219mze 发表于 2024-7-12 17:29:00

亚马逊新品推广策略（白帽运营）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“白帽运营”指的是只利用亚马逊<span style="color: black;">准许</span>的方式来推广商品,<span style="color: black;">没</span>刷单、测评等严重不符合亚马逊规则的<span style="color: black;">行径</span>。其最<span style="color: black;">重点</span>的是要做好基本功：文字、<span style="color: black;">照片</span>、<span style="color: black;">宣传</span>。核心还是<span style="color: black;">制品</span>，不仅<span style="color: black;">必须</span>耐心，<span style="color: black;">亦</span><span style="color: black;">必须</span>时间。出效果后排名稳定，转化率<span style="color: black;">亦</span>高，属于卖家长线运营的一种方式。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 前期准备</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新品推广前需做好市场调研，<span style="color: black;">例如</span><span style="color: black;">制品</span>市场容量，同行价格，<span style="color: black;">评估</span><span style="color: black;">状况</span>，销量，同行<span style="color: black;">制品</span>卖点及痛点等，<span style="color: black;">同期</span><span style="color: black;">亦</span>要充分<span style="color: black;">认识</span>自己<span style="color: black;">制品</span>卖点，痛点，切入点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析竞争对手listing标题 、卖点、描述、关键词、<span style="color: black;">照片</span>、价格、QA、Reviews，设计<span style="color: black;">咱们</span><span style="color: black;">制品</span><span style="color: black;">照片</span>，listing文案，<span style="color: black;">制品</span>视频，以及A+内容，打造极致的listing。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结合市场分析结果，确定首批发货数量。第一批货<span style="color: black;">通常</span>都<span style="color: black;">选取</span>空运，数量<span style="color: black;">通常</span>都是预备40天的销量，<span style="color: black;">针对</span><span style="color: black;">特别有</span>把握能爆单的<span style="color: black;">制品</span>会<span style="color: black;">同期</span>发海运过去，不是<span style="color: black;">特别有</span>把握的，等<span style="color: black;">第1</span>批货出售半个月后<span style="color: black;">按照</span><span style="color: black;">营销</span>数据再发一波空运过去，<span style="color: black;">同期</span>发海运过去。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">2. <span style="color: black;">增多</span>流量<span style="color: black;">源自</span>的多样性</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在获取流量上，<span style="color: black;">能够</span><span style="color: black;">经过</span>站内<span style="color: black;">宣传</span>、品牌旗舰店、Amazon Post、<span style="color: black;">绑缚</span>促销，爆款<span style="color: black;">相关</span>促销，Coupon等站内的<span style="color: black;">各样</span>流量入口，以及站外流量，例如SEO，谷歌<span style="color: black;">宣传</span>，Facebook<span style="color: black;">宣传</span>，KOL营销等来<span style="color: black;">增多</span><span style="color: black;">制品</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span>的机会。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 获取<span style="color: black;">初期</span>Review</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊明文规定，禁止卖家<span style="color: black;">运用</span>第三方平台赠送免费<span style="color: black;">制品</span>换取<span style="color: black;">评估</span>，<span style="color: black;">然则</span>，亚马逊又<span style="color: black;">同期</span>组织了专业的Reviewer测评，并且强制规定在收到<span style="color: black;">制品</span>三十天内<span style="color: black;">必要</span>给出评论，否则取消资格。而Reviewer给出评论后，Vine Customer Review of Free Product<span style="color: black;">表率</span>官方测评的绿色标志会永远留在商品页面上，对权重和转化影响重大！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>Vine项目<span style="color: black;">已然</span><span style="color: black;">起始</span>收费，自2021年10月12日起，Amazon Vine将对<span style="color: black;">每一个</span>新注册的<span style="color: black;">制品</span>收取200 美元的<span style="color: black;">花费</span>，以<span style="color: black;">保证</span>该计划的<span style="color: black;">长时间</span>可<span style="color: black;">连续</span>性。该项目适合质量过硬的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一种<span style="color: black;">办法</span>是<span style="color: black;">经过</span>与老<span style="color: black;">制品</span><span style="color: black;">创立</span>合规合并变体<span style="color: black;">增多</span>Review，<span style="color: black;">这般</span>新品就能享受到原有的老款带来的流量和review。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">4.