站内、站外）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">Facebook社交人群经营</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">网红营销</strong>
</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（Facebook、YouTube）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">社交平台<span style="color: black;">宣传</span>（Google、Facebook）</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">内容营销</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关键词（Key words）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词，<span style="color: black;">能够</span>说是SEO的<span style="color: black;">第1</span>步，是<span style="color: black;">咱们</span>优化网站不可缺少的一步，<span style="color: black;">亦</span>是判断优化好坏的指标。当你拿到一个网站的时候，<span style="color: black;">咱们</span><span style="color: black;">通常</span><span style="color: black;">状况</span>下会先看网站的类型，<span style="color: black;">而后</span>判断出对应的标题、关键词、描述等，这个关键词<span style="color: black;">能够</span>说是重中之重。一个关键词的好坏<span style="color: black;">能够</span>说直接影响着网站的发展，<span style="color: black;">因此</span>选定关键词就<span style="color: black;">必须</span><span style="color: black;">咱们</span>SEOer搜集<span style="color: black;">海量</span>的信息来判断出所<span style="color: black;">必须</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/iaiboQ3RQvo0MX1aPFyKzAzrYjA0iaiaxI8eYyBjR8VMdgDOhicjibTFhgCKaWLuqAzjmCmMtk7MlPhE1fnOZKO7OtsQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、调研、关键词策略及拓词<span style="color: black;">始终</span><span style="color: black;">败兴</span>都是搜索营销的核心所在，<span style="color: black;">将来</span><span style="color: black;">亦</span>将继续如此。<span style="color: black;">思虑</span>到Google搜索引擎的动态特性，以及<span style="color: black;">日前</span><span style="color: black;">运用</span>的<span style="color: black;">宣传</span>形式越来越纷繁<span style="color: black;">繁杂</span>，<span style="color: black;">咱们</span>在<span style="color: black;">思虑</span>关键词时，除了找出与<span style="color: black;">制品</span>直接<span style="color: black;">关联</span>的词外， 还要<span style="color: black;">经过</span>联想，找出与其<span style="color: black;">关联</span>的词，并且<span style="color: black;">掌控</span>关键词的数量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">倘若</span>是知名<span style="color: black;">企业公司</span>，则别忘了在关键词中<span style="color: black;">运用</span>您的<span style="color: black;">机构</span>名或 <span style="color: black;">制品</span>品牌名<span style="color: black;">叫作</span>、 <span style="color: black;">制品</span>品牌名<span style="color: black;">叫作</span>、 <span style="color: black;">运用</span>地理位置（地理位置<span style="color: black;">针对</span>服务于<span style="color: black;">地区</span>性的<span style="color: black;">企业公司</span>尤其重要。 <span style="color: black;">倘若</span>您的业务范围以本地为主， 则在关键词组合中加上地区名<span style="color: black;">叫作</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、以球衣为例：目录的关键词的组合<span style="color: black;">一般</span>用：“球员名+jersey“，<span style="color: black;">亦</span><span style="color: black;">便是</span>在球员关键词前面再<strong style="color: blue;">加个形容词</strong>，例如：便宜的、好看的。关键词<span style="color: black;">亦</span><span style="color: black;">能够</span>写在标题和描述在球衣名<span style="color: black;">叫作</span>后面在<strong style="color: blue;">加个英文单词“sale”</strong>，<span style="color: black;">这般</span>利用谷歌的分词技术就能得到<span style="color: black;">更加多</span>的关键词排名。<span style="color: black;">针对</span><span style="color: black;">这般</span>的一个球衣网站，目录页才是推广的重点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于<span style="color: black;">制品</span>页的关键词设置我就不啰嗦了，<span style="color: black;">由于</span>很少会去推广<span style="color: black;">那样</span>多页面，<span style="color: black;">制品</span>太多。<span style="color: black;">仅有</span><span style="color: black;">非常</span><span style="color: black;">认识</span><span style="color: black;">制品</span><span style="color: black;">才可</span><span style="color: black;">选取</span>好关键词，<span style="color: black;">针对</span>SEO<span style="color: black;">来讲</span>，选词是<span style="color: black;">第1</span>步，<span style="color: black;">亦</span>是最重要的一步，选错了以后的工作都白费了。