外贸干货：外贸新人入行，优先选取B2C还是B2B？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸新人初入行，<span style="color: black;">选取</span>从事B2B还是B2C的模式，<span style="color: black;">重点</span>依赖于一系列<span style="color: black;">原因</span>，<span style="color: black;">包含</span>你的专业技能、兴趣、<span style="color: black;">目的</span>市场以及<span style="color: black;">机构</span>的<span style="color: black;">制品</span>或服务类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240416/deb82c519fb845f3b7bd341c8a2669e8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是两者的基本概述，以及<span style="color: black;">选取</span>它们的<span style="color: black;">有些</span><span style="color: black;">原由</span>：</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B（Business-to-Business）</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B模式<span style="color: black;">触及</span>的是<span style="color: black;">公司</span>间的交易，<span style="color: black;">营销</span>的对象为其他<span style="color: black;">公司</span>。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 订单量大：单个订单的价值<span style="color: black;">一般</span>高于B2C，<span style="color: black;">由于</span>是<span style="color: black;">公司</span>间的大宗交易。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 客户关系稳定：与客户<span style="color: black;">创立</span>了良好的关系后，<span style="color: black;">一般</span>能够保持<span style="color: black;">长时间</span>的合作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 专业知识：B2B<span style="color: black;">行业</span><span style="color: black;">一般</span><span style="color: black;">必须</span>较深的<span style="color: black;">制品</span>知识和行业理解，有利于<span style="color: black;">提高</span>专业能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">很强</span>的利润空间：虽然前期<span style="color: black;">研发</span>过程可能更加<span style="color: black;">繁杂</span>和费时，<span style="color: black;">然则</span>成功达成的交易<span style="color: black;">一般</span><span style="color: black;">拥有</span>较高的利润率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 重复采购：<span style="color: black;">公司</span>客户有重复采购的需求，<span style="color: black;">倘若</span>服务和<span style="color: black;">制品</span>质量过硬，能<span style="color: black;">得到</span><span style="color: black;">连续</span>的收入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">营销</span>周期长：从洽谈到成交的过程可能<span style="color: black;">必须</span>较长的时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 决策过程<span style="color: black;">繁杂</span>：客户的购买决策<span style="color: black;">触及</span>多个<span style="color: black;">分部</span>，需经过<span style="color: black;">仔细</span>的<span style="color: black;">评定</span>和多层<span style="color: black;">准许</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>深厚的专业知识：<span style="color: black;">必须</span>精通<span style="color: black;">制品</span>以及行业<span style="color: black;">关联</span>的专业知识，和客户进行深层次的技术或商务交流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 工业原材料：钢铁、化工原料、塑料等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 大宗商品：粮食、矿产、原油等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 机械设备：重型机械、生产线设备、专业<span style="color: black;">工具</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 高端定制<span style="color: black;">制品</span>：<span style="color: black;">商场</span><span style="color: black;">处理</span><span style="color: black;">方法</span>、定制化服务等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">适合平台：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Alibaba（阿里巴巴国际站)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Made-in-China（中国制造网）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Global Sources（环球资源）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- ThomasNet（针对美国市场）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- TradeIndia（印度市场）</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2C（Business-to-Consumer）</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2C模式<span style="color: black;">指的是</span><span style="color: black;">公司</span>直接对个人消费者<span style="color: black;">营销</span><span style="color: black;">制品</span>或服务。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">营销</span>周期短：从推广到购买的决策过程相对快速，便于快速回笼资金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 市场反应直观：直接面向消费者，易于获取市场反馈，快速<span style="color: black;">调节</span><span style="color: black;">营销</span>策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 营销活动丰富：针对个人消费者<span style="color: black;">能够</span><span style="color: black;">运用</span>多样化的营销和促销手段。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 操作门槛低：<span style="color: black;">一般</span>B2C的交易流程较为简单，易于上手和操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 多<span style="color: black;">途径</span><span style="color: black;">营销</span>：<span style="color: black;">能够</span><span style="color: black;">经过</span>电子商务平台，社交<span style="color: black;">媒介</span>等多种<span style="color: black;">途径</span>触达客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 利润空间可能较小：单笔交易的利润比B2B小，<span style="color: black;">必须</span>高销量支撑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 面临的竞争可能更激烈：面向消费者的<span style="color: black;">制品</span>或服务<span style="color: black;">常常</span>有<span style="color: black;">更加多</span>竞争者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 高营销成本：<span style="color: black;">因为</span>需求<span style="color: black;">宣传</span>和推广，营销成本可能会较高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 顾客忠诚度挑战：个人消费者的品牌忠诚度可能相对较低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 消费电子：手机、电脑配件、智能穿戴设备等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 时尚服饰：服装、鞋帽、珠宝首饰等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 家居装饰：家具、装饰品、灯具等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 美妆个护：<span style="color: black;">打扮</span>品、护肤品、个人护理工具等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- <span style="color: black;">平常</span>消费品：玩具、文具、厨房用具等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">适合平台：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 亚马逊（Amazon）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 速卖通（AliExpress）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- eBay</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- Etsy（针对手工艺品和复古商品）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 外贸极客（搭建独立网站，并做全<span style="color: black;">途径</span>运营及推广）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新人<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>哪种模式应当基于<span style="color: black;">自己</span><span style="color: black;">要求</span>与<span style="color: black;">机构</span>资源。例如，<strong style="color: blue;"><span style="color: black;">倘若</span>你工作在一个<span style="color: black;">持有</span>成熟<span style="color: black;">制品</span>线和资源的<span style="color: black;">机构</span>，B2B可能是一个不错的起点；<span style="color: black;">倘若</span>你更<span style="color: black;">爱好</span>快节奏、灵活的工作环境，或许<span style="color: black;">能够</span>尝试B2C。</strong><span style="color: black;">同期</span><span style="color: black;">亦</span>要<span style="color: black;">思虑</span>个人职业规划，例如<span style="color: black;">期盼</span>深耕某个特定的行业<span style="color: black;">行业</span>或是开辟广阔的消费市场。<span style="color: black;">最后</span>，<span style="color: black;">没</span>论哪种<span style="color: black;">选取</span>，<span style="color: black;">累积</span>经验、<span style="color: black;">持续</span>学习和适应市场变化是始终不变的<span style="color: black;">需求</span>。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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