变了？！LinkedIn最佳发帖时间暗地里的B2B出海营销趋势变化
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dgdwVgEiaHx5EcYNBXBYZc8l0MYQkXPLiaciawwGicWz9WgafI0GlY9DkvM5ob4jODdXE8gIhH2w6jnUdicqIHGxFRA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，LinkedIn营销博客<span style="color: black;">颁布</span>了一组最新的调查数据，以得出</span><strong style="color: blue;"><span style="color: black;">品牌在LinkedIn上发帖的最佳时间。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据<span style="color: black;">表示</span>，在LinkedIn上发帖的最佳时间是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下午12点至3点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下午3点至6点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下午6点至9点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">而<span style="color: black;">1星期</span>之中最佳的发帖日期是：</span></strong><span style="color: black;">周<span style="color: black;">3、</span>周六和周日</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，该数据结论来自于对全美300多名社交<span style="color: black;">媒介</span>营销人员的调查，而<span style="color: black;">一样</span>的调查却与2016年的调查结果<span style="color: black;">区别</span>。<strong style="color: blue;">2016年这项调查<span style="color: black;">表示</span>，在LinkedIn上最佳发帖时间是周二到周四的清晨、午饭<span style="color: black;">或</span>傍晚。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种变化<span style="color: black;">寓意</span>着什么？品牌除了在最佳时间发帖之外，还应该<span style="color: black;">怎样</span>应对这种变化？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">LinkedIn<span style="color: black;">供给</span>了几个方向：</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><strong style="color: blue;">疫情带来了工作状态的改变，品牌在LinkedIn上进行营销应适应这种改变</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">LinkedIn强调平台用户是以专业的<span style="color: black;">心理</span>在<span style="color: black;">拜访</span>LinkedIn上的内容，并且与这些内容进行互动。<span style="color: black;">因此呢</span>在2016年，<span style="color: black;">亦</span><span style="color: black;">便是</span>疫情之前，人们会在工作日的早些时候更乐于与品牌内容互动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而疫情之后，居家办公的流行让人们<span style="color: black;">处在</span>专心浏览专业内容的状态<span style="color: black;">显现</span>了灵活的改变，人们<span style="color: black;">再也不</span><span style="color: black;">必须</span>早早地打开电脑去浏览<span style="color: black;">鲜嫩</span>事，而是会在工作日的后半段去查看LinkedIn上的专业内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以往，LinkedIn是人们工作日最常浏览的社交<span style="color: black;">媒介</span>网站，但疫情之后，工作日的界限模糊了，<span style="color: black;">因此呢</span><strong style="color: blue;">周末的时候人们<span style="color: black;">亦</span>会主动浏览LinkedIn。</strong></span></p><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong><strong style="color: blue;">Z世代的专业人士<span style="color: black;">作为</span>LinkedIn上的<span style="color: black;">重点</span>力量，品牌应适应<span style="color: black;">她们</span>的<span style="color: black;">爱好</span>和需求</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">LinkedIn介绍，自2016年<span style="color: black;">败兴</span>，LinkedIn上的新加入Z世代专业人士比其他任何群体都多。随着年龄的增长，Z世代人群纷纷步入职场，收入水平和消费能力都有所<span style="color: black;">提高</span>，<span style="color: black;">亦</span><span style="color: black;">逐步</span><span style="color: black;">作为</span>了能够制定专业化决策的群体之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这里</span>前<a style="color: black;">OneSight曾经<span style="color: black;">诠释</span>过LinkedIn发布的Z世代人群报告</a>，其<span style="color: black;">中间商</span>绍，与更年长的几代人相比，Z世代人群更关注自己的职业和行业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">74%的Z世代LinkedIn用户<span style="color: black;">暗示</span>，<span style="color: black;">她们</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>LinkedIn来学习新技能，来助力<span style="color: black;">她们</span>当前的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">46%的人则<span style="color: black;">暗示</span>，即使是在周末，<span style="color: black;">她们</span><span style="color: black;">亦</span>会花<span style="color: black;">更加多</span>的时间学习专业知识以<span style="color: black;">得到</span>职业上的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Z世代在LinkedIn群组中的活跃度高于其他人群1.2倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span><span style="color: black;">科研</span><span style="color: black;">机构</span>的可能性<span style="color: black;">亦</span>高出1.2倍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>品牌<span style="color: black;">来讲</span>，在LinkedIn上花<span style="color: black;">更加多</span>的时间创作适合Z世代人群学习和<span style="color: black;">提高</span>自己的内容<span style="color: black;">亦</span>至关<span style="color: black;">要紧</span>。