lbk60ox 发表于 2024-7-13 09:44:20

优化型网站:外边链接建设对SEO的影响


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/doPbd2iarzpqaun6GVE0aWNCvDWTgA2bRiaqWENW809b7DPoia0PdeiaSHMr4vMty3IehruZXHtl7I3q6aiaPlXEuIQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">外边</span>链接对SEO有什么影响?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)<span style="color: black;">关联</span>性及锚文字</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">经过</span>参考他人的<span style="color: black;">评估</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">外边</span>链接及锚文字来判断<span style="color: black;">关联</span>性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">非常多</span>网站证明你的页面是在谈减肥<span style="color: black;">办法</span>(<span style="color: black;">亦</span><span style="color: black;">便是</span>说以“减肥<span style="color: black;">办法</span>”为锚文字链接至你的网站),尤其<span style="color: black;">倘若</span><span style="color: black;">非常多</span>美容健身网站证明你的网站是减肥<span style="color: black;">办法</span><span style="color: black;">行业</span>的专家,<span style="color: black;">那样</span>有很大可能你的网站确定是关于减肥<span style="color: black;">办法</span>的权威。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>就说明一个问题,</span><span style="color: black;">导入链接的内容<span style="color: black;">关联</span>性及锚文字<span style="color: black;">作为</span>判断<span style="color: black;">关联</span>性及排名算法最<span style="color: black;">要紧</span>的<span style="color: black;">原因</span>之一,尤其是来自其他网站的导入链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">咱们</span>在交换网站友情链接的时候,尽可能的</span><span style="color: black;">交换同行业的网站</span><span style="color: black;">,<span style="color: black;">这般</span><span style="color: black;">关联</span>性会更高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)权重及信任度</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抛开页面<span style="color: black;">关联</span>性不谈,<span style="color: black;">外边</span>链接使被链接的页面及<span style="color: black;">全部</span>域名权重<span style="color: black;">加强</span>,信任度<span style="color: black;">增多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外边</span>链接越多,发出链接的页面本身权重越高,说明被链接的页面受人的信任和尊重越多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">权重是<span style="color: black;">此刻</span>搜索引擎排名中非常<span style="color: black;">要紧</span>的影响<span style="color: black;">原因</span>之一。除了域名年龄、网站规模、原创性等,形成权重的最<span style="color: black;">要紧</span><span style="color: black;">原因</span><span style="color: black;">便是</span><span style="color: black;">外边</span>链接。权重高的域名使网站上所有页面排名能力<span style="color: black;">加强</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(3)收录</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面收录是排名的<span style="color: black;">基本</span>,<span style="color: black;">不可</span>进入索引库就谈不上排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据观察和经验都<span style="color: black;">显示</span>,</span><span style="color: black;"><span style="color: black;">外边</span>链接数量及质量对一个域名所能带动收录的总页数有至关<span style="color: black;">要紧</span>的影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO们都熟悉的一个链接结构观点是,内页与首页的距离<span style="color: black;">必要</span>在3~4次点击之内。<span style="color: black;">原由</span>就在于<span style="color: black;">外边</span>链接在很大程度上决定了搜索引擎蜘蛛的爬行深度,权重<span style="color: black;">通常</span>的网站,蜘蛛只会爬行3~4层链接。权重高的网站,与首页距离七八次或<span style="color: black;">更加多</span>次点击的内页<span style="color: black;">亦</span>能被收录,从而使整体收录能力<span style="color: black;">加强</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外边</span>链接<span style="color: black;">亦</span>是爬行抓取频率的<span style="color: black;">要紧</span>决定<span style="color: black;">原因</span>。<span style="color: black;">外边</span>链接越强,搜索引擎蜘蛛对网站的重新爬行次数就越多越频繁,就能更快地更新内容,<span style="color: black;">发掘</span>新页面。权重高的网站,首页每几分钟就抓取一次都很正常。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外边</span>链接对<span style="color: black;">关联</span>性、收录及权重的影响直接<span style="color: black;">引起</span>了关键词排名和搜索流量的<span style="color: black;">区别</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>SEO<span style="color: black;">通常</span>认为,<span style="color: black;">日前</span><span style="color: black;">外边</span>链接<span style="color: black;">原因</span>超过页面本身优化的<span style="color: black;">要紧</span>性。<span style="color: black;">不外</span>,近年来搜索引擎对页面内容质量和用户体验越来越<span style="color: black;">注重</span>,外链<span style="color: black;">要紧</span>性占比<span style="color: black;">连续</span>缓慢下降。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">外边</span>链接以<span style="color: black;">那些</span>方式影响排名?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)反向链接数量</span><span style="color: black;">。显然,数量越多,<span style="color: black;">暗示</span>投票越多,对排名越有利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)反向链接页面本身的<span style="color: black;">要紧</span>性。</span><span style="color: black;">并不是所有链接都有相同的投票能力,高权重网页的链接对排名影响更大。质量比数量更<span style="color: black;">要紧</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)反向链接<span style="color: black;">增多</span>的速度</span><span style="color: black;">。<span style="color: black;">增多</span>速度过快,可能<span style="color: black;">导致</span>作<span style="color: black;">坏处</span>嫌疑。反过来,停止<span style="color: black;">增多</span>或<span style="color: black;">乃至</span>减少,<span style="color: black;">亦</span>可能<span style="color: black;">引起</span>排名降低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4)反向链接所在网站的内容主题。