9q13nh 发表于 2024-7-13 12:04:02

为么你做的外链没效果？


    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib6FtoBAaje2u6hpkV7MHVB6oVe9u66O2e2aJTk98t8ibiaT6JMZrA4PvuotrQpf84PjRnXX9b7sv3dw/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点/击/蓝/字/关/注/我/们</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>前不久发布的<a style="color: black;">《外链建设精算：SEO成功的关键投资策略》</a>一文，收到了读者的反馈，<span style="color: black;">暗示</span>“<span style="color: black;">已然</span>在外链上花了<span style="color: black;">非常多</span>钱但一点效果<span style="color: black;">无</span>”，到底是什么<span style="color: black;">原由</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这其中的<span style="color: black;">原由</span>可能多种多样，</span>外链建设其实是一个<span style="color: black;">繁杂</span>的过程，<span style="color: black;">倘若</span>外链<span style="color: black;">源自</span>网站的质量以及其与<span style="color: black;">自己</span>网站的<span style="color: black;">关联</span>性都OK的话，<span style="color: black;">意见</span><span style="color: black;">检测</span><strong style="color: blue;">锚文本</strong><span style="color: black;">是不是</span>有问题。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FRKzajjicJGp8Ljeuvd1c8haJLU6BUSTlxUsMxprmqibiaPIs72ByzBEZJuxntmmia0SMtaShx0Yzsa3B8bUS3JAibA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是锚文本</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/qI9LT8kbvPP6zO2T1icrJiaBGOgdK9EzicmwyCwyYDS6XtvhmdO4ecfEAejEde70EolLMuPL6oHFTfnBgfylpicHug/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锚文本，即<span style="color: black;">咱们</span><span style="color: black;">一般</span>看到的带下划线且颜色<span style="color: black;">区别</span>的文字，<span style="color: black;">通常</span>你的鼠标移动到<span style="color: black;">这儿</span>时，会由“箭头”变成“小手”，点击后会<span style="color: black;">转</span>到另一个页面。如图:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/SEI1ehf4xib4NjA2pqjkhhj8mOokicEZbAZKDibbKtaGo2AjAMhaxOUmbxRqrUZ7LDwGDIrV4Onw8uC7bAugWsbibQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>锚文本的设置会影响外链的效果呢？<span style="color: black;">由于</span>谷歌会<span style="color: black;">经过</span>锚文本判断页面之间的<span style="color: black;">关联</span>性，从而影响网站的排名。例如，一篇介绍狗粮的<span style="color: black;">文案</span>，<span style="color: black;">倘若</span>锚文本指向卖巧克力的网站，则会<span style="color: black;">导致</span>用户体验差，并影响网站排名。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FRKzajjicJGp8Ljeuvd1c8haJLU6BUSTlxUsMxprmqibiaPIs72ByzBEZJuxntmmia0SMtaShx0Yzsa3B8bUS3JAibA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锚文本的类型</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/qI9LT8kbvPP6zO2T1icrJiaBGOgdK9EzicmwyCwyYDS6XtvhmdO4ecfEAejEde70EolLMuPL6oHFTfnBgfylpicHug/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锚文本<span style="color: black;">重点</span>有以下几种类型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完全匹配（Exact Match）：即<span style="color: black;">运用</span>的锚文本与<span style="color: black;">目的</span>页面关键词完全相同。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分匹配（Partial Match）：锚文本<span style="color: black;">包括</span><span style="color: black;">目的</span>关键词，但不完全相同，<span style="color: black;">或</span>是该关键词的变体。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌锚文本（Branded）：<span style="color: black;">运用</span>品牌名<span style="color: black;">叫作</span><span style="color: black;">做为</span>锚文本，<span style="color: black;">通常</span>在广泛提及品牌的时候<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">裸链接（Naked URL）：直接<span style="color: black;">运用</span>URL<span style="color: black;">做为</span>锚文本，<span style="color: black;">通常</span>用于底部附加内容中的 “参考<span style="color: black;">文案</span>”部分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通用锚文本（Generic）：<span style="color: black;">通常</span><span style="color: black;">运用</span>“点击<span style="color: black;">这儿</span>”、“阅读<span style="color: black;">更加多</span>”等通用短语。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>锚文本（Image）：<span style="color: black;">运用</span><span style="color: black;">照片</span>的alt文本<span style="color: black;">做为</span>锚文本。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FRKzajjicJGp8Ljeuvd1c8haJLU6BUSTlxUsMxprmqibiaPIs72ByzBEZJuxntmmia0SMtaShx0Yzsa3B8bUS3JAibA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">错误设置锚文本的<span style="color: black;">状况</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/qI9LT8kbvPP6zO2T1icrJiaBGOgdK9EzicmwyCwyYDS6XtvhmdO4ecfEAejEde70EolLMuPL6oHFTfnBgfylpicHug/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>锚文本链接<span style="color: black;">咱们</span>经常<span style="color: black;">思虑</span>的三个基本<span style="color: black;">原因</span>是：<strong style="color: blue;"><span style="color: black;">关联</span>性、连贯性以及读者体验</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span>性正如<span style="color: black;">咱们</span>上文所提及的锚文本和<span style="color: black;">目的</span>界面内容<span style="color: black;">必定</span>要密切<span style="color: black;">关联</span>，<span style="color: black;">不可</span>差十万八千里。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">连贯性<span style="color: black;">指的是</span>锚文本与上下文之间内容衔接自然。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户体验度就非常考验营销嗅觉了，<span style="color: black;">怎样</span>巧妙地在<span style="color: black;">文案</span>中引入读者想<span style="color: black;">晓得</span>的信息，是一个<span style="color: black;">必须</span><span style="color: black;">长时间</span>的学习和<span style="color: black;">科研</span>的过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span>来分析一下几个典型的反面案例：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.