</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong><strong style="color: blue;">除了活跃度高的时间段，品牌<span style="color: black;">亦</span>应该注重其他时间段的内容输出</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在用户活跃度高的时候推出<span style="color: black;">更加多</span>内容<span style="color: black;">没</span>疑是更具性价比的<span style="color: black;">选取</span>，但LinkedIn<span style="color: black;">亦</span>提醒广大品牌，<span style="color: black;">亦</span>要<span style="color: black;">按照</span><span style="color: black;">区别</span>的时间去<span style="color: black;">供给</span>不同量级的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><strong style="color: blue;">星期五</strong>虽然用户互动不多，但仍然<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">容易</span>的、令人觉得鼓舞的内容（<span style="color: black;">例如</span>行业励志语录、好<span style="color: black;">信息</span>集锦等），而<strong style="color: blue;">星期一</strong>是人们<span style="color: black;">起始</span>为自己设立新<span style="color: black;">1星期</span><span style="color: black;">目的</span>的时间，<span style="color: black;">一样</span><span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">有些</span>本周<span style="color: black;">必须</span>关注的事项等辅助性的内容来赢得用户的好感。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/JaFvPvvA2J3ZDGMAH6vbUsqibdWZJAaiaTOSl8fo3sHpeU08Bwny5Qxpm7lwvuKrEUL8j0kiaJC3fzevCwTRGLecA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">结语</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间<span style="color: black;">针对</span>社交<span style="color: black;">媒介</span>营销<span style="color: black;">来讲</span>至关<span style="color: black;">要紧</span>。在对的时间发对的帖子，能够<span style="color: black;">帮忙</span>品牌达到事半功倍的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>OneSight营销云的</span><strong style="color: blue;"><span style="color: black;">“发布日历”</span></strong><span style="color: black;">功能，品牌<span style="color: black;">能够</span><span style="color: black;">容易</span><span style="color: black;">按时</span>准备好的帖子，尤其<span style="color: black;">针对</span>B2B品牌而言，该功能<span style="color: black;">能够</span>快速为品牌的LinkedIn主页设置周期性的<span style="color: black;">专题</span>和<span style="color: black;">按照</span>最佳发帖时间安排的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dgdwVgEiaHx4gHqxPWuAC3VCmvhoZ6QfwdUbwic39tYHYwy7OicD6XRISEvOAk29YHPX39f5jZco7dbEJ49M1OVbg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">OneSight<span style="color: black;">做为</span>LinkedIn<span style="color: black;">宣传</span>营销业务核心代理商，在服务B2B品牌出海和运用LinkedIn营销方面<span style="color: black;">持有</span><span style="color: black;">更加多</span>资源和经验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的品牌正在寻求B2B业务的突破，<span style="color: black;">或</span>想要<span style="color: black;">得到</span><span style="color: black;">更加多</span>B2B社媒营销支持，欢迎</span><span style="color: black;">扫描下方二维码留下联系方式，<span style="color: black;">咱们</span>会有专人与您联系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dgdwVgEiaHx7b0Ziba5DffYjax7JOEdU2c45EqI9XVAYN3bjMeficUwTpUjJyNvcnibNdiapSEiczI8ibnTvRxCh4D39w/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">OneSight</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">OneSight数据-BrandOS榜单&<span style="color: black;">全世界</span>社媒数据排行</strong></span></a><span style="color: black;"><strong style="color: blue;">【出海资料】</strong></span><span style="color: black;"><strong style="color: blue;">独家首发：</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">《2021影响社媒营销的100件事》</strong></span></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《2022出海营销日历》</a></span></strong>丨</span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">《出海社媒营销白皮书》</strong></span></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《中国手机出海报告》</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">趋势报告&白皮书：</span></strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">《Gartner2022营销预测：<span style="color: black;">创立</span>新联系》</strong></span></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《2022社交<span style="color: black;">媒介</span>行业基准报告》</a></span></strong><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《电通2022<span style="color: black;">全世界</span><span style="color: black;">媒介</span>趋势报告》</a></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《Z世代红人营销报告》</a></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">丨</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">《德勤2022<span style="color: black;">全世界</span>营销趋势》</a></strong></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;"><strong style="color: blue;">《电通<span style="color: black;">重视</span>力报告》</strong></a><strong style="color: blue;"><span style="color: black;">丨</span></strong><a style="color: black;"><strong style="color: blue;">《<span style="color: black;">全世界</span>Martech</strong></a><strong style="color: blue;">行业报告》</strong><strong style="color: blue;"><a style="color: black;"><strong style="color: blue;">丨《DTC营销白皮书》</strong></a><strong style="color: blue;"><span style="color: black;">丨</span></strong><a style="color: black;"><strong