<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>选词<span style="color: black;">必须</span>从用户的<span style="color: black;">方向</span>思考，想想用户会搜索<span style="color: black;">那些</span>关键词，不要执迷于<span style="color: black;">哪些</span>SEO工具。<span style="color: black;">另一</span><span style="color: black;">亦</span><span style="color: black;">能够</span>凭借以往的经验去<span style="color: black;">选取</span><span style="color: black;">哪些</span>转化率高的关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">下列几种方式<span style="color: black;">能够</span><span style="color: black;">加强</span>关键词的排名：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一：面包屑导航</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面包屑导航的<span style="color: black;">重点</span><span style="color: black;">功效</span>是让用户<span style="color: black;">认识</span><span style="color: black;">日前</span>所处位置，清晰的<span style="color: black;">表现</span>网站的架构层级，方便用户操作。并且<strong style="color: blue;">Google</strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已然</span>将面包屑导航整合到搜索结果里面，<span style="color: black;">因此呢</span>优化面包屑导航<span style="color: black;">每一个</span>层级的名<span style="color: black;">叫作</span>，多<span style="color: black;">运用</span>关键字，都<span style="color: black;">能够</span>实现SEO优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaiboQ3RQvo0MxAagtErw09oFVCDichTUpyXoZJBN5HjsQ9jMXsuTVo1tDOjMxtibDOLmlMtkpm3G90TtcUI1D9mxA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站建设中<span style="color: black;">运用</span>面包屑导航，<span style="color: black;">能够</span><span style="color: black;">增多</span>网站的内链，有利于内链的建设。<span style="color: black;">同期</span>还<span style="color: black;">能够</span><span style="color: black;">加强</span>访客在浏览过程中的体验，并且减少网站的跳出率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：用户<span style="color: black;">经过</span>搜索引擎进入某个页面，当访客看到导航中有自己感兴趣的内容，就会点击面包屑导航进入（<span style="color: black;">此时</span>候<span style="color: black;">持有</span>一个你自己的网站<span style="color: black;">亦</span>是必不可少的）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">二：内链</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾名思义<span style="color: black;">便是</span>自己网站的内容链接到自己网站的内部页面，<span style="color: black;">亦</span><span style="color: black;">叫作</span>之为站内链接。一个SEO做得不错的网站<span style="color: black;">通常</span>都会有<span style="color: black;">非常多</span>页面，<span style="color: black;">咱们</span>会看到有其它栏目的网站内容的标题或关键词链接，其实这<span style="color: black;">亦</span><span style="color: black;">便是</span>人家做的内链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：<span style="color: black;">咱们</span>在写<span style="color: black;">文案</span>的时候，在<span style="color: black;">文案</span>里面<span style="color: black;">显现</span>以前谈到的知识点的时候，就会顺便引出之前的<span style="color: black;">文案</span>标题，<span style="color: black;">而后</span>做外锚文本链接。<span style="color: black;">这般</span>做的目的<span style="color: black;">便是</span>给爬虫<span style="color: black;">供给</span>入口，方便爬虫对网站的抓取，去重新爬行之前的旧页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaiboQ3RQvo0MxAagtErw09oFVCDichTUpy3jd2dY9afqCOFfzLb7KZBmZMoo4qd1qhanVVoF59akUuZ2TPqCU8YQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>有<span style="color: black;">认识</span>的在<span style="color: black;">文案</span>里面做好内部链接，当<span style="color: black;">咱们</span>一篇高质量的<span style="color: black;">文案</span>让客户感觉可读性很强的话，在<span style="color: black;">显现</span><span style="color: black;">另一</span>一个关键词或标题链接的时候，<span style="color: black;">亦</span>会自然把这个流量引到其它的页面。<span style="color: black;">倘若</span>客户在<span style="color: black;">咱们</span>网站浏览时间越长，网站的PV值就会<span style="color: black;">增多</span>，跳出率<span style="color: black;">亦</span>随之降低，<span style="color: black;">同期</span>对Google的收录<span style="color: black;">亦</span>是有很大<span style="color: black;">加强</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">三：外链</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">所说</span><strong style="color: blue;"> “ 内链为王，外链为皇 ”</strong>，外链<span style="color: black;">区别</span>于内链的建设，内链<span style="color: black;">能够</span>在自己网站上随意的<span style="color: black;">安排</span>，但外链<span style="color: black;">区别</span>，外链<span style="color: black;">必须</span>在别人的网站上<span style="color: black;">安排</span>，<span