SEO实战 | 百度官方发布的13个SEO优化原则
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 关注<span style="color: black;">▲</span>艾奇SEM</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从SEM到互联网整合营销——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一站式学习成长平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原创作者：奔跑的艾米，艾奇SEM专栏作家</p>未经授权，禁止转载。欢迎投稿。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>公众号：奔跑的艾米</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“魏则西”事件<span style="color: black;">出现</span>后，百度<span style="color: black;">调节</span>了相应的规则，使<span style="color: black;">每一个</span>页面的<span style="color: black;">商场</span>推广位置上、下、右侧的位置<span style="color: black;">掌控</span>在4个及以内。<span style="color: black;">因此呢</span>，在营销推广方面，于<span style="color: black;">公司</span>而言，将有必要加大投入SEO的人力预算，于Seoer而言，竞争激烈程度将进一步加剧。<span style="color: black;">那样</span>，<span style="color: black;">倘若</span>你是一名初步从事seo工作的职场人士，更应该<span style="color: black;">认识</span>下这些年百度针对自然排名发布过的一系列原则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 2013年</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.绿萝算法1.0</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>打击超链接作<span style="color: black;">坏处</span><span style="color: black;">行径</span>，打击买卖外链<span style="color: black;">行径</span>。3种类型的网站会受到干扰：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">超链<span style="color: black;">中间商</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出卖链接的网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买链接的网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/wiki/142</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.石榴算法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">守护</span><span style="color: black;">优秀</span>页面，打击低质页面。受影响的页面类型：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">含有<span style="color: black;">海量</span>妨碍用户正常浏览的<span style="color: black;">卑劣</span><span style="color: black;">宣传</span>的页面，尤其以弹出<span style="color: black;">海量</span>低质弹窗<span style="color: black;">宣传</span>、混淆页面主<span style="color: black;">身体</span>容的垃圾<span style="color: black;">宣传</span>页面为<span style="color: black;">表率</span></p>延伸阅读：
<a style="color: black;"><span style="color: black;">http://zhanz</span></a>hang.baidu.com/wiki/174
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.绿萝算法2.0</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过滤软文外链，并<span style="color: black;">处罚</span><span style="color: black;">供给</span>软文发布平台，尤其是<span style="color: black;">资讯</span>源站点，<span style="color: black;">倘若</span>被<span style="color: black;">发掘</span>用来出售软文发布，会被移出<span style="color: black;">资讯</span>源。综合<span style="color: black;">来讲</span>，以下3种站点会被处理：</p>1.0<span style="color: black;">供给</span>：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文交易平台；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文发布站；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文收益站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸阅读：</p>
<a style="color: black;"><span style="color: black;">http://zhanzhang.b</span></a>aidu.com/wiki/191<a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/college/articleinfo?id=30</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.百度原创星火计划1.0</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定义原创内容规范——网站首创、非转载或简单二次加工、符合国家<span style="color: black;">关联</span>规定有价值的内容。对网站的好处——百度搜索结果中优先展现、百度搜索结果中标识原创、百度<span style="color: black;">资讯</span>结果中优先展现、优先<span style="color: black;">运用</span>高级站长<span style="color: black;">工具</span>并优先展现。</p>1.0<span style="color: black;">供给</span>：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度主动邀请机制；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>邮件申请；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/act/spark/</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.其它</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出售二级域名或目录用于作<span style="color: black;">坏处</span>将株连整站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><span style="color: black;"><a style="color: black;">http://zhanzhang.baid</a>u.com/act/spark/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 2014年</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.百度质量白皮书</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>网页内容质量及用户体验关系到搜索结果的排序，衡量页面质量好坏，<span style="color: black;">重点</span>由以下3方面决定：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面可<span style="color: black;">拜访</span>性；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面浏览体验；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面内容质量；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><a style="color: black;"><span style="color: black;">http://wenku.baidu.com/view/0c6b5f4f866fb84ae4</span></a>5c8d72</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7.走进读图时代</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>内容结合用户阅读及<span style="color: black;">运用</span>场景，适当<span style="color: black;">增多</span><span style="color: black;">关联</span>配图，有利于<span style="color: black;">加强</span>搜索结果点击率，但需<span style="color: black;">重视</span>：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">体积</span><span style="color: black;">尽可能</span>接近121:75；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>要<span style="color: black;">关联</span>，并放于页面主<span style="color: black;">身体</span>容中；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显现</span>低质或作<span style="color: black;">坏处</span><span style="color: black;">照片</span>，会被<span style="color: black;">处罚</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><span style="color: black;"><a style="color: black;">http://zhanzhang.baidu.com/wiki/228</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2015年（移动化）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.百度移动适配</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">旨在实现网站移动化，符合用户在移动场景下的搜索体验。百度移动适配<span style="color: black;">详细</span>做法：</p>