style="color: blue;">《元宇宙营销白皮书》</strong></a></strong></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;">官方资料：</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">《Twitter2022趋势》</strong></span></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《Facebook 2022年趋势报告》</a></span></strong><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《TikTok“下一步”营销趋势报告》</a></span></strong><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《Meta新能源汽车行业报告》</a>丨<a style="color: black;">《TikTok<span style="color: black;">全世界</span>零售业购买路径报告》</a>丨<a style="color: black;">《Instagram2022趋势报告》</a></span></strong><strong style="color: blue;"><span style="color: black;">丨</span></strong><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《Link</a>edIn Z世代洞察》丨<a style="color: black;">《Facebook假日<span style="color: black;">营销</span>优化指南》</a>丨<a style="color: black;">《TikTok最新社群准则》</a></span></strong></span><span style="color: black;"><strong style="color: blue;">【出海社媒案例】（排名不分先后)</strong></span><span style="color: black;"><strong style="color: blue;">B2C：</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">Anker安克</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong><strong style="color: blue;"><a style="color: black;">SHEIN</a></strong><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">Pa</strong></span><span style="color: black;"><strong style="color: blue;">tPat</strong></span></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">小米</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong><strong style="color: blue;"><a style="color: black;">Boomplay</a>丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">安踏</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">奇瑞汽车</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">大疆</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">花西子</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">飞宇科技</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong><strong style="color: blue;"><a style="color: black;">追觅科技</a>丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">BigoLive</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">Pico</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">文旅局</strong></span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">原神</strong></span></a><span style="color: black;"><strong style="color: blue;">B2B：</strong></span><span style="color: black;"><strong style="color: blue;"><a style="color: black;">三一集</a>团丨<a style="color: black;">隆基股份</a>丨<a style="color: black;">迈瑞医疗</a></strong></span><span style="color: black;"><strong style="color: blue;">【BrandOS 出海品牌社媒影响力榜单】</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">2022Q3</strong></span></a><span style="color: black;"><strong style="color: blue;">丨<a style="color: black;">2022Q2</a>丨</strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">2022Q1</strong></span></a><span style="color: black;"><strong style="color: blue;">丨</strong><strong style="color: blue;"><a style="color: black;">2021Q4</a></strong><strong style="color: blue;">丨</strong><strong style="color: blue;"><a style="color: black;">2021Q3</a></strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">2021Q2</a>丨<a style="color: black;">2021Q1</a></span></strong></span></span><span style="color: black;">OneSight（一网互通）成立于2017年10月，是一家致力于为中国<span style="color: black;">公司</span><span style="color: black;">供给</span><span style="color: black;">全世界</span>营销技术服务的平台型<span style="color: black;">机构</span>；旗下OneSight营销云是国内领先的<span style="color: black;">全世界</span>社交<span style="color: black;">媒介</span>数据营销管理平台，为出海<span style="color: black;">公司</span><span style="color: black;">供给</span><span style="color: black;">包含</span>多账号管理、内部协同、舆情监控、粉丝交互管理等一站式的<span style="color: black;">制品</span>服务。<span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">帮忙</span>中国出海品牌<span style="color: black;">持续</span><span style="color: black;">提高</span>数据驱动力，在国际化进程中<span style="color: black;">能够</span>实现更好的业绩与品牌影响力的增长。</span><span style="color: black;">OneSight<span style="color: black;">日前</span>在北京、上海、广州均设有本地“专家式顾问"团队，以更<span style="color: black;">即时</span>、专业、系统化、本土化的方式向中国出海品牌<span style="color: black;">供给</span><span style="color: black;">方便</span>化的SaaS<span style="color: black;">制品</span>服务及以数据驱动为<span style="color: black;">基本</span>的<span style="color: black;">全世界</span>社交<span style="color: black;">媒介</span>营销策略<span style="color: black;">意见</span>，<span style="color: black;">提高</span>中国出海品牌的<span style="color: black;">全世界</span>竞争实力。</span>
楼主的文章非常有意义，提升了我的知识水平。 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 你的话语如春风拂面，让我感到无比温暖。 你的言辞如同繁星闪烁，点亮了我心中的夜空。 楼主继续加油啊！外链论坛加油！
页:
[1]