你所不知的SEO高级策略技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB6S9L2qhBykHRxy7HDyQRtgex6DPdoccEOvMVibdo2qJDMicsGH9WibiaUApZw9epWtZpDnqnwxRZ1xQQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谈论SEO高级策略技巧以前，我先给<span style="color: black;">大众</span>抛出几个常用的点，相信这几个点是<span style="color: black;">大众</span>在<span style="color: black;">平常</span><span style="color: black;">不外</span>的<span style="color: black;">专题</span>了。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、 用site<span style="color: black;">查找</span>网站，首页不在<span style="color: black;">第1</span>，<span style="color: black;">是不是</span>为降权? </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信大<span style="color: black;">都数</span>人会说是的，当然<span style="color: black;">亦</span>会有人说不是，<span style="color: black;">那样</span>到底是降权还是不是降权，用<span style="color: black;">科研</span>出来的数据<span style="color: black;">显示</span>最为<span style="color: black;">靠谱</span>。既然抛出了这个<span style="color: black;">专题</span>点，<span style="color: black;">那样</span>就应该用这个点去扩展一张面出来，<span style="color: black;">仅有</span>把面吃透，<span style="color: black;">才可</span>看懂<span style="color: black;">非常多</span>SEO这个层面的细节所在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB7lICibdgibh4vz4XBo0aiconarqqUCvuZq0Yz0AR8dc4QyUZrflEmWflW08SIbo8gqs9UoxZwH8DR5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 上图是我<span style="color: black;">近期</span>测试的一组数据，从<span style="color: black;">第1</span>到第三，看到这张图，肯定有不少人会认为网站有降权影响。<span style="color: black;">做为</span>一个SEO<span style="color: black;">科研</span>的人，<span style="color: black;">必定</span>要<span style="color: black;">思虑</span>到正反论证，有正必有反，<span style="color: black;">这儿</span>的反面不是去讨论它的site值首页不在<span style="color: black;">第1</span><span style="color: black;">是不是</span>为降权。而是从大的方向去看待这组数据的排名。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">何为大的方向?<span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>在检索一个关键词的时候会<span style="color: black;">按照</span>网站当前页面的权值高低进行排名，同理，网站内部的各个页面之间<span style="color: black;">亦</span>会有对应的权值高低排名。</span>除了<span style="color: black;">必定</span><span style="color: black;">原因</span>的降权以外，还有一点<span style="color: black;">便是</span><span style="color: black;">内页的权值大于了首页的权值</span>。</span><span style="color: black;">(PS：<span style="color: black;">非常多</span>人<span style="color: black;">爱好</span>从爱站/站长<span style="color: black;">工具</span><span style="color: black;">查找</span>SEO数据，个人认为国内最好的SEO<span style="color: black;">工具</span><span style="color: black;">便是</span>百度站长平台，<span style="color: black;">由于</span><span style="color: black;">能够</span><span style="color: black;">发掘</span><span style="color: black;">非常多</span>不为人知的奥秘)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB7lICibdgibh4vz4XBo0aiconaAcgibUykTicwibCkAhum3TZ7yXqeFKk2ic4m8V0bh4stVFqBFAAXTibbO5A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 上图<span style="color: black;">便是</span>大致给你解释site值的现象了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;"> <span style="color: black;">按照</span>百度站长平台<span style="color: black;">显现</span>的数据值，除了关键词排名以外还有页面的排名，而页面的排名会在一个时间段内<span style="color: black;">显现</span>当前页面所在<span style="color: black;">全部</span>网站中的排名，<span style="color: black;">亦</span><span style="color: black;">能够</span>认为它所在网站的页面权重高低。 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，还有一种真正的降权，那<span style="color: black;">便是</span>首页遇到的<span style="color: black;">处罚</span>，相对<span style="color: black;">来讲</span>降权仅仅针对与某个特定的页面去做作<span style="color: black;">坏处</span>处理，<span style="color: black;">倘若</span><span style="color: black;">触及</span>到所有的整站页面，<span style="color: black;">那样</span>最后的结果<span style="color: black;">便是</span>网站被K而不是单单的降权。(ps：关于降权，<span style="color: black;">平常</span>的<span style="color: black;">原因</span><span style="color: black;">例如</span>关键词密度堆砌、刷点击、<span style="color: black;">短期</span>内不正常的外链等)。
