测评就封号?6种安全获取亚马逊制品评论的白帽策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每年的黑五网一旺季,对亚马逊卖家而言都是一场至关<span style="color: black;">要紧</span>的“战役”,今年似乎比往年更难<span style="color: black;">有些</span>。今年封号潮之后,<span style="color: black;">大众</span><span style="color: black;">针对</span>评测都变得非常<span style="color: black;">小心</span>,<span style="color: black;">然则</span><span style="color: black;">倘若</span>不评测,前期的评论要怎么<span style="color: black;">累积</span>呢,新品又怎么推呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>小V从服务商处<span style="color: black;">认识</span>到,随着旺季的来临,越来越多的卖家又<span style="color: black;">起始</span>铤而走险的做测评。<span style="color: black;">这儿</span>暂不讨论这个<span style="color: black;">行径</span><span style="color: black;">是不是</span>正当,这个操作本身在<span style="color: black;">日前</span>的大环境下本来就非常冒险。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文给<span style="color: black;">大众</span>介绍安全获取<span style="color: black;">制品</span>评论的9种白帽策略,<span style="color: black;">期盼</span>能够给<span style="color: black;">大众</span><span style="color: black;">供给</span><span style="color: black;">有些</span>参考。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-c65341e302522070dcc7a3b3f20c025f_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.选品要简单,功能要单一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,<span style="color: black;">咱们</span>要回到<span style="color: black;">制品</span>本身,<span style="color: black;">制品</span><span style="color: black;">不可</span>有<span style="color: black;">显著</span>的瑕疵,<span style="color: black;">倘若</span><span style="color: black;">制品</span>本身是有问题的,再多的操作<span style="color: black;">亦</span>是于事<span style="color: black;">没</span>补的,垃圾<span style="color: black;">制品</span>,再好的运营都<span style="color: black;">没</span>济于事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>给<span style="color: black;">大众</span>一个选品小tips,<span style="color: black;">通常</span><span style="color: black;">来讲</span>,<span style="color: black;">制品</span>越简单,功能越单一的<span style="color: black;">制品</span>的评论是最可控的,越是功能<span style="color: black;">繁杂</span>的<span style="color: black;">制品</span>,差评的概率可能就越大。“少做少错,多做多错,不做就不会错”是亚马逊选品的<span style="color: black;">要紧</span>原则。<span style="color: black;">没</span>论是什么<span style="color: black;">制品</span>,<span style="color: black;">尽可能</span>不要让它<span style="color: black;">繁杂</span>化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.向留下积极卖家反馈的客户请求评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊平台<span style="color: black;">经过</span>Feedback 和Review两套<span style="color: black;">评估</span>体系来约束卖家,<span style="color: black;">非常多</span>买家对亚马逊Feedback和Review傻傻分不清。2020 年,亚马逊将Reviews转换为Ratings,买家<span style="color: black;">此刻</span><span style="color: black;">能够</span>简单地留下星级评分,而<span style="color: black;">没</span>需留下文字评论,这<span style="color: black;">能够</span><span style="color: black;">提高</span>买家的积极性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Feedback在Listing中不是最<span style="color: black;">要紧</span>的指标,<span style="color: black;">然则</span><span style="color: black;">咱们</span>仍然要时刻保持关注,主动向所有留下积极反馈的客户发送电子邮件,并邀请<span style="color: black;">她们</span>留下<span style="color: black;">制品</span>评论。如:Thank you for your purchase of our product . Product reviews are oneof the most important things that customers look at on Amazon . If you are ableto take the opportunity to leave an honest Product Review it helps both us andother customers.</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-e6961cfab2617e85f05d6e7912f2d363_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">运用</span>后台请求评论按钮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在亚马逊订单界面有一个“请求评论”按钮,点击“请求评论”,马逊会自动给买家发一封邮件邀请他对该<span style="color: black;">制品</span>进行反馈,这个是免费的。值得<span style="color: black;">重视</span>的是,日本站的买家<span style="color: black;">通常</span>是不会给五星好评的,日本站卖家<span style="color: black;">小心</span>索评。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>此功能<span style="color: black;">必须</span>在订单商品送达日期后的 5 至 30 天内,但<span style="color: black;">通常</span><span style="color: black;">来讲</span>越快越好,<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">保证</span>买家收到时效性和<span style="color: black;">关联</span>度都较高的评论请求,时间拖得越长,买家留评的意愿<span style="color: black;">亦</span>会越低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>质量过关且订单量<span style="color: black;">很强</span>的卖家,就<span style="color: black;">能够</span>借</p>
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