<span style="color: black;">海量</span><span style="color: black;">运用</span>同一个关键词做锚文本</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌更新算法后，会更关注锚文本的内容，<span style="color: black;">倘若</span>一个网站的外链都<span style="color: black;">运用</span><span style="color: black;">同样</span>内容的锚文本会被谷歌判定为<span style="color: black;">反常</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对这种<span style="color: black;">状况</span>，在建设外链时不要单纯<span style="color: black;">运用</span>相同的关键词<span style="color: black;">做为</span>锚文本，<span style="color: black;">能够</span>尝试<span style="color: black;">运用</span>关键词变体<span style="color: black;">或</span>找<span style="color: black;">有些</span>意思相近的词代替，<span style="color: black;">亦</span><span style="color: black;">便是</span>上面<span style="color: black;">咱们</span>说的“部分匹配锚文本”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如下图中所展示的两个词都<span style="color: black;">能够</span><span style="color: black;">做为</span>home cryotherapy machine的变体。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib4NjA2pqjkhhj8mOokicEZbA7oVV4KWBKU3omdH7SKnvxKaAibE1f7TbM1YqIb6BXMeFVicfwU66VU5g/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.锚文本过长</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锚文本的长度不宜过长，设置在2-5个单词<span style="color: black;">就可</span>，除非是引用<span style="color: black;">文案</span>标题等<span style="color: black;">状况</span>。超过5个单词的锚文本<span style="color: black;">针对</span>读者<span style="color: black;">来讲</span>会产生视觉压力，插在<span style="color: black;">文案</span>中<span style="color: black;">亦</span>不美观，<strong style="color: blue;">更<span style="color: black;">要紧</span>的是，会被谷歌识别成垃圾外链</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的锚文本过长，<span style="color: black;">能够</span>对其进行精简。例如图中的锚文本<span style="color: black;">能够</span>改写成：installed Ethernet cable outside，<span style="color: black;">这般</span>在精简锚文本的<span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">加强</span>了<span style="color: black;">文案</span>的可读性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib4NjA2pqjkhhj8mOokicEZbAsz0MExw6k9s58WXuvLI8g2pbE7E7AicnTpsxACmb4QoZn98XanIRxicw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.<span style="color: black;">做为</span>锚文本的词在<span style="color: black;">文案</span>中<span style="color: black;">海量</span><span style="color: black;">显现</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>外链界面中存在<span style="color: black;">海量</span>与锚文本词相同的文字，<span style="color: black;">那样</span>有<span style="color: black;">极重</span>的可能会被谷歌认作是关键词堆砌。<span style="color: black;">这般</span>的做法<span style="color: black;">不仅</span><span style="color: black;">没</span>法起到<span style="color: black;">提高</span>排名的<span style="color: black;">功效</span>，还会适得其反。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>下图中，锚文本内容是solar power，<span style="color: black;">然则</span>在整篇<span style="color: black;">文案</span>中solar power<span style="color: black;">显现</span>的次数高达33次，<span style="color: black;">这般</span>即便该网站的质量很高，外链<span style="color: black;">亦</span>难以达到预期的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib4NjA2pqjkhhj8mOokicEZbAC3dnDdQwHJgU3icBiaWb8wLxuufxVfblO0QsxicugEGM8kqhZROOM5GRQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.同一个锚文本链给<span style="color: black;">区别</span>的页面</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在做外链时，应该避免将同一个锚文本关键词指向多个<span style="color: black;">区别</span>的页面。这种做法可能会<span style="color: black;">引起</span>网站内部竞争，<span style="color: black;">亦</span>会让谷歌搞不清楚你到底想为哪个网页<span style="color: black;">得到</span>排名。<span style="color: black;">同期</span><span style="color: black;">同一关键词针对多个<span style="color: black;">区别</span>页面进行优化<span style="color: black;">亦</span>会分散效果，<span style="color: black;">引起</span><span style="color: black;">每一个</span>页面的排名都上不去。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总结：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链建设是一项<span style="color: black;">长时间</span>而细致的工作，它<span style="color: black;">需求</span><span style="color: black;">咱们</span>不仅要关注链接的质量和权威性，更要深入理解并巧妙运用锚文本策略。有效的锚文本不仅能够<span style="color: black;">提高</span>搜索引擎对内容<span style="color: black;">关联</span>性的认知，还能<span style="color: black;">加强</span>用户体验，从而在竞争激烈的网络环境中为网站赢得更高的可见度和信任度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期回顾</strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">新闻</span></span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SEI1ehf4xib7gtyKbXVjFqic5Pbia5BEWsG7aPspjZ7KdvYqzUOHPZHGicY2djic6I6r7zGrXanuBngjd5l2EeASwGA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击在看，你最好看</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SEI1ehf4xib6apaeEJkfwvy3r4zyyPDJd0z503HUMh9hjmWKBiacNYTc0oIeRS9X24Y2FsTZWbThF8ze911nt7VA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">




听听海 发表于 2024-8-27 10:37:08

外贸B2B平台有哪些？

情迷布拉格 发表于 2024-8-30 18:21:39

楼主的文章深得我心，表示由衷的感谢！

ikkhksvu 发表于 2024-8-30 23:35:21

谷歌外链发布 http://www.fok120.com/

cvh132 发表于 2024-9-7 08:26:56

期待楼主的下一次分享！”

4lqedz 发表于 2024-9-26 13:53:56

交流如星光璀璨，点亮思想夜空。

4lqedz 发表于 2024-10-17 00:40:56

太棒了、厉害、为你打call、点赞、非常精彩等。
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