还有一种<span style="color: black;">便是</span>你的内页权重值<span style="color: black;">显著</span>大于首页<span style="color: black;">非常多</span>，<span style="color: black;">那样</span>你的内页排名<span style="color: black;">亦</span>会在一<span style="color: black;">按时</span>间段内远远的<span style="color: black;">安身</span>于site<span style="color: black;">第1</span>。虽然顶级域名的初始权值要高于其他页面，<span style="color: black;">然则</span><span style="color: black;">经过</span>内容的丰富、外链的广度与时间的<span style="color: black;">提高</span>，内页排名<span style="color: black;">亦</span>会大于首页的排名。谈到<span style="color: black;">这儿</span><span style="color: black;">便是</span>下面我要给<span style="color: black;">大众</span>扩展的第二道面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 2、 内容为王，外链为黄依然有效吗?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>两年<span style="color: black;">都数</span>的SEO从业者越来越注重<span style="color: black;">所说</span>的用户体验，其实从某种<span style="color: black;">道理</span><span style="color: black;">来讲</span>，你满足了用户<span style="color: black;">不可</span>做到真正的去满足搜索引擎，而满足的搜索引擎却<span style="color: black;">不可</span>真正的满足用户，<span style="color: black;">倘若</span>你做过SEM，将深有体会，一个落地页将会决定了你的转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;"> 做任何有<span style="color: black;">道理</span>层面的SEO，排名数据是最有效的一种方式</span></strong>。尤其在前面百度所<span style="color: black;">颁布</span>出来的外链分值下降，把<span style="color: black;">都数</span>的SEO人员<span style="color: black;">针对</span>外链的概念变得淡化起来，从某种<span style="color: black;">道理</span>上<span style="color: black;">来讲</span>这其实是<span style="color: black;">针对</span>做了<span style="color: black;">数年</span>的SEO人员的一种关怀。<span style="color: black;">针对</span>我<span style="color: black;">来讲</span>，我可能会在心里默默的说上一句，<span style="color: black;"><strong style="color: blue;">外链这块以后对手会即将变少，优化将越来越<span style="color: black;">容易</span>。</strong></span>不管内容为王和外链为黄<span style="color: black;">是不是</span>有效，<span style="color: black;">咱们</span>先来<span style="color: black;">瞧瞧</span>SEO的公式，不管算法怎么变，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">然则</span>SEO的核心公式不会变，这<span style="color: black;">亦</span>是<span style="color: black;">都数</span>SEO人员没能真正把握住SEO精髓，盲足去进行优化和实战。 </strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO公式：SEO=∫Clock=∫C1+L2+K3+O4</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、∫是一个积分符号，C=content，L=link，K=keywords，O=others。SEO<span style="color: black;">便是</span>一个<span style="color: black;">长时间</span>的对“时间”积分过程，内容是核心; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、C1—<span style="color: black;">丰富的内容是<span style="color: black;">第1</span>位的要素</span>，<span style="color: black;">根据</span>原创、伪原创、转载依次<span style="color: black;">摆列</span>内容的<span style="color: black;">要紧</span>性满足用户体验; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、L2—<span style="color: black;">链接的<span style="color: black;">恰当</span>与丰富是第二位的要素</span>，<span style="color: black;">恰当</span>有效的内部链接与丰富的<span style="color: black;">外边</span>链接同等<span style="color: black;">要紧</span>，而<span style="color: black;">外边</span>链接中高度<span style="color: black;">关联</span>性高Pr值页面尤为<span style="color: black;">要紧</span>; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、K3—<span style="color: black;">关键字<span style="color: black;">原因</span>是第三位的<span style="color: black;">要紧</span><span style="color: black;">原因</span></span>，<span style="color: black;">包含</span>：<span style="color: black;">恰当</span>的Title、Description、Keywords、页面关键字及<span style="color: black;">关联</span>关键字的密度与<span style="color: black;">恰当</span>布局; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、O4—其它<span style="color: black;">原因</span>，<span style="color: black;">例如</span>：域名、站龄、服务器、网站架构、排版、布局、Url、地图等等;
<span style="color: black;">倘若</span>你明白了<span style="color: black;">以上</span>的公式，<span style="color: black;">那样</span>就不难<span style="color: black;">发掘</span>内容和外链所在的比重值了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人会去<span style="color: black;">重视</span>排版、布局、网站地图这些点。<span style="color: black;">非常多</span>人有时候都会去<span style="color: black;">科研</span><span style="color: black;">有些</span>很奇怪的排名网站，啥都<span style="color: black;">无</span>，<span style="color: black;">文案</span>质量<span style="color: black;">亦</span>很差，人家排名<span style="color: black;">便是</span><span style="color: black;">那样</span>好，当你<span style="color: black;">无</span>吃透一个点的时候你就去看待一种面只能<span style="color: black;">引起</span>自己越看越模糊。当然，举例是最好的说明。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB7lICibdgibh4vz4XBo0aiconaG5TsQicvN0eTJc5BS1Kb1dKA57qg1nSn7ydd0gquePAUHnLs1wFXCRg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB7lICibdgibh4vz4XBo0aiconaJBwNia6PVgiaFCezBo3EPib5WZEEqtZCkFjfmQX6KUVmmesNwRqRTuqag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 优化一个关键词到首页并<span style="color: black;">不可</span>说明太多，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你是一个细心的观察者你会<span style="color: black;">发掘</span>我的站内<span style="color: black;">文案</span>就这么几篇，并且从未更新过。