style="color: black;">因此</span>外链受到了<span style="color: black;">非常多</span>的约束和不可控性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">利用社交平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网站优化中，在社交平台中<span style="color: black;">增多</span>外链<span style="color: black;">亦</span>是一个不错的<span style="color: black;">选取</span>，例如：Facebook、YouTube、Twitter等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaiboQ3RQvo0MxAagtErw09oFVCDichTUpyZeXyRsCFqy6ic83VsHOGRPtCO7iaQyVc4Q9gicoxMUHG8PtTuYaKF5j3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">友链交换</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了跟同行交换内页链接，还<span style="color: black;">能够</span>去找<span style="color: black;">有些</span>做网站的<span style="color: black;">伴侣</span>来交换友情链接，在页面里面加上要做排名那个页面的链接并带上锚文本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">利用论坛</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，<span style="color: black;">非常多</span>论坛里都有签名，在权重高的论坛中<span style="color: black;">增多</span>签名<span style="color: black;">能够</span><span style="color: black;">火速</span>被搜索引擎收录，效果算是立竿见影吧。<span style="color: black;">然则</span>这种方式有<span style="color: black;">非常多</span>的SEO人员说<span style="color: black;">功效</span>变小了，<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，<span style="color: black;">必定</span>要到高质量的网站做链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">利用软文</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一篇好的软文<span style="color: black;">能够</span>被<span style="color: black;">海量</span>转载，<span style="color: black;">同期</span>在<span style="color: black;">文案</span>中加上自己的网站链接，在各空间论坛被转载，相应你的链接<span style="color: black;">亦</span>就得到<span style="color: black;">必定</span>的浏览量（<strong style="color: blue;">切记不要去抄袭他人的<span style="color: black;">文案</span>，否则谷歌是不会收录的，<span style="color: black;">详细</span>谷歌收录的算法会在接下来的<span style="color: black;">文案</span>为<span style="color: black;">大众</span>细讲</strong>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">下面给<span style="color: black;">大众</span><span style="color: black;">举荐</span>几个关键词工具及网站，<span style="color: black;">能够</span><span style="color: black;">按照</span>大词，索引所有相关的衍生词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://www.keywordspy.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.tembin.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.merchantwords.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Correlate（<span style="color: black;">能够</span>找出<span style="color: black;">类似</span>词）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Keyword Planner</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Moz – 按月收费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wordtracker – 按月收费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Market Samurai – 一次性收费 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关于关键词就先讲到<span style="color: black;">这儿</span>，在下一篇<span style="color: black;">文案</span>中我会介绍<span style="color: black;">怎样</span>做好SEO搜索引擎优化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">起伏跌宕的<span style="color: black;">一辈子</span>，回眸只是云淡风轻，不是自己太执著过往，而是红尘千变万化，<span style="color: black;">咱们</span><span style="color: black;">必要</span>以踉跄的姿态，在熙攘的市井探寻一种适合自己的生活方式。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">您的转发与分享，是对我最大的鼓励</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长按识别二维码关注</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaiboQ3RQvo0OGHLcAibeThs8PvfmKibfET1dy33prJ5Yict5nr0G9hibrZzmxynAgA1UL4GNZ2uyFJ5r6A3y3Q0JnEw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">交流Q：3321789271 <span style="color: black;">微X</span>：15960375760</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">插播一条小<span style="color: black;">宣传</span>：<span style="color: black;">必须</span>建外贸独立站的小伙伴<span style="color: black;">亦</span><span style="color: black;">能够</span>联系我哦~</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若要转载请务必<span style="color: black;">保存</span>原文链接，申明<span style="color: black;">源自</span>，谢谢合作！</span></p>
感谢您的精彩评论，为我带来了新的思考角度。
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