</span><span style="color: black;">来自<span style="color: black;">关联</span>内容网站的链接对排名<span style="color: black;">帮忙</span>更大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(5)反向链接的链接文字,</span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>锚文字,是影响网页排名的<span style="color: black;">要紧</span><span style="color: black;">原因</span>之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(6)链接在页面的位置。</span><span style="color: black;">搜索引擎<span style="color: black;">经过</span>算法<span style="color: black;">能够</span>辨别导航、<span style="color: black;">宣传</span>区、页面底部版板声明等区块。链接出<span style="color: black;">此刻</span>页面<span style="color: black;">区别</span>位置<span style="color: black;">寓意</span>着<span style="color: black;">区别</span>目的。<span style="color: black;">一般</span>出<span style="color: black;">此刻</span>正文中的链接才是最有投票<span style="color: black;">道理</span>的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(7)<span style="color: black;">外边</span>链接所在域名年龄。</span><span style="color: black;">历史越长的域名越被信任,来自老域名的链接<span style="color: black;">亦</span>更被信任。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(8)<span style="color: black;">外边</span>链接所在的域名<span style="color: black;">是不是</span>曾经转手过。</span><span style="color: black;">域名所有人<span style="color: black;">始终</span><span style="color: black;">无</span>变化,说明网站能<span style="color: black;">连续</span>经营。域名转手后,原来<span style="color: black;">累积</span>的信任度可能会受影响,<span style="color: black;">由于</span><span style="color: black;">没</span>法<span style="color: black;">保准</span>网站转手后还保持高质量,<span style="color: black;">必须</span>重新考验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(9)反向链接所在页面<span style="color: black;">第1</span>次被收录的日期。</span><span style="color: black;">发出反向链接的页面越老,收录得越早,越被信任。<span style="color: black;">倘若</span>页面<span style="color: black;">已然</span>存在二十几年,比搜索引擎还老,上面的链接显然<span style="color: black;">无</span><span style="color: black;">操作</span>排名的意图,很可能被高度<span style="color: black;">注重</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(10)反向链接所在页内容<span style="color: black;">是不是</span>曾经有变化?</span><span style="color: black;">有什么样的变化?大部分资料性的网页不会随时间产生<span style="color: black;">显著</span>内容变化,最<span style="color: black;">大都是</span><span style="color: black;">增多</span><span style="color: black;">更加多</span>资料。<span style="color: black;">倘若</span>页面内容<span style="color: black;">出现</span>主题方面的重大变化,页面上的链接投票力<span style="color: black;">亦</span>会变化,<span style="color: black;">特别有</span>可能变得<span style="color: black;">再也不</span>与内容<span style="color: black;">关联</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(11)反向链接<span style="color: black;">第1</span>次出<span style="color: black;">此刻</span>页面上是什么时间?</span><span style="color: black;">一个很老的页面上很早就<span style="color: black;">显现</span>的链接显然有比较高的可信度。<span style="color: black;">近期</span>才<span style="color: black;">显现</span>的链接则<span style="color: black;">必须</span>过一段时间<span style="color: black;">才可</span>走出试用期。老页面内容没变化,却<span style="color: black;">忽然</span>在关键词处<span style="color: black;">增多</span>了一个链接,反倒有些可疑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(12)反向链接<span style="color: black;">是不是</span>有变化?</span><span style="color: black;">锚文字或链接的URL <span style="color: black;">是不是</span>修改了?搜索引擎可能会认为修改链接是在刻意优化,因而给予较低的信任度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(13)反向链接所在页还链接向<span style="color: black;">那些</span>网站?</span><span style="color: black;">这些网站内容<span style="color: black;">是不是</span><span style="color: black;">关联</span>?质量<span style="color: black;">怎样</span>?页面上所有链接都指向高质量网站,<span style="color: black;">那样</span>每一个链接的投票力都相应<span style="color: black;">加强</span>,被链接的网站获益<span style="color: black;">亦</span>最大。其他被链接的网站<span style="color: black;">倘若</span>内容不<span style="color: black;">关联</span>,整体质量<span style="color: black;">亦</span>很低,从<span style="color: black;">这般</span>的页面得到的链接,效果不会好到哪里去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(14)<span style="color: black;">外边</span>链接<span style="color: black;">是不是</span>有垃圾链接嫌疑?</span><span style="color: black;">查看<span style="color: black;">有些</span>网站的<span style="color: black;">外边</span>链接,经常能<span style="color: black;">发掘</span>绝大部分是来自论坛签名、博客评论,缺少页面正文里的有<span style="color: black;">道理</span>的<span style="color: black;">举荐</span>链接,这绝不是一个健康的链接<span style="color: black;">形成</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(15)链接点击率。</span><span style="color: black;">在搜索引擎能够监测用户<span style="color: black;">行径</span>时,链接的点击率<span style="color: black;">亦</span>说明链接的<span style="color: black;">要紧</span>性及投票能力。用户的观感更说明问题,用户点击越多,说明其对用户<span style="color: black;">帮忙</span>越大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(16)用户点击链接后在<span style="color: black;">目的</span>网站停留多<span style="color: black;">长期</span>?</span><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">经过</span>用户<span style="color: black;">行径</span>方式判断网站质量,看到底<span style="color: black;">是不是</span>对用户有用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/doPbd2iarzpqF2GthBtYHDicllicib5icibEQLhz17x8uMroSoAic6ia9lOAMo9uDlLugtSqLsGjNwdztf946eSMDWu3iaQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




7wu1wm0 发表于 2024-10-10 16:59:09

你的见解独到,让我受益匪浅,非常感谢。

b1gc8v 发表于 2024-10-19 21:04:28

外贸论坛是我们的,责任是我们的,荣誉是我们的,成就是我们的,辉煌是我们的。
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