<a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/college/courseinfo?id=267&page=20</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9.白杨算法-坐标标识</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>旨在<span style="color: black;">提高</span>本地化信息服务的移动搜索体验，<span style="color: black;">倘若</span>网站页面<span style="color: black;">拥有</span>地域属性，如北京酒店、深圳租房等这类型，可<span style="color: black;">经过</span>添加地域标识，将有利于在移动搜索结果<span style="color: black;">得到</span>靠前展现。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读：</span><a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/college/articleinfo?id=10</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10.冰桶算法1.0&2.0</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度移动搜索针对移动低质页面推出的算法，算法1.0处理这类型页面：强行弹窗app下载、用户登录、大面积<span style="color: black;">宣传</span>等影响用户正常浏览体验的页面，尤其以<span style="color: black;">必要</span>下载app<span style="color: black;">才可</span>正常<span style="color: black;">运用</span>的站点为<span style="color: black;">表率</span>。</p>算法2.0处理这些页面：全屏下载、在狭小的手机页面布设大面积<span style="color: black;">宣传</span>遮挡主<span style="color: black;">身体</span>容、强制用户登录才<span style="color: black;">能够</span><span style="color: black;">运用</span>等问题
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸阅读：</p>
<a style="color: black;"><span style="color: black;">http://zhanzhang</span></a>.baidu.com/wiki/313<a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/wiki/341</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11.星火计划2.0</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>历时2年，星火计划有新的<span style="color: black;">发展</span>，站长<span style="color: black;">能够</span>登录百度站长平台<span style="color: black;">经过</span><span style="color: black;">工具</span>——链接提交——自动提交——主动推送来<span style="color: black;">第1</span>时间推送站点原创内容。（非原创内容<span style="color: black;">运用</span>此<span style="color: black;">办法</span>，会被处理）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸阅读：</p>
<a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/college/courseinfo?id=746&page=2</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">12.移动友好度</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>进入移动互联网时代，网站用户体验变得<span style="color: black;">反常</span><span style="color: black;">要紧</span>，百度移动友好度<span style="color: black;">重点</span>针对这4方面展开<span style="color: black;">来讲</span>明：
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面可读性；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资源易用性；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">功能易用性；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">体验增益性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸阅读：</p>
<a style="color: black;"><span style="color: black;">ht</span></a>tp://zhanzhang.baidu.com/college/documentinfo?id=759
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">13.APP调起</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概况说明：</p>实现APP与移动搜索的进一步结合，方便已安装APP用户体验.
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸阅读：</p>
<a style="color: black;"><span style="color: black;">http://zhanzhang.baidu.com/college/documentinfo?id</span></a>=761
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奔跑的艾米SEO专栏<span style="color: black;">文案</span>，请点击阅读：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><a style="color: black;"><span style="color: black;">百度搜索（SEO）移动站友好度<span style="color: black;">诠释</span>（四维度）</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><a style="color: black;"><span style="color: black;">SEO<span style="color: black;">怎样</span>正确处理网站死链？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><a style="color: black;"><span style="color: black;">SEO | 这9个搜索引擎算法 你get了吗</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><a style="color: black;"><span style="color: black;">新手<span style="color: black;">怎样</span>学SEO？学习<span style="color: black;">办法</span>论<span style="color: black;">诠释</span>：人事网书</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span><a style="color: black;"><span style="color: black;">SEO团队角色有<span style="color: black;">那些</span>？其实就这五种。</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.</span><a style="color: black;"><span style="color: black;">SEO实战 | <span style="color: black;">怎样</span>挖掘关键词?</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.</span><a style="color: black;"><span style="color: black;">讲讲SEO<span style="color: black;">怎样</span>布局关键词？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIF4YcTS7ibr8X8V3YuX1qQ0ibXsFMCJUQdNickU8N1j3GeupZrfDLqgqEGrYYJTdAEyltHFCcfj2MnRw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 交流如星光璀璨，点亮思想夜空。
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