适当低价促进转化</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span><span style="color: black;">刚才</span>上架初期，在<span style="color: black;">无</span>review 、<span style="color: black;">无</span>rating 、<span style="color: black;">无</span>历史销量记录时，定一个稍微低的售价，以<span style="color: black;">促进</span>快速出单，<span style="color: black;">从而</span><span style="color: black;">提高</span>关键字排名。<span style="color: black;">或</span>适当地利用Coupon、站内deal等来<span style="color: black;">供给</span>大额折扣和特殊标签来<span style="color: black;">增多</span><span style="color: black;">制品</span>的转化率。但<span style="color: black;">这儿</span>并不是说要让<span style="color: black;">大众</span><span style="color: black;">没</span>脑的低价螺旋，而是在盈亏平衡价格<span style="color: black;">周边</span>定一个<span style="color: black;">能够</span>接受的售价<span style="color: black;">就可</span>。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">5.<span style="color: black;">经过</span>数据报表进一步优化listing</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过一段时间的<span style="color: black;">制品</span><span style="color: black;">营销</span>，下载后台<span style="color: black;">制品</span>数据报表和广告报表，<span style="color: black;">经过</span>数据分析并结合<span style="color: black;">周期</span><span style="color: black;">目的</span><span style="color: black;">瞧瞧</span>是<span style="color: black;">那些</span>方面<span style="color: black;">不足</span>好，有针对性的去优化。<span style="color: black;">然则</span><span style="color: black;">亦</span>要<span style="color: black;">重视</span>Listing的优化时间，不要<span style="color: black;">由于</span>看不到效果就马上进行第二次优化，亚马逊系统抓取Listing<span style="color: black;">亦</span>是<span style="color: black;">必须</span>时间的，<span style="color: black;">意见</span><span style="color: black;">能够</span>每两周进行一次优化，要<span style="color: black;">累积</span>足够的数据之后，<span style="color: black;">经过</span>数据去分析，<span style="color: black;">以避免</span>越优化反而越没效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>正是入局跨境电商的好<span style="color: black;">机会</span>。做跨境电商<span style="color: black;">寓意</span>着卖家们<span style="color: black;">必须</span><span style="color: black;">更加多</span>的资金投入，<span style="color: black;">针对</span>部分轻资产的卖家<span style="color: black;">来讲</span>是一难关。在这个关键期，<span style="color: black;">倘若</span>遇到资金周转困境。请<span style="color: black;">大众</span>不要心急。<span style="color: black;">能够</span><span style="color: black;">认识</span>一下豆沙包——跨境电商贷款，豆沙包加入亚马逊平台已有时日，<span style="color: black;">日前</span><span style="color: black;">亦</span>已正式与Shopee、eBay等平台达成合作，有效、快速、<span style="color: black;">方便</span>的<span style="color: black;">帮忙</span>跨境卖家拓展<span style="color: black;">全世界</span>业务，是市面上正规安全又<span style="color: black;">方便</span>的资金<span style="color: black;">处理</span><span style="color: black;">方法</span>之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊贷款申请：<a style="color: black;"><span style="color: black;">https://</span><span style="color: black;">lending.dowsure.com/mer</span><span style="color: black;">chant?code=220100</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>亚马逊保险、跨境电商贷款内容请戳：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊卖家责任险：<a style="color: black;"><span style="color: black;">https://www.</span><span style="color: black;">dowsure.com/list-3-1.ht</span><span style="color: black;">ml?sour</span></a>ce=amazon</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay跨创贷：<a style="color: black;"><span style="color: black;">https://www.</span><span style="color: black;">dowsure.com/list-2-1.ht</span><span style="color: black;">ml</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广商贷：<a style="color: black;"><span style="color: black;">https://www.</span><span style="color: black;">dowsure.com/list-3-1.ht</span><span style="color: black;">ml?source=ksd</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">商场</span>保险的<span style="color: black;">花费</span>：<a style="color: black;"><span style="color: black;">https://www.</span><span style="color: black;">dowsure.com/list</span></a></p>




m5k1umn 发表于 2024-10-6 22:20:01

楼主的文章非常有意义，提升了我的知识水平。

qzmjef 发表于 2024-10-15 14:29:06

期待与你深入交流，共探知识的无穷魅力。

wrjc1hod 发表于 2024-11-13 10:30:54

seo常来的论坛，希望我的网站快点收录。

nqkk58 发表于 3 天前

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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