这个案例<span style="color: black;">亦</span>正是我将打破<span style="color: black;">非常多</span>传统SEO思维去做优化的一种策略。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你还是<span style="color: black;">不足</span>理解，我用一个简短的话<span style="color: black;">来讲</span>明你就会渗透到这个面里面去。一个页面有十个排名，<span style="color: black;">咱们</span>尽可能抛开搜索引擎他<span style="color: black;">自己</span>的几个位置，假设还剩下7个位置。<strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>从SEO的公式从得出当前的内容、外链、TDK设置依然是占排名的<span style="color: black;">都数</span><span style="color: black;">原因</span></span></strong>，当然<span style="color: black;">近期</span>几年还出了一种<span style="color: black;">便是</span>点击。从这四种里面去看待这个问题<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>显而易见的<span style="color: black;">晓得</span>了该<span style="color: black;">怎样</span>下手。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做seo我总结了一句话，知己知彼百战不殆。知己<span style="color: black;">便是</span><span style="color: black;">晓得</span>自己所在的搜索引擎算法，知彼<span style="color: black;">便是</span><span style="color: black;">晓得</span>你竞争对手的<span style="color: black;">海量</span>数据值。<strong style="color: blue;"><span style="color: black;">当你从网站收录、内容质量、更新频率、点击量、外链数据与稳定性、tdk关键词密度等这些<span style="color: black;">原因</span>去超越你的对手的时候，你的排名自然会高于他。 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 当然，<span style="color: black;">通常</span><span style="color: black;">来讲</span>还<span style="color: black;">必须</span>看待你的网站类型，就像不更新只发外链有好的排名，<span style="color: black;">那样</span>同理，<strong style="color: blue;"><span style="color: black;">你的内容做的足够优秀的时候不发外链<span style="color: black;">亦</span>依然<span style="color: black;">亦</span>会有很好的排名</span></strong>，<span style="color: black;">例如</span>千千万万的网站内页排名，不乏<span style="color: black;">显现</span>了<span style="color: black;">非常多</span>热门词的排名依然很好。<span style="color: black;">不外</span>点击<span style="color: black;">亦</span>必不可少的，<span style="color: black;">想要</span>排名稳定，<span style="color: black;"><strong style="color: blue;">不管是单纯的外链还是丰富的内容，到最后<span style="color: black;">想要</span><span style="color: black;">安身</span>于首页的稳定，还<span style="color: black;">必须</span><span style="color: black;">必定</span>量的点击来支撑。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 3、 什么是百度认可的外链? </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然<span style="color: black;">以上</span>的案例足以介绍了外链的效果，<span style="color: black;">那样</span>下面在给<span style="color: black;">大众</span>谈谈SEO人员非常关心的一个<span style="color: black;">专题</span>点，<strong style="color: blue;"><span style="color: black;">外链的有效性</span></strong>。这个<span style="color: black;">专题</span>在国内的SEO界经常有着<span style="color: black;">海量</span>的争论，有人说要<span style="color: black;">关联</span>性，有人说要数量，<span style="color: black;">亦</span>有人说<span style="color: black;">必须</span>高权重(ps:<span style="color: black;">自己</span>从来不看第三方<span style="color: black;">工具</span>的<span style="color: black;">所说</span>权重)。<strong style="color: blue;"><span style="color: black;">其实百度站长平台<span style="color: black;">已然</span>告诉了<span style="color: black;">咱们</span>什么是有效的外链，什么是百度认可的外链，我依然给出一张图来告诉<span style="color: black;">大众</span>。 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在百度站长平台收录的外链虽然谈不上100%的外链被给与认可，<span style="color: black;">然则</span><span style="color: black;">经过</span>去年百度说明的自动拒绝垃圾外链以后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>得出一个结论<span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">收录的外链<span style="color: black;">最少</span>大<span style="color: black;">都数</span>不是垃圾外链了，<span style="color: black;">那样</span>这些外链<span style="color: black;">是不是</span>会给与权值加分就另当别论，<span style="color: black;">最少</span>告诉了<span style="color: black;">咱们</span><span style="color: black;">这儿</span>所被收录的外链是搜索引擎相对<span style="color: black;">来讲</span>都是认可的数据值。 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你真正的去<span style="color: black;">科研</span>外链，<span style="color: black;">那样</span>我将<span style="color: black;">意见</span>下把外链的<span style="color: black;">详细</span>值从百度站长下载出来，<span style="color: black;"><strong style="color: blue;">不妨计算下你当前网站被收录的外链里面的锚文本分配率以及外链的数量</strong></span>
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